Design web design

HTML Basics – 15 Tips to Make Website Design Easy

Web page design plays a crucial role in creating an impactful online presence. In today’s digital age, having a well-designed website is essential for businesses, individuals, and organizations alike. Whether you are a professional web designer or someone looking to create a website on your own, understanding the basics of HTML (Hypertext Markup Language) is vital. In this article, we will explore five tips to make website design easy, ensuring that your web pages are visually appealing and user-friendly.

1. Master the Fundamentals of HTML:

HTML serves as the backbone of web page design. It provides the structure and formatting for your website’s content. To create effective web designs, it is crucial to have a solid understanding of HTML basics. Familiarize yourself with HTML tags, elements, and attributes. Learn how to structure headings, paragraphs, lists, links, and images using HTML. This knowledge will enable you to build well-organized and semantically correct web pages.

2. Utilize Professional Web Design Tools:

While HTML forms the foundation of web design, utilizing professional web design tools can significantly enhance your efficiency and productivity. Numerous web design software and online platforms provide user-friendly interfaces, drag-and-drop functionality, and pre-designed templates. These tools enable you to create visually appealing websites without extensive coding knowledge. Some popular web design tools include Adobe Dreamweaver, WordPress, Wix, and Squarespace. Explore these tools to find the one that suits your requirements best.

3. Follow Best Practices for Website Design:

To create a visually appealing and user-friendly website, it is crucial to follow best practices for website design. Here are some tips to consider:
  1. Keep it Simple and Intuitive: Avoid cluttered designs and complex navigation. Create a clean and intuitive layout that guides users through your website effortlessly.
  2. Consistency is Key: Maintain consistency in color schemes, fonts, and design elements throughout your website. Consistency creates a cohesive and professional look.
  3. Optimize for Mobile Devices: With the increasing use of smartphones and tablets, it is essential to ensure that your website is mobile-friendly. Optimize your design for different screen sizes and resolutions.
  4. Use High-Quality Images: Images play a significant role in web design. Choose high-quality, relevant images that enhance your content and create visual interest.
  5. Pay Attention to Typography: Select appropriate fonts that are easy to read. Use font sizes and styles that create a pleasing visual hierarchy.

4. Seek Inspiration from Web Designing Sites:

Sometimes, the best way to improve your web design skills is by seeking inspiration from other websites. There are several websites dedicated to showcasing outstanding web designs. Browse through these websites to get ideas and inspiration for your own projects. Analyze how different websites utilize color, layout, typography, and imagery to create visually appealing designs. However, remember to maintain originality and avoid copying designs directly. Instead, use them as a source of inspiration to create unique and captivating web designs.

5. Continuous Learning and Improvement:

Web design is an ever-evolving field, and it is essential to stay updated with the latest trends and technologies. Continuously invest time in learning new web design techniques, HTML updates, and emerging design principles. Stay connected with the web design community through forums, blogs, and social media platforms. Participate in web design courses and workshops to enhance your skills and stay ahead in the rapidly evolving web design landscape.

10 Essential Tips for Best Website Design and Development

Because having good website design tips is crucial for any business or individual looking to establish an online presence. A visually appealing and functional website can attract and engage visitors, ultimately leading to increased conversions and success. Whether you’re a seasoned web designer or just starting out, here are ten essential tips for web design and development that will help you create a website that stands out.

1. Understand Your Target Audience:

Before diving into the design process, it’s essential to have a clear understanding of your target audience. Research their preferences, demographics, and browsing habits. By knowing your audience, you can create a design that resonates with them, tailoring the layout, color scheme, and content to their needs and preferences.

2. Plan Your Website’s Structure:

Website development tips start with careful planning. Create a sitemap that outlines the structure and hierarchy of your website’s pages. This helps visitors navigate seamlessly through your site and ensures that all important content is easily accessible. Consider user flow and prioritize essential information to optimize the user experience.

3. Optimize for Mobile Devices:

With the increasing use of smartphones and tablets, it’s crucial to ensure that your website is mobile-friendly. Responsive design is key, as it allows your site to adapt and display correctly on different screen sizes. Mobile optimization improves user experience and helps your website rank higher in search engine results, as mobile-friendliness is now a ranking factor.

4. Keep the Design Simple and Intuitive:

A clean and minimalist design is not only visually appealing but also improves user experience. Avoid cluttering your website with excessive elements or complicated navigation menus. Embrace negative space, use a consistent layout, and ensure that your design is intuitive and easy to navigate. Users should be able to find what they’re looking for without confusion or frustration.

5. Pay Attention to Visual Hierarchy:

Web designing tips emphasize the importance of visual hierarchy in guiding users’ attention and prioritizing important information. Use size, color, contrast, and typography to create a clear visual hierarchy that highlights key elements, such as headlines, call-to-action buttons, and important content. This helps users quickly grasp the most relevant information on your website.

6. Use High-Quality Images and Videos:

Compelling visuals can significantly enhance your website’s design and engage visitors. Invest in high-quality images and videos that align with your brand and enhance the user experience. Use professional photography or consider utilizing stock images from reputable sources. Ensure that the visuals are optimized for the web, maintaining a balance between quality and file size for faster loading times.

7. Focus on Readability and Typography:

Choosing the right typography and ensuring readability is crucial for effective website design. Select fonts that are easy to read on different devices and screen sizes. Maintain a consistent font hierarchy, using different font weights and sizes to differentiate between headings, subheadings, and body text. Also, consider the line spacing and paragraph length to make reading comfortable.

8. Optimize Page Loading Speed:

In today’s fast-paced world, users expect websites to load quickly. Slow-loading pages can drive visitors away and negatively impact user experience. Website-making tips include optimizing your website’s performance by compressing images, minifying code, and leveraging caching techniques. Regularly monitor your website’s speed using tools like Google PageSpeed Insights and make necessary optimizations.

9. Incorporate Strong Calls-to-Action (CTAs):

A successful website design should guide users towards taking specific actions, such as making a purchase, subscribing to a newsletter, or contacting you. Incorporate clear and compelling calls to action throughout your website. Use contrasting colors, persuasive copy, and strategic placement to make your CTAs stand out and encourage user interaction.

10. Test and Iterate:

Website design is an iterative process. Regularly test your website’s design and functionality to identify areas for improvement. Use A/B testing to compare different variations of design elements or CTAs and analyze the results. Pay attention to user feedback and adapt your design accordingly. Continuously refining your website’s design based on real user data will help you achieve the best results.

By following these ten essential tips for designing websites, you can create a visually appealing, user-friendly, and successful website. Remember to understand your audience, plan your website’s structure, optimize for mobile, keep the design simple, focus on visual hierarchy, use high-quality visuals, prioritize readability, optimize the web page loading speed, incorporate strong CTAs, and continuously test and iterate. With a well-designed website, you’ll be on your way to capturing the attention and trust of your online visitors.

Wrap Up

In conclusion, mastering the basics of HTML is crucial for web page design. By following these five tips, you can make website design easy and create professional-looking websites. Remember to learn and practice HTML fundamentals, utilize professional web design tools, follow best practices for website design, seek inspiration from web designing sites, and continuously learn and improve your skills. With dedication and creativity, you can develop stunning websites that leave a lasting impact on your visitors.
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11 Best Forever Free Wireframing Tools for Designers (2022)


This post was originally published October, 2019. It has been updated for accuracy and comprehensiveness.

For UX/UI designers, wireframing a new app or website is the foundation when starting a new project.

Wireframing tools allow designers to mockup professional-level, new product designs and workflows, without the need for high-investment prototypes. They help teams by finding problem areas and user experience issues within a new app before it’s launched, help explain and share with key stakeholders within an organization, and act as a repo for all feedback on a new product.

Best Free Wireframe Tools in 2022

  1. Figma 👈 Clique favorite
  2. InVision 👈 Clique favorite
  4. Pencil Project
  5. Miro 👈 Clique favorite
  6. Wireframe.CC
  7. MockFlow
  8. Jumpchart
  9. Framebox
  10. Mydraft.CC
  11. Wirefy

Wireframing tools have become crucial for those who work in fast-paced development teams and need to have rapid-product iteration. 

