Category: Digital Marketing

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Digital Marketing

Referral Marketing Trends to Get More Customers

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Referral Marketing Trends to Get More Customers

After reviewing a report with findings from more than 2,000 referral programs and over 100,000 customer referrals, all the stats about referral marketing are proven to be true. Putting the power of word of mouth referrals back in your hands, referral programs offer businesses so much more than just a customer acquisition channel. With several trends that indicate referral programs to be the fastest-growing marketing channel, find out why referred customers buy sooner, spend more and stay longer.  

Instant Customer Trust

Every day your customers are talking about your business, brand, or products to their friends. Of these conversations, up to 88% of referred friends are more likely to trust you because of the credibility passed on through word-of-mouth recommendations. We know that lasting customer relationships are based on trust.  And, the fastest way to gain customer trust is through referrals. Throw in a reward every time a customer refers a qualified lead and you have a winning recipe for referral marketing success. 

Easy To Use Referral Software

Now anyone, anywhere can run a referral program using plug-and-play referral software. No code referral software offers an easy-to-use solution to build, launch and manage your referral program. Fully customizable and in most instances offer integration features to automate your referral program, we love referral software because of how accessible these referral platforms have become to any business of any size.

Highly Qualified Leads

Referred customers are 18% more loyal and have a 16% higher lifetime value. Not only that but they have also been found to spend up to 13.2% more. Referral programs help to generate a large volume of high-quality leads through word-of-mouth referrals amongst like-minded customers. 

Higher ROI

92% of people trust recommendations from people they know, compared to 37% of people who trust search engine ads and 24% that trust online banner ads. While paid-for media is getting more expensive, the return on marketing investment is not reflective of this increase in cost. In contrast, referral leads have a 30% higher conversion rate than leads from any other paid-for channel. What’s more, 86% of businesses that run a well-planned referral program will experience a growth in revenue within two years. 

Rapidly Evolving Marketing  Channel 

While Facebook, Instagram, and Google have always been the go-to advertising platforms, their cost per click continues to increase, in some instances as much as up to 23%. While the CPC increases, the return on investment has remained unchanged. On the other hand, referral marketing is a rapidly evolving marketing channel, statistically proven to lower the cost of customer acquisition and increase the lifetime value of your customers. 

Need More Evidence?

We’ve all heard of the various growth success stories that companies such as Dropbox, Airbnb, and Uber have seen using referral marketing strategies. Citing massive growth at a very low cost, the results are apparent that the time to ride the referral marketing wave is now.

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Closing The Referral Loop To Gain Greater ROI

So you’ve already spent the budget to acquire a customer base using paid-for media (albeit an expensive one). Reclaim a return on your investment on advertising spend by closing the referral loop. Lowering CPC by as much as 34%, using customers acquired through paid-for media to refer their friends using a referral program, closes the referral loop. This makes sure that the expense of acquiring customers via paid-for media sees a return. 

Here’s an example to help explain what we mean by this: Say you spent $20 on an Instagram ad to acquire a new customer, and you then ask that customer to refer a friend for a $5 reward, your CPA goes from $20 to $12.50 because you have now acquired two customers for the total value spent. 

So What Are The Risks Of Running A Referral Program?

In short, there aren’t any. Running a referral program will only require you to reward customers when the people that they refer qualify.  So what we mean here is that referral programs operate based on how well they perform, rewarding referring customers only when a new prospect converts as a customer. 

Referral programs shift your business cost from before customer acquisition to after customer acquisition – only paying for a reward, once you have actually acquired a new referred customer

Tips For Making Your Referral Program A Success 

While referral software makes building, running, and managing your referral program easy, success will depend on your customer’s willingness to refer their friends. To make sure you are getting as many referrals as possible read the next three tips for referral success

Offer an appealing incentive and reward

The best performing referral programs offer an incentive and a reward. People feel good when they give. Most customers will be more inclined to refer their friends when they know the people they refer will get something too. This is why double-sided referral programs see a higher volume of user adoption than single-sided referrals.

Make sure the right person is rewarded. 

Be sure to reward the person that’s doing the most work in the referral process. More often than not, and especially in the case of B2B referrals, customer referrals start with an individual that refers a potential lead. But when that lead converts it’s often the company that gets the reward and not the individual that did the referring. Make sure the individual doing the referral gets the reward and not just the business that benefits from the new lead. 

Make Your Referral Program Visible

Market your referral program at every opportunity you get. The more people you tell about your referral program, the more people will join. Increase the visibility of your referral program and make sure as many people as possible know to join and start referring their friends. 

Summary

What used to be expensive, time-consuming, and highly technical, building a referral program today has since become much easier to do. Referral software eliminates the need to hire a developer to build an in-house referral program. Plus, the best referral software offers integration features to fully automate your referral program. It’s now easier than ever before for marketers and business owners to build, style, and launch a referral program without writing a line of code or help from a referral marketing expert. 

We hope you enjoyed these research findings that explain why running a referral program is the best way to get qualified leads and grow your business. To get more data, download the full referral marketing trends report produced by our European Agency Partner Referral Factory.

Get the report here.

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Best Social Media Reporting Tools for Marketing Agencies

In today’s digital age, social media has become an integral part of any successful marketing strategy. With billions of people using various social media platforms daily, marketing agencies have recognized the need to harness the power of social media to reach and engage with their target audience. However, simply having a presence on social media is not enough. It is crucial for marketing agencies to track and analyze their social media activities to understand their performance and make data-driven decisions to improve their tactics in the long run. This is where social media reporting comes into play.

How to Create a Social Media Report

A social media report is a document that consolidates and presents real-time data from your social media activities. These reports provide insights into how your social media channels and marketing campaigns are performing by utilizing various metrics. By analyzing these metrics, marketing agencies can evaluate the effectiveness of their strategies, identify areas for improvement, and make informed decisions to optimize their social media marketing efforts.

Creating an Effective Social Media Report

Creating a comprehensive and insightful social media report requires careful planning and execution. Let’s break down the process of creating a social media report into key steps:

  1. Choose a Presentation Model: Start by deciding on the presentation model for your report. You can either utilize pre-designed report templates or create a customized format that aligns with your agency’s branding and requirements.
  2. Determine the Metrics: Select the social media metrics that are relevant to your goals and objectives. The metrics you choose will depend on the purpose of your report, whether it’s tracking brand awareness, measuring sales improvement, or assessing public reputation. Some common metrics include audience size, follower growth rates, click-through rates, and conversion rates.
  3. Utilize Analytics Tools: To gather data efficiently, leverage various social media analytics tools. These tools automate the data collection process, saving you time and effort. They provide valuable insights into your social media performance and enable you to generate reports with ease.
  4. Enhance with Visuals and Graphics: To make your report visually appealing and easy to understand, incorporate relevant visuals and graphics. Visual representations of data, such as charts, graphs, and infographics, can effectively communicate key insights and trends to your clients.

Why is Social Media Reporting Important?

As a marketing firm, you may offer your clients a variety of marketing options, such as influencer marketing or content marketing. Eventually, your clients will expect to see positive effects from your efforts. In this case, social media reporting can assist you demonstrate the quality and value of your social media marketing strategy.

These reports rely primarily on data and facts. This improves the dependability of your work and fosters trusting connections with your clients. Whether you are a tiny firm or a worldwide leader, you must demonstrate your results to persuade clients to choose you.

Reports on social media analytics steer your marketing efforts in the appropriate path. What works best for you? Which channels do you need to work on or improve?

Social media reporting gives you the answers and the chance to develop more efficient solutions.

Best Social Media Reporting Tools for Marketing Agencies

Social media reporting tools facilitate monitoring the productivity of your social media campaigns and improving it accordingly. You should include these tools in your marketing strategy to get ahead in the competition.

Let’s explore a list of the best reporting tools for your marketing agency.

  • AgencyAnalytics
  • Whatagraph
  • Measure Studio
  • Agorapulse
  • Iconosquare
  • Improvado

AgencyAnalytics

AgencyAnalytics is a top-tier social media reporting tool specifically designed for marketing agencies. With over 5,000 agencies relying on its services, AgencyAnalytics offers automated social media analytics that saves time and money. The tool provides customizable report templates and a drag-and-drop report builder, simplifying the report creation process. It also offers more than 60 marketing integrations, allowing users to switch between platforms seamlessly.

