AMAZON ACCOUNT MANAGEMENT

1. SETTING UP YOUR AMAZON ACCOUNT:

The process of becoming an Amazon seller starts with setting up and creating your seller account. Understanding your Amazon seller goals, analyzing what specific product you want to sell, we determine the right category that you fit. Whether you have specified registering as a professional or an individual seller, or want us to give a diagnostic assessment of which one suits your projection best, we are well-placed to get you started in the right way. We take the hassle out from you, first clearly stating the Amazon rules and regulations so as to keep you in the loop and in the right books of Amazon always. We set up your Amazon account handling the entire process of registering, proceeding further to product listing and more.

2. BRAND REGISTRY:

Account setup isn’t just about creating your identity. It is also about registering your brand on Amazon. As a retailer, you may find it a lengthy and multifaceted process, but not us. With our knowledge, experience and proficiency in the field, we ensure that we handle the entire registry by applying for it, submit the documents. Not just this, we go to extra length to keep your brand protected against fake and unauthorized sellers.

3. LISTING OF PRODUCTS AND ASSIGNING CATEGORIES:

Product Categories

What you are going to sell on the Amazon marketplace depends on your product category and its listing. There is an assortment of categories you can sell under, depending on the type of the products. However, you have to remember that for Professional Sellers, all the categories are open, while for Individual Sellers some categories are restricted. Some product categories are restricted to third-party sellers. We take you through the whole process, informing about which category your product falls under, whether it is restricted or not for you,

And if it does require an approval from Amazon or not. We also detail on what additional guidelines you have to follow under each specific category. Post your permission we will process through the entire Amazon approval procedure on your behalf. All we need is just some required information from your side.

Product Listing

The product listing is at the core of your selling platform. To make the most of your sale capability, we ensure that we take a methodical approach for listing of your products:

• Listing according to the category
• Adding all related information including SKU, product ID, search terms, and other attributes
• Giving a proper product title, and detailed description
• Adding high-definition images, taken from multiple angles

4. CREATING MULTI-VARIANT LISTING IF REQUIRED:

Want to create product listing variations? If you multiple products in a parent-child relation (differing only on based of attributes such as size, color, or other characteristics), then you don’t need different product listing for them but can group them together on the same detail page. While the regulations and policies regarding this can vary and be complex, you don’t have to worry at all, as will take you through the entire process and create multi-variant listings”

• Matching to an existing variation listing
• Creating a new variation listing

5. OPTIMIZING LISTING FOR AMAZON SEARCH ENGINE:

Your sales depend on how much visibility your products are gaining and how much convertible-efficient your product listing is. This is why product optimization, leveraging the best of the tools and the methodology becomes crucial. We implement SEO-friendly practices and measures, right from product content placing, keyword inclusion, enriched content incorporation to more features that will make your product page gain higher organic rankings in search results, and reach a wide spectrum of buyers. Whatever the specific requirement of product optimization is specific to the organic growth standards, trends and as per Amazon guidelines, we are up for it.

6. CONFIGURING FBM OR FBA (WHICHEVER IS PREFERRED BY YOU):

Want to register for Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM)? Or you can even register for both (which many sellers don’t know - under certain Amazon guidelines). Before deciding this, you have to understand the basic definition and difference between these two:

FBA This is the method where as a seller you will supply your products directly to Amazon warehouse, and it is the onus on Amazon to store, stock the inventory and manage the delivery on its end with customer support service.

FBM This is the method where the merchant handles the entire responsibility of product storage, shipping and customer support service by themselves (or through 3rd party).

• FBA is specifically suitable to you if you can
• Manage fast turnover
• Items are lightweight, small and expensive
• You don’t have the efficiency to or aren’t comfortable in managing the inventory while still providing great customer support
• Want to avail Prime eligibility
• Can handle additional fee charged by Amazon

FBM is suitable for you if you

• Don’t have to manage fast turnover
• You supply heavy, big but cheap items
• You have the warehouse, storage capacity and manpower to handle inventory and delivery.