However, many of the most-popular wireframing software products – think Axure RP, the Adobe Suite, Marvel, Lucidchart – are expensive and are focused on higher-detailed UX/UI features such as advanced prototyping. 

Luckily there are many free wireframing tools available to UX/UI designers who are freelancing, own their own business, work for a startup, or have little budget available for their tech stack – and for non-designers mapping out workflows for things such as onboarding and training, email lifecycles, and organization charts.

The Best Free Wireframing Software in 2022

Here are the free wireframing software apps that give design and non-design professionals the tools to create free wireframes. 

All the tools in this list have an offering that is free forever, meaning those tools offering free trials were left off the list – although we do mention those wireframing options after our ranking.

These tools are ranked according to user-review ratings on satisfaction from the software-review website

1. Figma 👈 Clique favorite

User-review rating: 4.5/5

Type: Web-based, Freemium

Overview: Figma is an all-in-one design platform for UX/UI pros and offers a robust free offering for creating wireframes. It’s starter package is completely free and is one of the most robust free offerings on this list – 3 active projects, 30 day revision history, 2 editors at any time, and unlimited cloud storage.

The first paid tier (which is free for students with a valid school email address) is $12/mo per editor and includes an upgrade to unlimited active projects and version history, custom permissions, private boards, and team collaboration features.



2. InVision 👈 Clique favorite

User-review rating: 4.4.5

Type: Web-based, Freemium

Overview: InVision is an all-in-one wireframing, prototyping, and mockup tool for designers and is one of the most well-known brands in all of wireframing software.

Invision came out of applications, specifically Photoshop (at the time) not having screens that could interact with each other (also why many moved to Sketch). It filled the void of

It does require some sort of external application (we like Sketch) to create the screens to be bought into InVision.

InVision’s free wireframing plan gives individual UX/UI designers the tools create one active prototype or wireframe at anytime. It’s a basic plan designed mostly for freelancers and those not working collaboratively.

The next level of pricing for InVision is $15/mo per user and gives design teams the ability to create up to three projects that can remain active at any time – with full feature access to the InVision app.




User-review rating: 4.3/5

Type: Web-based, Open source

Overview: is a completely free and open-source wireframing software that feels similar in UI to Google Docs. It’s a simple layout with powerful features. Simply put, it may be the most robust free offering of any of the free wireframing tools on this list.

Users can export designs to their Google Drive, Microsoft OneDrive, their desktop, or directly supported integrations including Gliffy, Lucidchart and more. An added benefit is it’s active open-source community that works to fix product bugs and issues, and add new features.



4. Pencil Project

User-review rating: 4.1/5

Type: On-premise, Open source

Overview: Project Pencil is a completely open-source and free wireframing and prototyping tool. It has an unlimited amount of designs for UX/UI pros to utilize and all of its features come completely free. 

The open-source community is another perk, meaning developers are constantly keeping the tool updated with new features and security.



5. Miro 👈 Clique favorite

User-review rating: 4.7/5

Type: Web-based, Freemium

Overview:  Miro, which previously operated under the name RealTimeBoard, is an online whiteboarding tool for distribution product and UX teams. A nimble tool for fast prototyping, Miro is extremely collaborative and akin to using an extremely light version of figma. 

Miro isn’t as robust as other dedicated prototyping tools, which sounds like a negative, but actually serves as one of its strengths, since its limitations help facilitate faster prototyping, with an experience that feels like sketching on a whiteboard in a virtual room with the rest of your team.   

Miro is free for your first three boards, at which point each board costs $3 per-day-logged-in, or you can build unlimited boards for $15 per month per user.

A screenshot of a wireframe on a miro board

wireframe-cc-logo6. Wireframe.CC

User-review rating: 3.8/5

Type: Web-based, Freemium

Overview: is a browser-based free wireframing solution for designers on the go. Accessible anywhere through a browser, it’s a simple and cluster free tool with a sleek UI. The free version allows for users to create one simple wireframe at a time and is equipped with tools to customize the grid layout, typography, canvas size, and more.

The next level for premium pricing is $16/mo per user and allows for unlimited projects and revisions, custom branding, and exporting directly into PNG format.



7. MockFlow

User-review rating: 3.4/5

Type: Web-based or On-premise, Freemium

Overview: MockFlow is an all-in-one UI tool that offers free mockup and wireframing features in its forever free plan. Its free offering allows for one active UI project at anytime, two reviewers per project for collaboration, feedback, and sharing, and basic wireframing and mockup features.

MockFlow’s entry-level paid package starts at $14/mo per user and includes unlimited projects and reviewers, version history, and MockFlow’s UI asset library.



8. Jumpchart

User-review rating: 3.2/5

Type: Web-based, Freemium

Overview: Jumpchart is a browser-based wireframing tool that gives designers the ability to mockup and plan a website wireframe to share with key stakeholders, clients, developers, and more. It includes one active project at a time, 10mb of storage, 10 pages per month, and 2 users per project.

Jumpchart’s first paid tier starts at $5/mo and includes 5 projects, 1 gig of storage, 25 pages per month, and 5 users per project.



9. Framebox

User-review rating: n/a

Type: Web-based, Freemium

Overview: Framebox is the second completely free wireframing tool on this list. With no paid plans, all the features of Framebox are included directly on their website’s easy to use web app. It’s a complete drag-and-drop tool that allows designers to sketch wireframes using UI elements and allows users to sign in to save progress and have revision history. The tool even allows for UX/UI designers to send their work with a custom link to their entire team or key stakeholders for easy online sharing and feedback.



10. Mydraft.CC

User-review rating: n/a

Type: Web-based, Open source

Overview: is a completely open source and free wireframing tool that is accessible anywhere you can use a browser. It has a clean and easy-to-use wireframing canvas and comes packed with hundreds of free shapes and icons that have a simple to use search bar. 

It’s quite a power wireframe editing app that is kept updated by their community of developers, with it being updated recently as two weeks ago as of the publish date of this article.


11. Wirefy

User-review rating: n/a

Type: Desktop, Open source

Overview: Wirefy is a completely free wireframing software that is open-source and comes available in a desktop download – in this case, downloading a Git repository. For those who have never done this, Wirefy examples how here.

The platform does require some basic HTML and CSS knowledge, but is a robust UX/UI tool with large collection of atomic elements to create advanced and flexible wireframes.


Wireframe Apps that Offer Free Trials

Many designers will point out that there are many well-known wireframing tools that are missing on this list. 

Our roundup was exclusively free wireframing tools that have a “forever free” pricing tier, with the exclusion of Miro, which we included because it’s one of our favorites, and there’s no time limit to build your free initial boards. However there are many other wireframe apps that offer a free trial ranging from 7-30 days, including:

  • Axure RP
  • Balsamiq Mockups
  • Canva
  • Cacoo
  • Gliffy
  • Lucidchart
  • Miro
  • Mockplus iDocs
  • UXPin

How to Pick The Best Free Wireframing Tool for You

Now that you’ve compared the best free wireframe software, it’s time for you to make a decision for your design needs. Use the following to create a shortlist:

  • Feature set. Compare free features on the number of users, projects, and collaborators for each of the free wireframing tools.
  • Web-based vs. On-premise. Web-based, also known as browser-based apps, are tools that you login to from a browser. Many SaaS products have moved to this model that is hosted in the cloud and have automatic updates. On-premise solutions are downloaded directly to your system – which adds a higher level of security but requires additional storage and hosting from your system, as well as keeping up to date on upgrades.
  • Freemium vs. Open source. Freemium tools are made by software companies that look to acquire free users and convert those users to their more advanced paid versions later on. Open-source wireframing tools are completely free and created by a community of users who aren’t affiliated with the product itself.
  • Desktop vs. Mobile vs. Android vs. iOS. Be sure to consider what you are creating wireframes websites or apps for. Different wireframe and mockup tools provide design process features specifically for iOS, Android, and desktop environments and experiences.
  • Integrations. Consider your tech stack and what other software you’ll need to integrate with.
  • Paid versions. Understand the cost of upgrading to a paid version and what features premium wireframe software have.
  • Reviews. Read additional reviews and ask your network for testimonials before choosing a product. 