Top Features

  • Customizable Report Templates: AgencyAnalytics provides a collection of pre-designed report templates that can be customized to meet the specific needs of your agency and clients. These templates cover various metrics and insights, allowing you to create professional, branded reports quickly and efficiently.
  • Drag-and-Drop Report Builder: With AgencyAnalytics’ intuitive drag-and-drop report builder, you can easily customize and arrange report elements to create visually appealing and informative reports. This feature eliminates the need for manual report creation, saving you time and effort.
  • White Label Reports: AgencyAnalytics offers white label reports, allowing you to add your agency’s logo, branding, and color scheme to the reports. This customization feature adds a professional touch, reinforcing your agency’s brand identity and creating a cohesive client experience.
  • Marketing Integrations: With over 60 marketing integrations, including popular platforms like Twitter Analytics and Shopify, AgencyAnalytics enables you to gather data from multiple sources and platforms. This comprehensive data collection allows you to analyze the performance of your social media campaigns across various channels and make informed decisions.
  • Custom Dashboards: AgencyAnalytics provides customizable dashboards that offer each client a personalized experience. These dashboards can be tailored to display the most relevant metrics and insights for each client, making it easy for them to track the progress of their social media campaigns in real-time.
  • Client Collaboration: AgencyAnalytics offers client collaboration features that facilitate communication and collaboration between your agency and clients. You can invite clients to access their reports and dashboards, allowing them to provide feedback, make data-driven decisions, and stay informed about the progress of their social media campaigns.

Bottom Line

AgencyAnalytics is best suited for digital marketing agencies looking to streamline their reporting process, centralize data from multiple marketing channels, and provide clients with comprehensive, branded reports. By leveraging the power of AgencyAnalytics, agencies can save time, enhance client satisfaction, and make data-driven decisions that drive meaningful results for their clients.

2) Whatagraph

Whatagraph is a trusted reporting tool that enables marketers to monitor campaign performance across various social networks and channels. The tool offers customizable templates and supports collaborative report creation, making it easy for teams to work together. With integrations to over 40 applications and programs, Whatagraph allows marketers to make data-driven decisions backed by accurate and comprehensive insights.

Top Features:

  • Automated Reporting: Whatagraph automates the process of data gathering, analysis, and report generation, saving time and effort for users.
  • Customizable Dashboards: Users can create personalized dashboards with drag-and-drop functionality, allowing them to customize the visual representation of data according to their specific needs.
  • Data Integration: The platform seamlessly integrates with various data sources, such as Google Analytics, Facebook Ads, Instagram, and more, enabling users to gather data from multiple channels in one place.
  • Real-time Updates: Whatagraph provides real-time updates on data, ensuring that users have access to the most up-to-date information for their reports.
  • Interactive Reports: The platform offers interactive features like clickable graphs and charts, drill-down capabilities, and data filtering, allowing users to dive deeper into the data and gain more insights.

Bottomline:

Whatagraph is an ideal solution for businesses and marketing professionals who need to streamline their reporting process and effectively communicate data-driven insights to stakeholders. With its automated reporting, customizable dashboards, and seamless data integration, Whatagraph empowers users to create visually compelling reports that facilitate informed decision-making.

Measure Studio

Measure Studio is an all-in-one social content analytics tool that empowers businesses to improve their content strategy. With Measure Studio, marketers can manage all their social channels from a single platform. The tool provides detailed data and clever insights, allowing marketers to identify breakthrough posts and areas for improvement. Its user-friendly interface and accessibility on any device with a web browser make it a convenient choice for marketing agencies.

Top Features:

  • Data Exploration: Measure Studio offers a range of tools and functions to explore and navigate through large datasets, allowing users to identify patterns, trends, and anomalies with ease.
  • Advanced Analytics: The platform provides a wide array of statistical and analytical techniques, including regression analysis, clustering, and forecasting, empowering users to extract meaningful insights and make data-driven decisions.
  • Interactive Visualizations: Measure Studio enables users to create interactive and visually appealing charts, graphs, and dashboards, making it easier to communicate complex data in a visually engaging manner.
  • Data Integration: The tool seamlessly integrates with various data sources, databases, and file formats, enabling users to consolidate and analyze data from multiple sources in a unified environment.
  • Collaboration and Sharing: Measure Studio allows for collaborative analysis by providing features to share reports, collaborate with team members, and export visualizations and findings for presentations or further analysis.

Bottomline:

Measure Studio is a valuable tool for data analysts, business intelligence professionals, and decision-makers who seek to unlock the potential of their data. With its intuitive interface, advanced analytics capabilities, interactive visualizations, and collaborative features, Measure Studio empowers users to gain actionable insights from complex data sets, facilitating data-driven decision-making and enhancing overall business performance. To check out the features and see for yourself, try the 14-day free trial.

Agorapulse

Agorapulse is a highly acclaimed social media reporting tool known for its exceptional customer support. The tool helps marketing agencies optimize their social media efforts by identifying top-performing content, tracking trends, and monitoring team performance. Agorapulse’s mobile app enables on-the-go management and its community management reports allow for effective team tracking and collaboration.

Top Features:

  • Social Media Publishing: Agorapulse allows users to schedule and publish content across multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, from a single, centralized dashboard.
  • Social Inbox: The platform provides a unified inbox to monitor and manage social media conversations, messages, comments, and mentions, allowing users to respond promptly and engage with their audience.
  • Social Listening: Agorapulse enables users to track and monitor keywords, hashtags, and brand mentions across various social media platforms, providing valuable insights into conversations and sentiment around their brand or industry.
  • Performance Analytics: The platform offers in-depth analytics and reporting features, providing users with actionable insights on post performance, engagement rates, follower growth, and audience demographics, helping them measure the success of their social media strategies.
  • Team Collaboration: Agorapulse supports team collaboration by allowing users to assign tasks, collaborate on content creation, and track team member activities, making social media management more efficient and organized.

Bottomline:

Agorapulse is an ideal social media management solution for businesses and marketers who want to streamline their social media activities, engage with their audience effectively, and measure the impact of their social media efforts. With its comprehensive set of features, including publishing, social inbox, listening, analytics, and collaboration tools, Agorapulse empowers users to effectively manage and optimize their social media presence, resulting in improved engagement, brand awareness, and overall social media performance.

Iconosquare

Iconosquare is an excellent social media reporting tool that empowers marketers to make data-driven marketing decisions. With advanced analytics and metrics such as follower evolution, average engagement rate per post, and impressions history, Iconosquare provides valuable insights for developing effective social media strategies. The tool offers automated reporting on social channels, competitor activity, hashtags, and trends, along with the ability to create custom reports and dashboards.

Top Features:

  • Advanced Analytics: Iconosquare provides in-depth analytics for Instagram and Facebook, allowing users to monitor engagement, follower growth, reach, impressions, and more. These insights help users understand their audience and make data-backed decisions.
  • Content Performance Analysis: The tool enables users to evaluate the performance of individual posts, stories, and campaigns. It provides data on likes, comments, shares, and saves, allowing users to identify the most engaging content and replicate its success.
  • Competitor Analysis: Iconosquare allows users to track their competitors’ social media performance and benchmark against industry leaders. This feature helps businesses identify trends, gain insights into competitor strategies, and stay ahead in the competitive landscape.
  • Hashtag Analytics: With Iconosquare, users can analyze the effectiveness of hashtags in driving engagement and reach. The tool provides data on hashtag performance, including usage frequency, popularity, and engagement levels, helping users optimize their hashtag strategies.
  • Customizable Reports: Users can generate visually appealing and customizable reports with key metrics and performance insights. These reports can be exported and shared with team members or clients, making it easy to showcase social media success and track progress over time.

Bottomline:

Iconosquare is an ideal social media reporting tool for businesses, digital marketers, and social media managers who want to streamline their social media analytics and reporting processes. With its robust features, including advanced analytics, competitor analysis, and customizable reports, Iconosquare empowers users to make informed decisions, optimize their social media strategies, and drive meaningful results.

