Top Benefits of Link Building Services for an Established Website
Does your website enjoy a high ranking on Google? This is something that is a great achievement and you can know that online users are going to be able to find you.
It can ensure you have a steady stream of traffic visiting your site and if you are a business, you can be making regular sales for your products or services.
But, there is one mistake that a lot of people are making when it comes to their established website. They relax their SEO strategy and become complacent. In other words, they think that the hard work is done since their website is ranking well on Google.
Well, it is time for some home truths. Just because your website is ranking well right now, does not mean it is going to enjoy this same spot later down the line. In fact, if you have taken your foot off the gas when it comes to SEO, this is something that is going to come back to bite you later on.
There are many ranking factors for websites. Yet, an important one right now is link building. In particular, it is has become popular for websites to use link-building services.
Let’s discuss why this type of service can be highly beneficial for an established website that wants to maintain its high Google ranking.
What are Link Building Services?
First of all, let’s quickly go over what link-building services are if you have never heard of them before. Essentially, a company is going to offer a service where they generate links for your websites.
In other words, they take care of the link building for you and find suitable websites to place links on. This way, you can improve your backlink profile and this can help with your Google ranking.
There are many websites that give you a better idea of what you can expect when you choose these services. If you have never used link-building services before, this can give you peace of mind since you know how they operate.
How Can Link Building Services Help Your Website?
Remember, just because your website has been around for many years and has a good ranking at the moment, it is not going to stay this way if you relax your SEO. Here are ways that a link-building service can help your established website.
They Work in the Background
Perhaps one of the reasons why you have eased up on SEO is because you no longer have the time for this task. Indeed, this can happen when your business ranks highly on Google and you have a lot of customers interested in your products and services.
But, you cannot afford to ignore optimization altogether. Instead, this is where link-building services are going to come in and help.
A professional team is going to be able to work in the background on backlinks. They can link build for your website without you having to do anything. You are free to focus on other elements of your business and you can know that your link building is being taken care of.
Simply, the team will contact you to keep you updated on their progress. You do not need to do anything else.
They Improve Your Backlink Profile
One of the reasons why your website might not be ranking as well as it should is because you have a poor backlink profile. Namely, you might have never focused on link building and you do not have a lot of links to your site.
This is something that you can turn around with link-building services. They are going to focus on this part of SEO and make sure high domain authority websites are linking to your site.
It Saves You from Learning
There is no getting away from the fact that SEO can be complicated. There is a lot to learn and this might have been why you were neglecting link building.
Indeed, it can take a long time to be good at getting backlinks and this might mean that your Google ranking has suffered as a consequence. But, it does not matter how many years your website has been around, it is never too late to start link building.
With a link-building service, you can let the experts take over and get the backlinks for you. They have the experience and expertise to know how to move in the right direction no matter what your website currently looks like.
Whether you’re looking to increase brand visibility, consideration of your product, drive purchases or boost loyalty, with 300m+ worldwide active customer accounts, Amazon has a rich understanding of how shoppers engage with products and brands as they journey through the digital shopping landscape.
Amazon Ads can help you reach customers at every stage of both the discovery and conversion process. Their services can support you in the pursuit of your marketing objectives while helping consumers find the product they’re desperately searching for.
A Comprehensive Guide on Amazon Ads by PPC Geeks
So, with this in mind, PPC Geeks put together a definitive guide on everything you need to know about Amazon Ads, starting with how to grow your eCommerce business.
Grow Your eCommerce Business with Amazon Ads
According to reports conducted by advertising authorities, Amazon is starting to outperform Google in terms of Search Intent, with over half of internet users depending on Amazon to locate the products they want to buy.
In addition, as Amazon is responsible for almost 50% of the world’s eCommerce spend, advertising your business on Amazon is now an almost direct route to eCommerce business success.
Indeed, there are a number of key benefits of using Amazon Ads to help grow your eCommerce business. By using Amazon Ads, you can increase brand visibility in key locations, and therefore reach more customers and increase sales.
Furthermore, with Amazon Ads, you can also target customers based on keywords and pay for clicks rather than impressions. More customers than ever are using Amazon as a de facto search engine.
Therefore, targeting shoppers based on these two metrics can save you both time and money.
As Amazon gives more and more opportunities to business owners to grow their eCommerce businesses, both Amazon and big businesses are seeing impressive results as their enterprises continue to accelerate rapidly.
Understanding Amazon Sponsored Products
Amazon Sponsored Products are Amazon Ads that promote the awareness of your chosen product in Amazon’s wide and varied search results. Essential to the customer journey as they appear on almost every page, Amazon Sponsored Product Ads are the most popular kind of pay-per-click ad on the Amazon network.
If your objective is to drive sales and whip up interest in your products, then sponsored ads are massively important, especially because to the untrained eye at least, they look just like organic listings, however, they are identifiable due to the word ‘Sponsored.’
Unavoidable and highly effective, sponsored ads are huge brand awareness drivers, and because you’re more than likely serving your products up to shoppers much further down the sales funnel, you’re also likely to increase your revenue too.
So, by rethinking how you spend your budget, how you plan to outperform other vendors, or how you want to invest in best-in-class PPC, Amazon Sponsored Ads can without a doubt increase your ROI.
Amazon Sponsored Brand Ads
Most Amazon Ads accelerate business growth, and Sponsored Brand Ads are no different, enticing shoppers as they browse Amazon.
Amazon Sponsored Brands is a Pay Per Click style campaign that is designed to drive brand awareness among potential customers who are searching for similar products to yours. Unlike more established businesses who already have robust reputations, an up-and-coming business.
On the other hand, may use Sponsored Brands to begin to cultivate some type of brand visibility and, most importantly, brand loyalty, as this can be turned into sales.
Not only proven to unrelentingly driving brand awareness, but Amazon Sponsored Brand Ads are also extremely worthwhile in terms of sales, as their low funnel format makes it much easier to convert potential consumers.
That said, there are three main ad formats that you need to be aware of:
Product Collection – Product Collection ads promote three products at the same time; you can also choose the product selection and order.
Store Spotlight – Store Spotlight brand ads are very similar to Product Collection ads, except they centre around shops and businesses rather than products.
Video – The best way to get the most out of your Amazon Sponsored Brands Videos is to only advertise one product at a time and link directly to the product detail page.
Occupying one of the most desirable spaces on the Amazon marketplace, Sponsored Brand Ads are one of the most worthwhile, significant, and impactful ad types throughout the entire advertising sector.
The Power of Sponsored Display Ads
With Sponsored Display Ads, you can control how you want to market your product and where you want your ads to appear. A powerful remarketing asset, sponsored display ads target customers who have previously shown an interest in your product, empowering vendors and businesses alike.
The main benefits of Amazon Sponsored Display Ads span from increasing brand awareness to boosting your exposure for new product listings and driving consumers to your product pages, all of which improve clicks, reach, and sales.
Found mostly under the right-hand side of the buying options tab, Sponsored Display Ads also appear here, there, and everywhere across the Amazon marketplace.
PPC Geeks: Amazon Ads Experts
And so, that brings to a close our closer look at Amazon Ads.
With Amazon’s influence in the world growing ever stronger, it’s now more important than ever to get the maximum out of your Amazon Ads.
If you would benefit from help with any of the Amazon Ads discussed above, then be sure to invest in one of our free Amazon Ads audits.
About PPC Geeks
PPC Geeks are here to grow your business with better PPC. We offer 100% Free PPC Audits to show you how to get better results. PPC Geeks are a full team of Pay Per Click Experts!
From advertising to direct emails, there is no lack of marketing tools that e-commerce businesses can draw on to reach consumers and boost sales. But there’s nothing quite like video; 78% of video marketers say video has directly helped increase sales.
And with people consuming 18 hours of video online on average per week, up an astonishing 7.5 hours per week over the past 3 years, it’s a tool that companies can no longer put off.
The roll-out of 5G is paving the way for the video marketing revolution, setting the stage to make the video even more popular. This faster and more accessible mobile phone network is a friction-free way that businesses can make video available to their users.
