Why is the reading of an article 100,000 plus, apart from the question of the fan base itself, where is the key?

The topic of 100,000 plus has been washed up countless, and there are various methods, but I still want to talk about my views on 100,000 plus articles. For every worker who does content operations, 100,000 plus is the goal that is pursued. Although the amount of reading is affected by various subjective and objective factors, after all, the reading volume of 10000+ is always very good. And how can we achieve 10,000+, what is the key to 100,000 plus?

After reading 100 articles of 100,000 plus, I have summed up a few classic routines about 100,000 plus, I hope to be useful to you.

In most cases, there are four types of articles that add 100,000 plus:

First, the industry is good

Take a few examples, such as the article of Li called the beast public number, as well as the article written by Liang Ning, Liu Shen Lei Lei. Let’s not say that these people are big coffee in a certain field, but only those who have deep knowledge of a certain field can write such brilliant articles. Of course, if a person can write such brilliant industry content, then he is generally not an ordinary content operator. In more cases, they are a net red, KOL. This kind of situation can’t be copied by many people. In addition to accumulating the knowledge of the industry, this kind of article still accumulates, there is no routine to say.

Second, social hotspots

Some time ago, the history of Japan’s invasion of China was once again turned out. The theme of comfort women has once again poured into everyone’s perspective. There is an article about 22, “They are waiting for justice, the Japanese government is waiting for them to die,” and there is another “Beat, Rape, Sexual Abuse… He painted a woman’s true story as a comic, see How many times did you cry? 》

There are many other hot articles, some extreme events, and it’s not good to eat people. Whenever there is a bit of turmoil in the society, you can get a better reading on this event and write some content. The key point of writing this kind of article is what your opinion is. The more brilliant and profound the viewpoint you bring from the incident. The easier it is to spread. People look at how you eat, if it is a positive attitude, this is nothing. There are also many entertainment events of celebrity gossip. Anyway, as long as you carefully observe, there are countless hot spots every day.

Another example:

“What is the reason for entrepreneurship? Although he is busy becoming a dog, his girlfriend has not gone.”

“20 million people in Beijing are pretending to live”

“Qinhuangdao murder case is another sensation, “getting to the middle-aged people who have no way to retreat””

These are some of the ideas extracted from social hotspots. Some people also have hot spots, but the opinions are general. Many of the contents are also taken from other places, so naturally there is no high reading. So for hot events, the key is to find a different entry point.

Third, on behalf of a certain mood

The third type is also what I want to emphasize, and it can be done by many ordinary content practitioners. There is no need for hot spots, and there is no need to accumulate knowledge in a certain field. I also call this article “emotional text.” The routine of this article is well understood, that is, acting as a ventor, speaking out the collective emotions shared by a certain group. The most typical representative is the emotional text, and those are the emotional texts about the unsatisfactory love. Such as the emotional number: Goodnight, Xiaobei, night listening, there are a large number of fans.

Most of the types of articles are like this:

“No text messages received, only people who don’t want to return”

“Why did you pay so much, he still doesn’t understand”

“Take a good cherish to those who are good to you”

“If he likes you, he will come to you.”

“Sorry, I don’t love you anymore”

“He finally returned to my message.”

Losing love is the normal state of life. The person I love doesn’t love me. I have paid so much, but I can’t get it. Basically everyone has happened, but many people drink and drink, get drunk, and hide their emotions deep in their hearts. They have not thought about the changes in psychological emotions when they are in love. At this time, if one person writes out the psychological emotions of the time of falling out of love, naturally it can attract the attention of others and trigger their emotional resonance.

In addition to falling out of love, there are also his themes, such as the helplessness, sadness and helplessness of the more recent middle-aged people. For example, the Buddha system was 90 after a while. After a while, I might say what happened after 00. There is also a year of youth that mourns after graduation.

Such an article can be said to be the easiest to write, and you do not need any open objective factual arguments to support your point of view. You can say how your friend B is, how is the small C, and what happened to the little D. This kind of emotional text is used to vent a certain kind of emotion, no one is going to investigate the authenticity of the case cited inside, as long as the emotion is reached to the pain point.