Improvado

Improvado is a comprehensive social media reporting tool that centralizes data from over 200 connectors, including Google Analytics and leading social networks. With more than 300 integrations, Improvado allows marketers to build and visualize custom reports tailored to their specific needs. The tool offers various data warehousing options for secure data storage, making it a reliable choice for marketing agencies.

Top Features:

  • Data Integration: Improvado allows seamless integration with various social media platforms, consolidating data from multiple sources into a single dashboard for easy access and analysis.
  • Customizable Dashboards: Users can create personalized dashboards with drag-and-drop functionality, allowing them to visualize and monitor key social media metrics and KPIs in real time.
  • Automated Reporting: With Improvado, users can automate their social media reporting process, saving time and effort. Reports can be scheduled, customized, and delivered to stakeholders automatically.
  • Advanced Analytics: The platform offers advanced analytics capabilities, including data segmentation, trend analysis, and performance comparison, empowering businesses to identify patterns, uncover insights, and optimize their social media strategies.
  • Cross-Channel Attribution: Improvado provides cross-channel attribution analysis, enabling businesses to track the impact of their social media campaigns across various channels and accurately measure ROI.
  • Collaboration and Sharing: Users can collaborate with team members, share reports and insights, and assign tasks within the platform, fostering effective communication and collaboration among stakeholders.

Bottomline:

Improvado is an ideal social media reporting tool for businesses and marketing teams seeking a comprehensive solution to streamline their social media analytics and reporting processes. With its robust features, data integration capabilities, and automation functionality, Improvado empowers users to make informed decisions, optimize their social media campaigns, and drive tangible results.

Looking at their portfolio, skills, and features, we’ve combined a list of the best social media reporting tools for marketing agencies. Each of the tools offers different plans that can match your needs and budget. 

By leveraging these powerful social media reporting tools, marketing agencies can gain valuable insights into their social media performance, measure the success of their strategies, and optimize their campaigns to achieve better results. Each tool offers different plans to suit various needs and budgets, ensuring that marketing agencies can find the right fit for their requirements.

Wrapping up

In conclusion, social media reporting is a vital component of any marketing agency’s strategy. By regularly monitoring and analyzing social media metrics, agencies can refine their tactics, demonstrate their value to clients, and drive more effective marketing efforts. With the help of innovative social media reporting tools, marketing agencies can unlock the true potential of their social media campaigns and stay ahead in the competitive landscape.

The decision is up to you. Yet, we are glad to help you find a suitable tool for your marketing agency.

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Digital Marketing

Cookies to End: Impact on Your PPC Campaigns

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Cookies to End: Impact on Your PPC Campaigns

In March, a headline echoed across the industry that was widely expected and extremely welcomed: cookies to end. In short, the cookieless world of paid advertising is fast approaching; so, if you work for a PPC agency, for example, then it is time to get prepared.

Cookies to end. That is what the world has been informed of recently; a cookieless world that is set to shake up how you as an authoritative Google Shopping agency put together, manage and analyze paid advertising campaigns for your wide network of clients.

There is no doubting the impact of this announcement, and while the words, ‘cookies to end,’ mean a lot of things to a lot of people, so it’s important to take a closer look at what this announcement means for the industry as a whole, whether you’re a PPC agency Manchester or a PPC agency London.

Cookies to End and the Evolving Privacy Landscape

The focus on user privacy started in 2018, gathered pace in the years after the initial announcement, and finally peaked with the news that cookies are to end, leading to monumental changes in the advertising, technology, and legal landscapes across the world.

If you are a Google Ads expert or work in PPC management, then the likelihood is that you saw this news on the horizon, though cookies to end is big news regardless of the situation.

Indeed, when it comes to cookies and browsing data, the privacy regulation roadmap most companies set out on is ever-evolving and constantly adapting to take into account everything from the perspective of the user, the advertiser, and the platform.

With cookies now ending, advertisers and platforms now need to completely reevaluate their marketing strategies in order to keep pace with the new, constantly changing landscape as they become more aware of standard industry practices that were once kept a close secret.

Moreover, there are also monumental changes in the entire privacy landscape, hence their end, while privacy policymakers and big tech companies are now working together to not only change the roadmap in front of them but the industry as a whole.

If you work within the paid search industry or for a Google Ads agency, then now is the time to keep abreast of this ever-changing environment fueled by data, innovation, and, most importantly, a newfound responsibility towards the user.

Cookies to End and the Impact on the Paid Advertising

Cookies to end. It was the news everyone in the industry was expecting. The move to a privacy-first world, nevertheless, is guaranteed to have wide-reaching and hugely significant consequences for the digital marketing network, as soon to be realized by most paid marketing managers and executives alike.

In addition, at a meta-level at least, advertisers should also expect to see changes to ID resolution, targeting capabilities, reach & frequency tracking, insight measurement, and fraud detection.

Furthermore, while combining multiple identities across a number of different channels may get more complicated, the tracking of a user’s conversion journey more elongated, these changes, nevertheless, are aimed at making the internet a safer, more respectful place to be.

How Google is Helping Advertisers Due to the End of Cookies

With paid search marketing becoming even more competitive due to the imminent end of cookies, Google has now announced a proposal to introduce anonymous browsing which, interestingly, includes topics API.

In turn, it vastly improves targeting and produces a detailed, aggregated report which helps keep track of ad performance and contributes to combating a specific type of fraud that involves trusting a token API.

If you are a Google Ads company with a team of marketers at your disposal, then you can now deploy a number of techniques that could improve your ad performance. These include:

  • Renew Focus on Driving Campaign Productivity – By renewing your focus on driving campaign productivity, paid marketers can now refocus on executing more healthier campaigns without having to think so incessantly about user privacy.
  • Leverage Paid Search for Mid-funnel Success – As more and more people become more aware of your business and are becoming even more interested in your ads, it’s important to double down on paid search to move them further down your sales funnel.
  • Create a Long-term Strategy that Takes into Account that Cookies are to End – It’s always important to put together a robust and diligent strategy, however, now that cookies are to end, you should begin building your plan around the new roadmap ahead.

Though there remains a lot of uncertainty around the situation, and you should still stay abreast of the latest developments, you should, indeed, start to test out alternative solutions to the news such as maximizing first-party data and leaning on Google Marketing for support.

PPC Geeks: Google Ads Authorities

At PPC Geeks, the team is constantly adapting to news such as this whilst they consistently maximize your campaigns whatever the circumstances may be.

As an award-winning, Google Premier Partner, PPC Geeks pride themselves on how they keep you and your business at the forefront of any changes that may affect your campaigns, and while they care about user privacy, they also care about the success of your paid search strategy and budget spend.

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Top Video Marketing Tips for Small Businesses in 2023

Many things have changed, but the love of everyone for entertainment remains the same. The only thing different is the form. If reading novels was a phenomenon in the 1800s, today, everyone’s favorite pastime is watching online videos.

In today’s digital age, online videos have become the go-to form of entertainment for people of all ages. With the demand for online videos skyrocketing, small businesses have also recognized the immense potential of video marketing. By harnessing the power of videos, small businesses can promote their products or services, build trust, establish credibility, and expand their customer base. In this comprehensive guide, we will explore the top tips for video marketing for small businesses, highlighting the benefits and providing actionable strategies to maximize their success.

What Is Video Marketing?

Video marketing is a digital marketing strategy that utilizes videos to promote products, services, or brands and engage with the target audience. It involves creating and sharing videos that deliver messages, showcase value, and elicit emotional responses. Video marketing enables businesses to effectively communicate their unique selling propositions, build brand awareness, and establish credibility. By distributing videos through digital platforms like social media and websites, businesses can reach a wider audience, increase engagement, and drive conversions. It is a powerful tool for small businesses to enhance their online presence and achieve marketing objectives.

Watch this video until the end, and you will discover the benefits of video marketing for small businesses, along with facts that can nudge you to apply video marketing as one of your business strategies:

5 Benefits Of Video Marketing For Small Businesses

1. The Power of Video Marketing:

Video marketing tips is a dynamic strategy that utilizes engaging videos to convey valuable information to your target audience. By leveraging this medium, small businesses can captivate potential customers, foster deeper connections, and raise brand awareness. The versatility of video content allows for its widespread distribution across various digital platforms, including Facebook, YouTube, and Instagram, among others. Embracing marketing video tips can help small businesses generate leads, drive conversions, and establish a significant online presence.