Free of the technical limitations of older iterations, this new version opens the way to an entire universe of opportunities for brands that want to give everything from shoppable videos to live streaming a try.
With video having a major impact on how brands reach out to consumers, these shifts are no longer a thing of the future. This means that there’s no time like the present to tap into the magic of video marketing – because the future of digital marketing is video.
Lights, Camera, Call to Action
There are a host of benefits that brands can reap from a great video; adding a video to your website can lift brand awareness and drive engagement. And it will keep people on your site for longer, an analytic metric that Google ranks highly.
The tech giant tweaks its algorithm to better align with user trends and wants, and with websites that include at least one video 45 times more likely to rank higher in search results, riding the video wave is a practically foolproof way to boost your brand’s SEO rankings.
“If a picture is worth a thousand words, imagine how much a video is worth.”
The benefits don’t stop there. When it comes to the uncertainty of not being able to touch, try on or feel a product, there’s nothing like videos to bridge the gap between shopping in-store and virtually.
A full 95% of consumers find online videos helpful; they lessen the risk for wary shoppers, and potential customers that can watch a video about your product instead of relying on photos are less likely to make a return.
And fewer returns translate into more savings. If a picture is worth a thousand words, imagine how much a video is worth.
But not all videos are created equally. A new must-have marketing tool for their ability to engage customers, the plethora of video options out there make it challenging to know where to start.
The right choice depends largely on what your business needs and wants to achieve by incorporating videos into your e-commerce site and, of course, your budget.
To get the camera rolling, take a closer look at a few of the most popular video marketing trends hitting websites today.
Shop While You Watch
While it’s true that people aren’t shopping the same way they used to, the paths people take to make a purchasing decision remain the same – consumers still like to see and test the actual product, and customer reviews and referrals are more popular than ever. This is where shoppable video enters the chat.
“Leveraging shoppable videos have the power to encourage a transaction while keeping consumers engaged in your brand.”
Shoppable videos feature clickable links embedded in the video – a potential customer clicks on the link and is directed to your store. It’s a format that brings together commerce and content in an engaging and interactive environment.
It’s a win-win for any company and leveraging shoppable videos has the power to encourage a transaction while keeping consumers engaged in your brand.
“This blend of live streaming and online shopping is as engaging as it is effective”.
Traditionally recorded and then posted to a website, marketers are now turning their attention to going live. Essentially the new version of telemarketing, instead of watching pre-recorded content, consumers tune in to live product presentations and can shop directly from the video.
And it works; 2% is considered a good conversion rate in traditional e-commerce, but the median live commerce conversion rate is a whopping 10%, an amazing 5 times better conversion rate. This means that this blend of live streaming and online shopping is as engaging as it is effective.
Target audiences are also eating up instructional content. From how to put together a springtime outfit to how to put together a new piece of furniture, these types of educational videos are a growing source of engaging content that helps brands establish their expertise.
By offering insights into why customers should buy your brand, these how-to videos can also lead consumers down the sales path without the hard sell of traditional marketing techniques.
You’ve Got to See It to Believe It
Seeing is believing; 79% of people say user-generated content (UGC) highly impacts their purchasing decisions, and consumers are 2.4 times more likely to rate USC as authentic when compared to brand-created content.
One of the best ways to give consumers what they want is to offer customer testimonials instead of (or as a supplement to) the traditional written reviews. Video lends a sense of authenticity; allowing customers to see and hear a reaction, making it more credible and engaging.
Unboxing videos are also trending strong. As the name implies, these are videos of people opening up boxes or packages of products they’ve purchased and showing them to the camera.
Once limited to YouTube, this type of video format is now wide-reaching, and users can find unpacking videos for just about any product imaginable on Instagram, Snapchat, and Facebook.
“Brands can reduce costs as well as content needs by tapping into the power of user-generated videos.”
Brands can reduce costs as well as content needs by tapping into the power of user-generated videos.
Now useful as social media content as well, companies that turn filmed testimonials and unboxing clips into shoppable videos will hit that sweet spot between forming meaningful relationships with customers and marketing success.
Wrapping It Up
Elespacio has explained the importance of video which has quickly eclipsed traditional forms of marketing to become the most popular type of content online today.
Once you’ve got their attention, keep them tuned in with a smooth, 5G-powered interface that takes the friction out of the equation, and brands will have consumers in a prime position to make a purchase.
“It’s all about giving people what they want, and they want to click play.”
With so much content out there, the challenge is to know how to grab consumers’ attention. But the answer isn’t as hard as it might seem; brands simply need to hone in on the message they want to convey and make sure it aligns with their goals, budget, and image.
That means coming up with video content that meets customers where they are, delivering a seamless interactive experience that combines commerce and content. In short, it’s all about giving people what they want, and they want to click play.
About Elespacio
Elespacio is an award-winning digital creative & marketing agency helping brands grow by creating tailored digital business strategies & intelligent online advertising.
Elespacio helps brands grow by creating tailored digital business strategies and intelligent online advertising. Their agency has grown with technology since the early days of the internet. They’re digital natives.
Best E-Commerce Agencies in the UK with Impressive Case Studies
With the continuing increase of social media and mobile internet access, people are turning online to get the best offers and prices as never before.So the demand for e-commerce agencies in the UK is increasing among both new and established businesses.
Online shopping is even more popular in the UK than in any other major country. With over $3 billion spent weekly in the UK internet retail industry, consumer eCommerce now accounts for over 36% of the total retail market in the UK (up from 20% in 2019). Being aware of the rising power of online sales against physical stores, e-commerce agencies in the UK are carrying out successful projects to keep their customers competitive in the market. In this article, you will find the best e-commerce marketing agencies in the UK that will help you thrive in your business.
An eCommerce agency is a team of experts who can assist you in achieving your eCommerce company objectives. They’ll use their search engine marketing skills to get your products online and in front of the right audience, while keeping the entire experience as both brand and user-friendly as possible thanks to their expert web design skills.
Ecommerce marketing is the process of raising the online presence of the companies and encouraging people to buy a product or service from a company that sells it online. eCommerce agencies in the UK can help you with both strategy and the development of your e-commerce business. They can assist you in defining your goals, tools, channels, and processes that will result in higher returns on your investment. To attract customers and promote online sales, e-commerce agencies can leverage the power of social media, content, SEO, and email marketing. If you’re getting excited about growing your business in this sector, you can review the top e-commerce agencies in the UK.
Best Ecommerce Agencies in the UK
The agencies listed below are those that have proved themselves with the case studies they have done and the services they offer in e-commerce. They have contributed significantly to the companies they work with. To find the best fit for your business, you can check the websites to review their services and proven-success works of these e-commerce agencies in the UK.
Major Tom
The Charles
The Good Marketer
Hallam
Impression
Propeller
Digital Uncut
303 London
Pixated
Evoluted
Adtrak
Creative Brand Design
Tangent
Croud
Major Tom
Major Tom – a full-service agency designed to help businesses succeed in an increasingly complex environment – defines itself as the next generation of digital marketing.
Major Tom knows that an eCommerce presence is more than just a store, and they can assist you in determining your goals, tools, channels, and processes that will result in higher returns on your investment. If you’re having trouble growing your eCommerce business and don’t know what to do about it, working with Major Tom could be a lifesaver.
During COVID, Larry’s Market’s Shopify eCommerce store saw a boost in traffic, but they recognized that as their website became the preferred method of doing business, they needed to invest in it to make it easier for their consumers to shop online. Major Tom combined Shopify, Kayvio, and an existing email list for their eCommerce strategy to achieve a robust eCommerce ecosystem. They started with rebuilding Larry’s Market’s website on Shopify to significantly increase conversion rates and SEO ranking.
The Charles
Award-winning digital marketing agency The Charles was founded in 2011. Their headquarter is in New York but they also have an office in London where they do excellent work.