There are also several key points in writing emotional texts.

1. Things that you have experienced personally, you must have enough information to investigate without personal experience.

2, try to write in the first person’s tone, the text is easy to understand, and draw closer to the reader.

3. The group represented by this emotion is large enough, such as a middle-aged person, after 90, lost love.

4, the more simple the content material, the best, try to raise friends around the small B small C, these represent the example of ordinary people.

Fourth, showing some kind of conflict

The performance of this article in the title is the most intuitive, the typical representative is Mi Meng, although her article is also expressing some emotion, but more will reflect a kind of conflict.

Such as

“My assistant has a monthly salary of 50,000”

“Why are you still not married when you are 30 years old? Why are you still asking such a silly question when you are 30?”

“The girl who doesn’t like money, earned 15 billion.”

There are many similar ones, such as sales of soft texts and various news.

“Abandon the annual salary of one million, go home to sell tea”

“He has not graduated from high school, but he has become the most respected entrepreneur.”

“After 90, he already has three suites of life”

“Little Man” is a beautiful bride, with an annual income of 5 million. (Tencent News from a while ago)

When writing such an article, in the title, the conflict should be reflected in the form of storytelling. Of course, this article inevitably has a lot of title parties. The title party can lie to click, but it can’t deceive the second spread. When people click in, they find that they have been cheated. If they are better, they will not quit, and the bad points will be taken. So for conflict texts, it is best to have a real story under support.

There is another form of article that expresses conflicts. This kind of relatively humorous and confusing, although playing the reader to a certain extent, but can not talk about deception, but also makes people smile.

such as

“The man sneaked into the girls’ dormitory in the middle of the night and saw an amazing scene.” After the article was opened, it was a dark picture.

“What can be a stream of friends in the circle of love”, after the article is opened, is a dynamic flow chart, as long as this picture is a stream of friends.

“The Alipay bill reveals the secrets of the Chinese.” After the article was opened, it was a bold “poor” word.

After such an article is opened, the reader will feel that he has been deceived, but at the same time it feels very fun. Of course, if you play more, you will see that your article has no connotation and depth, which is not good.

Finally add the title:

The title can only determine one click, and can’t decide the second spread. If your communication channel is large enough, you can get a lot of reading by headline alone. This is another matter.

The real good article is that it has a factor of secondary propagation in it. The best thing about the title itself is to have a propagation factor. The specific method of operation is the same logic as the article, resonance and conflict, and trying to incite the user’s emotions.

to sum up:

In fact, in the end, why the reading of an article can be 100,000 plus, in addition to the problem of its own fan base, the key lies in the article contains the propagation factor.

What is the transmission factor: dry goods, resonance, conflict.

After reading the article of 100,000 plus, after reading it, people will have some kind of emotions. The emotions contain a variety of emotions, whether they are helpless or negative, or they are actively patriotic. In short, they will incite user emotions, and they will have a second spread.

Most of the small partners engaged in content operations can seriously study what problems your users will face and what emotions they will generate. The key to the so-called explosion is that it is just right for the user’s emotions.

Finally, I hope that everyone can write a disseminative article instead of pursuing a 100,000 plus number.

About the author

North Xiaoxiao, new media operation planning post. After 90, the Internet workplace has been working in the Internet operations industry. In marketing flights, she is very active, very good at learning, very deliberate to practice, I believe she will be more and more good.

Image source map insect: used by the stationmaster’s home

“Why is my website not in the search rankings?” Why hasn’t traffic increased significantly since we hired you? We can’t track the calls from customers… Do you know what you are doing? ! ”

Ah… the music that makes customers disgusted, the website you designed and made, but found that it is full of boring words, terrible, and full of mistakes, which makes customers afraid of the company. The Internet is still full of sites that look fascinating and full of horrible copywriting. These websites will never produce decent results, and website owners will often be held accountable by web designers.

It is hard enough to explain this to them with diplomatic rhetoric. But what you really need to do is turn things around so that you have another efficient website named after you, and another recommendation that satisfies your customers.