2. Driving Social Media Engagement:

One of the primary benefits of marketing tips video is its ability to enhance social media engagement. Compared to traditional text and image-based content, videos are more entertaining and easier to consume, making them highly shareable. Research has shown that online videos can generate up to 1,200% more shares than other forms of content on social media platforms. To leverage this advantage, small businesses should create compelling videos and actively engage with their audience by responding to comments and feedback. By sharing videos on platforms like Facebook, YouTube, Instagram, and TikTok, small businesses can expand their reach, boost engagement, and attract potential customers.

3. Increasing Web Traffic:

How to video marketing can significantly contribute to driving organic web traffic for small businesses. As social media engagement improves, viewers are more likely to explore a business’s website. By optimizing their websites and regularly sharing high-quality and relevant videos on social media platforms, small businesses can increase both the quantity and quality of their organic traffic. Studies indicate that businesses utilizing videos in marketing experience a 41% increase in organic traffic compared to those neglecting this strategy. As organic traffic grows, the search engine ranking of the website is likely to improve, resulting in even higher visibility and increased website traffic.

4. Enhancing Dwell Time on Websites:

Dwell time, the duration visitors spend on a website before closing the browser tab is an essential metric for businesses. Video marketing strategy can significantly contribute to increasing dwell time on websites. Statistics reveal that, on average, netizens spend 88% more time on websites that incorporate engaging video content. To keep visitors engaged and entertained, small businesses should create high-quality and relevant videos that resonate with their target audience. By providing valuable video content, small businesses can encourage visitors to spend more time on their websites and increase the likelihood of repeat visits.

5. Driving Conversions and Sales:

Arguably the most significant benefit of video strategies for small businesses is its potential to drive conversions and influence purchasing decisions. A staggering 90% of customers have reported that watching online videos has influenced their shopping decisions. Unlike traditional product descriptions, videos provide a more immersive and informative experience, enabling customers to visualize products from various angles and understand their usage. By showcasing products or services through videos, small businesses can inspire trust, increase customer confidence, and prompt immediate purchases.

Effective Strategies for Creating a Quality Video Marketing Campaign:

Now that we understand the benefits of video strategy marketing for small businesses, let’s explore three essential strategies for creating a successful video marketing campaign:

1. Add Subtitles for Accessibility:

To ensure that your video content reaches a wider audience and caters to individuals with hearing impairments, it is crucial to add subtitles. Subtitles not only make your videos more inclusive but also help viewers understand the content even when audio quality is compromised. However, it is essential to choose a text color that contrasts with the background to ensure readability and accessibility.

2. Keep Videos Concise and Engaging:

In today’s fast-paced world, attention spans are shrinking. To captivate your audience and maximize engagement, it is vital to keep your videos short and compelling. Aim for a duration of 30 seconds to 1 minute, especially for videos intended for social media platforms like Facebook and Instagram. Grab viewers’ attention from the outset, maintain a clear and concise message, and incorporate visually appealing elements to keep them hooked.

3. Authenticity and Transparency:

In an era dominated by platforms like TikTok and Reels, authenticity and transparency are highly valued by consumers. When creating video content for your small business, embrace authenticity and avoid sugar-coating your message. By providing genuine and unfiltered information, you can build trust and credibility with your audience. Authenticity fosters meaningful connections and establishes your business as a reliable source of information and products.

Conclusion:

Video marketing has emerged as a powerful tool for small businesses to reach their target audience, enhance engagement, drive web traffic, increase dwell time, and boost conversions.By following these video marketing tips, small businesses can improve their social media engagement, acquire more web traffic, increase dwell time on their websites, and ultimately increase the likelihood of customers making purchases. With a strong video marketing strategy, businesses can effectively communicate their message, establish trust with their audience, and drive sales. To make the most of video marketing, businesses should consider working with a video marketing strategist who can provide expert guidance and help develop effective video strategies tailored to their unique goals.

Remember, video marketing is not just a trend but a powerful tool that can revolutionize your small business’s online presence. By implementing these video strategy marketing techniques, you can stay ahead of the competition, connect with your target audience, and achieve long-term success.

So, grab your camera, unleash your creativity, and start reaping the benefits of video marketing for your small business today!

While this trend is ongoing, use online videos to your advantage by incorporating video marketing into your business strategy to broaden your reach and increase sales.

 

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Digital Marketing

The Strategy Playbook for Digital Agencies: Optimizing Marketing Campaigns to Maximize ROI

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The Strategy Playbook for Digital Agencies: Optimizing Marketing Campaigns to Maximize ROI

If you want to explore the tips & tricks that agency leaders currently use to maximize the ROI of clients’ marketing campaigns, download your free copy of The Strategy Playbook for Digital Agencies collaborated with Channable!

Digital marketing campaigns might be costly, but they are essential. It might be tough to expand your business without a strong web presence. However, until you have a solid digital marketing strategy in place, you won’t be able to optimize the efficacy of your efforts.

You must calculate the Return On Investment (ROI) of your digital marketing activities for optimization, just as you must for traditional types of marketing. However, when analyzing the ROI of your digital marketing activities, there are innumerable variables to consider. As a result, knowing which ones to measure and which ones to avoid is essential.

Here are some strategies to boost the ROI and launch a successful digital marketing campaign:

Establish Campaign Goals 

Whenever you set business objectives, you have to consider various elements that may influence your path to success. You must aim for a good return on investment from your marketing efforts and understand that your marketing ROI is influenced by several elements, including cost structure, industry, and market demand. 

As a result, it’s critical that you only have achievable objectives and that you precisely explain the aim of your digital marketing campaign strategy to optimize it effectively. Defining unreasonable goals for your marketing team or campaigns might significantly influence your overall approach.

Creating Optimized Digital Marketing Campaigns

Your business must stand out to succeed in the digital arena where customers are continually bombarded with countless advertisements and other marketing techniques. Content is the foundation of any marketing effort, and you’ll need to nail it if you want to surpass the ordinary.

Customers seek brands that provide them with value and those they can connect with on a personal level. Therefore, it is critical to make sure your material is always tailored to your target audience for maximum digital marketing optimization, which can be identified and determined by their preferences, demography, geography, gender, and other factors.

Use Predictive Analytics

Predictive analytics uses machine learning and artificial intelligence to derive insights from vast datasets, models, and algorithms to forecast future consumer behavior and promote brand awareness. Strategized quality data is what it takes to optimize a digital marketing strategy, and this tool provides insight into achieving systematically arranged data, which helps increase ROI.

Predictive analytics may also help marketers discover and prioritize leads to find the ideal customer base that is most likely to convert. It also aids in client retention and boosting conversion rates while enabling marketers to devise well-informed and cost-effective marketing plans. It helps produce the greatest outcomes depending on customer behavior.

Leverage Automation Technology

Automation is the most effective solution for maximizing ROI, due to which marketers are increasingly searching for cost-effective marketing automation tools like Channable to automate routine processes. Automated tools can save photographs and documents, manage email lists, and others. You may focus on intricate methods that involve more ingenuity and effort by utilizing automation technologies.

Avoid Vanity Metrics

You must be cautious about the metrics you choose to measure the progress of your campaign. Some metrics may be vanity metrics that cause you to lose sight of your company objectives. Press release shares, Facebook likes, raw pageviews, registered users, and other vanity metrics in marketing are common, but they don’t always correspond with income.

While these indicators provide some insight into how well your marketing plan is functioning, they have no bearing on the return on your marketing investment. Vanity metrics redirect attention and effort away from things that truly matter and are valuable.

The Questions That We Asked to Our Member Agencies

  • What would be the ultimate indicators for a successful digital campaign?

An optimized digital campaign with achievable and purposeful targets, data-driven content, and quality leads are the key indicators of a successful digital campaign.

  • How do they optimize a digital marketing campaign?

Finding your target audience is the first step toward optimizing a digital campaign. Once it is achieved, you must employ marketing automation, create brand awareness, promote a data-driven content culture, and establish campaign goals for peak optimization. 