Whatever be the mode you want to go, let our experts take you through these both categorically and comprehensively and get that set-up for you the way you want. We implement the right procedure and make use of complete features of the related seller category to bring the best of the output for you.

7. STRATEGIC WORK ON PRICING:

Pricing is a big factor that affects buyers’ decisions. Are your products priced higher, or have you priced low to buy more customers but incurring loss in profit? Pricing your products right is the vital component of your entire sale process. We analyze your products, evaluate what your customers are doing in this respect, and assess how much valuable your product is for your customers. All this factors in and become an integral part of us pricing the product that will be value for money to your customers, as well as profit-earning for you.

8. INVENTORY AND ORDER MANAGEMENT:

Managing continuous supply and enhanced customer service means that you don’t lose track of your inventory. While you are busy with the core functions of your business, do not worry as we are on it for you. We will keep you updated about everything related to your inventory, which products are out of stock, which are low, and which needs to be stocked up high based on increasing demands to match the supply. Not just inventory management, we also process order management in whole, right from routing the order status updates to managing late shipment rates, changes in orders, product returns and refunds. Managing case logs is our expertise wherein we act as the primary point of contact between you and your customers, creating, managing, submitting, responding and following up with the Amazon generated cases.

9. AMAZON ADVERTISEMENT MANAGEMENT:

While product optimization is key, not advertising enough and the right way may make you lag behind the competitors. With a team of expert and certified organic result marketers and PPC professionals, we are well-placed to handle your advertising campaigns, right through brainstorming ideas to conceptualization of unique marketing strategy, making use of different advertising channels, creating buzzwords and much more to make sure you are well ahead in the game and are getting higher ROI.

10. WINNING AMAZON BUY BUTTON:

Remember this – Sellers having FBA registration stands higher chance of earning the Buy Button box than FBM. Earning the ‘Buy Box’ is a very tricky process when you are up against multiple sellers selling the same product type. Out of all these, only one stands a chance to win that box which places them in a unique position that enhances their selling capability, leaving the other sellers underneath the box. We work towards creating a solid seller profile that helps you improve your selling factors like rating, reduced defect rate, customer response time, product fulfillment and much more, to give you the best chance of winning the ‘Buy Box’.

11. WORKING ON CUSTOMER SUPPORT AND RESPONDING INQUIRIES INSTANTLY:

Handling regular enquiries and customer feedback and questions can be a tough nut to crack. You have to be there for them every time, while also dealing it strategically and appropriately so as to keep the customers satisfied while also gaining new buyers with word of mouth promotion shown through exemplary support. Whatever the queries you are getting, related to anything from your product to service model and much more, we handle all comprehensively and purposefully. We have a team of knowledgeable, polite and dedicated staff that are knowledgeable and always ready to become your brand’s ears and mouth for your customers.

12. GETTING MORE POSITIVE REVIEWS/RATINGS FROM CUSTOMERS:

Your sale volume capacity, your product listing rating, your ‘Buy Box’ win chance, and much more; all these depends a lot on how your customers rate you and are satisfied with your products and services. We do not compel anyone, but with a think-through strategy, ensure that your products remain top of the class, you are always prompt in fulfilment, and have a seamless, timely customer service and customer engagement in place that makes your brand appreciable, thereby earning recognition. We help gather positive reviews and ratings that aids your brand to come out on top.

13. OVERALL AMAZON ACCOUNT HEALTH:

Whether you are an individual seller, a professional seller, selling by FBA or FBM, we know what it makes to keep the account health well-being specific to your marketplace’s unique requirements and pertaining to your business objectives. We keep your Amazon account in full compliance to the guidelines and regulations and implement what is right for you. Through advanced analytical approach we ensure full monitoring of your performance and optimize metrics to better it day by day, keeping it up to the Amazon standards.

14. CONSTANT AMAZON UPDATES:

Time and again Amazon will make changes and bring updates to the overall marketplace environment. We keep an eye on that all the time and will inform you of all the modification to rules and policies if and when that happens, and will implement upgrades to your account accordingly.