Worse than the customer sites that make poor or misrepresented copywriting, even worse, they simply don’t have time to run the site, making your project look like a new house waiting to be painted and renovated. That’s why, although most web designers don’t come from creative backgrounds or content operations, many of them are good at finding images and improving the pieces of text that customers have to piece together.

Design does not sell

The problem is that content doesn’t just need to be decent. To really make a website work, what we usually say is to improve the business of your customers, it must be outstanding.

The thing to remember is that “design itself is not selling well”:

Good content is where your site is different and delivers the right information to your customers. The success of your website depends mainly on its content. In the end, the content will win the customer’s wallet. All other components of the site (design, visual, video, etc.) are provided with additional support.

The only two key areas where content can really make a difference are by driving links to websites or attracting search engine robots to drive traffic to the site, ultimately establishing connections with customers and convincing them to buy. Therefore, each of your customer sites requires some longer text and some shorter (and well-constructed) “sales copy” to guide users through contact or purchase when accessing any browser.

As a web designer, how do you ensure that your website’s copy is not popular, but excellent? The following process will help you make sure your design gets the words they deserve.

Plan ahead

Considering the right content should start with a website design effort. You may be happy to start working on the site before getting the text, but you do need to agree on the time scale of the delivery and outline the content of the copy.

How long is each page? Leverage your expertise in design and web analytics to guide customers toward the right goals, rather than having their subjective tastes determine an 800-character home page to describe all the main content is necessary and effective.

Often, customers will say that they have the right copy on their old website. Don’t think this is true. If you go to investigate and analyze it yourself, you will find out why this website fails. In this case, you need to convince them that a completely new approach is the way to really produce results. Ideally, this will involve some strategic thinking about customer preferences, pain points, sales and marketing.

The content of the website should start with an appropriate market survey. First, you should identify your high-value customers and define roles for your website. Then you should decide how to target them.

If your client is a small business, they may not have such a strategic marketing budget, but on the other hand, they should have a good idea of ​​themselves, who their customers are and why they buy. This is a good starting point when planning a copy.

2. Editing is as important as copywriting

Even good copy planners need an editor to check their work, and a little smart editor can save a bad manuscript to a large extent. For individuals or small institutional designers, editing is a key skill that is well worth the familiarity.

Editing is not just proofreading, it is a beginning. If you like what you read, it’s good: just correct spelling, grammar, and punctuation as needed. If you don’t, try to find out what the problem is – they can often be divided into two categories: bad copy or failure to solve the problem. In the latter case, a good editor usually returns the draft to the original author and asks some constructive questions.

The length of the paragraph, the typography is not harmonious, the appearance is not beautiful, or the sentence is difficult to understand, but you should be able to correct it by editing. Start reading again and improve while reading. Then again. Until you can.

In the context of modern analysis, in summary, good content should be:

• Short words, economy;
• Make the sentence simple and moving;
• Use simple descriptions to avoid clichés and jargon.

3. Ensure high quality landing pages with a winning formula

As a first-line sales copy, the landing page plays an important role. They are usually very short in length of the copy, so this is a real opportunity, you can add value to your customers, relatively speaking, with very little effort. Just make sure that their key sales pages stick to a reliable, tested formula—and that it’s even more ruthless to remove any nonsense as part of the editorial intervention.

A good landing page starts with solving a problem: I hope you will find it in the planning phase.

Once you have successfully established an emotional connection with your client, explain to your client how to help them. Point out that your client has successfully solved this problem for others and linked to your recommendation letter.

Now add “behavior call”. This may be to “consult” to the company or click on the “Buy” button.

4. Generate ideas for blogs on a regular basis

Basic business websites don’t have enough copywriting to get SEO-friendly, so you really need your customers to commit to maintaining a blog. This commitment usually does not last long.

In any organization, at least one person is usually keen to do some creative writing and promotion. The problem is that people don’t even know what to write. As their web expert, this is an extra help opportunity to give them some guidance on how to keep the blog going.