  • What are the challenges while running a digital marketing campaign?

However approachable it gets, digital marketing campaigns come with their challenges and trials. The main challenges faced while running a digital marketing campaign are creating quality leads, applying useful analytics, encouraging responsive content and brand awareness, identifying your target audience, and establishing a data-centric approach. 

  • How does data play a crucial role in maximizing ROI?

Encouraging a data-driven content culture is a key ingredient for promoting ROI. With purposeful data, the content develops accuracy, leading to a faster decision-making process based on data analytical insights. 

  • What are their tips and tricks to launch successful campaigns?

Predictive analytics and leverage automation technology are two of the ultimate tricks to producing successful digital campaigns. Channable has the perfect set of tools and technology to help you with launching campaigns with peak optimization and, therefore, maximum ROI. 

Download our free eGuide now to get real insights about:

  • The ultimate indicators for successful digital campaigns,
  • The importance of optimization in maximizing ROI,
  • Challenges while running a digital marketing campaign,
  • Tips & tricks from agency leaders to launch successful campaigns.

Our Partner

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This e-guide has been created in partnership with our sponsor, Channable, which makes data feed management, automated searches, and shopping campaigns look easy with easy-to-use tools and strong rules! With this all-in-one feed management and PPC tool that generates automated PPC campaigns and optimizes your feeds for the most popular eCommerce channels, you save time and attain complete control over your Google Ads and Microsoft Advertising campaigns.

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How to Set Up and ‘Do’ Google Ads

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How to Set Up and ‘Do’ Google Ads

If you’re a marketer who wants to start capitalizing on the meteoric number of searches that take place on Google every single day, and simultaneously generate the awareness you need to increase your ROI, then there’s no time like the present to start harnessing the power of Google Ads.

There are so many marketing tools and methods out there, so it can sometimes be hard to determine which is a good fit for you and your business – but, with the help of an adept Google Ads specialist and an in-depth checklist, you can’t go wrong when using Google Ads.

Google Ads is Google’s online marketing platform which helps you create online ads to reach audiences that are interested in the products and services you provide. This platform runs on a Pay-Per-Click (PPC) model, meaning you have to pay every time a visitor clicks your ad.

So, whether you work for a Google Ads company or a PPC agency, here’s a simple guide on everything you need to know about how to ‘do’ Google Ads.

Google Ads How-to “Do” Steps

Learn a Number of Key Terms & Phrases 

Whether you’re researching if Google Ads are right for your business, or preparing to set up your first campaign, it’s important to get to grips with some key terms and phrases. These include:

  • Keywords – Keywords are the words or phrases that people type into Google on a regular basis, which then trigger your ad to appear on their devices. When you or your trusted PPC management team set up any Google Ads campaign, you need to select a list of keywords that you think people might search for when they want to locate your product or service.
  • Bid/ Bidding – A bid is not so much a monetary value, but rather the maximum amount you want to spend when someone clicks on your ad. It’s important to get this figure right, or at least as close to what you want to spend as possible.
  • CPC (Cost-Per-Click) – Unlike a bid, CPC is the actual amount you pay when someone clicks on your ad. Your bid is simply a range within which your CPC may fall within.

So, if you can get a good handle on some of these key terms and phrases, then your Google Ads can certainly succeed in Google’s competitive search engine marketplace.

Organize Your Account

How you organize your account could, in fact, define how you go on to succeed in the future. Start by breaking down your products or services into solidly defined categories that have strict limitations, and then base your account structure on those.

Google is split into two levels of organization: high-level campaigns and low-level campaigns:

  • High-level Campaigns – High-level campaigns should represent larger categories in your business. These ads should be your main products or services, or at least the largest components within your back catalog.
  • Low-level Campaigns – Low-level campaigns, on the other hand, represent a smaller, more specific range of products or services. In essence, these ads should encompass the more unique products in your arsenal.

Indeed, the more focussed, specific, and unique your ads are, the more people you can reach, whilst separating your products into high and low categories helps to spread your business more widely. 

Pick & Match Your Keywords

Most Google Ads experts live and die by the keywords they choose to try and rank for. Moreover, you want your keywords to be as relevant as possible to your products, especially if you want them to trigger a reaction and lead a potential consumer to one of your landing pages.

A keyword planner can help you to generate a sample list of keywords for your campaigns, however, it’s hugely important to do your own research and target keywords that have low competition but an extremely high search volume.

In addition, Google Ads lets you further refine your keywords and what they show up for on Google through the help of ‘Broad match,’ which serves up your ads for a range of searches, be it someone who’s searched for your keywords but in a unique order, or for a related term that does not necessarily encompass your key phrase.

From negative match to exact match, choosing and matching your keywords, when done right, could help to catapult your ads to the next level.

Build & Optimise Your Landing Pages

Speaking of landing pages, it’s vital you build these with your Google Ads in mind. Your landing page is where potential customers land after clicking on your ad, so it’s important to make it relevant to your ad and keywords so to help users locate what they’re looking for more quickly.

One thing is for certain, usability should be at the forefront of every decision you make when building your landing page.

Choose Which Devices to Appear On

Having a complete understanding of who your ideal customer is is hugely important when choosing what devices you want your ads to appear on.

Maybe you work for a Google Shopping agency and are therefore more interested in reaching shoppers on their mobile devices, or maybe you’re dedicated to converting those who use a desktop computer 90% of the time.

Whatever it may be, it’s beneficial to have a close grip on who your ideal target market is before deciding which devices to appear on, and then, and only then, should you move to the next step of the process: writing your ads.

Write Your Ads

Think of your ad as your shopfront; your first impression, so make sure it reflects your business perfectly, communicating to the public that you have exactly what they’ve been looking for this entire time. 

Don’t forget to include your keywords in your titles and ad copy, but also don’t forget to express your creativity and to get across exactly what makes your product or service so special.

In addition, include a CTA (call-to-action) in your ad. A CTA is a clear, concise, and potent message that tells the reader in 3-4 words what you’d like them to do.

Phrases like ‘click here,’ ‘sign up,’ or ‘click to subscribe,’ are great examples of how you can entice people to interact with your ad.

Hit GO and Analyze Your Results

Congratulations! If you’ve completed the above steps, then you should be ready to activate your campaign. But that was just the beginning. Now, it’s vital to check back in frequently with your campaigns and analyze what ads are generating the most clicks and conversions.

Over time, you should start to see a clear pattern emerge, and then you can apply this newfound knowledge to all of your campaigns moving forward.

PPC Geeks: Google Ads Specialists

And that’s it: that’s how you ‘do’ Google Ads. Whether you’re the most adept Google Ads consultant or you work for a leading PPC agency, it’s always useful to refresh your knowledge and make sure you understand why it’s important to set up and ‘do’ Google Ads in this way.

As an award-winning, Google Premier Partner, PPC Geeks pride themselves on how they keep you abreast of the latest updates from the marketing industry.

That said, if you require any help with this or want to improve your Google Ads campaigns in general, then why not invest in one of their 100% free PPC audits? 

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3 Key Benefits of Using a Digital Customer Engagement Platform

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3 Key Benefits of Using a Digital Customer Engagement Platform

Digital, omnichannel customer engagement platforms are all but essential for modern, forward-thinking brands. Now is the time to invest to help your clients stay ahead of their competitors.

The way brands approach customer engagement has changed.

With the rise of the “everything customer” who demands bespoke service with amazing, memorable experiences, your clients need to embrace the rise of Communications-Platforms-as-a-Service (CPaaS) to transform their own digital customer experiences and communication strategy.

But such an approach takes time and effort, requiring always-on customer service that meets the needs of your clients’ customers, wherever they might be.

A digital customer engagement platform with omnichannel capabilities makes this simple, easy, and affordable, and is essential for running effective campaigns in 2022. Read on to learn how.

Deliver a unified experience across channels

Your clients’ customers rarely, if ever, stick to one option when interacting with brands. Social media, email, brick-and-mortar stores, customer helplines, even mobile messaging – the list goes on.

Naturally, this requires an agile, proactive approach if you’re looking to reach and engage with them. But such an approach can be demanding.

