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Twisting articles – Chinese SEO

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Twisting articles – Chinese SEO

Twisting articles

Time is like a gap, from the intern in 2012, I have been in the pit for six years, so I can’t help but sigh, Fanghua has passed away, youth is no longer. After six years of hard work, I have experienced the SEO content stacking era, the SEO outer chain era, and the SEO click era. During the period, I have done large and small websites, and there are daily average traffic from 0 to 1W. Of course, there are often K stations.

This is due to the continuous practice of the predecessors on the premise, such as Zac, Zhang Guoping, Fu Wei, night interest, Zhang Wenyi, Lu Songsong, and peers GOGO闯, etc., the rivers and lakes are big, but it is difficult to trace Xiao Xiaochun, maybe they I don’t know me, but it doesn’t prevent me from learning from good people.

status quo:

With the continuous advancement of technology, the once brilliant PC era has also been replaced by the mobile phone mobile terminal that has gradually emerged. The Internet is also particularly impetuous, for fear of being abandoned by the times, so that the relatively slow SEO optimization method is becoming less and less Admired by the mainstream, SEOer, in addition to medical, tourism, e-commerce, real estate and other large websites, has maintained its dignity and other industries.

In particular, the position of SEOer in traditional enterprises is also slightly embarrassing, or it is regarded as the “God” by the company. It must be SEO and SEM. After the SEM advertisement clicks on the unit price, then the information flow will be I also need to work part-time to do the advertising flow of information flow, lost myself in the complicated work, often ask myself, I am a sly, or I will not be valued by the company, in a dispensable position.

As a result, SEOers are gradually seeking changes, transitioning to Internet-related positions such as operations, products, new media, and copywriting. Some have found themselves in the transition, while others have become more confused in the transition.

Let’s take a look at the years we have traveled.

SEO content stacking era

The TF-IDF (Word Frequency – Inverse Document Frequency) algorithm is a statistical method used to assess the importance of a word for a file set or one of the files in a corpus. The importance of a word increases proportionally with the number of times it appears in the file, but it also decreases inversely with the frequency it appears in the corpus. The algorithm has been widely used in data mining, text processing and information retrieval, such as finding keywords from an article.

The main idea of ​​TFIDF is that if a word or phrase appears in an article with a high frequency TF and rarely appears in other articles, the word or phrase is considered to have good class distinguishing ability and is suitable for classification. . TF-IDF is actually TF*IDF, where TF(Term Frequency) indicates the frequency at which the entry appears in the article Document; IDF (Inverse Document Frequency).

The main idea is that if there are fewer documents containing a word Word, the more distinguishing the word, the larger the IDF. For how to get the keywords of an article, we can calculate the TF-IDF of all the nouns appearing in this article. The larger the TF-IDF, the higher the distinction between the term and the article. Take TF-IDF. A few words with a larger value can be used as keywords for this article.

Based on the content accumulation of TF-IDF algorithm, various pseudo-original tools are prevailed during this period, and the keyword density is accumulated. The density of the stationmaster’s home is recommended to be 2% to 8%, which is regarded as the industry standard, and there are four words. (The title title, keyword keywords and description description, content, anchor text), so that SEOer in the search caused a lot of water.

SEO external chain era:

PageRank, page rank, also known as page level, Google left ranking or Page ranking, is a technique based on hyperlinks between web pages, and as one of the elements of web page ranking, the founder of Google Named after the surname of Larry Page.

Google uses it to reflect the relevance and importance of web pages, and is often used in search engine optimization to evaluate the effectiveness of web page optimization. Google founder Larry Page and Sergey Brin invented the technology at Stanford University in 1998.

PageRank determines the level of a page through the vast network of hyperlinks. Google interprets the link from page A to page B as the page A to vote for page B. Google determines the new level based on the source of the vote (even the source of the source, ie the page linked to page A) and the level of the voting target. Simply put, a high-level page can raise the level of other low-level pages.

Based on the PageRank algorithm, the era of external links, when multiple browsers and multiple windows are running at the same time, CtrlC plus CtrlV infinite loop, we are affectionately called CV engineers; then dark horse blog group, worm marketing assistant, and swordsman The sword ingests the large traffic pool of search engines; of course, there are a large number of various link exchange techniques and sprocket techniques.

SEO click era:

As the algorithm mechanism of the search engine is more perfect, the weight of the content density and the external chain is gradually weakened, and the user experience is prioritized. Then the click algorithm is born, and the user clicks and the user stay time.

User clicks:

Try to control the number of clicks, and it should be closer to the human clicks (each keyword clicks in 2-5 times), click on the keyword website page from Baidu page, wait 2-10 seconds (page does not close, time to be adjusted) Once again, enter from Baidu search, click on the keyword page to enter the website, wait about 10 seconds, and it is best to click on other links in the page several times. Make sure that the entire process user stays on the site for more than 1 minute.

User stay time:

The best time for the forum is about 3 minutes, and the portal information website is usually around 1 minute to 3 minutes.

Throughout the arguments of the SEO gods, I personally prefer:

SEO Traffic ≈ Search Demand Coverage * Recruitment * Ranking * Click Rate

Therefore, the following four factors will be specifically described.

Practice articles 1. Search demand coverage

Search demand coverage is simple to understand as a thesaurus, that is to say, to establish a thesaurus requirements table for its own industry, then there are several ways to find keywords:

1) Baidu related search

2) Baidu drop-down box

3) Keyword Planner (http://www2.baidu.com/)

4) 5118 (http://www.5118.com/)

5) Thesaurus (http://www.ciku5.com/)

6) Love Station Dictionary (https://ci.aizhan.com/)

7) Sogou input method dictionary (https://pinyin.sogou.com/dict/)

8) Create a tag vocabulary on the ad site

Building a thesaurus requirements table has two roles:

1) Create (acquire) content for the lexicon keyword

2) Keywords of similar attributes (word meaning) constitute aggregate (TAG) page

For example: how to make the skin white _ how to make the skin white _ how the skin becomes white

In fact, the meaning of these words is similar, so that the composition meets the search needs of more people to a certain extent.

2. Collection

Inclusions ≈ Content Quantity * Content Quality

1) Quantity of content

a. Collection method: The quality of the content collected by the collection method is relatively low, but it can win in quantity, and the previously compiled vocabulary is generated according to the principle of similarity of words. The demo idea is as follows:

The first step is to make an entertainment website, search for the word “entertainment” on the search engine, dig out the opponent’s website, and record the website.

The second step is to put the recorded URLs into 5118, love stations, and webmasters to mine the keywords with rankings, and then export these keywords, here 5118 as an example.