Aveda chose The Charles for their newest product, Nutriplenish’s launch. The Charles assisted the brand with art direction, content creation and strategy, paid media, and social media campaigns. They also produced internal-facing content, to help Aveda share their plan for Nutriplenish’s omnichannel launch to partners and stakeholders. And the results were more than promising: 82% increase in average click rate and 271% in average engagement rate. For other impressive case studies of the agency, you can visit their website and take a look at their amazing portfolio of e-commerce projects.
The Good Marketer
Founded in 2017, The Good Marketer is one of the best e-commerce agencies in the UK and they have been doing excellent work ever since. They stand by their fully transparent ethos, which ensures that you are kept informed at all times during your campaign with them. Their London-based team is always up to date on the newest marketing data at the forefront of the digital revolution and creative thinking.
They know what it takes to deliver profitable e-commerce websites as an experienced e-commerce agency in London. We work with forward-thinking brands who want to stand out from the crowd and break through the clutter of competition.
They bring together the true creativity of our in-house creatives with their experience in providing results-driven marketing campaigns. For example, when Relco London asked The Good Marketer to work on their Paid Social and Paid Search campaigns, they were able to identify important areas with chances for development during their initial study, and they were able to rapidly plug gaps in their marketing strategy to improve the efficiency and impact of their campaigns. The case study was ended up with increasing direct purchases and driving a 41 percent increase in overall conversion value.
Hallam
In 1999, when the concept of ‘SEO’ was getting momentum and the full potential of the internet was being discovered, Hallam was founded in the UK, recognizing the need for specialized assistance for both large and small enterprises.
KRCS is a Premium Reseller of Apple identified online sales as the potential to be their “eighth shop after seven successful high street computer stores, they contacted Hallam.
For KRCS, Hallam created a complete digital strategy, concentrating on the digital methods that will produce the best results in the shortest amount of time. They created an SEO strategy, focusing on keywords in an attempt to improve search ranks for terms that would bring qualified, high-quality traffic to the site. They used their skills as a Google Certified Partner to create PPC ads for the search, display, and social media networks based on user preferences and other demographic factors.
Impression
Impression is a multi-award-winning, multi-disciplined e-commerce SEO agency in the UK that works with a diverse range of both national and international brands. They have offices in London and Nottingham where they do amazing work in the e-commerce business.
They know very well that e-commerce SEO is not only about boosting traffic but also about reaching the right audience for your products and directing them through the conversion process.
With this vision in their mind, their SEO services for e-commerce focus on ongoing technical analysis, product, conversion rate, and category page optimization, design review, and focusing on impact and value.
Propeller
Founded in 2001, Propeller is one of the best e-commerce agencies in London that can provide strategic guidance and services like website design and development, eCommerce, SEO, and PPC. They have more than a decade of expertise in successfully introducing brands into the eCommerce industry.
They design attractive e-commerce stores for both new and established brands using Shopify Plus and Shopify. They can provide expert-level website design, SEO and content strategy, and marketing campaigns to help you establish compelling propositions and bring the right customers to your e-commerce business.
Digital Uncut
Digital Uncut is a London-based e-commerce agency that is specialized in data-led marketing for scaling startups.
HERO reached out to Digital Uncut when they needed to speed their expansion. They didn’t even show up for their brand name because they didn’t have an organic online presence. The agency redesigned the website to be more SEO friendly. They also assisted with the transition to Hubspot for improved lead scoring and tracking, as well as developing their ad campaigns across Google and LinkedIn.
As a result of their SEO strategy that was adopted, HERO’s organic traffic increased by 143 percent, while paid activity generated considerable quality leads and revenue.
303 London
303 is a digital marketing agency in London that works with creative and forward-thinking companies. Everything from content generation to campaign management is handled in-house as part of their e-commerce service.
Medeau introduced four new products and collaborated with 303 to assure their success on launch day. 303 London recognized and targeted unique lookalike audiences on Facebook and Google, delivering outstanding results. The sales that followed launch day exceeded expectations, and the weekend of Black Friday and Cyber Monday was a huge success.
Pixated
A London-based agency, Pixated is structured differently, which allows them to be more agile and flexible when scaling up is required. Tesco, Mothercare, House of Fraser, ExxonMobil, Knight Frank, Third Space, BBC, and The Telegraph are just a few of the outstanding companies they’ve worked with.
During the COVID-19 crisis, they were contacted by a major food business with a compelling need to start their first-ever UK online shop selling canned foods.
In under two weeks, they investigated, developed, and executed a new subscriptions model for their business. As a result, the company saw a 450% boost in e-commerce sales.
Evoluted
Evolutes is a Sheffield-based award-winning digital agency. Their e-commerce services include but are not limited to digital design, web development, and digital marketing.
When Galactic Fireworks, one of the UK’s most reputable consumer and wholesale fireworks suppliers, came to Evlouted for an e-commerce website and a ROI-focused SEO strategy, they’ve guided the company to unparalleled success with their results-driven philosophy and a holistic approach. They’ve continued to provide rapid and effective development solutions in keeping with their growing business needs since they built them a new website in 2015.
They’ve also been managing Galactic Fireworks’ SEO efforts for more than two years, with their efforts recently earning them a nomination for ‘B2C Marketing Campaign of the Year’ at the 2017 The Drum Network Awards.
Adtrak
Adtrak’s experience and skill as a Nottingham-based e-commerce agency allows them to build and deploy bespoke e-commerce websites for a variety of sectors and clients of all sizes.
From landing to checkout, the ecommerce websites that they design, provide the greatest possible user experience, making it simple for customers to browse products and fill their virtual shopping carts. These websites are developed and built to operate in conjunction with their other e-commerce services, such as SEO and PPC.
If you decide to partner with Adtrak, you can be sure that your new site, which will be created and developed by experts, will be backed up with well-thought-out methods that will help you rank higher, perform better, and attract more customers to your business.
Creative Brand Design
Creative Brand Design is a multi-award-winning web design agency based in London that specializes in building bespoke and interactive web experiences for aspiring and experienced e-commerce businesses.
Because not all e-commerce sites require a simple shopping cart experience, the agency develops enterprise-level custom websites because they understand that complex organizations require creative solutions.
They use scalable e-commerce platforms like WooCommerce and Magento to manage complex product offerings and transactions, ensuring that your e-commerce site is in perfect sync with your business model.
Tangent
Tangent is a digital product agency in London and Newcastle with a strong team of strategists, designers and engineers. Through design, engineering, and conversion rate optimization, they address digital obstacles and create unique consumer experiences.
If you’re running an e-commerce business, you know it very well that it’s pointless to have the best product or service if no one knows about it. Using organic search to generate incremental growth and attract a more engaged audience, Tangent’s team of search engine optimization professionals helps businesses raise their website traffic and sales.
By integrating their UX experience with data, they assist ecommerce companies in implementing CRO (conversion rate optimization). Without boosting ad expenditure, their tried-and-true CRO methodology generates additional growth from the same audience.
Croud
Founded in 2011 in the UK, Croud is a strategic partner to leading companies across 118 markets and every industry area – from retail and ecommerce to financial services and B2B.
Croud began working with Vans in early 2018, with the goal of increasing organic traffic and revenue for six of the company’s most important European websites.
The Croud team intended to better understand customers’ interests and demands when it came to purchasing their Vans as part of this goal, in order to increase brand awareness and affinity. Croud’s content team wanted to assist their SEO counterparts in increasing organic search traffic for Vans across Europe – from the UK to Poland – by using a smart, data-driven approach to content creation.
The content created has yet resulted in outstanding organic visibility and traffic, with the brand seeing a 24% increase in organic traffic year over year. Not only that, but the content, which is mostly focused on post-purchase, has generated a significant amount of cash revenue for Vans.
You’ll get ahead of your competitors if you hire the proper e-commerce agency for your business. Remember, the best e-commerce agency for you is the one that has a clear understanding of your audience and your business goals as every marketing campaign is unique for each company. They should prioritize your customers’ expectations and never underestimate your revenue concerns. We believe that the e-commerce agencies in the UK that are listed above will exceed your expectations in this sense.
Top creative agencies in the UK offer the best marketing solutions you need to achieve your digital goals. While you can increase brand awareness, they also help you generate more income.