And remember – this is a free tool! The ramifications of selecting the wrong product is lesser than going with a paid version, but you still need to be confident that you’re selecting the right tool for your use case.


web design

Website Management: How It Can Boost Your ROI


Your website is the foundation of all your marketing efforts. It’s the place where your existing and prospective customers come to learn more about your products or services and your business as a whole.

Your website is where potential partners come to learn more about your brand and where your prospects book a demo or request more information about your products or services. It’s also where your landing pages sit, where prospects land after clicking on one of your ads.

In essence, your website is fundamental to not only your marketing success but the success of your business as a whole, which is why management of your website needs to be a daily priority.

In this article, we’ll look at what makes up website management and how it can boost your ROI.

What Is Website Management?

Website management is a term to describe combining several services to run your website effectively. Typically website management will involve:

  • Website security
  • Content management
  • Website support

Effective website management, particularly if you’re running a small business, will involve you outsourcing the services to a web design agency or a digital marketing agency that offers website maintenance services. Larger enterprises may have designated in-house teams that are responsible for the ongoing management of their companies’ websites.

Suppose you’ve had a website created or updated by a designer or an agency in the past. In that case, they may also offer ongoing website management services as part of their service portfolio, which you can utilize.

How Can Website Management Boost Your ROI?

A Secure Website Ranks Well, Brings in More Traffic and Reduces Website Downtime

Websites are constantly under the threat of attack from hackers and cybercriminals. These attacks can cause your website to crash, infect the device your website’s visitors are using, phish for potentially compromising information, and much more.

As you can imagine, any attack on your website can have disastrous effects on your business, particularly if sensitive data is compromised or your website is down for a while. In the event of an attack, you could face problems such as:

  • A loss of traffic, leads and customers for your business.
  • There is a loss of trust in your brand from your website visitors and customers, mainly if your website is down for a considerable time.
  • Poor user experience and slow loading times on your website.
  • Potential legal issues if confidential customer information is compromised.

Effective ongoing website security involves passive management like setting up good firewalls to block potential hackers and active management through measures such as regular malware scans and keeping your website architecture up to date.

With your website security intact, you can be safe knowing that your website visitors are protected when they visit, use, and purchase from your site.

Good web security also helps your search visibility. In an analysis of over 1 million results, Backlinko found that websites with a Secure Sockets Layer (SSL) certificate in place consistently ranked higher than websites without this certificate.

Uploading Content Optimised for SEO and Optimising Existing Content Boosts Your Traffic

Your website should never be treated as a static object. One of the most essential elements to the success of any website is the continual adding of new content and the optimization of existing content.

For the benefit of your website, you’ll want to make sure any new content you publish is optimized for SEO; some best practices include:

  • Carrying out keyword research for the topic you’re writing about.
  • Use keywords naturally and strategically in your content.
  • Optimise title tags and meta descriptions.
  • Optimise the length of your content; the latest research suggests long-form pieces of 2000 words are the most reliable way to push your business up the search results page.

 Some of the best practices for optimizing existing content on your site include:

  • Make sure the information in the content is up to date and relevant.
  • Make sure that any outbound and inbound links are still active.
  • Make sure that each page on your site contains a meta description, optimised URL and alt image text for any images present on a page.

Whoever is looking after your website management will generally take care of optimizing your existing content, but this may also fall under the responsibilities of an in-house content team if you have one.

Ongoing Website Support Keeps Your Website Functioning

Website support is somewhat of an umbrella term to describe a multitude of different factors that overlap but are not exclusive to website security or content management. Website support can include services such as:

  • Web design edits.
  • Website navigation changes.
  • Analytics management.
  • Plugin improvements and updates.
  • Server updates.
  • Site and data backup.
  • Landing page maintenance and much, much more.

Just like web security, regularly carrying out these tasks is key to maintaining your website’s functionality and performance. Keeping on top of plugin, theme, server/hosting updates will ensure your website’s loading times remain optimal and that all the plugins you’re using continue to function as they should.

Monitoring and analyzing your website’s analytics such as your organic traffic, time on page, bounce rate, and conversion rate.

These metrics will help you see if your site is drawing in and keeping visitors on-site and inform you as to whether you need to make some changes to your site to improve these metrics.


Keeping your website up to date and well maintained is vital if you want to keep attracting new visitors to your website and converting those visitors into leads and customers.

Alongside this, proper website management is essential to your website visitors’ positive user experience and their information remaining safe and secure. Make sure your website management is a priority; your business will be all the better for it.

If you want to get professional support in this regard, you can reach The Good Marketer.


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An Honest Look at 10 Website Builders Without Coding


Starting a successful business is hard work. With long hours and many hats to wear, anything that saves time without sacrificing quality is a huge bonus. That’s where website builders without coding for marketers come in.

The company website is often one of the most time-consuming and expensive elements of a new business’s marketing plan. As the first impression of your business, this needs to be a good reflection of your level of professionalism and should show off what makes your company stand out.

And with 57% of internet users saying they won’t recommend a business with a poorly designed website on mobile, it’s important to get it right. But it’s more than just a pretty face.

Your website also houses all your content, updates, and product pages – so buyers can find everything they need to advance their journey with your business.

There are three options when you come to this:

  • Learn to code and create the site yourself
  • Pay for a professional developer to create your site
  • Use a website builder tool

Of these options, website builder tools occupy a unique space – cheaper than a web developer, yet faster than learning to code. And with an ever-growing selection of website builders to choose from, it’s worth shopping around.

10 Website Builders Without Coding

We took an honest look at 10 of the best, so you don’t have to:

1. Wix

Wix often tops the charts in the battle of code-less web design. Slick templates and an easy user interface make it a great option for non-coders who want to create a good-looking website sharpish.

It’s cheaper than many of its contenders and features a number of additional apps, as well as an option to use code or drag and drop. That’s great if you’re still learning the ropes as you build.

The main limitation of Wix is the lack of e-commerce tools available. Whilst this builder may help you to create a good-looking and functional website, you may struggle to scale it in line with your ambitions after a certain point.

2. Squarespace

Squarespace is another firm favorite among small businesses. It too features a raft of stylish templates that can easily be dragged, dropped, and customized without entering a line of code.

It features more e-commerce options when compared with Wix, but the added features will also cost you significantly more, too. Squarespace also features analytics and marketing tools to help get your website in front of possible customers.

3. Weebly

Weebly’s popularity is drawn from its success as an e-commerce platform builder. With much more e-commerce capabilities than many of its competitors and a simplified way of using third-party add-ons, this is ideal for new commerce businesses.

However, Weebly’s image editing isn’t as versatile as most website builders, and this can cause problems during the design stage. Weebly also allows both drag-and-drop and code-based input.

4. Hubspot

HubSpot’s main function might not be website building – it’s more of an integrated free CRM with CMS and marketing tools – but it does make creating websites, as well as workflows, data capture, and pretty much everything else, easier.

Not only does HubSpot allow you to build your site, but you can also set up automated workflows, create mailing lists, build gated landing pages, as well as sharing all of this on a single platform with your sales team.

This may sound ideal, but HubSpot comes with its fair share of issues. The platform can be buggy on some computers, and the interface sometimes favors integrations over usability. It can also become extremely expensive once you start to use add-on other elements.

And you’ll soon find that each of HubSpot’s tools have been designed to work specifically as part of the wider HubSpot platform, not with your existing tools from other providers.

5. WordPress

WordPress is a name synonymous with bloggers and writers who find themselves needing a website. As the most popular website builder in the world, it’s definitely one to consider.

Whilst there’s no drag and drop functionality, the modular sidebar is easy enough to work with. The huge array of plugins and templates also help to make your site into something that perfectly fits your needs.

However, sometimes coding is needed to help resolve design issues, and it’s hard to scale a site up without significant further financial commitment.

6. Shopify

Shopify offers a low-cost e-commerce platform that’s easy to build and maintain. You can add a built-in blog to the site to grow search traffic and keep customers in the loop, and use templates that are fully responsive.