The third step, the derived keywords must be messy, then we classify according to the part of speech, select the core words of each keyword, here you need to borrow Python’s third-party library textrank4zh, the code reference is as follows:

Then, after finishing, the results are obtained, including the core words and keywords.

Finally, through the VB tool, the final result, the same core word will be displayed in a column, then the keyword of this column, we can think of the same part of speech word, can be used to constitute the same tag (TAG) page.

The fourth step is to collect the content according to the keywords of the tab page. It is recommended to select the keyword with the least number of characters in the same tab page. The channel for collecting content can be today’s headline, major news websites, or information-based APP. You can open the code in “Catch 10W data, analyze 1W explosions, and write 10W reading content”.

The fifth step, after collecting the content, then you can build a localized search engine, such as fire search, xunsearch, etc., and then import the content into the local search engine, here xunsearch, for example, virtual machine new Linux system, build xunsearch System, the specific installation can refer to the “xunsearch installation steps”, the resulting search engine is as shown below, then we can put our target keywords in search engine search.

The sixth step, search in the virtual machine, the efficiency is very low, then you can use python, use the virtual machine IP as the URL, the specific code is as shown below, then you can get the article corresponding to the tag keyword, generate the corresponding tab page.

b. Part-time law: staffing in the forums, post bars, and QQ groups of major universities to publish and recruit part-time information, set up part-time teams, assign relevant keywords to part-time personnel, charge according to the article, and use the red rate as the content quality judgment standard. The lower the redness rate, the higher the content quality from the perspective of the search engine, and the part-time method is more controllable in terms of content quality.

If you have a development capability company, it is recommended to build an article review system and upload the keywords you need to do to the system. Part-time staff can select keywords by themselves, upload the content to the system after writing the content, and the system picks up the random content of the article. The engine goes to judge the redness rate.

When the redness rate reaches a certain value you set, it will be automatically posted to the website, and part-time will enter the settlement payment section, otherwise it will be rejected. This will greatly save labor costs.

2) Content quality

After talking about the amount of content, let’s look at how to build high-quality content, high-quality content needs to meet user needs, such as the keyword “Liu Yifei”, here you need to use the “Baidu Index” and “Baidu know” two tools.

Open the demand map of the Baidu Index, you can generally see the search for “Liu Yifei”, may pay attention to Liu Yifei Weibo, Liu Yifei movies, Liu Yifei Song Chengxian, Liu Yifei wedding photos, etc., then you can write content according to these needs

Open Baidu to know, you will find that users are more concerned about Liu Yifei’s problems, for these issues, you can also write content.

3. Ranking

After the search coverage and the amount of search demand, the next step is to rank, although the proportion of search engines for the external chain is now reduced, but for high-quality links, it is still very important, and currently it can operate the external chain platform. Less and less, many forums can not be linked, only a small number of stations can bring links, like Sina blog, Netease blog, look forward to more digging. In addition to your own hair chain, there are several ways to do this:

1) Do the inner chain

2) For friendship links, not limited to the home page, there are list pages, content pages, etc. If you are a big station, you can also change according to various categories and cities (friendship links exchange exchange maintenance).

3) Buy a link, you may wish to buy a link if you have sufficient funds.

4) Sweeping holes, adding black chains (use with caution, breaking the law). Some people use some open source CMS vulnerabilities to scan the website backend and account passwords to add black chains.

4. Click rate

Assume that in the case of no brush click, how to improve the click rate, of course, Baidu Thunder algorithm is also hitting the click behavior.

1) Title optimization, generally with free, XX days to learn the word title is relatively attractive to the eye, to a certain extent can improve the click rate

2) Pictures and pictures, the picture pixels are above 800px*800px, which can effectively improve the picture rate.

3) For a strong brand, it is recommended to be an official website certification.

Extravagant Spider Pool:

Spider pool is to use multiple server and site domain names, use a regular content site to raise a large number of spiders, provide a large amount of content for spiders to crawl every day, when some links are needed, submit these links to the server into the spider pool, There will be a lot of spiders crawling these urls quickly.

At present, the spider pool still has some help for the inclusion. If it is a million page level site, you can consider using a spider pool to improve the inclusion rate, but the cost of the spider pool is not low.

Spider pool program: 2000 or so

258ip server: about 1000/month

Domain name: 20 or so, 500 domain names from

This kind of a large number of long tail keywords are pushed to Baidu for collection and ranking by using a large platform, which is very good for attracting spiders. Of course, it can also be used for monthly experience. At present, familiar friends know that Songsong Mall has added hundreds of domain name packages and the effect is good. Click to enter.

Station group

The station group usually consists of several to several hundred websites, and the simplest understanding of the station group is a group of websites. And these sites belong to one person. Then these sites are called the station group of this webmaster. In the past, the station group used more station group programs to generate sites in batches. The effect of these station groups was relatively poor.

If it is a traditional enterprise, the keyword that is not very competitive is considered to be a refined station group. One keyword corresponds to one website, one server does 5 domain names, and the domain name resolves to the directory page, which is equivalent to a background program. There are 5 websites.

If you have 4 servers, it is equivalent to 20 websites. For a traditional enterprise, there are 20 websites that can operate a lot of space. It is very advantageous to change the friend chain and do the inner chain. It’s easy to do it, and to a certain extent, it can dominate the industry keywords of a small industry.

These 10 notes will help you do better when making GIF images.

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These 10 notes will help you do better when making GIF images.

Image source map insect: used by the stationmaster’s home

Author: Justinmind

This is an era in which everything is getting faster. On the Internet, everything started to move, short videos became popular, and Gif charts have long occupied every corner of the network like viruses. Users use Gif diagrams to convey information, express emotions, and even record life. How can I not love the Gif chart?

But like all good things, quality Gif images are never easy to come by. Whether it’s creating a dynamic UI interface, a fun expression, or a fun little dynamic illustration, it’s not a simple matter to make sure it’s appealing enough to the user.

However, don’t worry, it’s tricky to design a competent Gif diagram. Next, share 10 tips to make your Gif diagram better.

1, do not provide extra invalid content

Although designers will invest more in the projects they love, when doing Gif dynamics, they should try to simplify the content while conveying the information. In general, less information can make you Get more freedom and possibilities when you animate!

Be sure to refrain from the urge to add a lot of content. When users watch your Gif diagram, they are easily overwhelmed by too much content, especially when you want to use Gif diagrams to convey specific emotions and feelings. Extra colors and content can easily weaken them.

Don’t over design. Designed around the core elements and palettes to make them unique and enticing.

2. Establish consistent vision in the Gif diagram

The Gif chart is the shortest movie in the world. You can use it to communicate branding.

