Website User Experience Design and Optimization Guide

What is the user experience? What aspects of the user experience are involved?

User Experience (UE/UX) is a purely subjective psychological experience built up by users in the process of using a product (service). From a system perspective, it is a holistic concept that produces a user experience at different stages of the product, in different channels, and wherever possible, in contact with products, services, and the enterprise itself. There are many factors that can affect the experience that users actually use. The individual differences in the users who try the products (services) also determine that the true feelings/experiences of each user cannot be fully simulated or reproduced in a very efficient way. But for a well-defined group of users, the commonality of their user experience can be recognized through well-designed tests/experiments.

The design of the user experience of the website is reflected in everything that happens to the customer and our website. All interactions include watching our company’s latest product promotion dialogue, clicking through the official website, viewing the help center, advertising, email, and chat via instant messaging… even a small tab on a product page. Detailed research and comparison We have found that all of these will be linked over time to form a user’s perception and experience of the website as a whole. The design of these experiences is not casual; it is constantly extracted from the various data generated by the user’s browsing behavior; the best practices are found in constant user product testing/feedback.

Why emphasize website user experience design?

User experience is life. Everything in your life involves your experience, alarm clock, bathroom, bus, card machine, traffic lights, mobile phone, computer, keyboard, mouse… Every day, we are dealing with products and using and experiencing products every day. Some products have a bad condition during use. For example: an alarm clock that looks very Feel. Its wake-up function has too many options. It is too complicated. As users don’t know how to configure a simple wake-up function…from the initial collection of data, research and analysis Product prototypes, continuous adjustment and optimization after the product goes online, is the no return of products…

The mining website of user experience design elements of various industry websites is to explore business opportunities. To put it simply, it is closely related to ROI. The direct performance of the e-commerce website’s good user experience design is that the user interaction of the website becomes frequent and the user’s stickiness is improved; the indirect sales volume is improved. Depending on the search engine marketing website, optimizing the website user experience will help search engine rankings and bring more traffic. Another example: the purpose of pornographic websites is to make a profit, the focus is that it captures the psychological and even physiological needs of this user group.

In today’s Internet age, whether a product can be successful or not, the user experience is becoming a key factor. Users buy your product, not the end of the transaction with you. On the contrary, when the user picks up your product and uses your product, the journey of the user experience product really begins, and whether the user experience journey is enjoyable will directly affect your word of mouth and affect your sales. When the technical conditions are not much different, we can continue to improve the experience design of the product through continuous trials, improve the user experience, and make the user feel more pleasant and more valuable. This will be an effective way to establish a brand and build a reputation. .

User-centric design concepts continue to grow, creating questions and discussions about the importance of designing and enhancing the user experience. Simply put: “It is important because it deals directly with user needs.” User-centric, usability-centric will make our website unique. Thinking about it only has two things that determine how we do user experience design: what we think and what users want to experience.

Understand the user experience design of the website – the five components of the user experience

These five elements are called “five elements of web user experience design”, understand its whole and learn to decompose and adjust the details, and slowly grow up.

Website User Experience Optimization Guide – Let’s think about a few user experience related issues

The website has been scaled up and it is difficult to change the entire framework. In order to experience it better, we should “go to its dross and take its essence”; to get rid of it in order to be better in one aspect; to give up other less important ones in order to be better in some respects. aspect.

First, a clear goal: to fully understand the user’s key needs to fully tap the user’s needs

Before you begin to determine your optimization goals, ask yourself: “How can I provide the users with what they want and achieve my goals?” To answer this question, first understand what the user’s goals are and what their goals are. Comprehensively collect and analyze the explicit needs of users, and at the same time, through all aspects of data analysis to explore hidden requirements and try to connect them with their own goals, and roughly determine the type of web page presentation (blog articles, atlas display, e-commerce shopping) and many more). We need to consider the core products and advantages of our website, and pay attention to the excellent product cases in related fields. Maybe we will feel that our website is very good in many aspects, but the best advice is to focus on one or two core strengths, focusing on the best areas to provide quality content. This will not be very tiring for the creation of a product or service. 


Before you start, ask yourself some of the following questions:

How do users find my website? What are their characteristics of the road? What are they looking for? Can I provide what they need? Did they forget some aspects? Based on the above, what do I want to get from the user? How do I get the ideal response from the user’s behavior?

If we operate an IT technology news site, after considering all of the above issues, the simple conclusions that can be drawn are as follows:

Most users come from search engines through keywords and go directly to the article page. Users are looking for specific content related to keywords. We display detailed articles for the entire page on the landing page. Although our website provides relevant content, users seem to Dissatisfied with the need for more information. Our goal is to engage users, stay longer, read more, and recognize the focus of the site. The real difficulty is how to achieve this goal. We can prove to the user that there are other relevant and valuable content on the site and encourage them to continue reading. This can be done by placing a list of relevant or heated articles at the bottom or right side of each article.


11 tips to improve the user experience design of the website

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Image source map insect: used by the stationmaster’s home

In today’s digital market, consumers have more choices to shop online than ever before. Almost all the products or services you can think of are at your fingertips, which means that every online company must find a way to persuade consumers to choose them, not other companies.

One of the best ways is to provide an intuitive and positive user experience (UX). In fact, 71% of successful companies believe that their superior user experience is their biggest competitive advantage to attract customers.