So, here is the question: Do you want to improve the way your brand interacts with customers? Digital creative agencies in the UK enhance the digital experience you present. This way, every online interaction between your brand and target audiences will transform into sales or bookings.
A creative agency includes diverse teams of professionals with various skills. These creative agencies may focus on marketing services such as advertisement, design, technology, or consultancy.
These agencies form the best marketing strategy to enhance customer experience and raise profits. They manage your social media channels and organize a marketing campaign to expand your customer base. They also produce technological solutions to advertise your products and services better.
Creative agencies provide content marketing, generating engaging content for various social sites, including text content, videos, visuals, graphic designs, and many more for your customers to engage and enjoy.
Explore the talents and capabilities of the best creative advertising agencies in the UK through a look at their case studies.
Top Creative Agencies in The UK
Whether your goal is reach, sales, or reputation, you should work with an experienced digital marketing agency to achieve those. Here, the best digital creative agencies in the UK help you shine out in the competitive digital marketing world.
The Charles
Brave Bison
The Good Marketer
The Brains
Hallam
CEEK Marketing
KOTA
Propeller
Digital Uncut
303 London
Pixated
Evoluted
Zoom Digital
Adtrak
NinjaPromo
The Charles
The Charles is an award-winning digital marketing agency that specializes in creative production. Among many successful works they’ve done, one of these is especially worth mentioning.
When Aveda contacted the agency, the brand was preparing to launch a new product. The Charles combines creativity with strategic thinking, resulting in the most successful product launch Aveda experienced. Their efforts led to an average of 82% click rate and 271% engagement rate onsocial media.
Brave Bison
Brave Bison proves their quality and excellence in numbers. They reach 138m online followers and achieve 2.2bn views monthly. Contact them immediately to expand your customer base.
They worked with VOXI to manage a social campaign. The agency provided various social media services ranging from video production for YouTube and Instagram to authentic content creation. Eventually, their marketing efforts led to 10m impressions, 700k video views, and 141k clicks.
The Good Marketer
The Good Marketer is an excellent creative agency based in London. They worked with brands ranging from small to medium sizes, delivering the best results within short periods.
When TeachKloud contacted the agency, they aimed to increase conversions. To achieve that, The Good Marketer conducted extensive research on the product, the market, and customer behavior. Then, they offered SEO and paid social services to the company that achieved an 82% decrease in CPC and %99 increase in clicks on social channels.
The Brains
The Brains is an award-winning creative marketing agency based in London. They organize ROI-driven marketing campaigns to reach the right audiences and improve your sales funnel.
A leading B2B SaaS provider, Rezatec engaged The Brains to boost high-value leads. After extensive research on customer persona, the agency offered a successful lead generation strategy with customized content funnels. Eventually, the agency increased leads by 72% while lowering CPL by 36%.
Hallam
Hallam is a digital marketing agency with more than 20 years of expertise. They bring together strategic thinking, originality, and technical know-how to generate success for their clients.
Cadent Gas Limited needed to improve awareness. So, with an influential video-based campaign, the agency created a trustable brand identity. Ultimately, the video reached over 15 million impressions, exceeding what they set as their goal.
CEEK Marketing
CEEK Marketing is a digital marketing & social media consultancy agency based in London. Let’s explore one of their works to appreciate their talent better.
When Small Beer wanted to expand their brand’s recognition to international areas, the agency focused on brand advertising. The services included in their digital strategy were primarily SEO, PPC, social media, and website development. Going beyond expectations, the agency did an excellent job.
KOTA
London-based branding and web design agency, KOTA, specializes in producing creative marketing solutions. For example, Bounce contacted KOTA to design and develop an engaging website.
The agency worked extensively on the user journey and booking processes for advertising & branding purposes. As a result, while enriching the website with attractive graphic design and visuals, they increased the average position in search results by 30%.
Propeller
Propeller’s skillful team of marketing and design experts form the best strategies you need to achieve your objectives. For example, when The Parkgate Hotel engaged the agency, they were developing their new website.
The agency created a high-performing SEO and content planning to improve website visibility. Moreover, they advanced the hotel’s digital experience with successful landing pages.
Digital Uncut
Digital Uncut is a digital marketing agency that helps startups grow their business. Their data-driven marketing solutions deliver the best results you want. Let’s explore one of their works together.
For Mitratech, they conducted keyword research, created engaging content, and developed a lead tracking system. Their strategic marketing efforts led to an increase in organic traffic by more than 60% MoM.
303 London
303 London is one of the best creative advertising agencies in the UK.This Birmingham-based agency works with D2C clients that aim to convert online visitors to customers.
Established in 1988, WaterRower intended to improve brand awareness through organic growth and welcoming brand identity. The agency provided social media management with email marketing services, increasing YoY revenue by 20%.
Pixated
Pixated is a performance marketing and web design agency that assists businesses in achieving continuous growth. They partner with established brands and have high customer satisfaction rates.
They worked with a global food company to improve their online subscription services. In just two weeks, Pixated understood the mission and executed the possibly highest results: an increase in eCommerce sales by 450%.
Evoluted
Evoluted is an award-winning creative marketing agency based in Birmingham. They specialize in digital design, web development, and digital marketing.
Let’s look at what they did for one of their long-standing partners, Bamboo Travel. First, Evoluted brought the company “Best Travel Website of the Year” award in 2013. Then, they raised session durations on the website by 59%, with a 29% increase in search engine traffic.
Zoom Digital
Zoom Digital converts data and analysis into achievable strategies and ideas. We can summarize them in three words: talented, creative, and out-of-the-box. This ground-breaking creative advertising agency in the UK presents revolutionary digital experiences for every client.
Stella Maris asked to generate high-end leads and expand audience reach. Zoom Digital’s digital strategy combined various services such as social media management, web development, and SEO. The result was 15000 leads & 4.8 conversion rate.
Adtrak
Adtrak is an award-winning creative agency in the UK. Let’s name a few of these clients. For Doughnotts, they created an interactive and unique website that demonstrates their brand personality well. For CTC Training, they leveraged the brand’s online presence with stunning web and graphic designs.
NinjaPromo
NinjaPromo is a leading marketing agency with clients working in various industries, including fintech, crypto, B2B, and many more. They also help startups scale and grow their reach, visibility, and revenue.
The world’s foremost company in the crypto industry, Bitforex, started to work with the agency in 2020. Their collaboration initiated excellent outcomes: a 5x engagement rate, 85,000+ followers, and 2mln+ organic impressions across all channels monthly.
How Do I Find A Great B2B Creative Agency in The UK?
There is one thing you should do before searching for the best B2B digital creative agencies in the UK. First, determine your business goals carefully. Then, once you know what you demand in the long run, you can look for an agency’s required skills and specialties.
These digital marketing agencies reach out to the right audiences with successful marketing campaigns. For example, they might redesign your website with a high-performing sales funnel. Or they might provide social media management that highlights your brand personality.
Looking at their portfolio and skills, we’ve combined the list of top creative agencies in the UK. Identifying your goals and witnessing their works can help you decide which one of these is the best option for your brand.
Top creative agencies in the USA present great opportunities for all sizes of businesses. These agencies help brands increase audience reach, brand awareness, and revenue.
A creative agency develops and executes innovative solutions to achieve what its clients want. Whether your goal is visibility or more sales, you should work with the top creative agencies.
They help clients establish a brand strategyand create engaging websites. Some focus on digital marketing, and social media has a crucial role. They build a successful marketing strategy and advertise your products & services in various channels through marketing campaigns.
In short, creative agencies help you deliver the best digital experiences for your customers. Let’s explore the skills and works of the top creative agencies in the USA in detail.
Top Creative Agencies in the USA
Many ad agencies are ready to work with you. Before deciding which one of those is the best suitable for your needs and goals, check out our list of the top advertising agencies in the USA.
Major Tom
Crafted
Massive Media
The Charles
Lounge Lizard
Digital Uncut
Pastilla
Isadora
WEBITMD
AVX Digital
NuStream
Radish Lab
NinjaPromo
9th Wonder
eDesign Interactive
Area 17
Baunfire
Major Tom
Major Tom is a full-service creative agency in the UK helping brands establish a strong reputation. They offer advanced marketing solutions that meet your digital needs.