You can use the brand’s color scheme to design it at the time of design, presenting the brand’s image, logo and other elements in the Gif diagram, allowing brands, businesses and products to be presented in a more dynamic way.

Users can use these elements to relate to the brand itself. Under certain circumstances and needs, Gif diagrams can help users understand the functionality of the product and other information, while branded color matching can reinforce this association.

For example, GE provides a very desirable atmosphere in the Gif map, sharing these interesting Gif diagrams in the official Tumblr, showing GE’s accomplishments in science and mechanical design. Use tags like #badassmachines to spread them more effectively on social media.

3. Delete all extra frames in the Gif diagram

When you design a Gif diagram, no matter which type of animation you use, there will always be some time in the Gif diagram. After creating the Gif diagram, you should adjust it, remove the extra, stop the difference. Frame.

Deleting extra frames, leaving only one of them, and adjusting the duration of the frame according to the state and rhythm of the animation, can reduce the size of the Gif and the pressure during playback.

Such an adjustment not only keeps the overall quality of the Gif diagram intact, but also reduces unnecessary space usage.

4. Maintain good accessibility when uploading Gif diagrams

As a designer, you should be familiar with the user community and remove visual content from the Gif diagram that may be distracting.

Most typically, if you are faced with a visually impaired user group and use screen reading or epilepsy, try to balance their needs, text content should be placed outside the Gif, displayed separately, and avoid frequent flicker effect.

A constantly moving Gif diagram will largely divert the user’s attention, especially when using multiple Gif diagrams in a single screen. If there is a large amount of text content, the colors and effects in the Gif diagram should be as close as possible to the number, as they may capture too much attention from the user.

Avoid automatic playback of Gif diagrams, which makes the user feel controllable and saves traffic.

5. Use the storyboard to sort out the contents of the Gif diagram.

Many times, the simple form of the Gif diagram itself makes it seem uncomplicated, but this actually makes many designers make mistakes. Usually, the Gif diagram itself is fascinating in its story, even if it is short, it also contains narrative, story, even complex transitions and changing transitions.

Basic story changes and elements, these are the basis for Gif diagram production. When designing animations, it is easy for us to forget these things. With the help of storyboards, we can help you better sort out the direction of the story, the changes in the lens, the direction of the plot, and the key plots and transitions worth noting.

Especially when you are not alone in making Gif diagrams, the entire team can use the storyboard to unify the progress, greatly improve communication and unification issues, and speed up the creative process.

6. If you use PS to make a Gif chart, be sure to keep it clean and concise.

When designing a Gif diagram, many designers choose to use PS to make it. On the one hand, it is enough habits and enough, but on the other hand, the layer management and production mechanism of PS itself is very easy to lead to confusion.

Element and layer management in PS need to be taken care of too much, so that when making Gif diagrams, adding or deleting or moving some content, it is easy to output an unsatisfactory and uncontrollable Gif diagram.

At the same time, if you don’t label the layer correctly, and then perform relatively complicated operations, it will easily lead to the same error as dominoes. What’s even more troubling is that after modifying a place, many subsequent layers need to be adjusted and modified, which will eventually lead to a lot of repetitive work.

Therefore, to make a Gif chart in PS, try to keep it clean and organized.

7. Increase creative elements and keep looping

Gif diagrams are automatically looped in most cases, and users are often happy to watch them for a long time, but it is not easy to make it smooth and natural.

If you want to keep the loop in the Gif diagram, then I suggest you start with a simple design element, such as geometry. This makes it easier to match the head and tail positions.

Creating a loop in a Gif diagram is largely a matter of wanting to retain the user, because any inconsistency and misalignment will be noticed, and not perfect enough to be smooth, it will make the user feel a sense of jumping out and remove the attention. This requirement also means that designers should pay attention to the design of each frame.

Of course, the end result of the effort is worth it!

8, the state of motion should remain blurred

The blur effect in the Gif diagram is actually consistent with the motion capture effect in the old camera. Many movements in the middle state are actually not so clear. And this is consistent with our vision. The image quality of cameras is getting higher and higher, but our eyes have not evolved rapidly.

In the Gif diagram, the number of frames is usually not too high. If the details of the image are always clear, it is easy to present the frame skipping. The moving object is properly blurred. It is closer to the details of our daily observations, thus making the Gif band. To get close to the effect of video shooting, users will feel real and wonderful.

9, Gif map should be as small as possible

As you know, social media, blogs, websites, emails, and even apps are big Gif users, and Gif images have penetrated into every aspect of our lives. However, the picture specifications are different in different places, and the usage scenarios are different. Therefore, Gif needs to be small enough to be compatible with different needs. Here are some ways to help you reduce the size of your Gif:

Try to keep the number of frames in the Gif graph within 150 frames, otherwise it will be limited in many places, because it is too big.

When exporting Gif diagrams, set the lossy compression between 5 and 10, which will compress the final image size to a greater extent. You can try more and try to find a balance between quality and size.

Use as few colors as possible. This is not just for design considerations, but less color can greatly reduce the size of the file, meaning that the Gif diagram can be smaller, or last longer, and load faster.

Try to avoid gradients. Whether transparency is turned on or off directly affects the size of the Gif map. If you want to make sure the file is not so large, try to avoid it.

10, design for mobile devices

In fact, you should also anticipate this precaution. Most of today’s users are spending a small amount of time on the mobile side of the screen.

When designing, pay attention to using smaller visual elements to avoid overloading smartphone user information. On the other hand, if some elements need to be more attractive to the user, you can use bolder colors, or with animation effects, you can.

At the same time, considering the display form of the picture material on the social media, the Gif chart can be designed to be square, so that it can be better compatible with different screens and different platforms, and is also convenient for cutting.

Conclusion

Gif diagrams are very interesting in design and creation, but they also have a lot of questions and techniques to be aware of. Fortunately, they don’t go beyond the designer’s skills. With these principles in mind, I believe you can design a better Gif diagram.

Cold knowledge of PHOTOSHOP that you don’t know

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Cold knowledge of PHOTOSHOP that you don’t know

1. Adjust the various parameters of the brush in the canvas

Regarding brushes, people who have used PS basically know a few shortcut keys, such as Ctrl+”[“,”] “Adjust the size of the brush, etc. This time, the method I brought is more convenient than that, not only in size. The adjustment, along with the hardness and color, can be adjusted in the canvas.

method:

1 Press Alt + right mouse button on the canvas – a red dot will appear on the canvas. The dot represents the size and hardness of your brush (the harder the harder, the softer and softer), drag the mouse You can adjust the size of the brush by moving left and right, and dragging up and down to adjust the hardness, as shown below.