Here are some tips for using it as a reference to help you pick a blogging topic that is strategically friendly from anywhere.

For example, take a look at the company’s establishment and its important development milestones, and develop an anniversary calendar worth celebrating. You can also write about your company’s values ​​and visions and choose the hot topics that affect your customers.

Image source map insect: used by the stationmaster’s home

With the increasing traffic of mobile websites, having a mobile-friendly website is an important factor in enhancing the influence of the website. Search engines such as Google also strongly enhance the mobile search experience. However, many desktop websites may not be very mobile. Easy to browse and use. Therefore, having a mobile-friendly website is an important factor in increasing online presence. In order to facilitate webmasters’ optimization of the original desktop website on mobile devices, Google launched the “mobile device usability” tool to help webmasters optimize their websites.

Tool usage

Note that this easy-to-use tool uses the Google domain name and needs to be over the wall to access it. If you don’t over the wall, please ignore and skip this article.

The entire website test:

Visit Google Webmaster and add a website to the tool to test mobile device usability for all pages of the entire site.

Single web page test:

Mobile Suitability Test Tool: https://search.google.com/test/mobile-friendly

After opening this URL, enter the full URL of the webpage to be tested. Click Run Test, the system will crawl the webpage and conduct test tracking. Usually the test process will not exceed one minute.

The test results include two parts: a screenshot of the appearance of the corresponding web page on the mobile device, and a list of all mobile device usability issues discovered by the tool. Issues related to ease of use on mobile devices are issues that affect users who use mobile (small screen) devices to access the page, including fonts that are too small (it’s hard to see on small screens) and use Flash ( Most mobile devices don’t support Flash) and so on.

Sometimes, the screenshots displayed by the test results are not normal. It may be that the test fails to load all the resources used by the corresponding webpage. It will display a warning message that the webpage contains resources that cannot be loaded. These resources refer to the external elements contained in the webpage, such as Image, CSS, or script file. The main reason for this problem may be that the webmaster sets robots.txt to prohibit the search engine from accessing the corresponding resources. Just modify the robots.txt and unblock the search engine from accessing this resource.

Tool Optimization Guide

The mobile device suitability test tool can detect the following usability errors. We can modify the corresponding errors one by one. The specific optimization and modification methods are as follows:

1, using an incompatible plugin

The page uses a plugin such as Flash to remove Flash or use HTML5 instead.

2, no viewport is set

The page does not define the viewport attribute. Just add the following line to the page header.

<meta name=”viewport” content=”width=device-width, initial-scale=1″ />

3, the text is too small to read

Web page fonts are too small, and mobile device users need to “make two fingers to zoom” before they can read the content on these pages. This is actually the same problem as the previous one. This problem can be solved by simply defining the viewport attribute on the web page.

4, the content width exceeds the screen display range

The webpage needs to scroll horizontally to view the text and images. This means that the CSS style of some elements in the page uses the absolute value of the width, such as the 980px width of the image and the table. The modification of this problem is in css. Use a responsive design approach that uses css for mobile devices to set the width to a relative value or hide some of the elements when the browser width is between 0 and 640 pixels. The sample code is as follows:

@media screen and (max-width:640px) {

  #divMain {

    Width:100%;

  }

  #divSidebar {

    Display:none;

  }

}

5, the distance between clickable elements is too close

The spacing of elements on a web page, such as buttons and navigation links, is too small, causing mobile device users to typically press adjacent elements when they tap on the desired element with their finger. This problem can also be used to increase the row height on mobile devices using a responsive design approach. The sample code is as follows:

@media screen and (max-width:640px) {

  p {

    Line-height: 150%;

  }

}

to sum up

Once you’ve fixed these issues, click “Verify Fix” to have the search engine re-verify the site page and fix the issue of mobile device usability that affects the site.

If the problem is not fixed for a long time, the mobile version of the website will not provide a satisfactory browsing experience, then the ranking of the website will be reduced in the mobile search results, resulting in loss of traffic, so the webmaster of the website will act quickly. , use the Google Mobile Device Ease of Use tool to optimize your mobile website right away.