For example, the agency focused on content marketing and user tracking for one of their clients, Criteo. Their efforts resulted in a 200% increase in organic SEO traffic and a 78% increase in website conversions.
Crafted
Crafted is a brand-first creative agency in the USA, helping clients build strong brand identities in unique and innovative ways. Their branding ideas depend on extensive research and get stronger with storytelling skills.
When Aaptiv contacted the agency, they wanted to redesign their online fitness platform. Crafted helped them refashion their brand with new mobile-friendly website designs and optimized the user journey. Eventually, they achieved a traffic increase of 200% YoY.
Massive Media
Massive Media is one of the excellent branding and experience design agencies in the USA. They create the best-performing digital experiences for clients to achieve continuous growth in the competitive industry.
In 2020, the agency worked with KETCH to build an authentic brand from scratch. They worked on a solid brand strategy from naming and logo design to visual identity production. Moreover, they created KETCH’S eCommerce site and reached out to the masses.
The Charles
The Charles is a full-service creative ad agency in the USA. They believe success comes from creative thinking, trust, and teamwork.
Hard Rock Hotels engaged The Charles to employ paid media strategically and build a new creative vision. The agency conducted extensive research, audience profiling, and competitive analysis. Then, they developed a brand and media plan that resulted in a 40% increase in revenue YoY.
Lounge Lizard
Lounge Lizard combines creativity with technology and marketing. They are an award-winning digital agency with more than 20 years of expertise.
The agency worked on the Website Closers’ website to reshape their image in a new fashion. They focused on building a better user experience through informative pages. Additionally, Lounge Lizard offered SEO and PPC services to the brand, resulting in a 536% increase in time on-site.
Digital Uncut
Digital Uncut is a great digital marketing agency for startups with offices in London and San Francisco. They put data and analytics at the heart of each marketing strategy they create.
For JustServicesGroup.com, they managed an email marketing campaign and launched a rebrand. They initiated a flourishing conversation with their customer base. The rising brand engagement led to increasing customer retention rates, thus building a trustable brand image.
Pastilla
Pastilla is a groundbreaking creative agency in the USA. They mix data with creative storytelling, establishing strong brand identities for their customers. Their results-driven, purposeful, and informed strategies deliver the best results you want.
HFPA came to Pastilla to redesign their website in the best way to interact with their audiences. During their collaboration, they built a high-performing user journey and created interactive content that attracts many.
Isadora
Isadora Agency is one of the talented website designs and brand agencies that will retain loyal customers with the power of data. They present one-of-a-kind digital experiences, upgrading the customer experiences to the highest levels.
When LiveNation asked the agency to develop and manage an interactive marketing campaign, they have not known Isadore would exceed expectations. The agency worked hard and well, reaching out to millions of fans across digital channels.
WEBITMD
Established in 2008, WEBITMD is a digital marketing company based in Los Angeles. They start from understanding your audience’s buying process. Then, they accompany you on your way to growth and success.
Dickies Girl tasked the agency with a rebranding mission, including eCommerce website development and a fully customized digital strategy. Although rebranding a 100 years old company was not an easy-peasy job, the agency did an excellent job.
AVX Digital
Founded in 2001, AVX Digital is a multi-award-winning advertising agency specializing in branding and web development services. They carefully listen to each client’s needs and expectations, making them realize in short periods.
Valentus is a parent company having many businesses under their roof. When they contacted AVX Digital, they needed a new website since they were going through some expansion regarding their family of brands. As a solution, the agency developed a cohesive and elegant website.
NuStream Marketing
NuStream Marketing is a full-service digital marketing company in the USA. The agency specializes in graphic design and video production. Get ready to improve your digital production processes and presence with NuStream.
They help businesses shine out in the competitive market. We can summarize their work with three I’s: incentive, insight, and inspiration. Combining these three fundamentals enables them to achieve whatever the goal is.
Radish Lab
Radish Lab is a purpose-driven creative ad agency in the USAthat helps brands create their own unique stories. They collaborate with clients who work in various fields, including many non-profit organizations.
Let’s name two of these. For the Women’s Refugee Commission, they created an informative and easy-to-use website that educates people on gender equality and human rights. For the American Cancer Society, the agency also established a digital narrative and website that explains to audiences how tobacco affects their lives.
NinjaPromo
NinjaPromo is a globally-recognized digital marketing agency with offices all over the world. They strengthen the bonds between brands and their target audiences. Then, developing these authentic relationships leads to retaining loyal customers in the long run.
For Stockmusic, they created a comprehensive SSM strategy. Be it creating content and designing or advertising and reporting, they have done an excellent job. The result was 3x subscriber growth, a 300% increase in audience engagement, and a 270% increase in brand awareness.
9thWonder
9thWonder is an independent marketing agency, ready at your service. They value difference and hidden opportunities over one-size-fits-all strategies. For example, Phillips 66 contacted the agency for lead generation.
9thWonder created effective brand and campaign strategies, delivering astounding results. The campaign also revealed significant insights about the best-performing channels and brand messaging, thus leading to success in the long run too.
eDesign Interactive
eDesign Interactive is a talented creative marketing agency in the USA specializing in storytelling, visual design, and technology. They create mind-blowing web experiences through practical strategies backed by data.
Weaver Popcorn’s website is a great example of their talent and hard work. First, they analyzed the brand’s market and business positioning. Then, they composed a practical, smooth functioning, and engaging website. Only the design process took 352 hours, warm.
Area 17
Area 17 is a brand and digital product agency with almost 20 years of expertise. They transform ideas and visions into reality and results. What they achieved for Getty, one of their clients, is worth mentioning.
Before their partnership, Getty had an old-fashioned digital presence, not showing their multilayered character. Moreover, their website design was not so welcoming for online visitors either. With assistance from Area 17, Getty created a first-rate user experience.
Baunfire
Baunfire is an excellent web design & development agency in the USA. They create engaging websites, boosting online traffic to its maximum. Whether you are a leading global brand or a new startup, get contact and see for yourself.
Plex Systems asked Baunfire to redesign their corporate website, enhancing the user experience through interactive and appealing visuals. That also enabled Plex Systems to increase awareness and thus build a reliable image and position in the industry.
How Do I Find a Great B2B Creative Agency in the USA?
Every digital marketing agency in the USA has its own prominent features and capabilities that you should know. First, identify your goals before any decision. Knowing what you expect and want to accomplish is a significant part of the decision-making.
Considering their work and talent, we’ve gathered a list of the top creative agencies in the USA. Hopefully, we can help you find your perfect marketing partner.
10 Statistics that Prove the Demand for Voice Over is Rising
Many credit Disney animation with starting voice overs, but this type of audio technique actually began in 1900 when Reginald Fessenden reported about the weather.
Since then, voice over work has dominated the film industry, with the need for voice talent in the entertainment industry being obvious. But voice work has also become an increasingly popular technique for advertising and marketing across a multitude of other industries, offering content creators and marketers an outlet to deliver their message to consumers without relying solely on visuals.
A large portion of those who work in the voice over industry does so as freelancers, offering their skills and expertise for hire on a per-project or by-the-hour basis. The benefits of hiring professional freelancers are clear, as businesses begin to experiment with new types of advertising and media and explore the unique opportunities afforded by audio mediums.
Whether the need is to create audiobooks, TV commercials, radio ads, video games, and everything in between, the need for voice talent is growing. The 10 stats below will prove it.
1. Animated videos make up 33% of business advertising
According to a 2022 report by Wyzowl, as many as 86% of businesses use video as a marketing tool. A further 33% of these companies use animated videos.
If you have the budget to create a branded animated character, such as the Geico lizard, you may stand a better chance of resonating with your audience for years to come. The Geico mascot keeps people informed about car insurance, but in the digital age, that’s no longer limited to TV commercials or radio ads. Such dynamic animated characters can go beyond TV and radio to represent the company with videos on Instagram, TikTok, brand websites, and the like.