2 Hold down Alt+Shift+right mouse button – you will find a color marquee next to the mouse, yes! Now you can adjust the color! Hold down the right button and move the mouse to the desired color, as shown below.

2. Combination of small grippers

Holding the space bar to turn the mouse into a small hand and dragging the canvas is quite popular. Almost every PS player has to use it, but its combination of keys is rarely known, this time brings you a small grip. One of the combination levels: global dragging – even zooming in to a large percentage can instantly bring the view to any position on the canvas.

The method is: press the space bar to turn the mouse into a small gripper, then hold down a “Z”, then press the mouse – then you will find that the view instantly returns to the global, the mouse becomes a small box This small box is the area you can currently display. Drag the mouse to move to the place you want to go, then let go and walk you~

3. Additional usage of free transformation

This one is a bit old-fashioned, but it is estimated that there will be some unknown. Here again, after Ctrl+T has been freely transformed once, use Ctrl+Shift+T to repeat the last transformation, using Ctrl+Shift+ Alt+T can copy the ontology and repeat the effect of the last transformation, as shown below.

4. Use Shift to achieve accelerated dragging

5. Pen tool drawing in the conversion point

A small trick, when using the pen tool, press Alt while holding down the mouse to drag the node, you can achieve a turning point to the current node, as shown below.

6. Use Alt to select the lock layer

Locking the layer most of the time is because you don’t want to move it anymore, but sometimes you need to move it, but you may not be able to find it because there are too many layers. Even if you select the layer directly, you can’t select the locked one. Just hold down Alt and click on the locked layer on the canvas to select it. Not only that, but the locked layer can still perform some operations, such as merging, as shown below.

This issue of cold knowledge is introduced here, and an additional summary of the semantics of the three major function keys Shift, Ctrl, and Alt is not completely summarized. In fact, some functions can be guessed based on the semantics of the three function keys. Shortcuts, try a standard ~

Microsoft Open Source Xamarin API Docs

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Microsoft Open Source Xamarin API Docs

On May 9th, Microsoft announced the open source of all Xamarin API documentation , API documentation is released under the Creative Commons Attribution 4.0 License , and any associated source code is based on the MIT license. The project is governed by Microsoft’s Open Source Code of Conduct .

The Xamarin.Android API documentation page is based on the work of Android open source project creation and sharing and is used according to the terms described in the Creative Commons 2.5 Attribution License.

According to Microsoft, the Xamarin API documentation was built using the open project mdoc toolchain for the mono project, which converts inline code comments into a dedicated directory of XML document files. When you update the source assembly, the added/deleted classes and members are synchronized to the document repository.

These API documents for open source have separate GitHub repos:

At the same time, Microsoft also migrated related projects from the old Xamarin home page to docs.microsoft.com at the following address:

The docs.microsoft.com site provides the same presentation, search, browse, localization, and versioning experience as the Microsoft .NET platform, allowing developers to filter by platform and version to quickly and accurately get namespaces, class names, and member signatures. search results.

My Review: Xamarin is basically not used by a lot of people. In the past few years, it has earned some eyeballs. 

On Windows, there are many traditional desktop development tools such as .net, qt, delphi, and electron. 
On the mobile platform anroid and ios, a lot of tools such as native, react, flutter, ionic, etc., there are many development tools that are compatible with H5 and APP. 
On the mac development platform, there is no advantage, and you have to learn the native framework to write valid code, almost learning two languages. 

The spirit of open source is good, but open source is not a panacea. Even if Xamarin attaches all the resources to the most lenient open source license, it can’t save Xamarin’s decline, 
because xamarin is originally an extremely poor framework, it is accompanied by “c#” “This big tree was born. 

Mono has been trying to compile c# to binary in these years, instead of compiling it into a virtual machine, and unity3d has long abandoned the mono c # solution, compiling the local binary, and abandoning the virtual machine that C#relies on. 

At present, the c # in unity3d is not the mono c# , nor the C# in the .net core, nor the c# under the windows.net platform, but the syntax compatibility is similar.

PDF photo editing tips you must not miss

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PDF photo editing tips you must not miss

In addition to reading PDF documents, Foxit readers can also perform PDF text editing, PDF image editing and other operations. Many small partners don’t know it~ Today, Xiaobian introduces the Foxconn Reader Edition to everyone, how to edit the PDF picture editing;

In the well-being version of Foxit Reader, PDF document editing is divided into two major blocks, namely editing text and editing objects. The editing text is well understood as the name suggests. The editing object is mainly for the images, shapes and gradient objects in the PDF document. These 3 kinds are edited.

Let’s take a look at the steps with it.

1. Click on the desktop icon “Fushun Reader” to open the software and select the PDF document you want to edit. The operation is as shown:

You can also set the “Fuji Reader Colloquial Edition” as the default reader and double-click the PDF document on the desktop.

2. Select “PDF Editing Tool” in “Features”.

3. Click “Edit Object” and select the image, shape and gradient to edit the object according to the requirements. Below we will introduce the settings of these 3 objects.

1) Image editing: Select the image inside the editing object; the effect is as follows, provide a comparison chart before and after editing to see Ha ~PDF photo editing tips you must not miss

2) Shape editing: Select the shape inside the editing object; the effect is as follows, provide a comparison chart before and after editing to see Ha ~

Image before editing:

Click on the selected edit image to achieve a series of shape effect settings such as color replacement, color lines, and opacity.

3) Gradient editing: Select the gradient inside the editing object; the effect is as follows, provide a comparison chart before and after editing to see Ha ~

Gradient image before editing:

Set the gradient type and effect according to each person’s happy number, and edit the gradient image effect:

Once all the content is set, click the “File” button in the navigation bar and select “Save” or “Save As”.

The Foxit reader is a fresh version, making PDF document editing and PDF photo editing easier.

Chrome will no longer allow sites to hijack back buttons

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Chrome will no longer allow sites to hijack back buttons

As the world’s number one browser, Google Chrome continues to evolve, and Google has been looking for ways to improve the usability, security and performance of all platforms. Recently, Google began researching a new feature that would prevent websites from taking over the back button in Chromium.

Since many users find that many websites or web pages make the back button in the browser almost useless because they don’t want the user to leave the current page, in this case, pressing the back button has no effect, because the browser seems to be stuck on the same page. on. This is a gimmick that uses the back button to work in the browser and uses redirection or history operations.

Google said that some pages make it difficult or impossible for users to return to their original page via the browser back button. This is achieved by redirecting or manipulating browser history and leading to abuse and an annoying user experience. Google will solve this problem by blocking any behavior that does not involve user input, which means that pressing the back button will achieve the desired results and will not allow complex code to intervene. The new behavior of the browser back button skips adding history entries or redirecting user pages, but it does not affect the history.back/forward API.