One thing to note about Shopify is that, as the name might suggest, it is heavily e-commerce centered. There isn’t much scope for scaling beyond a small e-commerce site. You can also only edit your site from the app – there is no browser-based editor.

Shopify also charges a transaction fee for all purchases made on your site, and this fee cannot be removed. This can be a deal-breaker when businesses start to grow.

7. Duda

Duda provides what is possibly the most intuitive and helpful design process when making your site. It offers design guidance as you build, as well as some great templates.

However, this builder is a little light on features and lacks any real business functionality beyond hosting content pages online with a custom domain. It is also expensive, considering that it isn’t quite as powerful as its competitors. Depending on your requirements, Duda may be a little too basic for business purposes.

8. Webflow

Webflow has one of the largest libraries of responsive templates and intuitive design functionality that makes it easy to create a beautiful website. It also features powerful integrations for e-commerce and dynamic content.

However, the platform could be confusing for some, and with no telephone support, you’re left a little in the dark. Webflow is also a little more expensive than most of its competitors.

9. GoDaddy

You would be forgiven for expecting GoDaddy’s website builder to be something of an afterthought. But the domain-broking giant’s offering actually has one of the easier-to-use interfaces in this list.

It also offers excellent website performance and speed, something that has become increasingly important for SEO in the last couple of years.

The main issues are the price. Add-ons soon make this an expensive option. A lack of developer tools also makes it harder to build upon your existing site when you want to scale up and hire a permanent dev team.

10. Tribe

Tribe comes with loads of e-commerce features as standard, without the stubborn transaction fee that many of the other platforms feature. There is also no setup cost, making this builder one of the cheapest options for creating up a new e-commerce site.

However, you might feel a little limited by the pre-set themes on offer, making it difficult to create a truly bespoke site.

Are Website Builders Worth It?

Having looked under the hood of all these no-code website builders, should you spend your budget on a website builder? Or is it better to take the plunge and pay a developer? Let’s look at the pros and cons:


  • Price – Website builders are cheaper initially, so tend to be more viable for new businesses.
  • Freedom – There’s no coding knowledge required so you can make any changes you like, whenever you like.
  • SEO – Most website builders have good SEO functionality or inbuilt optimisation tools.


  • Less functionality – Website builders tend to have limited functionality when compared with the resources and knowledge of a professional developer.
  • Added costs – When you start to add extras such as security features, e-commerce addons and more, you’ll find your monthly bill gets more and more expensive.
  • No bespoke websites – Using publicly available templates means that your website will likely share a lot of design elements with other existing websites.
  • The price of knowledge – When you pay for a developer to build your site, you’re paying for more than just someone to put some things together on a webpage. You’re paying for years of design experience and technical knowledge.

Website Development Agency vs. Online Website Builders

Overall, it’s fair to say that online website builders have their place. They are becoming increasingly more powerful and packed with amazing features. Certainly, small businesses, freelancers, and artists will find that these platforms are ideal for creating beautiful, responsive, and easily managed websites.

However, for scaling businesses, these tools aren’t quite going to cut the mustard. Many scaling businesses might not have their own dev team but have far outgrown the capabilities of a website builder. That means they’re going to need something a little more personal.

Digital agencies offer bespoke website building packages that take into account the way the business works. That includes its values, goals and how it helps customers to solve their problems.

These agencies tend to be overflowing with experience and creativity and their success depends on your results, so commitment is guaranteed. Choosing between these two options means deciding if you’d rather spend more and invest in the future of your website, or start with a cheaper alternative and worry about the rest later.

Having a well-designed company website is the crucial part reflecting your level of professionalism and digital appearance stand out. The easy-to-use website development tools take an efficient role considering the business marketing plan, and they’re cheaper, yet faster.


web design

15 Best Free Adobe XD Plugins That Designers & Developers Should Know in 2021 | Digital Agency Network


Thanks to its simple interface and powerful functions, an increasing number of designers and developers choose Adobe XD over the traditional Photoshop or Sketch to finish their app or website.

However, like a double-edged sword, because of its simplicity, Adobe XD also makes it a bit hard for designers and developers to precisely visualize their ideas or move on smoothly to the next design stage. That’s why many experts use Adobe XD with plugins to simplify their design and development process.

With that in mind, here we’ve picked 15 of the best free Adobe XD plugins for designers and developers to speed up their product design workflow.

Let’s look at these plugins now:

Color Designer – create color palettes, shades and tints for your design

Color Designer

Price: Free

Colors in UI/UX design are important visual elements that can evoke certain emotions and visually deliver product or service ideas. A good color palette expresses brand concepts and helps capture the user’s attention at first sight.

If you are using Adobe XD and don’t know what colors can stand out your design, the Color Designer plugin would help you create a standout color palette. Simply pick the desired color and Color Designer will help you generate related colors, shadows and tints for your project.

You can download it for free here.

Mockplus – export designs and assets to streamline your product design collaboration & handoff workflow


Price: Free

Designing a good app draft is only the start of the product design workflow. To create an app that users love, designers also have to share the draft with other team members, collect feedback, collaborate and iterate on them, before handing over the final draft to engineers to implement the app. This process can be complicated, time-consuming and often needs to be done in different tools.

But, fortunately, now you have Mockplus, a web-based product design platform, to help you connect your entire product design workflow in one shareable cloud place, all the way from wireframing to prototyping, collaborating and developer handoff.

All designers, developers, product managers, clients, stakeholders and others in your team can join a project via a single link, and complete their parts effortlessly online.

Its plugin for Adobe XD is an important tool to help you export your designs and assets to Mockplus, where your entire team can collaborate and hand off these designs with accurate specs, assets and code snippets.

You can download it for free here.

Stock Image – quickly search for the image you need to fasten your design workflow

Stock Image

Price: Free

Selecting images will never break your app design workflow any longer.

As a designer, you may have thousands of stock images saved on the computer and find it is very difficult and time-consuming to search for the right one when you need it. Luckily, Stock Image provides tons of images that are ready to use whenever you want, without leaving Adobe XD. This speeds up the design process and gives you thousands of high quality images at your fingertips.

After installing the plugin, start the plugin and search for any image you need with keywords, filters or even by using a reverse image search. With Stock Image you will save hours not tediously searching for images.

You can download it for free here.

UI Faces – find the right avatar for your design without leaving Adobe XD

UI Faces

Price: Free

When designing social or chat apps, designers may need hundreds of faces for profile pictures to create realistic interfaces. However, searching for these faces manually can eat up hours and distract you from your main goal. 

Try out the UI Face plugin for Adobe XD. The plugin provides high-quality face images from Pexels, Unsplash, Random Users and other stock websites. There are also additional filters such as age, gender, hair color, emotions and more to help you find what you need quickly.

You can download it for free here.

Icondrop – get the right icons and illustrations to beautify your design


Price: Free

Icons, images and illustrations are common elements in a design and help bring visual appeal to your app or website. With Icondrop for Adobe XD you get access to over 3 million design assets such as vector icons or illustrations.

Once in the plugin, simply search for what you’re looking for and Icondrop will insert it directly into your design.

You can download it for free here.

Icon4Design – search for vector icons and labels to improve your design


Price: Free

If you only need vector icons to improve your Adobe XD design, try out the Icon4Design plugin. There are over 5000 free and high-quality vector icons and labels ready, right inside XD.  Easily type a name or keyword and you’ll get dozens of icon collections in different styles.

You can download it for free here.

UnDraw – bring illustrations to your Adobe XD without any cost


Price: Free

The popular UnDraw website is also an exclusive plugin made for Adobe XD users who want to add any of their unique illustrations into their personal or commercial design projects. Unlike Icondrop above, who offers both free and paid illustrations, UnDraw is open source so images and illustrations are all free.

You can easily browse or search for the illustrations you want and change them to match your palette. You can also download any illustration and reuse it anywhere you want.

You can download it for free here.

Lorem Ipsum – generate placeholder texts for your layouts

Lorem Ipsum

Price: Free

Working on a wireframe or mockup and want to add placeholder text fast? The Lorem Ipsum plugin helps you fill in any blank text elements with just a few clicks. 