Now think back to your childhood for a minute. Is there a particular character or voice that you can remember, even now? Tony the Tiger of frosted flakes fame? How about the Trix rabbit? Since cereals are often geared toward children, the branded characters that represent them have to be larger than life to be truly memorable, and those memories last well into adulthood.
2. National radio revenues forecast to have a 6% to 8% increase
With all of our high-tech streaming, the benefits of radio may slip under our radar. According to Mark Gray, CEO of Katz Media Group, every quarter on the radio has grown since the pandemic began in early 2020. When asked about the growth of radio profits, Gray projected political radio could see $300 million in revenue.
On top of Gray’s predictions, MAGNA predicts radio ad spending will go up 6%, and Chief Economist Mark Fratrik thinks AM/FM ad revenue will see 8% growth. In real time, radio ad revenue is already up 4.7 % compared to a year ago in Australia.
3. There are about 31 billion IoT devices in homes around the world
It’s common for one person to have more than one digital smart device. In 2020, there were as many as 10 devices per household!
So what does this mean for you?
Businesses have the advantage of using several ways to connect the brand with cross-channel ads. You can take the same engaging voice over content and tailor it for slightly different ads that fit social media, TV, radio, mobile, and so on. This approach allows you to spread your consistent brand message to your customers via multiple platforms and across all their devices.
4. Audiobooks will hit $19.4 billion in 2027
What about the world of audiobooks? The demand for audiobooks has dramatically increased since the iPod came to light.
According to a recent report on Statista, US audiobook sales were $1.3 billion in 2020 and 138 million audiobooks were borrowed from schools and libraries all over the world between 2017 and 2021. The industry is so hot, some voice actors specialize exclusively in audiobooks.
With a projection of $19.39 billion in revenue from audiobooks, there is room for plenty of voice talent. After all, there are only so many celebrities that can read audiobooks!
5. Voice assistant growth will reach $3.42 billion in 2022
Artificial Intelligence is steadily making its mark in the voice world. Voice-based AI assistants, such as Apple’s Siri, Amazon’s Alexa, and others, are the norm for making contactless commands. As such, marketers are increasingly turning to these digital voice overs as a way to introduce their products or services in a more humanistic tone.
By 2026, the industry should reach $10 billion. While people may expect an AI voice to sound robotic, there is room for human voice talent in this sector. People don’t always want to interact with a synthetic voice. As SMART assistants advance, using human voices through voice talent will help make people feel at ease.
In other words, marketers should be paying attention to the need for digital voice overs now, not later. It’s more than a trend—they’re an essential part of any business plan moving forward.
6. Audio advertising is expected to increase 6.4% in 2022
In the United States, 90% of people listen to radio daily while over one-third are consuming podcasts. That’s a massive audience tuning into audio content, and that means plenty of opportunities for audio ads.
In fact, audio ads saw a massive uptick in 2021, with the trend set to continue through 2022. The United States saw a 25% increase to the tune of $16 billion through 2021, thanks in no small part to digital audio and podcasts.
As more people turn to podcasts and digital music platforms, the door for businesses to get their audio ad campaigns in front of listeners is wide open. Given that 81% of listeners take action based on audio ads during a podcast, it’s just one more opportunity to showcase your brand’s message.
7. Podcasts will have 424.2 million listeners in 2022
According to Insider Intelligence, the podcast industry will reach $94.88 billion by 2028.
Podcasting took a while to gain steam but has skyrocketed in popularity within the last few years. Now there are over 1.75 million active podcasts in over 100 languages.
This medium has continued to advance in content and quality, and there’s a need for audio advertising to match. In addition to being young, listeners are also educated and affluent. A podcast audience is 45% more likely to have more than $250,000 in income.
Approximately 82.4% of podcast listeners tune in for over seven hours of content per week. That’s impressive on its own, but consider that there are 28.2 million podcast listeners on Spotify and 28 million more using Apple. That’s a lot of untapped potential and expendable income waiting to hear your brand’s audio ads.
Aside from advertising during a podcast, it makes sense for some companies to create original content to spread their messages. Why not get a piece of the podcast pie? There’s a range of voices out there ready to lend their voices to you in this growing market.
8. 75% of remote workers listen to radio while working
Remote workers tune into the radio at least once per week, and according to Neilsen, about 40% of them listen every day. That’s an unbelievably high percentage of listeners dedicated to one media platform.
Following the global pandemic, many companies found that productivity stayed the same or increased with remote work, so they plan to keep it that way. Some companies have pledged to embrace remote work or at least hybrid work options through 2022 and beyond, meaning a plethora of opportunities to reach millions with radio ads await the savvy marketer who is ready to embrace audio as a crucial part of advertising.
9. Explainer videos can increase revenue by 80%
Pairing valuable content with imagery makes explainer videos a no-brainer for most business models. It’s the most common type of video overall and acts as a method of educating customers about a product, service, or company. Explainer videos pair creativity with brand authenticity to establish trustworthiness and authority within your industry.
Instead of having a dry set of instructional manuals on a website, these videos combine graphics and an informative voice to explain complex topics. As a result, viewers walk away remembering at least 65% of the message from these videos.
On the flip side, these same customers only retain 10% of the information from text ads. The best way for these videos to be engaging is to make sure your brand and company voice shine through. What better to do so than with a strong brand voice?
10. Voice actor job growth expected to rise up to 15%
Have you ever listened to an audio clip and thought that the voice didn’t quite match the content? Or have you ever heard the same voice on back-to-back ads for completely different products?
Maybe the advertiser chose the wrong voice actor or maybe they didn’t have enough options. Either way, the ad probably didn’t hit the mark with the target audience. This is the same issue faced when using AI or synthetic voices—since these voices are created based on human voices and draw from the same pools of data, they often sound quite similar and are limited in their diversity. More variety and more talent is the solution.
42% of small businesses in the US and 33% of Fortune 500 companies are already turning to freelance marketplaces to outsource their work, including voice over. In 2021, Voices saw an increase of 245% in talent sign-ups, meaning the supply is rising to meet the ever-increasing demand. That means more talent to choose from, and an opportunity to find a voice that’s authentic to your brand.
In fact, the same Voices.com study revealed that 31% of brands are hiring freelancers, like voice actors, in 2022 at least once per week! That’s an increase of 13% over 2021, meaning voice actor job growth continues to rise.
Why The Growth of Voice Over Matters
The data doesn’t lie. Audio-based content is growing exponentially, and now is the perfect time to invest in this dynamic style of marketing and production. It’s time to connect with consumers in a way that feels — and sounds — authentic through the use of a curated, just-for-you brand voice to round out your marketing strategy in 2022.
If you connect well, you sell better. Isn’t it so? Establishing a connection with your consumers lies at the base of any business. It is a continuous process. Done for a considerable amount of time, it breeds trust between you and your customer. This overtime converts a user into a loyal customer. But, how do you know this for sure? How do you measure a customer’s trust in a brand? With brand awareness metrics.
Brand awareness is simply making a user aware of your existence as a business in the market. It is important to measure this with the help of some metrics so that you can know how your business is actually doing.
Let’s assume you are a fitness brand. You posted a video showcasing your gym on your YouTube channel a day ago. How do you know the audience’s retention of it? By analyzing the traffic. Here, website traffic is a tool that measures your brand’s awareness.
While website traffic is one of the tools, conducting online surveys, listening to your social media presence are some of the ways to measure your brand awareness.
Let’s take a look at what purpose do these metrics serve to a brand before knowing their impact on your brand’s success.
The chain shows how brand awareness leads to a brand’s success. It doesn’t matter if you are a new business or already have a loyal customer base. You will need a brand awareness strategy for both. If you already have one, then re-strategizing based on analyzing the metrics might also be needed.
Businesses can grow themselves based on two types of metrics–quantitative and qualitative. Qualitative data helps you connect better with your customers, while quantitative data are numbers. Stats help you pinpoint your pain areas accurately and work on them.