This feature is still under development and can be used on all platforms including Windows, Mac, Linux, Chrome OS, Android and iOS.

From: OSCHINA communit

Fast and reliable programming language Bosque

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Fast and reliable programming language Bosque

Microsoft recently introduced a new programming language Bosque, which references the syntax and types of TypeScript, as well as the semantics of ML and Node/JavaScript. Author Microsoft computer scientist Mark Marron is  dedicated to eliminating the complexities that arise during programming and creating the language Bosque that he believes goes beyond mainstream structured programming.

Structured programming is now available everywhere. Whether you’re using C/C++ or a programming language like Java, Python, or Golang, this programming idea is basically used in the development process. It was originally designed to replace the program. The disadvantage is greater than the profitable goto grammar. Researchers used looping, ordering, and selection in structured programming ideas, and eventually completely replaced the goto instructions, and such programming ideas have been popular ever since.

Bosque is based on Mark’s paper ” Regularized Programming with the BOSQUE Language “. In the paper, the author points out that the structured programming and abstract data types that emerged in the 1970s allowed developers to mask the features of the underlying hardware architecture. Focus on writing functional code, and development has become less error-prone. On the basis of this, the author proposes a new programming idea–Regularized Programming, which avoids the structure by avoiding iterative processing of low-level looping operations and enriching languages ​​with algebraic data conversion operators. Programming.

The author also designed a new programming language, Bosque, for this idea. Specifically, existing programming has been simplified, becoming a standardized form, eliminating the main source of uncertainty. Based on a series of analysis, experience and validation of runtime and programmer development, and interviews with developers, the paper identifies five major sources of uncertainty in the development process:

  • Variable state and logical frames : Introducing variability into programming languages ​​undermines the ability to infer programs in a monotonous manner, forcing programmers (and any analysis tools) to determine what is still valid after the operation and which has failed. . At the same time, variable code return values ​​and side effects on parameters (or other global states) affect program state, which also negates the need to infer logical frames for each operation.
  • Loops, recursion, and invariants : looping and recursion are the most basic challenges of reasoning, because code describes the effects of a single step, but understanding the complete construct requires generalizing the quantized properties of a set of values, and the invariants provide the required joins. However, in general, such general computing techniques are not achievable.
  • Uncertain behavior : Uncertain behavior includes undefined, specified or undetermined environmental behavior, which requires a programmer or analytical tool to reason and explain all possible outcomes. For example: sorting stability, map/dictionary enumeration order, etc. These uncertain behaviors increase the complexity of the development process and are slowly seen as technical debts that should be removed over time.
  • Does not follow “data invariant” : programming languages ​​typically provide access and update operators for individual elements in an array/tuple or fields in an object/record, which are executed on a per-element basis, resulting in a program The member updates the state of the object in multiple steps, and the invariants normally held are temporarily invalidated before recovery. In these cases, the amount of detail that must be tracked and recovered greatly increases the likelihood of errors occurring.
  • Equivalence and aliases : Programming languages ​​are at the boundaries of mathematics and engineering. Although language semantics are expressed as mathematical concepts, there are some common situations, such as: reference equality, by value, by reference or evaluation order, which is actually the default underlying. It is the von Neumann architecture. Although seemingly insignificant, these choices have a major impact on comprehensibility, such as the reference equality leads to the complexity of alias relationship reasoning, and the compilation of other architectures becomes very complicated.

 

These uncertainties are the source of various bugs in the program, increasing the complexity of the developer’s understanding and implementation of the application’s functionality, while making the program’s automatic reasoning very complex or completely infeasible.

Among them, according to the interview with Mark by the technology media The Register , Mark believes that the problem of variable state , loop and reference equality is the most prominent.

Taking reference equality as an example, Mark points out that when two variables point to the same object in memory, the complexity of the problem increases. “It looks very simple, but once you have reference equality in the semantics, you must constantly Consider the relationship between it and the pointer alias it introduces.”

The most familiar looping mechanism also brings a lot of complexity. It was canceled in Bosque. Below is an example equivalent to the for loop in JavaScript:

//Functor (Bosque) 

Var a = List[Int]@{...}; 
//Pre: true 

Var b = a.map[Int](fn(x) => x*2); 
//Post: List[Int]::eq(fn(x, y) => y == x*2, a, b)

Bosque is derived from the concept of standardized programming, in order to solve the problems encountered in the current structured programming, the author thinks that the rise of structured programming is the first golden age of programmers and development tools, he believes this This standardized programming model will greatly improve the productivity of developers, improve the quality of software, and bring the second golden age of compilers and development tools.

Grammar example:

Add two numbers:

function add2(x: Int, y: Int): Int {
    return x + y;
}

add2(2, 3) //5

Odd detection using the rest parameter and lambda:

function allOdd(...args: List[Int]): Bool {
    return args.all(fn(x) => x % 2 == 1);
}

allOdd(1, 3, 4) //false

Batch update properties on Record

function update(point: {x: Int, y: Int, z: Int}, value: Int): {x: Int, y: Int, z: Int} {
    return point<~(y=value, x=-point.x);
}

update(@{x=1, y=2, z=3}, 5) //@{x=-1, y=5, z=3}

Inaccessible parameters:

function tryGetProperty(r?: {f: Int, k: Int}): Int? {
    return r?.f;
}

Sign:

function sign(x?: Int): Int {
    var! y;

    if(x == none || x == 0) {
        y = 0;
    }
    else {
        y = (x > 0) ? 1 : -1;
    }

    return y;
}
See the paper and source code for details:

Conversion Copywriting: Master the Art & Science of Words that Work

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Conversion Copywriting: Master the Art & Science of Words that Work

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When is the last time you remember taking action on something you saw online?

What was it that enticed you to buy software, register for a newsletter, or donate to a cause?

Was it the emotional banner image?

How about the fancy animations?

Perhaps the words on the landing page?

It’s a trick question.

Everything played a part—from the basics of human psychology to the copy on the buttons. Building a content experience that compels people to take action is a holistic process. It requires the contributions of designers, writers, engineers, marketers, and strategists to create something that inspires you to take action.

But when you’re finally ready to cross the bridge from considering to deciding, it’s often the message that moves you.

In the digital marketing world conversion is king. One way to maximize impact is to optimize your website’s copy for conversions, also known as conversion rate optimization (CRO).

For marketers, understanding the value of conversion copywriting presents a huge opportunity. According to an Econsultancy report, only about 22% of businesses are satisfied with their online conversion rates.