After installing the plugin, it only takes three simple steps to add placeholder text: select the blank text element, choose the desired dummy text type from a list and then insert the text. 

This plugin fits all your needs and has been designed to be as simple as possible.

You can download it for free here.

Google Sheets – enrich your design with real content and data from Google Sheets

Google Sheets

Price: Free

Data visualization is often one of the most challenging aspects that designers face when designing management apps or apps with dashboards. If you need a better way to visualize data on your app or website, download the Google Sheets plugin for Adobe XD. 

With this plugin you can easily import your data sheets into your design so you can collaborate with your team and create dynamic designs without leaving Adobe XD.

You can download it for free here.

Chart – create charts with random, tabular or JSON data for your design


Price: Free

Chart is a plugin that helps you create various charts for your Adobe XD design. With Chart you can visualize data from any source file such as random data, Tabular data or JSON data. In total there are 16 chart types to help fit your design needs.

You can also customize your charts further with templates, custom color palettes and more.

You can download it for free here.

Rename It – rename your layers and artboards for better management

Rename It

Price: Free

Organizing and managing layers and artboards is a real headache for designers especially when in a large project in Adobe XD, Photoshop or Sketch.

Rename It is a simple plugin and does what it says on the tin. It enables designers to rename layers and artboards to better organize and manage them.

You can rename design layers through sequences, layer names, width and height. You can also quickly find and replace any desired layer names by entering relevant words and characters.

You can download it for free here.

Super Position – create or access your design system in Adobe XD to keep your design consistent

Super Position

Price: Free

As well all know, a good brand design system provides a unified design guideline and helps designers create consistent apps across teams. Super Position is a perfect plugin that helps your teams to view and access your brand design system directly in Adobe XD.

If there is no existing design system created in advance, Super Position helps you create one from an existing website online. Simply enter the website link and all design tokens will be detected and show up in the plugin for later use.

You can download it for free here.

Maps Generator – insert custom maps to your Adobe XD design

Maps Generator

Price: Free

Maps are incredibly important for apps and websites, and it can be difficult to quickly find an accurate map for your designs without simply using screenshots. Now with Maps Generator you can create a map in your design with a simple plugin.

You can customize the zoom level, map type and custom design styles however you like to create the perfect map for your design.

You can download it for free here.

Web Export – export design files to HTML or CSS codes

Web Export

Price: Premium

Web Export is a great plugin that lets you export your Adobe XD design in HTML formats and export the CSS codes to help speed you the design-developer handoff.
There are additional styles, classes and attributes that support popular web frameworks. 

You can also add markups to explain important design details or add important information.

This is a useful tool especially for smaller teams that are less adept at coding, but need to share code and development information with developers, speeding the entire handoff to the developer.

You can download it for free here.

UserTesting – test your design and capture customer feedback directly in Adobe XD


Price: Free

User testing plays an important role in helping designers create great user experiences. With the UserTesting plugin, you can run a test directly in Adobe XD and collect real customer feedback inside the design.

You can download it for free here.


These are all our collections of the best free plugins for Adobe XD plugin. You can freely try them all to see which one, two or more of them can streamline your product design process.


web design

Best Wireframe Tools for Web Designers in 2022


You can consider wireframe tools as the core element of the web designing process. These tools provide an opportunity to the customer and the web developer team to get an idea about the features and the setup of a web design.

The main purpose of drawing a wireframe is to improve your website in terms of aesthetics and style. Using wireframe tools correctly, you can see a bird’s eye view of the web layout. In other words, you can plan how the user will process the information on the website and interact with the interface with wireframe software.

Wireframe tools that make a difference

There are hundreds of free and paid tools you can use available online that can strengthen and improve your website. Here, you can find the best and the most suitable online wireframe tools listed below.


Sketch is a fairly simple tool for modern UI and designing. This tool integrates with other design tools and also supports you to create integration plugins.

Sketch offers you vector editing, boolean operations, pixel-level precisions, grinds and layouts, resizing constraints, math operators, variable and OpenType fonts, insert window, reusable components and more. It has every feature in the macOS app and also a web app to make it easy for you to do your best work at every stage of your process.


InVision is the platform for inclusive collaboration within digital product design and development. With InVision, you can add images and basic shapes and draw the wireframe with your mouse cursor.

InVision is a great tool for teamwork since it’s a cloud app that multiple designers and stakeholders can be signed in and write at the same time. It will work well for designers who want to collaborate with team members on an initial wireframe sketch or comment on more refined wireframes.

Adobe XD

Adobe XD is an all-in-one UI/UX design tool. It stands out as an easy to use option for wireframing and interface design projects. You can do everything from wireframing to basic prototyping with Adobe XD. You can easily use this professional wireframe tool, without spending too much time trying to learn the software.

Adobe XD enables;

  • wireframe,
  • mockup, and
  • prototyping in the same design file,

in this way you don’t have to integrate multiple tools. It has too many features such as vector drawing tools, editing in photoshop, responsive resize, blend modes, content-aware layout, components, 3D transforms and more like these.


Figma is a web-based design program suitable for use on the web, macOS, Windows, Linux which allows you to work with your teammates at the same time. With Figma, you can easily create and prototype your wireframes and test your designs with your users with just one link.

Moreover, Figma has many features that enable drawing freely with a modern pen tool that automatically merges points, incorporating plugins to speed up your workflow using libraries to store, find, and add new assets.


UXPin is another powerful prototyping and wireframing tool available on the web, macOS and Windows. With UXPin, you can do interactive wireframe and prototype work with a built-in library of UI and general design elements. 

With this very powerful and advanced one among wireframe tools, UXPin, you can create polished, shiny, and clear wireframes. The advantage of a higher-fidelity wireframe is to have more fine-tuning of the flow and functionality without spending much time redesigning the screen’s components.


Wireframe toolsWireframe tools

Balsamiq is a great design tool for developers, designers and creatives. It allows you to add items to your website or application just by drag-and-drop, which helps for rapid prototyping as well as conveying your ideas quickly and without confusion. It includes some pre-embedded time-saving controls commonly used in wireframing.

Balsamiq’s interface focuses on the basics. Its interface and elements imitate a hand-drawn style to emphasize content and structure over other aspects, making it handy for every stage of a build. Balsamiq’s training system, Balsamiq Wireframing Academy, will shorten your learning process and ease and speed up your work.


best tools for wireframe mockplusbest tools for wireframe mockplus

Mockplus is an all in one designing tool for;

  • wireframe,
  • interactive prototyping,
  • unified collaborations and
  • scalable design systems.

With its cloud-based structure, you can also have dozens of integrations.

Mockplus enables you to add notes and documentation to each element in your design and save your style guide. It offers you room for your project area to create and save documentation in a text editor. You can control your review feedback process and make sure everything will go well when you are making wireframes.

Fluid UI

Wireframe tools fluid UIWireframe tools fluid UI

If you are in need of detailed mockups, you can try a high-fidelity wireframing and prototyping tool, Fluid UI. With Fluid UI;

  • create wireframe drawings using Fluid UI’s online editor, which includes almost all current mobile-specific design features,
  • switch between pages by making the design element you want clickable,
  • easily share your work with your team and get their opinions,

Fluid UI has many features to improve your website such as rapid prototyping, built-in libraries, upload existing assets, mouse and touch gestures, add and resolve comments, installable desktop client and more like these. With its advanced features, Fluid UI will help your team flesh out your website efficiently.


Wireframe tools cacooWireframe tools cacoo

Cacoo is a wireframing and diagram tool built for collaboration. You can track changes to review previous versions of your designings and integrate programs and applications like Microsoft Teams, Dropbox, and Adobe Creative Cloud for collaborative work with Cacoo.

There are more than 20 wireframe templates and UI shapes in Cacoo, including the user-friendly drag and drop wireframe tool. By communicating directly in the wireframe with comment and notification features, Cacoo allows real-time editing on the same diagram so your team can work together on wireframes wherever they are.


Lucidchart is a visual collaboration tool that makes drawing diagrams quick and easy. You can easily create and edit diagrams online and offline. When using it online, you can experience real-time collaboration with changes that are immediately merged and synchronized. 