A digital customer engagement platform with omnichannel capabilities gives your clients a single place to meet their customers where they are – a unified experience that carries on from one channel to another.

Such an approach eliminates the need to repeat themselves or start certain processes or conversations over again, delivering consistent brand messaging to their customers, wherever they are, in a smooth, cohesive experience. In turn, this helps strengthen your client’s message, improving their relationship with their customers and fostering greater business growth.

Unify customer data

Every digital agency knows that the modern “everything customer” demands an agile, seamless brand experience. Each channel should form part of a single journey, where the customer’s needs are met at every stage.

This is achieved through personalized experiences, tailored to their unique situation. Personalization delivers an enhanced experience for both your clients and their customers, and it’s something worth pursuing.

But such an approach requires the gathering and management of an immense amount of data, and digital customer engagement platforms are crucial for this. These types of platforms enable your clients to consolidate data from a range of sources, from social and email to their order history. They also provide a single unified overview of your clients’ customers, so they can deliver effective customer service and identify avenues for potential growth in an agile, responsive way.

Automate customer engagement for ease and simplicity

Delivering a smooth, engaging omnichannel customer experience isn’t always easy. Meeting customers during the buyer’s journey, leaning on unique shopper data, and personalizing their experience requires time, effort, and money.

The solution to this lies in automation.

Using a digital customer engagement platform to automate processes and set up smart multi-step workflows will enable your clients to deliver a consistent, seamless experience within minutes. Indeed, those agencies that can offer their clients united communications on a single platform can generate further synergy between their messaging, strengthening the value of their automated strategy.

As a result, their customers receive a coherent, personalized service that appeals to the “everything customer”, driving engagement with timely, compelling, relevant, and personal communications whilst unlocking time and growth for your clients.

Add digital customer engagement to your product portfolio

Want to unlock the power of omnichannel customer engagement for your clients?

Infobip Moments is an omnichannel customer engagement solution that gives you, your clients, and your business a centralized place to orchestrate all your communication and customer data. Your clients will get to know their customers better by collecting and unifying data more effectively – and will be able to deliver experiences that create long-term relationships. For your digital agency, a customer engagement platform could mean wider reach, higher ROI, and increases in brand loyalty.

Get Started with Moments

Experience what it means to take your customer engagement strategy to the next level. Start your free trial today.

You can also find out more about partnering with Infobip here.

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How Can Digital Marketing Agencies Use NFTs?

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How Can Digital Marketing Agencies Use NFTs?

Non-fungible tokens (NFTs) are rapidly taking over the digital marketplace as artists, musicians, and other creators strive to authenticate their virtual works.

Media outlets and digital entrepreneurs like Gary Vaynerchuk rave about NFTs becoming the “next big thing” in terms of tracking ownership of digital assets.

In this blog, Signature W Studio explores what exactly NFTs are and how marketing agencies can use them to better track virtual assets on the blockchain.

What Is an NFT & How Do They Work?

Economically speaking, a fungible asset is a unit that can be interchanged, such as money. For instance, if you have a $20 bill, you could exchange it for two $10 bills and be no poorer for the transaction. By contrast, a non-fungible asset is one that is so unique that it can’t be exchanged for something else.

Such examples might include Andy Warhol’s Campbell’s Soup Cans or Vincent Van Gogh’s Starry Night: These artworks might be duplicated or sold as prints, but there is only one original.

In this way, an NFT is thought of as the “original” version of a digital asset. Possession of an NFT acts as a certificate of ownership, which is logged on the blockchain.

The blockchain ledger is impossible to forge because it is maintained by thousands of computers worldwide. NFTs can even contain smart contracts that allow artists to receive royalties for future sales of the token.

Headlines touting first-ever Tweets being “tokenized” and sold for $2.5 million have many scratching their heads over this sudden surge in popularity. But NFTs have offered a unique opportunity for artists to prove true digital ownership of their work.

Aside from an online domain, it’s increasingly difficult to prove ownership of online assets, such as images, music, and videos. Because NFTs need to be created, minted, and added to the blockchain in the same way that powers cryptocurrency, there is a more legitimized sense of authenticity over digital materials that did not previously exist.

The NFT also embeds the creator of said digital assets into the blockchain ledger permanently, so there can never be any question about who was the original artist.

How Can Digital Marketing Agencies Use NFTs?

It’s still too early to determine how the NFT marketplace will impact marketing agencies — or any business for that matter. However, early adopters and innovators are determined to make it work and make it profitable.

With that said, here are a few ways that marketing agencies can remain ahead of the curve and begin using NFTs to better serve their clients:

Digital Contracts

The best way to describe an NFT is as a digital file that represents ownership of a real-life object or asset. As such, it makes sense that one of the best ways for a digital agency to utilize an NFT is through agency agreements or contracts.

Using an NFT as the contract marker creates a digital asset that ties the contract to the creator. Not only does this make digital contracts more official, but it shows that the agency is at the forefront of cutting-edge technology.

Retainer Tokens or Licenses

For agencies that work on retainer models, NFT can act as a license to do business with you.  Much like an NFL stadium and seating licenses function. A client can purchase the right to work with you in the form of an NFT.

The client still needs to pay for monthly services, but they will forever own that right and can even sell that license in the form of a referral. Even better, the sale of that retainer license can net you a royalty. 

The bigger your brand, the more that retainer NFT is worth. 

Proof of Deliverables

Of course, an NFT can also be used by agencies to represent a created video, set of files, or even a website that has been delivered to the client. This is a great way to officially mark a project as delivered and complete, especially as it will be permanently noted in the blockchain.

Selling Digital Assets

One of the greatest advantages to using NFTs is their ability to be sold and transferred as digital art. Some artists even use blockchain and smart contracts to create the artwork itself, allowing NFTs to act as an artistic medium.

Buying and selling NFTs through the blockchain allows digital assets to be traded more efficiently while decreasing the likelihood of fraud.

Where Can We Take NFTs?

While much is undecided about where NFTs will ultimately take us, one thing is clear: This new and exciting technology has taken the world by storm.

The decision to be an early adopter and remain at the forefront of blockchain technology is up to you as a business owner.

As Vaynerchuk puts it:

Just like a lot of small businesses went out and built apps on phones a decade ago, I do believe that NFTs will be a part of the marketing strategy for businesses going forward.

Signature W Studio is currently exploring every option to use NFTs in their business.  Agencies that will remain relevant will do the same.  Those agencies that identify ways to innovate in the NFT marketplace will continue to be considered thought leaders.

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How to Develop a Well-Rounded Customer Service Strategy

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How to Develop a Well-Rounded Customer Service Strategy

It’s an old adage in the business world that the “customer is king.” Good customer service is considered the cornerstone of increasing and maintaining profitability — and that’s where your hand-picked customer service team comes in. A good customer service team can raise your company’s reputation, attract, and retain customers, and help spread a positive attitude about your brand.

Good customer service encourages customers to return and do more business with you and helps build a loyal base for your company to grow on. It’s also good for employee retention — employees who see their company is focused on treating the customers well and making them feel valued, they’re more likely to remain with the company and share its values.

But delivering good outstanding customer service is more than just having representatives with a positive attitude and a hassle-free return policy (though those things are still important). You need a comprehensive and well-rounded strategy if you’re going to take your customer service to the next level. Ideally, your customer service strategy should line up with your marketing strategy, to make the most of both.

Why You Need a Strategy

Why do you need a well-rounded customer service strategy? There are several reasons:

First, consider the high cost of getting new customers as compared to the cost of retaining them. The majority of customers cease doing business with a company because they feel poorly treated by that company — and they will tell others about it. In the age of social media and viral posts, that can have disastrous consequences. And new customers cost 5 to 10 times the money to acquire as loyal customers cost to retain.

With that in mind, the goal should always be to make customers feel valued. Valued customers keep coming back, and may do so despite better offers from the competition. Think about it this way: a referral from a loyal customer costs you absolutely nothing. You don’t have to make room in the budget for it. A loyal, happy customer will tell others about how they felt valued and appreciated, and will essentially become your ambassadors, giving you what amounts to free advertising.