We’re always learning how to write better, too. We’ve seen well-crafted words help our clients, but I wanted to dive deeper into the art and science behind conversion copy—what it really is, why it works, and how to do it well.

So I interviewed some conversion copywriting experts to get their perspective.

Let’s dive in.

What is conversion copywriting?

Conversion copywriter and consultant Joel Klettke says that “Conversion copy is a deliberate data-driven attempt to write something that gets people to take action.”

The term “copywriting” on its own can mean different things depending on the context. Some copywriters write advertisements. Some copywriters write web copy. Some copywriters write email campaigns and funnels.

The types of copy can be distinguished in two ways. The intention and the process.

The intent gets at what your goal is with your copy.

The process pertains to how you go about writing it.

“The difference [with conversion copywriting] is in the process: It gives the business owner so much insight into their own process, and customers, too,” says Sara Frandina, a conversion copywriter with Sara Frandina Strategies.

Skilled conversion copywriters are highly valued because the process of doing it well can be intricate and time-consuming. Fortunately, when done right, it can have an immediate impact on ROI.

What motivates our behavior online?

Let’s take a half-step back and talk about what’s going on in our brains when engaging with a website.

When looking at what motivates people’s behavior online, Web Psychologist Nathalie Nahai suggests using the “Three Brain Model” to categorize and understand the influences different types of information might have. This includes the primal system, emotional system, and rational system.

The primal system (or reptilian brain) is concerned with survival and maintenance. On the web, this relates to things like the imagery of food, subtle sexual cues, and indicators of scarcity. For example, the microcopy on an airline checkout page that tells us “only 4 seats left” activates our primal system.

triune brain model

The emotional system (or limbic brain) is concerned with principles like empathy, or storytelling. On the web, this explains why we’re drawn to images or faces, or respond well to a compelling narrative. Brands like Lokai integrated their story directly with their product design and give 10% of net profits to their charity partners. This approach appeals to our emotional system.

Finally, the rational system (or neocortex) is the most evolved part of our brain. It’s concerned with logic, language, and things like processing abstract thought. On the web, this relates to product features, benefits, and other evidence for decision-making.

“We all like to think that we make our decisions rationally. But there’s a huge amount of evidence that suggests that emotion is at the base of decision making. When we look at persuasive arguments, what we’re actually doing is post-rationalizing the decisions we’ve already made at a primal and emotional level,” says Nahai.

Why does this matter for conversion copywriting?

When done well, conversion copywriting reaches all three systems on some level. It can arouse interests with an understanding of basic needs (primal), appeal to emotions by addressing genuine frustrations (emotional), and address the inner skeptic with convincing language (rational).

What should you consider to write effective conversion copy?

Tweaking your website copy for CRO isn’t one-dimensional. Multiple elements go into doing it right.

“You can’t do this stuff in a vacuum. It’s not about changing button colors, and copying and pasting formulas you found on a website. It’s a process. And you have to fall in love with the process. It’s not black magic, there’s a science and a rationale behind it, but there’s still room for creativity,” says Klettke.

Here are some things to consider to write effective conversion copy.

1. Audience

With any business strategy, you have to begin with your target audience in mind. Everything you do should be aimed at improving their experience.

Former Illinois Governor Adlai E. Stevensen, Jr. said that “understanding human needs is half the job of meeting them.”

Specifically, conversion copy should be focused on understanding the pains, gains, hopes, dreams, anxieties, and frustrations that your audience is experiencing. First, you need to show that you can understand and empathize with their experience. Then, you can identify how you can help them.

frustrated man working on a computer

“You need to be as detailed as possible. What’s their burning pain or desire that consumes them now?”, says Joe Choi, a direct response copywriter, and marketer. “What’s the unspoken question behind that, and how can you help them answer that? For example, a job seeker might wonder why they’re not getting an offer. They have a resume, cover letter, they’re going on interviews. They’re doing everything right in their mind. Do you have something that can help them?”

The better you understand your audience, the better chances you’ll have at conversions.

2. Research

Every writer I spoke to emphasized the importance of customer research. It’s the secret sauce to any effective writing you’ll find on the web.

Copyhackers founder Joanna Wiebe would agree. In her process, she says, “We begin with research and discovery all the time. This tends to be the biggest part of the work, and if it’s not the biggest part of the work, 99% of the time it means you’re doing it wrong.

There are two types of research: qualitative and quantitative.

Qualitative research (soft data) might include things like surveys, social media, user interviews, or chat logs.

“The main thing you’re doing when you collect qualitative data is looking for patterns in the way people describe their pain points, needs, and anxieties in their own words. You’re looking for trends in the language they use, what’s most commonly talked about, and what’s communicated as a high priority,” says Klettke.

You’d be amazed at the insights you can find talking to your customer service teams. I’d guess the solution to all Comcast’s customer experience issues is somewhere in the call transcripts.

Quantitative research (hard data) could include digging into Google Analytics, SEO tools like Ahrefs or SEMRush, Hotjar, or email marketing open and read rates.

In some ways, it’s more analytical and open to interpretation.

The combination of these data points leads to a more comprehensive understanding of who your audience is and how they’re talking about your brand.

3. Tone and Voice

Many brands and organizations are strategic in thinking about how they talk to their customers.

When writing conversion copy, striking a tone that resonates is key to making a connection.

But there’s a delicate balance. Some organizations worry about coming off too “salesy”. For example, a non-profit or university asking for donations might be hesitant to be direct.

It’s fair, but it’s not entirely valid.

“People worry about it more than they probably should,” says Frandina. “Lots of people feel like conversion copy can be really sleazy — but if you use that voice of customer data — it doesn’t mean you have to sacrifice your brand voice.”

In other words, if you’re speaking to your audience in a way that genuinely resonates, and what you offer aligns with their emotional brain, your message has a good chance of getting through.

Choi offers a suggestion on how we can do this in practice:

“Write as yourself and then go back and edit it. Things get done faster when you’re not constantly thinking about how you’re supposed to write. Keep a tally of words that keep coming up — how people describe their day to day life, their struggles, etc — build a keyword bank for that. Again, that’s why research is so important. Then go back and edit with those words.”

4. Context

Prospective customers find your brand at various stages. Generally, you can imagine the three stages being awareness, consideration, and decision.

At each stage, the work that has to be done to move them closer to conversion changes. That means the way you write has to change, too.

Let’s use “being sick” as an analogy. In the Awareness stage, you might be thinking, “I have a sore throat, fever and I’m achy all over. What’s wrong with me?” That might lead you to different resources than already knowing you’re sick and are looking for ways to get better.

three stages a buyers journey: awareness, consideration, decision

These days, our first touch point with a brand isn’t necessarily the homepage. Sometimes it’s a blog post with a call-to-action. Sometimes it’s a long-form sales letter.