With Lucidchart, you can quickly build and share wireframes and mockups online. While UX designers will probably require a more sophisticated wireframing tool, Lucidchart is the perfect solution for non-designers. With its ease of use, you can create polished wireframes and mockups by developing web and designing UX.


While wrapping this best wireframe tools guide up, we would like to mention that there is no one fits all solutions for each business in this digital-centric world. So, it will always better to be mindful of your requirements and tech stack before choosing a wireframe tool.

As each business has a different design process, making a decision might take more time than you imagined. If you would like to consider other solutions in the design market, you can have a look at our best web design tools list that covers a vast array of solutions to your unique needs.



web design

How to Start a Web Design Agency in 2022?


So, are you thinking of starting a web design agency? It’s a glorious idea. Covid-19 has shown businesses how successful or disruptive a good online presence can be for businesses. During this pandemic, we have all seen that the demand for web design has increased and will continue to increase.

Today, it’s much more common to start your own business. After learning all the necessary skills about web design such as coding, designing, photoshop, SEO, IT, and more, everything is easier now and only a few steps are left for starting a web design agency.

When you know the steps and have a plan, you can launch your agency successfully. It takes time to rise and succeed in a web design business, so you should manage your expectations and set yourself up for achievement. 

Here are some necessary steps you need to check out to get started to turn your skills successfully into a career, complete the startup process and launch your agency.

Before starting your web design agency

You should know web designing includes tasks that require programming technical skills and knowledge in site usability. These skills, including being familiar with designing tools and knowing coding languages such as HTML and CSS, are essential for any web designer.

However, by choosing the best platforms such as WordPress, Wix, Squarespace, Joomla, and Drupal, you don’t even have to learn every detail about HTML and CSS. These platforms automatically do everything and make your work easier. Learning these platforms that give you speed is as simple as using them. However, expertise in your field brings you more success in the long turn.

The other thing is finding out what you like most to determine in which fields you want to serve. When you have a focus, your agency can stand out in certain industries easier and faster. It creates great work offering services that you are good at and you love to.

Once you are ready to offer your service to your customers, you can start your web design agency.

Define your agency and your business plan in detail

Take the time to define your agency. Your definition is what your agency represents, as well as how your business is perceived by your customers.

The most effective way to define your agency is to ask your own questions and answer them in detail. These questions should be strategic and intentional. Your defining questions should be like

  • What is our agency’s approach?
  • What is our story?
  • What problems do we solve?
  • Why do you trust our team?

After questioning, you should give striking answers. Your answers also should be as creative, defining, and impressive as your questions. These questions and answers will give reliance to your clients about your agency.

Another indispensable thing is your business plan. You can think of your business plan as a road map of your business. When determining a business plan, there are many things to consider. The important one is to point out the key elements of your business in a way that’s clear to you and your clients.

Your business plan should set long-term goals about new products and services, market and competitive analysis, financial partnerships, business contracts, defining your ideal clients, setting financial goals and targets, and estimating your expected expenses and income. A strong business plan will give you confidence and attract your potential clients to work with you.

When choosing a legal entity, you should consider how taxation rules will affect your finances and your liability and plans for partnering and growth. Make sure you are in full legal compliance when setting up your agency.

If you are new to these topics, you can work with an experienced financial advisor to draw a useful guideline for you. There are various types of companies, which affects the tax you will pay and all the processes you will need to manage while serving your customers.

The most common legal entities are sole proprietorship, partnerships, limited liability company (LLC), S corporation, and C corporation. You should check out which one is best for your agency. You can choose to start a sole proprietorship and change it when you need it in the progress of time.

Before starting your business, open a bank account and get a credit card if necessary. You can consider consulting a financial professional to create your spreadsheet and accounting structure. In addition, it will be helpful to establish a long-term relationship with a tax professional who can handle taxes as well as answer financial questions. Also, you can work with new generation companies providing all these services as a pack.

Decide your services and products

Offering only building a website may not be enough for your agency. Other services are a plus for it to continue running smoothly and finding more customers. You should consider ways to bring extra value to your clients with numerous services and products.

For being useful in many fields, your web design agency can also include other in-demand services such as logo and brand design, photography and videography, networking, advertising, growing an online community, development, search engine optimization, managed hosting, and more.

However, you and your team must be experts and professionals in these services. Your agency should only offer services you know you can deliver professionally. Considering the competition in the field, this will bring you forward while starting a web design agency.

Build your team and invest in hardware and software

A successful web design agency should be well-rounded with people who specialize in many skills. In that way, you need to build a team of experts to cover every aspect of your web design business. They don’t have to all in-house team members. You can collaborate with many partners who specialize in areas that you are offering and are passionate about.

Find the best ones and build the best team for your agency. Look for networking opportunities that connect you with others, including competitors, collaborators, and potential customers. Keep in touch with other freelancers engaged in the web design business like you. Build a known and trusted partner network that works in synchrony with you, offering numerous services.

As a web designer, investing in solid and capable hardware and software is vital. So buy the best computer and peripherals you can afford first, including a large monitor, printer, and scanner. Having the best hardware is critical as software.

First, decide what software you need and consider whether it is more cost-effective to purchase software or use a cloud service by paying a monthly fee. Also, you can get cloud-based software that provides financial monitoring, video meetings, remote login capability and more.

Create your website and online portfolio

As a web design agency, you need to put all your skills and experience to design a website belonging to your agency that shows that you are different and better than other companies. Your website is the first impression for your clients and the first step in convincing them that what you are doing is great.

Your portfolio will help you a lot in demonstrating your skills as a web designer or developer. Your website itself is the best thing you can use to impress potential customers. Nothing tells your story better than your portfolio of completed work. If you don’t have a few completed works to highlight, you can consider building some volunteer sites to strengthen your portfolio. Make sure you have enough social proof to show some of these to your other potential customers on your website.

It doesn’t just end with creating a website and portfolio. Search engine optimization (SEO) is another important part. For your website to rank higher in search engines, you need extensive SEO knowledge. You can get this by choosing the best keyword and adding that word to your website URL. This method will show you how to improve your content based on the keyword you want to rank for.

For example, if your agency is based in London, your potential customers should find you when they search for web design agencies in London.

Find your first clients

Finding first clients is the last step of this process. In the beginning, your SEO work is going to take some time to kick in. Therefore your customers will most likely consist of acquaintances, referrals, and people you connect with on social media and social network.

However, there are some efficient ways to find your clients such as reaching out to your personal network, cold calling and emailing, publishing new content to your website, asking existing or former clients for referrals, scouring job boards for good opportunities.

You shouldn’t be in a rush to find your customers because it will of course take time to be successful at almost every stage of this business. For this reason, you have to be confident and patient throughout the whole process.

Starting a web design agency is a great step in our age and taking the right steps, you can have a revenue generating business.



web design

How to Be a Web Developer in 2022


In today’s day and age, we are all surrounded by technology. Technology is everywhere, from basic applications to ground-breaking inventions such as Artificial Intelligence (AI), Machine Learning (MI), Robotics and others. Even the social media sites and search engines we visit and consume content come from technology.

The eCommerce sites that we use for purchasing items and company websites we visit for information require technology. If you are a technocrat or looking to build your website, get on the bandwagon with web development in London; it is on an upward slope.

What is Web Development?

To start with the basics, first, understand what web development is. It is the process of creating websites and applications and includes both – ones curated for open-source use, that is, the Internet, and for private networks – commonly seen in large corporations – that is the Intranet. The advent focuses on the coding and programming of sites that drive functionality and operation.

To further delve into this arena, web development comprises three layers: client-side coding (frontend), server-side coding (backend) and database technology.

The Three Layers of Web Development

Front End Development

Front end development concerns the features directly visible and easily accessible by the end-user. What you experience upon website loadings, such as user-friendliness and aesthetics, are done by front end developers. In simpler words, they incorporate the visual components that go into websites, including buttons, navigation and other aspects.

If frontend development is something that entices you, then HTML, JavaScript, and CSS are paramount. Mastery of these languages is a prerequisite. In addition, you also need to be well-equipped with the know-how about creating responsive designs, testing, and debugging. More so, familiarise yourself with tools such as content management systems, APIs, and frameworks.