Your customer service strategy should start with this very specific goal in mind — to create more loyal customers, and retain the ones you have.

Another great reason to have a well-rounded customer service strategy: it creates harmony and synergy in your business. When a strategy is codified, explained, and understood, everyone knows where they stand. Employee roles are clearly defined, and there is a process in place to help make sure customer relations go smoothly and issues are resolved in a timely manner.

11 Steps to Creating a Well-Rounded Customer Service Strategy

Now that we’ve established the reasons why you need a well-defined strategy for improving customer service, how do you go about putting that killer strategy together? Here are some proven steps you can take to make your customer service truly soar;

  • Evaluate your current customer service strategy,
  • Assess your customers’ needs,
  • Identify your customer touchpoints,
  • Develop a customer service vision,
  • List your key performance indicators (KPIs) with clear measurable goals,
  • Evaluate your customer service team,
  • Implement the right customer service tools,
  • Train the customer service team and give them the proper resources,
  • Empower your customer service team,
  • Develop a reward, incentives, and team-building plan,
  • Create space for regular feedback from your customer service team.

1. Evaluate your current customer service strategy

One of the first things you’ll have to do is take a good, long look at your existing strategy and figure out what’s working and what isn’t — and then ruthlessly eliminate anything that isn’t working. Chances are, you may already have the tools for collecting and measuring data on customer satisfaction. If not, one of your first steps should be getting your hands on that data, whether through surveys, email campaigns, social media polls, or any combination of the above.

Another way you can measure customer satisfaction is to look into the hard numbers like average resolution time, customer service abandonment rates, and customer effort score (CES). It’s one of the basic principles of customer service that the more quickly a customer’s problem can be solved, and with little to no effort, the happier they’ll be.

2. Assess your customers’ needs

Statistics have shown almost 80% of customers expect companies to know and understand their needs. Knowing what your customers want is the heart of your marketing efforts, and is every bit as vital in customer service. You can find out more about your customers’ needs through avenues like surveys, customer interviews, focus groups, and social listening.

Once you’ve identified your customers’ needs, you can distribute that knowledge through all the departments in your business. Having this information on hand has a number of positive benefits: it lets you provide faster solutions to common issues, improve your products and services, and cut down on the number of support tickets. It may take some research to get an accurate assessment of your customers’ needs, but once you have it, it will become a powerful tool for both your marketing and customer service departments.

3. Identify your customer touchpoints

A customer touchpoint is a point of contact or interaction between a customer and your business. There are more ways than ever now for customers to interact and get in touch, and it’s important to give them as many avenues as possible, so you can identify any pain points, gather feedback, and improve customers’ perception of your brand.

Your first step should be to identify what touchpoints you have in place already: print and digital ads, your website, referrals and reviews, chatbots and customer agents, email surveys, social media, reward and loyalty programs, and even your billing system. Once you’ve identified these touchpoints, you can figure out where the gaps lie, and identify additional touchpoints that should be added.

4. Develop a customer service vision

It’s easy enough to say you’re making customer service your top priority — but your strategy isn’t just for your customer service reps alone. Your strategy should flow from management to every role in your business, to make sure everyone is on the same page and understands the part they play in your strategy.

This is the essence of your customer service vision — to help employers understand your organizational goals for customer service and their importance to those goals. Having a clearly articulated ideal for your customer service will help inspire others and give them a clear idea of what’s expected of them — instead of them having merely an idea of good customer service without sufficient training or preparation.

5. List your key performance indicators (KPIs) with clear measurable goals

Now it’s time to put those goals in solid, actionable terms. Identify your key performance indicators, find out where they fall short of expectations, and set measurable, definitive goals for your customer service team to reach.

Important KPIs to measure might include:

  • First response time
  • The average speed of answer
  • First call resolution
  • Average handling time
  • Escalation rate
  • Inbound abandon rate
  • Average call transfer rate
  • Customer satisfaction rate
  • Net promoter score

By bringing your vision out of the realm of ambitions and into solid numbers, you’ll start to shape your customer service strategy in actionable, measurable ways.

6. Evaluate your customer service team

Now that you have those goals in mind, it’s time to look at your customer service team and see if they’re up to the challenge. Inspiring and encouraging your team to bring those numbers into a more desirable range will only take you so far — sometimes your team simply may not have the skill, expertise, or resources to reach the goals you’ve set. You may have to identify some skill gaps and arrange for some additional training or look into hiring additional staff if your team is under-resourced. If you truly want to make customer service a top priority, then it may take making some more room in the budget for it.

7. Implement the right customer service tools

Another way to take your customer service strategy to the next level is to look into upgrading the tools you provide for your team. The right tools, like those from Zendesk, can enable your team to maximize their efforts while reducing their potential workload through automation.

For example, auto-dialer software can automatically draw numbers from a contact list and dial them. This doesn’t mean cold-calling people — auto-dialers are used by medical offices and businesses that need to schedule appointments with customers, and this software can help automate that process. The software can even set up auto-prompts that customers can use to make appointments without the need for human interaction. This can be a major benefit to your phone support. 

Social media support is another area where more support is better. Many successful businesses have already leveled up their customer service game by having social media accounts on various platforms and assigning people to check DMs periodically to monitor any incoming contact or customer service requests.

Customer service tools don’t all have to be customer-facing, either. You can employ tools like knowledge base software for internal use, so service reps have something to draw on without escalating a call or having to ask someone else for details on a policy, product, or service.

8. Train the customer service team and give them the proper resources

We talked earlier about addressing any skill gaps in your customer service team. This often means training — a word some employees and employers dread, but it doesn’t have to be a chore.

Thanks to the information age, there are more ways than ever to train employees on their customer service skills. This not only includes the traditional customer service training manuals and books, but also online courses, training apps, webinars and QA sessions, and in-person training sessions. Training might include soft skills as well as hard skills, as well as discussion of ethics, time management, and other facets of the job.

If you balk at the idea of paying for extensive training, consider the cost of getting new customers, which is 5 to 10 times the cost of retaining existing customers. Compared to that, setting aside money in the budget for training might not seem like such a bad idea.

9. Empower your customer service team

One way you can help improve those KPIs and meet those measurable goals is to give your customer service reps more power to address issues without escalating calls or calling on management to help solve a problem.

This is where additional tools can be extremely helpful, such as an email helpdesk, live chat, and customer feedback collection software. But more simply, you might give team members the ability to offer customers discount vouchers or lower prices for a product, within certain limitations, to retain the customer and keep them coming back.

10. Develop a reward, incentives, and team building plan

Another way to drive up performance is to incentivize your employees — essentially, adding goals for your team to meet that reward them directly. Good incentives should be memorable, benefit the entire team, and make them feel appreciated for all their hard work. You can also offer team-building exercises, with the caveat that ideally, they should be as enjoyable as possible for the team and not something to dread. By giving them incentives and rewards for good performance, you help keep morale high and give team members something to strive for.

11. Create space for regular feedback from your customer service team

Finally, we come back around to feedback — only now, that feedback should come from the customer service team, not the customers themselves. This is another instance where you figure out what’s working and what isn’t — give your employees a chance to talk about the challenges they’re facing while trying to meet these new goals.

A vital part of any strategy is identifying where it falls short and adjusting accordingly. Every strategy has room for improvement and giving your team the opportunity to suggest improvements and point out areas where they might need more training or resources, you not only further empower them but help make them feel valued and respected.

Developing a well-rounded customer service strategy is not quick or easy — it’s going to take time, money, resources, and effort to bring your customer service to the next level. But when you consider the benefits of high customer retention, having such a strategy in place is a great way to drive up profits, morale, and reputation.

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Top Digital PR Agencies in the USA with Great Case Studies

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Top Digital PR Agencies in the USA with Great Case Studies

Top Digital PR Agencies in the USA with Great Case Studies

Best digital PR agencies in the USA help brands build active digital footprints through strategic thinking. They connect your brand with your potential customers in the most successful way.

Digital PR refers to using online networks to maintain and improve your brand awareness. The ultimate purpose of this strategy is to gain media exposure on various online sites. These might be blogs, podcasts, social networking platforms, or business networks.