The depth of information should be tailored specifically to the page, and the presumed understanding of your audience.

Conversion optimization expert Talia Wolf says, “Knowing where your potential customer is on her journey helps you to gauge what she will most likely respond favorably to, so she feels comfortable taking the next step.”

5. Design

Copy and design have to work together. There’s no way around it.

But in practice, there’s often a struggle to figure out which one comes first.

Unsurprisingly, when it comes to conversion copywriting, the writing should drive the design.

“Writing copy and fitting it into the design is like drawing all the pictures and trying to write the story. You’ve now forced the writer to try to cram the message into a box it wasn’t made for,” says Frandina.

Good copywriters should be concerned about how the words on the page will be presented, too. “You don’t necessarily have to be a UX designer, but you need to have a good understanding of how copy and design interplay and consider that how they’re presented will influence somebody taking an action,” says Klettke.

At Clique, our interdisciplinary approach weaves together content strategy, user experience, engineering, and content marketing as a single discipline. That means our content team is involved in the wireframing process and structuring the words on the page from the very beginning.

Is that more challenging? Yes. But wireframing with the copy in mind inevitably yields better outcomes.

website sketch outline with colors

For designers, working with real copy helps them bring pages to life in a way they couldn’t with Lorem Ipsum. By adding context to the sitemap, they can better present users with the information they’re looking for.

6. Testing

One of the benefits of conversion copy is that you can always improve it.

Testing headlines, call-to-actions, or the body copy of a specific section is how to continually refine it.

“Don’t be afraid to get crazy. As long as it resonates with your audience’s desires, and you can support your claims, then it’s fair game. Now, not everyone is comfortable running outrageous headlines or copy. But I think it’s easier to push something to the limit, then dial it back,” says Choi.

But regardless of your research, the writing might flop. And that’s okay.

Klettke suggests we anticipate failure as part of the process. We can’t always stick the landing on the first attempt. But committing to the process of testing and refining your copy will pay dividends in the long run.

How can you improve your conversion copywriting today?

1. Invest in research

The first thing is to invest in understanding your audience better. Even if you’re starting with no money and no customers, you can learn more about your audience and what matters to them.

If you’re starting from scratch, Wiebe suggests a method called Amazon Review Mining to understand what people want, and what frustrates them in their own words.

  1. Identify books (or products) that relate to the problem you solve
  2. Read the reviews and track “memorable phrases”, “what people want”, and “what frustrates them”
  3. See what messages resonate most and use it in your copy

2. Get better at asking questions

I asked everyone I interviewed what their “secret sauce” was to improve their conversion copy. Everyone said some version of, “the magic is in the method.”

I’m really good at asking the right questions of my clients, their clients or their prospects. And then curating the best stuff from the interviews. Things that resonate best with clients and their audiences usually come straight from their mouths,” says Frandina.

Keeping your questions open-ended, asking thoughtful follow-ups, and getting into specifics will help elicit useful responses.

In conclusion

If you want to optimize your website for conversions, you’ve got to make sure the language is on point.

To do that well, you can start with these four key things:

  • Invest in research to better understand your audience
  • Empathize with their pains, gains, hopes, and dreams — in their own words
  • Work in tandem with your design team to amplify the right messages
  • Test. Learn. Optimize. Repeat.

Remember, you’re not creating all this content, building these great products, or supporting these worthwhile causes only to have them ignored.

You’re trying to make an impact after all, right?

Check out these additional resources to help improve your conversion copy

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Shopify VS WooCommerce – Best eCommerce Solution for WordPress

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Shopify VS WooCommerce – Best eCommerce Solution for WordPress

If you’re considering setting up an eCommerce website and are familiar with WordPress, you’re in luck! WordPress offers a user-friendly platform that empowers anyone to create their own website. In this article, we’ll explore why WordPress is an excellent choice for building your online shop, discuss popular eCommerce solutions, and provide helpful tips for domain selection and hosting.

WordPress is more than just a free CMS

If you worked before with WordPress websites, then you are already familiar with everything you can do on this amazing platform.

Even if you are just now starting to learn it, you will soon find out that it was built for the people. This means that you don’t have to be a coder in order to build a WP website. Anyone can do it.

Few people dared to think about what WordPress will become when the first version was released. Back then, it was merely a blogging engine, based on basic scripts and mostly HTML themes.

However, blogging was trendy at that time and this is probably why a strong community of contributors and enthusiasts quickly formed around this new platform. Why was it – and still is – so successful? There are two major reasons, and they are both closely related to the community. On one hand, there are the users. People like platforms that are open and that are in continuous evolution. They like usability, ease of use, and most of all, WordPress’ versatility due to its modules and plugins. On the other hand, there are the contributors, the coders that add to the plugins and themes repository.

Both groups are strongly connected as more users lead to more opportunities for developers, while the plugins and modules they create attract more and more users and vice versa.

Here are some of the reasons you should choose Word{ress to build a website:

  • WordPress is free
  • There are plugins for anything you can think that you would need on a website
  • There are thousands of premium themes to choose of
  • Even if you need a custom theme, it will not cost too much
  • There are at least two dedicated e-commerce plugins that are efficient and reliable
  • For every problem you encounter, you will find more than one answer on the web due to WordPress’ popularity
  • Everything is customizable with WordPress

eCommerce solutions for WordPress

There are several eCommerce solutions of which to choose when setting up an online shop based on WordPress. Each of them is an option for somebody, and whether you choose it or not depends mainly on what you want. However, I will choose the best two of them for this article and I will explain why.

Option one: Shopify

We’ll start by recommending the most popular eCommerce solution for WordPress: Shopify. This is the premium option for starting an online shop, as it will cost from $9 to $299 per month, depending on your options. However, considering all other premium options available online, Shopify is quite affordable for a medium-sized business. It’s not a mystery why more than 400,000 online shops already use this plugin. If you have a budget for setting up your shop, you can try it. You can get a free trial for the first two weeks.

Benefits of Shopify:

  • Easy to integrate into Word{ress as a plugin
  • Premium eCommerce solution, which means it features a 24/7 support
  • Shopify is secure
  • Hundreds of different designs to choose from
  • Integrations with Facebook and Twitter.
  • Facebook Messenger support
  • Multiple payment options, easy to set up and deliver invoices

Option two: WooCommerce

If your budget is limited or if you just want to try for the first time an eCommerce platform, you can choose WooCommerce, the second most popular and versatile plugin for WordPress.