Even more incredible is that even the smallest details can have an incredible impact on customers, and this is just one of the many UX challenges facing web designers.

With these facts in mind, you may already understand why your website requires an excellent user experience design. Here are some tips to keep in mind.

1. Perform A/B testing frequently

The key to creating a better user experience is continuous improvement, and this innovation can only be supported through thorough testing and experimentation. The A/B testing strategy is the best way to determine which adjustments are best for your site. Even the smallest changes can have a big impact on conversion rates, so make sure your design team is constantly experimenting and comparing new concepts and ideas.

2. Reduce the number of website pages

Efficiency and convenience are two of the most important factors in the user experience of the website – beyond service, technology, and even personalization. If a website has dozens of pages for each content, then the site is definitely not efficient, especially when someone is in the initial stages of a customer journey and is only researching your organization. Simplify things by eliminating unnecessary tabs and always make sure they don’t lead your customers to a dead end without CTA.

3. Contains attractive CTAs

The CTA button is a picky “biological”. Some small adjustments here and there can greatly increase or affect the click rate. A case study found that when a website compares the CTA button to the color of other pages, its click-through rate is 122% higher.

Keep in mind that location is also important. In general, the closer you are to the top of the page, the better the button will behave. Of course, your team should do some experimentation here to see which design changes are best for your visitors, but keep in mind that even small changes (such as fonts, colors, moving graphics, etc.) can make a big difference. Impact.

4. Pay attention to website security

One of the main reasons customers give up shopping carts or leave the web is that something scares them away. The number of data breaches is increasing every year, so consumers are particularly skeptical and concerned about the security of their personal information.

Obviously, the security and security of your website should also be your company’s biggest concern. If you don’t have a security system yet, prepare one. Then, make sure that your security features and trust flags are clearly displayed throughout the site—especially on the checkout page. When customers see security signs on e-commerce sites, they are more likely to buy.

5. Prevent 404 errors

Want to know the best way to get rid of your customers? Guide them to the error page. 74% of users who encounter a 404 error will leave your site without hesitation. There are a lot of monitoring tools, but by simply checking Baidu statistics, you can show which internal and external links are broken.

6. Use enough images and videos, but provide enough white space

This is not controversial when it comes to visual effects on web pages. Include a video on the landing page to increase conversion rate by 80%. Statistics have proven that product images can improve user experience and conversion rates, but for a smooth user experience, balance is the key.

A little white space is enough, remember that it is not necessarily white. Landing pages for business and text classes will keep visitors eye-catching, and they don’t know where to focus. Instead, as you can see from this heat map study, the clever use of white space can very powerfully guide the eye along the page to the CTA button for better conversion. The left page uses more white space, so customers will naturally be attracted to the contrasting black CTA button.

7. Focus on the process

Your website is used to lead your customers through the buyer journey and hopes to end the conversion. Therefore, each part of it must have a meaningful process. Interestingly, one study found that 46% of users found incredible annoyance when a website “lacked a piece of information”—the most common reason why they completely quit the platform.

Again, proper use and placement of the CTA button is very important here.

Your customers should not know what to do next when they land on the page; create clear steps toward the next step and include content that supports each stage of the customer journey for a smoother user experience.

8. Color issues

When it comes to brands, color has a lot of meaning. An identifiable color scheme can increase brand awareness by 80%.

Psychological research shows that consumers use the brand’s products to think of the various meanings of color. For example, many blues evoke confidence and honesty, while orange is seen as innovation and creativity. Be sure to use a color that supports the type of branding information you want to convey to your audience.

9. Make it responsive and easy to navigate

Today, more than half of website traffic is likely to come from mobile devices, so smartphone compatibility is critical. A slow-responding website design would reject up to 80% of organic searches without adjusting its screen size or supporting mobile-friendly navigation. The key here is to simplify and enlarge.

Although your site may have a lot of navigation options clearly displayed at the top of the page, this design is not very good on a small phone screen. Instead, choose larger CTAs, fold down the navigation, and learn about the natural usage patterns of your phone screen to optimize the layout.

10. Must have faster load time

According to the Nielsen Norman Group’s findings, website visitors typically leave the site within 10 to 20 seconds.

What is more important?

If statistics is trustworthy, then each person’s attention duration is only 8 seconds, and on average only 28% of the words on each page are read. Therefore, fast loading speed is necessary. Every second that is spent loading a site is important, and any content longer than 3 seconds is enough to send them to other places for searching. Keep your site loaded and optimize graphics and pages that may slow down.

11. Conduct site and availability audits

Your corporate website will never really be “completed.” “There is always room for improvement, especially when new trends emerge.

There are several ways to get your team to perform regular UX and SEO audits to ensure your customers are constantly satisfied with their experience. Be sure to pay close attention to customer reviews, look for patterns related to the user experience of the site, or send surveys to customers asking them to rate usability. For a more technical approach, you can try the UX audit tool, which collects analytics data to identify areas for improvement.


Research by PricewaterhouseCoopers (PwC) shows that nearly one-third of customers will give up a brand after a bad experience. In addition, 54% of consumers are dissatisfied with the user experience of most online brands.

Your customer satisfaction should be the most important, especially when you realize how important their online experience is. Keep these tips in mind and see where your site needs improvement.