Here are some of the ways you can measure brand awareness in a quantitative way:
Quantitative Brand Awareness Metrics
Impressions : Each time your ad shows up on a search page, the impressions on your page increase. It quantifies the number of views or number of people engaged in your piece of content. It takes 5 to 7 impressions for people to remember a brand.
Website Traffic : Traffic shows the number of visitors visiting your piece of content. By analyzing the number of organic viewers, you will know if your brand is doing well or needs some amends.
Social Media Presence : This speaks volumes about your content. If you have a good number of followers and engagement on social media channels then it directly implies maximum people resonate with your content.
Google Alerts : This tool notifies you whenever your brand is mentioned by Google or by a third party organization. It lets you know if your brand is creating a buzz among users.
External Links and Brand Mentions : If another brand links your page or content piece to their webpage, this will lead unique visitors to your page. Some brands might tag you on their social media channels. It simply means brands are talking about you, if not to you.
Qualitative Brand Awareness Metrics
Surveys : Taking awareness surveys from time to time will help you get qualitative feedback on how to improve your content to attract more users. Knowing how much your customers know about your brand will help bridge the gap between your brand values and consumer demands.
Corporate Gift Matching Programs : Corporate gift matching programs match their employees to donate to charity to any non-profit organization. This leads to better employee engagement and fosters faith among consumers. After all, social work and charity is one of the best ways to gain the trust of users and improve your brand image.
This is all for the brand awareness metrics, but the question– how would keeping an eye on these metrics help your brand, still stands. Here’s why:
Reasons to Look Out for Your Brand Awareness Metrics
Increase in Sales
How will you generate sales if your target audience doesn’t even know about your product?
Only if a user knows about your brand, will s/he go-ahead to make a purchase. This is possible through brand awareness campaigns. Brand awareness metrics give you insights into your viewers’ preferences.
If you have posted n videos in the last three months, you can know which video content has done better by analyzing the traffic. The more visitors your video gets, the more credible your brand becomes. Especially for a B2B brand, trust plays a vital role since it’s not just one person, but a team of people who need to know about your brand. A business will purchase a product from a trusted brand. This will lead to an increase in sales.
Analyzing these brand awareness metrics is hence directly linked to the sales your brand generates. The better you read these metrics and understand users’ responses, the more sales you are likely to generate.
Expose to a New Audience
Link building and brand mentions are some of the easiest metrics for brand recognition. This will drive new users to your product leading to an increase in sales. However, other brands will tag you if you already have organic traffic.
There are different types of traffic–organic, direct, referral, and through social media. A user might visit your page through a google page, by directly searching for the exact query, through another website, or via a social media post. From this much data, how do you expose yourselves to a new audience?
Understanding the demographics of your audience including age, location, and gender helps you know which type of users majorly visit your page. Based on this data, you can easily modify the content if needed.
For example, you are an e-commerce store. You want to sell your products to as many countries as possible. Analyzing traffic lets you know users from which country are more into your products.
Gain Insights on Brand Perception
The way a user reacts to your content tells you a lot about your brand. If you’ve posted a blog about your upcoming products and it receives a good response from users, they are likely to keep looking up to upcoming products.
You can know how your consumers actually feel about your brand by taking regular qualitative feedback in the form of surveys or feedback forms. Website traffic lets you know numbers but keeping a check on the qualitative metrics will give you a clearer insight into your user’s perception of your brand.
Know What the Consumer Wants
Be it qualitative metrics or quantitative–both help to let you know if your brand awareness campaign needs some changes.
For example, you posted a video of a make-up tutorial and a blog about the same. The number of visitors on both types of content tells you which type of content format do the majority prefer. Once you know a viewer is more engaged in a video than a blog post, you can include more video content in your strategy. This helps you improvise your strategies dynamically.
Not just that, it will also let you know if users prefer watching short-form content or long-form. With this data, you can include more of what the users like and keep gaining new visitors to your page.
Brand Success Will Not Be a Fluke
The road map from brand awareness to brand success requires time, patience, and consistent efforts. It is possible to achieve the three most important metrics–interaction, participation, and engagement. You can use two approaches to reach here:
Strategic planning
Trial and error
While some amount of experimentation is always required in both approaches, the former option will garner you long-term results. Remember the brand video that went viral but then was found nowhere on the internet? You don’t want your brand success to be a fluke. This is why analyzing brand awareness metrics is necessary.
Wrapping It Up
That’s all for the reasons to keep an eye on your brand awareness. Brand awareness is the first step to the marketing funnel. However, once users know about you, they would want you to know them better. Brand awareness metrics help with that. It won’t only help you sustain in the market but will help you flourish.
Use these awareness metrics–qualitative and quantitative to increase your brand value. Regularly checking up on them, analyzing, and improvising will bring more users to your page.
6 Tips to Design Engaging Presentations for Employee Training
Slide-based courses can be great for delivering knowledge company wide. What matters, though, is if you can keep your employees engaged with these training materials. Otherwise, learners won’t be able to retain new knowledge, and training won’t work. To avoid ‘death by PowerPoint’ and provide employees with a meaningful learning experience, you can follow these 6 straightforward tips.
How to Create an Engaging Training Presentation
It seems evident that the more interactivities you put into your course, the more engaging it becomes. But this is only partly true because training content has to be carefully planned on all levels. Next, you’ll learn how to achieve learner engagement from planning to implementation of your course.
Tip 1: Plan your interactive course with a storyboard
For a start, it’s a good idea to make some preparation and layout your intended interactive presentation. You can imagine what your presentation will look like with the help of a storyboard. A storyboard is a map of your course that enables you to plan the use of interactivities and present training material in a way that engages the learner.
Your virtual storyboard can be a Word document or a presentation mock-up where you can arrange text content, pictures, charts, tables, lists, quizzes, or animations in various orders. This will help you choose the best way to communicate knowledge and better connect with the learner.
This is what your storyboard can look like if you make it with iSpring Suite Max. If you develop the course with a team and stakeholders, storyboarding will save time on reviews and speed up course building.
Tip 2: Hook learners with a good script
We can all get bored with wordy slides, but that’s life: some topics require a detailed explanation. A good script is the backbone of your course that guides learners, tell them a story, and immerses them in the topic.
As a rule, a presentation script includes two types of textual materials: on-screen texts and a narration script, so you need to handle both. Though you can prepare the script in cooperation with subject matter experts, it’s important to make texts understandable for a learner with a presumed level of training.
On-screen texts need to look good and a narration script needs to sound good. All in all, to be engaging, your script needs to be a reader- and listener-friendly. We recommend that you:
Use concise sentences and a natural tone.
Divide your texts into short passages to enhance readability and make scrolling easier.
Read the script out loud in advance. Ensure that sentences sound natural and won’t be difficult to comprehend.
You’ll certainly make your presentation more effective and engaging if you write and narrate slides in human terms – not like a robot. For example, some authoring tools, like iSpring Suite Max, have a built-in text-to-speech feature. With this feature, you can record an absolutely authentic narration in any language effortlessly. iSpring Suite Max enables you to convert texts into a lifelike computer-generated voice-over with a click. You also can use a built-in audio editor from iSpring to polish your high-quality recording and add effects.
Tip 3: Add interactive assessments
Your presentation will benefit greatly from engaging knowledge checks like quizzes and mini games. This will help you assess how learners acquire the knowledge you’ve just covered, boost their engagement, and make employee training less of a one-way street.
Ignite your learners’ thinking with true/false, matching, hotspot, or drag-and-drop activities, and let them interact with the new portions of knowledge.
If you create a slide-based course with iSpring Suite, you can use 14 types of interactive assessments and build quizzes from premade templates in a breeze. You can make them graded or ungraded, specify the number of attempts allowed, and customize feedback for right and wrong answers.
Tip 4: Spice things up with videos
Another way to engage learners is to create a presence effect with videos. Picture-in-picture videos with a presenter’s figure in the corner of the screen can accompany screencasts, support key points of textual information, and provide additional guidance to learners.
Actually, you can record any type of instructional video, including presenter-style, tutorial, and talking head videos with your laptop webcam. If you need step-by-step instructions on how to do this, read our how-to guide about making a video presentation in PowerPoint.