WooCommerce is free, easy to set up and most of all, it was recently acquired by WordPress, which means it is officially supported by this CMS. You can also find premium themes that integrate this plugin efficiently and many more other plugins that are capable of enhancing its usability. By default, WooCommerce does not feature all types of payment and cannot deliver invoices. However, there are free and premium plugins able to fill in the blanks, all available immediately and easy to set up and integrate into your shop.

Benefits of WooCommerce

  • It’s free
  • Very easy to set up. You can post your products in just a few minutes
  • Huge community that will cover for the lack of official support
  • Many themes to choose from. Some are free, some may cost.
  • Officially supported by WordPress
  • Its functionality can be easily extended through additional plugins

Don’t forget to choose an appropriate domain name and a good hosting service

Obviously, you should start with choosing an appropriate domain name for your shop and a good web hosting service, suitable for WordPress websites.

There are several major domain registrars, such as Namecheap, Godaddy or Name.com and you can choose the one that best suits your needs. Some of them will also offer affordable hosting services while others will give you something else. Regarding the domain name, choose something that is easy to remember, and of course, related to your business. For instance, if you are trying to sell bikes, use the word „bike” in your domain name. Or, if you already have a brand, try to find a name that describes or identifies it.

Also, when you choose the web hosting service, search for a company that officially supports WordPress in order to avoid any problems caused by incompatibilities or significant downtimes caused by the use of specific plugins or scripts. Apart from the WordPress support, also look for uptimes close to 100%, 24/7 online support, and enough bandwidth for your estimated traffic for the first two or three months.

7 WordPress Website Design To Inspire You.

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7 WordPress Website Design To Inspire You.

Even if you always design websites from scratch, it’s wise to take a look at the many inspirational ways that other designers have made templates their own. For instance, many of the available WordPress templates are impressive, to begin with, but they take on new life with the right touch.

Let’s take a look at a few of the most intriguing examples.

  1. Greenwich Library

 

Most government related websites are flat, boring and stuck in the design trends of at least five years ago. Fortunately, Greenwich Library has broken free of this mold, which makes their offering an inspiration for any designer who is tasked with updating a government run site. The responsive design loads quickly, provides key information in a highly visible location and includes a slick interface that makes navigating the site easy for anyone. It’s also a nice touch that the header photograph changes with the seasons.

  1. Travel Portland

 

Travel sites have to walk a fine line between being visually appealing and helpful. After all, the most beautiful design in the world isn’t going to boost tourism revenue if the site doesn’t provide basic details.

Fortunately, the team behind the custom Travel Portland template was able to capture the city’s unique vibe without making the website difficult for people to use. In fact, this responsive design has a clearly indicated and highly intuitive menu. Tying this into font choices that showcase some of Portland’s personality was a great choice that all travel website designers should take note of.

  1. The Ink Tank

 

This website is flat-out gorgeous! Until The Ink Tank came along, it would have been odd to think it was possible to become totally transfixed by the header of an ink website. This design makes it possible, though, and it’s quite simply entrancing to watch as the purple ink fills the box and then swirls and dances across the screen. As if this wasn’t eye-catching enough, the stunningly crafted “From Quill to Cartridge” page makes it exciting to learn about the history of ink. The Ink Tank is by far one of the inspiring sites to use WordPress, and it makes it clear that the sky is the limit for this popular website and blogging platform.

  1. Mendo

 

What happens when you put together a team of graphic designers who also love high-quality books? A bookstore named Mendo, followed by one of the slickest websites on the Internet. With the tagline of “a candy store for book aficionados,” you know that this isn’t going to be the typical online book buying experience.

Mendo creates their own books, and they also carefully cultivate books from other publishers. This attention to detail and beauty is felt throughout their entire site, which has such a fun transition from page to page that it’s tempting to keep clicking around long after the necessary information has been found.

  1. Epic Adventures

 

Reading may be fundamental, but the allure of technology is definitely stronger for most of today’s youngsters. The good news is that meeting kids at their level has always been a great way to encourage learning and personal growth. Therefore, why not use technology to get them turned on to reading?

This is the concept behind the Epic Adventures digital and print books, and the website is virtually certain to captivate the intended audience. The images look like they come from a book, but there’s an important difference: they move. As kids work their way down the site, they see an octopus with three blinking eyes, a meteorite storm threatening dinosaurs and the promise of Epic Adventures in summer 2017. As an added bonus, this is one of the few sites designed for children that’s impressive enough to catch the eye of adults.

  1. Jess Marks Photography

 

Picking the right wedding photographer requires more than choosing a budget and looking at reviews. You also need to make sure the photographer in question has a personality and style that will mesh well with yours. This is the main focus of the Jess Marks Photography website, and its whimsical build makes it clear right away what personality you can expect.

This particular site eschews the popular responsive style for a quirkier setup that takes advantage of plug-ins. Everything from the colors to the font choices help an engaged couple quickly determine whether or not Jess Marks Photography is a good fit, which makes the fun design a big success!

  1. Ghost Horses

Speaking of personality, it’s hard not to smile while looking through designer Ghost Horses’ WordPress site. Almost everything on the website can be altered by the visitor, including the introductory tagline of “Ghost Horses Makes Really Excellent Websites.” If you click on the arrows, you can get new results that are positive or negative, and you can also change who the tagline is referring to. Unsurprisingly, playing with this feature will teach you a lot about the designer’s personal interests and political beliefs.

As you work your way down the homepage, you’ll be able to interact with almost every feature. This is a fun way to keep people engaged, and it also helps show off what the designer can do with WordPress. This is ultimately what potential clients want to see, and Ghost Horses doesn’t disappoint.

As you can see, there truly is no limit to what you can accomplish with WordPress designs. All of these sites are using the same platform, but their differences make it clear that the designers behind them have gone far beyond the typical WordPress templates.

Done with designing? Optimize!

Now, you have to consider the fact that some of these templates can get pretty bad load times since they have tons of CSS elements and animations. You must make sure that your website is fast enough to handle it and there are a few things you should consider. As we mentioned in this article, you have to optimize web fonts, improve animation performance and most importantly, get a good WP hosting provider.

  1. You should do your research and figure out which provider is the best for you. Start with this WP host comparison.
  2. Don’t forget to make sure your WP site loads fast. Educate yourself on best practices to speed up your WP website. You’re going to lose visitors if your site loads slow!
  3. Finally, beef up your WordPress security through plugins and security measured. Enrolling on a CDN will also provide a layer of defense, whilst boosting the load speed even further.

If you need inspiration for your next project, be sure to look through these websites to get a better feel for the flexibility and versatility of the platform. Anyone who still thinks that WordPress is just for blogging is clearly way behind the times.

 

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