Back End Development

Back end development caters to the behind-the-scenes of websites and focuses on server-side logic and integration for web applications. To put it in simpler words, it works on customer-facing products and programs. These developers handle servers, databases, and applications; these are aspects that are unseen to the end-user.

For aspiring backend developers, languages and frameworks such as Java and Ruby on Rails are a must-have. Secondly, getting acquainted with some skills will come in handy. Job providers typically look for knowledge of database management, framework utilization, programming, and security compliance.

Database Technology

Think of database technology as the support system or backbone of web development. It makes for the repository that stores and manages multiple contents such as codes and files paramount to the optimal functionality of websites. Most websites today use some form of Relational Database Management System (RDBMS) that enables this trifecta of web development to synchronize seamlessly to create fully functional websites.

For those looking to delve deeper into database technology, the Structured Query Language (SQL) is deemed easiest among the varied options. It is similar to English, which makes it easy to read, write, and comprehend. Also, familiarise yourself with some of the mainstream relational database management systems such as MySQL, PostgreSQL and Oracle DB.

Difference between Web Design and Web Development

Although often used interchangeably, there is a stark difference between web design and web development. Web development caters to the functional aspects of websites such as servers and applications. Web design with the look and feel – or vibe – of the website. That is, web design caters to color schemes, fonts, drop-downs, scrollbars, and touchpoints. If you need further support from an experienced agency, you can check the web design agencies in London.

Now that you are familiar with what web development entails, we now delve into how to go about acquiring these skills. If you have come this far, then you’re probably intrigued to learn about web development, no?

The Learning Curve for Codebreakers

Thanks to the Internet for putting forth a plethora of online courses. These online courses are referred to as Coding Bootcamps. Application and practicality-driven, the learning curve is intense, and you can get job-ready even in twelve weeks.

Further good news is that you need not belong to a tech-related field such as engineering, computer science or software engineering. Even those belonging to diverse areas can develop proficiency in coding and web development. Breaking the traditional bulwark where web developers spurt out through their higher education pursuits from tech-related fields, there are immense opportunities for you to start anytime and anywhere. According to Switchup, several coding boot camps such as Le Wagon and General Assembly help hone your skills and abilities in web development.

According to research published by Brainstation, a growing number of web development professionals start later in their careers. Around 55 per cent of respondents hail from a different field.

The Growth Areas of Tomorrow

More than skill-building, one should look out for relevant skill-building. While already in the market, the phenomenon AI, ML, Internet of Things (IoT), blockchain, and augmented reality (AR) are in the nascent stages. The future holds tremendous growth in these areas, and upcoming web development enthusiasts should get on with pursuing proficiency in languages in these aspects.

The area-specific coding languages are Ruby and Solidity for Blockchain, JavaScript and PHP for IoT, Lisp and Prolog for AI and ML, and JavaScript and Swift for AR. Moreover, Cloud infrastructure is among the growth areas, and HashiCorp Configuration Language (HCL) is the recommended coding language.

Final Comments

Technology is prevalent and is everywhere, from brand websites to social media platforms to eCommerce websites. Web development creates applications and websites and comprises the three pillars of front end development, back end development, and database technology.

Web development differs from web design in that the former caters to servers and applications and the latter to the visual aspects such as color schemes, fonts, and touchpoints. Learning web development today has become easier than before and can be pursued through coding boot camps. More so, with immense growth potential in blockchain, IoT, AR and others, one should get on the bandwagon with these as well.


web design

App Prototyping: Types, Examples & Usages


Designers, product managers, developers, and other product creators start their projects with prototyping since websites or mobile apps prototyping has been taken as the best, fastest, and even cheapest way to test app ideas before moving to the next app development process smoothly.

From ideas to lifelike prototypes, there are various types of prototypes that can help you visualize ideas, and fully test the viability and usability.

If you aren’t familiar with prototypes, this article will give you a guide to the 5 main types of prototypes, what their purpose and usage are, and how you can choose them to level up your product. Some extra tips and tricks help you create a better prototype.

What is prototyping?

App prototyping is the process of building a website or mobile app sample that shows off the main structures, user flows, interactions, user interfaces or other details, so you can validate your design draft of the actual product and iterate it to the best version.

All app prototypes work just like a visible or even functional model. They help you better organize all interface elements, test the details, find and resolve all possible issues in advance.

Making prototypes is an important way of collecting feedback from stakeholders and real users to see how usable the website or app and see the effectiveness of solving the initial problem set out by the client or company.

So, app prototyping has become an essential step for designers, developers and product teams to create a better product.

Source: Leverage Edu

5 types of prototyping

When working on an app, UI/UX designers and product teams often use different types of prototypes depending on where they are on the design and development timeline. So we’ve compiled 5 types of prototypes that you can use to help streamline your product design process:

Sketch and diagrams

  • When to use: User and market research stage, the brainstorming stage
  • Usage: Analyze user flows and record all rough ideas

To better understand their audience, most designers and product teams often spend time doing user and market research before starting to design their project. When teams start to analyze use problems, pain points, product needs and competitors solutions, some great ideas may pop up.

When these ideas come up, you can quickly capture them by sketching them out on paper for later reference.

Source: LearnAppMaking

To capture all ideas when they come, remember to sketch anything that pops out in your mind like app user flows when doing some user and marketing research.

At the brainstorming stage, sketching everything directly on paper makes it easy to present ideas clearly, better communicate with others and get a far more creative design draft.

And you don’t have to focus on all interface details at this early prototyping stage.

Paper prototyping

When to use: Initial idea iteration and presentation

Usage: Iterate ideas on your own and convey your rough ideas to others

These are more in-depth than simple sketches. After the brainstorming stage, you want to add in more detail and iterate ideas and some designers opt for paper prototyping to create a tangible app. These are made with paper and pen and can be made quickly to simulate testing their real-life app.

Let’s first look at a paper prototype example:

Source: Behance

In the image above, you can see the paper-made prototypes. These present more detailed interfaces and even showcase simple interactions between pages in the app or website. All you need to do is create every paper interface to demonstrate and showcase the functionality of the app manually.

Low-fidelity prototyping

When to use: Start to create a digital copy and define the macro design direction

Usage: Visualize details of your app, collaborate, test and iterate with your team

After creating and iterating on paper prototypes, you will want to translate those ideas into a digital prototype so that more stakeholders – PMs, developers, clients and other designers can participate in the next stage of the process.

Most teams start with low-fidelity prototypes. Only include basic elements that show off the general layout and interface to avoid wasting time.

Source: Topflight

Low-fidelity prototypes are digital designs with very simple interactions, general user flows, along with basic features and details. Without all these in-depth visuals and details, designers can focus on the core foundation of the app. Low-fi prototypes, similar to sketches, are great tools to gather early user feedback on more general foundational design features.

In the whole product design cycle, wireframes are one of the most typical low-fi prototypes.

Wireframes – present the basic structure of web or mobile apps

A wireframe acts just like a blueprint of a digital product. It showcases the main structures of a website or app, including key pages, page flows, layouts, forms, architectures and more. Wireframes also help keep the focus only on macro interface details, rather than all smaller details.

Source: Blue Flame Thinking

Medium-fidelity prototyping

When to use: Polish UI and visual details

Usage: Test and determine specific UI and visual details

In comparison to wireframes, medium-fidelity prototypes bring a more detailed design structure with more specific design details that can help designers further test their app or website. These are often static designs with a general outline of what the final product may become. Medium-fidelity prototypes are often seen in mockups.

Mockups – present more UI and visual elements like colors

In general, mockups are static wireframes with much more UI detail, including colors, buttons, texts, layouts, images and more. These often look similar to the final product except they lack realistic interactions, animations and transitions.

Let’s look at a fashion website mockup:


Mobile app mockups are often static digital prototypes with more UI and visual details. They help designers further test the visual details with ease.

High-fidelity prototyping

When to use: Determine the final design draft

Usage: Present all possible details, test them out, find and resolve all possible issues

Hi-fi prototyping is the most common type of prototyping seen on websites such as Dribbble or Behance. These allow you to try out your designs and resolve any issues you come across when doing usability testing. To have a good app or website you need good design and good navigation, to ensure you do, making a hi-fi prototype lets you try out how your app works and transitions from page to page.