Digital PR is highly related to SEO and link-building strategies. Successful and creative digital campaigns promote your website and create many backlinks. That helps you increase search engine rankings, thus building trust in customers.

Brands can employ digital PR to develop hyper-targeted campaigns to reach and engage their target audience. Digital PR, when implemented right, may also help you boost your SEO and establish a trustable and positive online reputation, thus increasing leads and sales.

Here, working with experienced digital PR agencies in the USA can assist you in achieving those goals.

Top Digital PR Agencies in the USA

Best digital PR agencies in the USA offer various marketing services, helping you achieve all of your digital goals. Let’s learn more about these agencies by exploring their talent and work ethic with case studies.

  • Blacksmith Agency
  • The Charles
  • eDesign Interactive 
  • Digital Uncut
  • DIJGTAL
  • Pastilla
  • Isadora Agency
  • AVX Digital
  • Moburst
  • Taktical Digital
  • Redonk Marketing 
  • Digital Authority Partners
  • Vrrb
  • 1000heads
  • Punchcut

Blacksmith Agency

Based in Los Angeles, Blacksmith Agency is one of the top digital marketing companies specializing in digital PR services. They create the best-performing data-driven digital products and online experiences.

Blacksmith AgencyBlacksmith Agency

Coaching Right Now aimed to improve their brand awareness by establishing an expert brand voice. The agency included case studies and the “How We Work” section, showing the brand’s results-driven services on their website. This way, Blacksmith was able to enhance their organic traffic and SEO rankings.

The Charles

Established in 2011, The Charles is one of the top digital marketing agencies in the USA. They are famous for their innovative and experimental marketing solutions that deliver the best results within short periods.

The Charles agencyThe Charles agency

Hard Rock Hotels consulted the agency for increasing brand recognition. Then, The Charles designed and promoted the “Live Like a Legend” quiz to create online conversion around the brand. They employed various digital media strategies, including paid media. Also, this quiz required contact info to join, thus facilitating email marketing. 

eDesign Interactive

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eDesign Interactive is an award-winning digital PR agency in the USA which brings together technology, storytelling, and visual design. Regardless of your business size or industry, they’ll understand your objectives and achieve those for you. 

The Frost King House is a DIY home improvement business. They contacted the agency for their mobile app development services. After designing a virtual house showing potential problem areas within, they developed a system where these areas drive the user to DIY solutions. Be ready. The agency even won Silver Davey Award in the Mobile Apps category. 

Digital Uncut

best digital PR agencies in the USA, Digital Uncutbest digital PR agencies in the USA, Digital Uncut

Digital Uncut is one of the best digital PR agencies in the USA that helps startups grow their business. They rely on research and data, creating innovative marketing ideas for their clients. 

JustBoilers.com engaged the agency to improve organic traffic and SEO rankings. They were aiming to drive high-value website inquiries. Then, Digital Uncut conducted keyword research and employed an effective SEO strategy. The result was increased organic traffic by 1063% YoY.

DIJGTAL

digital PR agencies in the USAdigital PR agencies in the USA

DIJGTAL is one of the fastest-growing innovation-led design and marketing agencies in the USA. They create human-centric marketing solutions that give the customers what they want and expect from a brand.

Hare & Forbes Machinery House has a long business history. To freshen their brand, they needed to be active on social media. Then, DIJGTAL organized a multi-channel brand awareness program, providing excellent content marketing and campaign management services. They achieved lower conversion costs and higher ROI rates.

Pastilla

Pastilla is one of the best digital PR agencies in the USA with lots of expertise. They see digital marketing as an art form, believing it requires talent. Want to see them in action?

PastillaPastilla

Prist Christian Academy contacted the agency to enhance enrollments and interact with the current student base. Pastilla came up with a music video campaign idea. While video production processes build authentic relationships with existing students, the campaign also accomplished a 69% increase in new student leads from the previous quarter.

Isadora Agency

digital PR agencies in the USA, Isadoradigital PR agencies in the USA, Isadora

Isadora Agency is a groundbreaking digital agency that provides quality digital PR services. They put engaging and unique content creation at the heart of their marketing solutions.

The Marvin Group asked the agency to refresh their digital presence. Then, Isadora Agency designed and developed an eCommerce-like website enhancing on-site navigation and usability while achieving SEO goals. They also produced an informative video about the brand’s capabilities that captured great attention.

AVX Digital

digital PR agencies in the USA, AVX Digitaldigital PR agencies in the USA, AVX Digital

AVX Digital is a full-service digital PR agency in the USA working for various companies in different industries. They create a balance between organic and paid media in their strategies to reach the highest outcomes.

Foxcroft came to AVX Digital to increase web traffic and sales. Then, the agency created a multi-channel strategy that aims to raise consistent conversion rates. A combination of paid social ads, Display ads, and paid search campaigns enabled them to increase user numbers by 12% and achieve 3million new impressions & an average of 8.6% order value. 

Moburst

Moburst is a mobile-first digital marketing agency based in the USA. They specialize in app optimization and digital marketing, having more than 400 media partners. They provide budget-friendly and innovative marketing solutions that clients need.

MoburstMoburst

For one of the leading global brands, ridesharing app Uber, they constructed a strategy aiming to ignite visibility on an international scale. Not only did they incorporate new languages on the app, but also created a localization strategy. Eventually, in just 90 days, they raised the organic downloads by 27%. 

Taktical Digital

Taktical Digital is an excellent digital marketing agency, offering PR services to lots of clients. They help brands grow and scale through storytelling, multi-channel strategies, and effective media buying.

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Taos Footwear came to Taktical Digital aiming to enhance ROI and sales. The first step was targeting audiences via Facebook Lookalike Audiences. Then, the agency included online customer reviews in the ads to promote the products. Thanks to the agency, they increased revenue by 79.9%, and ROAS by 18%.

Redonk Marketing

Redonk Marketing is a customer experience agency that develops the best-performing user journeys you can have. They help brands deepen authentic relationships with customers and improve their businesses.

redonk marketingredonk marketing

Vormetric wanted to shine out in an important industry conference, RSA. They needed a block-busting campaign to achieve that. During the campaign, they provided various services ranging from social media marketing to email design. Well, they did an excellent job and went beyond imagination.

Digital Authority Partners

Digital Authority Partners is a full-service digital consulting firm with great results and high customer satisfaction rates. To this date, they have reached out to more than 1.5 M monthly visitors via SEO.

Digital Authority PartnersDigital Authority Partners

Cove Markets, a leading trading platform, contacted the agency to increase users counts and attract more visitors. After a website audit and extensive market research, the agency found out about the conversion-oriented keywords. They also developed a content strategy to enhance high-value leads. Within 6 months, they earned a 14x increase in site traffic.

Vrrb

Based in Los Angeles, Vrrb is a website design & development agency creating phenomenal digital experiences for their customers. Regardless of your goal or business type, you are in good hands with Vrrb.

VrrbVrrb

Verifi, a leading fintech brand, and Vrrb have been working together since 2017. They developed a comprehensive digital strategy that targets to drive new customers. From social or Google ads to social media content production, the agency helped Verifi on their journey to success. While lowering CPC by 56%, they increased avg. click-through rate by 231%.

1000heads

1000heads1000heads

1000heads is a full-service social transformation company that combines data, technology, and creativity to form the best strategy. They help brands tell their unique stories in engaging ways.

They worked with Google on improving how they approach their customers. Benefiting from advanced social analytics, the agency leveraged Google’s marketing efforts to get better ROI results.

Their strategies had driven digital outcomes that surpassed the expectations: 31+ million engagements via AGC, and $1 million in annual production savings via AGC.

Punchcut

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Punchcut is a digital product design and experience innovation company that shapes the future of digital. They work with the leading global brands to grow their business to their maximum capacity.

WW had a goal of reaching increased engagement and conversion rates when they contacted Punchcut. Backed by extensive research blended with creative touches, WW and Punchcut created a unique and captivating brand story. And user testing allowed them to meet the needs and expectations of today’s consumers.

Best digital PR agencies in the USA help businesses expand their audience reach and build a trustable image. These agencies lead brands to grow their business and raise conversions. 

If you want to also explore the best SEO agency in the UK, check out our related blog article. 

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