Tip 5: Provide simulated experiences in your presentation
If you want your employees to develop customer service or sales skills, you can create interactive dialogue simulations in the familiar PowerPoint interface. These are simulated customer interactions or any other workplace situations that would involve dialogues.
To develop a dialogue simulation in PowerPoint, even if you have no coding skills, you need to install a trial version of the iSpring Suite Max add-in. By the way, this tool comes with a content library of awesome characters and professional backgrounds, so you don’t need to find some extra visual assets for your interactive dialogue simulation.
Here are just a few examples of characters that you can include in your dialogue sim:
Choose the appropriate emotion for the scene and insert the character’s phrases into the reply options. Such dialogue simulations will be invaluable for soft skill development, customer service, and salesperson training. They’ll teach your employees to interpret other people’s emotions more accurately and act accordingly.
Tip 6: Collect employee feedback on your presentation
You want your employees to feel committed to training, right? Consider their opinions. Learner impressions from the course will help you identify what is already good about it and what you can improve. Ask for employee feedback and prompt them to share their ideas through an online survey. You can create this in Google Forms or with iSpring Suite Max, in the same PowerPoint interface.
And, of course, it’s important to provide timely feedback on questions, comments, and assignments as an instructor. Learners need to see that you are truly interested in the training’s content. This will keep group morale high and create a sense of engagement in online training.
Making your presentation engaging for learners needs a consistent approach and thorough consideration. In this article, we provided you with helpful tips to set up your slide-based course for success from the very beginning. Good luck!
Automotive marketing agencies in the USA shape the future of marketing for automotive brands. Collaborating with the best agencies helps you gain market insight, create effective strategies, and increase revenue.
The USA comes forwards as a growing marketplace for the auto industry. Each year, automotive brands sell billions of cars worldwide. Therefore, you should build your digital marketing strategy with attention to shine out in the masses.
Here, top automotive marketing agencies help you create the best marketing strategy you need. These marketing companies provide various services, such as email marketing, content production, SEO services, or product development.
Whether you are a startup or a global reputable brand, your marketing efforts should be directed the right way with help from an automotive digital marketing agency. This way, even managing a social media campaign or building a mobile or eCommerce app from scratch becomes easy.
12 Best Automotive Marketing Agencies in the USA
A successful digital strategy requires time, effort, and expertise. At this point, getting assistance from the best ad agencies helps you stand out in this competitive and crowded automotive sector.
Here, we’ve compiled a list of the best automotive marketing agencies in the USA. Explore their talent and look at their case studies before making any decision.
Lounge Lizard Worldwide
DIJGTAL
1000heads
Flynaut
Method
Collective
9thWonder
Clay
Punchcut
Blue Fountain Media
Baunfire
OneMagnify
Lounge Lizard Worldwide
Founded in 1998, Lounge Lizard Worldwide is an award-winning automotive marketing agency. They combine creativity with technology, providing effective marketing solutions tailored for each client.
For example, Reykjavik Cars is a car rental business that engaged Lounge Lizard to build an easy-to-use website. The agency provided a mixture of creative web design and search engine optimization services, leading to more online traffic and increased bookings. In the end, they even doubled the customer dwell time.
DIJGTAL
DIJGTAL is an innovation-led design and marketing agency that specializes in automotive advertising. They emphasize originality, show confidence, and deliver outstanding results for their clients. Let’s explore one of their works in detail to appreciate their talent.
Black Series Campers & Caravans contacted DIJGTAL to enhance their digital presence and boost sales. First, the agency managed various social media marketing campaigns. Also, DIJGTAL helped the company expand their customer base through content marketing. The result was a continuous increase in sales YoY.
1000heads
1000heads is an excellent digital marketing agency having lots of experience working with automotive brands. Before forming any plan, they conduct extensive research and rely on real-time data to create effective strategies.
They initiate online conversations around your brand, increasing awareness and visibility. They emphasize the significance of storytelling and help brands tell their unique stories in distinctive ways. Don’t waste time, and get in contact immediately.
Flynaut
Flynaut is a talented, and award-winning strategic consulting agency that specializes in automotive marketing services. Their team of marketing professionals assists businesses in following the trends in the auto industry, trying not to fall behind.
Whether you are a fresh startup or a global brand, you’ll achieve your objectives with Flynaut. They help brands optimize their online presence and attract more customers while retaining loyal ones. Look at their portfolio for more info.
Method
Method is a well-recognized automotive digital marketing agency that offers excellent digital marketing services. They have more than 20 years of expertise in this field, helping brands transform ideas into results.
Method operates in 6 different locations and works with various customers from all around the world. They can support you through your digital transformation, offering services ranging from digital advisory and experience design to software development and product strategy,
Collective
Collective is a leading marketing firm that helps automotive brands reach out to the masses and increase sales. They go beyond traditional marketing opportunities and take risks while using new concepts and technologies.
Let’s see them working. Avis contacted Collective to expand their audience reach and improve their content. The agency came up with an effective content marketing strategy that accomplished what the company desired: 13.7 million reached and 2,792 new direct bookings.
9thWonder
9thWonder is a full-service automotive marketing agency in the USA with offices in Los Angeles, Houston, Denver and Dallas. They can offer you great results and high customer satisfaction rates. They are excellent in branding and website building, benefiting from their past experiences with global brands.
During their collaboration with APC Automotive Technologies, 9thWonder came up with a new brand messaging and developed a website that offers a flexible and convenient user journey. Their work generated a 300% increase in organic traffic and a 42% decrease in bounce rate.
Clay Global
Based in San Francisco, Clay is a UX/UI design and branding agency working for global automotive brands. They have been working in this field for 12 years, developing and growing ever since.
From building a new mobile app to developing an existing one, they accompany their clients on their way to success. When it comes to advertising and branding what they have built, the agency is the master of it, too. That’s what makes them apart from other brands.
Punchcut
Punchcut will shape the future of marketing. They are a user interface design and innovation company that works with various automotive businesses with diverse goals. They are creative, futuristic, and ultimately the ideal marketing partner you need.
For example, Infiniti came to Punchcut to discover luxury vehicle users’ behaviors to improve their services and products. In addition to user research, Punchcut offered services, such as video production,prototyping, and graphic design. The outcome was astonishing.
Blue Fountain Media
Blue Fountain Media brings together imagination and technology to help brands transform to the digital world without difficulty. They form the most effective digital strategy based on your capabilities and aspirations.
Let’s find out what they accomplished for CDK Global. They are a leading world-class business providing technology solutions for vehicle dealerships. The task they assigned to the agency was to connect all the data in a unifying manner. For that, the agency merged more than 40 sites and supported 26 languages.
Baunfire
Baunfire is a website design and development agency in the USA, working with various automotive brands across the globe. The agency creates websites that increase traffic, engagement, conversions to the highest level. You imagine, they realize.
They follow the trends in the marketing industry and combine these with the best tried-and-true practices. Eventually, they helped brands maintain their long-standing position in the sector and acquire a positive reputation.
OneMagnify
OneMagnify is a well-established automotive digital marketing agency that helps you differentiate from your rivals. They focus on retaining loyal customers with effective brand strategy, data & analytics, and technology solutions. Their team of professionals consists of designers, developers, and talented strategists.
When Ford engaged OneMagnify, they wanted to expand their customer reach by reshaping the brand end-to-end. The agency came up with a new program that generated leads more than expected: a 15% increase in dealer sign-ups.
According to their portfolio, skills, and customer satisfaction, we’ve listed the best automotive marketing agencies in the USA. As an automotive business in this sector, you should choose the best automotive marketing agency suitable for your brand.
While doing so, the first step is to determine your objectives and capabilities. Then, consider every agency’s strengths that are promising to achieve your desired goals. The decision is up to you, yet we are glad to facilitate your work.
Working with the top automotive digital marketing agencies helps you retain loyal customers, expand your reach, and boost sales. Also explore our best digital marketing agencies in the USA directory if you’re looking for one.