In comparison to medium-fi prototypes, hi-fi prototypes include all UI visual details. Furthermore, they are interactive, allowing users to implement interactions, animations and transitions to test out a like-like representation of their app. Before being shipped off to development the designer can do user testing on how users interact with the final product before final iterations are completed.

Let’s see how a high-fidelity website prototype works:

How to choose the right type of prototypes?

As we’ve learnt, different types of prototypes have different uses and you should always try to choose the right one based on your needs.

For example, if you are browsing over tons of websites and get inspiration, you can quickly sketch your ideas to capture all of your thoughts in quick succession.

However, when teams work on a project together that needs to go into development, especially one with all of the fine details drawn-out, hi-fi prototypes are the way to go, with the ability to get all the important design details in there along with the added ability to fully test out your app for any usability issues.

All prototypes have their own uses, it’s important to always find the most suitable prototype for what you’re trying to achieve, from mapping out basic ideas to designing full-blown app prototypes.

How to make a prototype?

To make a sketch of your app all you need is a pen and paper. But once you try to make digital apps, using low, medium, or hi-fi app prototypes, you will need a digital prototyping tool like Mockplus.

In this era of digital design, Mockplus helps you and your team turn all of your ideas into lifelike prototypes, helping you go from basic wireframes to realistic prototypes, allowing you to iterate together and test the usability throughout your process.


With Mockplus, you get a huge built-in library of UI components, icons and templates all ready to use so you and your team can get started quickly. The Vector tools help you create your own components, logos and other illustrations with pixel precision. With task management and role-based permission, you can manage your projects and teams in a breeze.

Tips and tricks to make a better prototype

When you create prototypes to test your ideas, don’t forget the below tips:

  • Provide as many details as possible: When testing prototypes, the more details you add to the prototype the better. The earlier your app’s details can be tested reduces the chance that users encounter issues in the future. Details make a huge difference.
  • Make your interface and user flow as simple as possible: No matter what type of website or app you are trying to build, the goal is to attract users (and increase revenue). Nothing should take attention away from that. To get the users attention on your main objective, keep user flows and interactions simple and intuitive for users to be able to find their desired information quickly.
  • Try to create and follow a design system: When working with your team, a unified design system where brand assets are collected helps keep consistency and reduce errors when making a prototype. Reusable images, colors, components, layouts, and more can all be stored in one easy-to-access place, saving you time and effort.
  • Try to test on a real PC and mobile device: To get a real gauge of user scenarios you should test out your prototype on a real PC or mobile device to see how your prototype works in the real world. If there are any issues you can go back and iterate quickly. Mockplus has a mobile mirroring app for both iOS and Android as well as on the web so users can test their prototypes in all situation
  • Keep testing and iterating: Once you finish your final product don’t stop there! Testing and iterating won’t finish even after shipping your product, your team will need to keep on top of users’ evolving needs and adjust to that accordingly. Prototyping lets you quickly test and iterate your updates.

Wrap Up

Prototypes facilitate the design and development process of an app or website. Different types of prototypes bring different benefits to designers and teams.

We hope this article helps you choose the right type of prototypes that help save you time and give you better results.


web design

Top Design Features to Lookout for Your eCommerce Website in 2022


Your eCommerce store is incomplete till it can find a way to retain and engage visitors. To accomplish this, merchants might want to create an aesthetic and easy-to-navigate eCommerce website. If your online store can ease the buying process, you’ll stand to receive a tremendous increase in revenue.

To achieve this, merchants might want to invest in specific design features to create a flawless interface for visitors. Users must find it easier to locate information. Such features will improve the way users interact with the eCommerce store and give them a memorable experience.

Store owners will be able to turn their average day-to-day visitors into loyal-lifetime users. Listed below are all the eCommerce design features every merchant must try to integrate into their eCommerce store in 2022.

Essential Design Features for eCommerce Websites

  • Search Wizard
  • Carousel Slides
  • Megamenu
  • Newsletter Pop-up
  • Product Comparison
  • Banners
  • Reviews
  • Help Desk

Search Wizard

Not everyone likes to click on a list of links to locate their favorite items. They might want to type it in and get to the product immediately. In this scenario, browsing through the site stalls their desire to purchase. Hence, merchants would need an advanced product finder on their website.

The search wizard will scan, analyze, and display vast volumes of related data in near real-time. Not only that but, it’ll also pull relevant data as soon as the customer starts typing (minimum three characters). The user would also get the option to view all the results for the typed search query.

Although not applicable to every eCommerce business, it is a very effective way to captivate visitors right off of your home page. Merchants can showcase top-selling products and other promotions to capture user attention. This feature is known to be impactful and informative.

Integrating this into your eCommerce store doesn’t take a lot of effort. Plus, it gives merchants a chance to present prominent information as soon as visitors land on the homepage. Present dazzling and persuasive imagery of your SKUs that tempt users to click, visit its product page, and purchase them.


A sophisticated mega menu that neatly lists all your products into different categories and subcategories will be incredibly useful for your users. Visitors will be able to easily browse through the site by merely navigating further in the mega menu. More than anything, it elevates the visitor’s user experience.

Merchants can first segregate all their SKUs and then place them into the categories and subcategories on the mega menu. Users will find it easy to locate the product. Merchants can even use icons and pictures against each label in the mega menu. Do not forget to make it mobile responsive.

Newsletter Pop-up

One of the ways to keep in touch with your loyal customers is through a newsletter. Add a pop-up to the home page that gets triggered after a while. Any visitor to your store must get to see them as a pop-up. The pop-up will collect an email address and forward information on deals, sales, trends, and other interesting data.

Newsletters are the best way to attract customers to your store. Even unregistered customers might convert upon seeing a brilliant deal in the email. Merchants get to engage users with trivia, tips, and general eCommerce news as well. Newsletters are the best way to nurture a relationship with your target audience.

Product Comparison

Now and then, users might feel the need to compare two or more products to decide which suits them best. In this scenario, having a product comparison tool simplifies their dilemma and eases their decision-making process.

Being able to analyze multiple products on various aspects will give users a better understanding of their choices. Users should be able to compare along, color, dimensions, weight, price, and much more depending on the industry. Allow customers to get the best overview of the technical details of various products.


The use of banners on the home page, especially animated ones, is known to capture visitors’ attention. Feature anything you want, but ensure the content looks as bold, dynamic, and colorful as possible. Stylish and visually appealing banners get high visibility.

Anything included in the banner will not go unnoticed by visitors. This allows merchants to have top-selling products, anything on sale, or even a countdown timer to create urgency. One thing is for sure that users will get tempted to click. As a result, it is quite likely that your order placements will skyrocket.


eCommerce store owners can reserve a section on their homepage to display reviews and positive testimonials with ratings. Visitors will immediately feel a sense of faith and see the credibility in associating with you. Therefore, any visitor that comes across this is more likely to place orders on the site. Genuine and honest reviews make the brand seem more trustworthy to the visitors.

Help Desk

Add a floating helpdesk to as many pages of your eCommerce website as possible. Customers use the help desk to submit tickets about their orders. Any issues that emerge during or after placing orders can be explained in the form that pops up after clicking this widget.

Submitting the form will generate a ticket, a unique ticket number is generated, which is then forwarded to the customer via email and a representative in the support team. Merchants can also use the unique number to consolidate every message exchanged about that order.


Allow users to add their favorite products to a wishlist. Furthermore, allow them to share the wishlist with other users on the site and share the same on social media platforms. Wish Lists are a great way to create shopping lists or gift lists. Also, this handy tool can serve as a reminder about future purchases. Users can find the products easily in the future.

Call-to-action (CTA)

Convince your users to take some action on your site by displaying a bright, prominent, and eye-catching CTA on various pages of your eCommerce store. A CTA would involve some form of future contact.

Logically and Qualitatively place as many CTAs as you can throughout the site. Uses shouldn’t have to navigate over to the “Contact Us” page or to a form to get in touch with a pivotal person in your company.