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Design web design

HTML Basics – 15 Tips to Make Website Design Easy

Web page design plays a crucial role in creating an impactful online presence. In today’s digital age, having a well-designed website is essential for businesses, individuals, and organizations alike. Whether you are a professional web designer or someone looking to create a website on your own, understanding the basics of HTML (Hypertext Markup Language) is vital. In this article, we will explore five tips to make website design easy, ensuring that your web pages are visually appealing and user-friendly.

1. Master the Fundamentals of HTML:

HTML serves as the backbone of web page design. It provides the structure and formatting for your website’s content. To create effective web designs, it is crucial to have a solid understanding of HTML basics. Familiarize yourself with HTML tags, elements, and attributes. Learn how to structure headings, paragraphs, lists, links, and images using HTML. This knowledge will enable you to build well-organized and semantically correct web pages.

2. Utilize Professional Web Design Tools:

While HTML forms the foundation of web design, utilizing professional web design tools can significantly enhance your efficiency and productivity. Numerous web design software and online platforms provide user-friendly interfaces, drag-and-drop functionality, and pre-designed templates. These tools enable you to create visually appealing websites without extensive coding knowledge. Some popular web design tools include Adobe Dreamweaver, WordPress, Wix, and Squarespace. Explore these tools to find the one that suits your requirements best.

3. Follow Best Practices for Website Design:

To create a visually appealing and user-friendly website, it is crucial to follow best practices for website design. Here are some tips to consider:
  1. Keep it Simple and Intuitive: Avoid cluttered designs and complex navigation. Create a clean and intuitive layout that guides users through your website effortlessly.
  2. Consistency is Key: Maintain consistency in color schemes, fonts, and design elements throughout your website. Consistency creates a cohesive and professional look.
  3. Optimize for Mobile Devices: With the increasing use of smartphones and tablets, it is essential to ensure that your website is mobile-friendly. Optimize your design for different screen sizes and resolutions.
  4. Use High-Quality Images: Images play a significant role in web design. Choose high-quality, relevant images that enhance your content and create visual interest.
  5. Pay Attention to Typography: Select appropriate fonts that are easy to read. Use font sizes and styles that create a pleasing visual hierarchy.

4. Seek Inspiration from Web Designing Sites:

Sometimes, the best way to improve your web design skills is by seeking inspiration from other websites. There are several websites dedicated to showcasing outstanding web designs. Browse through these websites to get ideas and inspiration for your own projects. Analyze how different websites utilize color, layout, typography, and imagery to create visually appealing designs. However, remember to maintain originality and avoid copying designs directly. Instead, use them as a source of inspiration to create unique and captivating web designs.

5. Continuous Learning and Improvement:

Web design is an ever-evolving field, and it is essential to stay updated with the latest trends and technologies. Continuously invest time in learning new web design techniques, HTML updates, and emerging design principles. Stay connected with the web design community through forums, blogs, and social media platforms. Participate in web design courses and workshops to enhance your skills and stay ahead in the rapidly evolving web design landscape.

10 Essential Tips for Best Website Design and Development

Because having good website design tips is crucial for any business or individual looking to establish an online presence. A visually appealing and functional website can attract and engage visitors, ultimately leading to increased conversions and success. Whether you’re a seasoned web designer or just starting out, here are ten essential tips for web design and development that will help you create a website that stands out.

1. Understand Your Target Audience:

Before diving into the design process, it’s essential to have a clear understanding of your target audience. Research their preferences, demographics, and browsing habits. By knowing your audience, you can create a design that resonates with them, tailoring the layout, color scheme, and content to their needs and preferences.

2. Plan Your Website’s Structure:

Website development tips start with careful planning. Create a sitemap that outlines the structure and hierarchy of your website’s pages. This helps visitors navigate seamlessly through your site and ensures that all important content is easily accessible. Consider user flow and prioritize essential information to optimize the user experience.

3. Optimize for Mobile Devices:

With the increasing use of smartphones and tablets, it’s crucial to ensure that your website is mobile-friendly. Responsive design is key, as it allows your site to adapt and display correctly on different screen sizes. Mobile optimization improves user experience and helps your website rank higher in search engine results, as mobile-friendliness is now a ranking factor.

4. Keep the Design Simple and Intuitive:

A clean and minimalist design is not only visually appealing but also improves user experience. Avoid cluttering your website with excessive elements or complicated navigation menus. Embrace negative space, use a consistent layout, and ensure that your design is intuitive and easy to navigate. Users should be able to find what they’re looking for without confusion or frustration.

5. Pay Attention to Visual Hierarchy:

Web designing tips emphasize the importance of visual hierarchy in guiding users’ attention and prioritizing important information. Use size, color, contrast, and typography to create a clear visual hierarchy that highlights key elements, such as headlines, call-to-action buttons, and important content. This helps users quickly grasp the most relevant information on your website.

6. Use High-Quality Images and Videos:

Compelling visuals can significantly enhance your website’s design and engage visitors. Invest in high-quality images and videos that align with your brand and enhance the user experience. Use professional photography or consider utilizing stock images from reputable sources. Ensure that the visuals are optimized for the web, maintaining a balance between quality and file size for faster loading times.

7. Focus on Readability and Typography:

Choosing the right typography and ensuring readability is crucial for effective website design. Select fonts that are easy to read on different devices and screen sizes. Maintain a consistent font hierarchy, using different font weights and sizes to differentiate between headings, subheadings, and body text. Also, consider the line spacing and paragraph length to make reading comfortable.

8. Optimize Page Loading Speed:

In today’s fast-paced world, users expect websites to load quickly. Slow-loading pages can drive visitors away and negatively impact user experience. Website-making tips include optimizing your website’s performance by compressing images, minifying code, and leveraging caching techniques. Regularly monitor your website’s speed using tools like Google PageSpeed Insights and make necessary optimizations.

9. Incorporate Strong Calls-to-Action (CTAs):

A successful website design should guide users towards taking specific actions, such as making a purchase, subscribing to a newsletter, or contacting you. Incorporate clear and compelling calls to action throughout your website. Use contrasting colors, persuasive copy, and strategic placement to make your CTAs stand out and encourage user interaction.

10. Test and Iterate:

Website design is an iterative process. Regularly test your website’s design and functionality to identify areas for improvement. Use A/B testing to compare different variations of design elements or CTAs and analyze the results. Pay attention to user feedback and adapt your design accordingly. Continuously refining your website’s design based on real user data will help you achieve the best results.

By following these ten essential tips for designing websites, you can create a visually appealing, user-friendly, and successful website. Remember to understand your audience, plan your website’s structure, optimize for mobile, keep the design simple, focus on visual hierarchy, use high-quality visuals, prioritize readability, optimize the web page loading speed, incorporate strong CTAs, and continuously test and iterate. With a well-designed website, you’ll be on your way to capturing the attention and trust of your online visitors.

Wrap Up

In conclusion, mastering the basics of HTML is crucial for web page design. By following these five tips, you can make website design easy and create professional-looking websites. Remember to learn and practice HTML fundamentals, utilize professional web design tools, follow best practices for website design, seek inspiration from web designing sites, and continuously learn and improve your skills. With dedication and creativity, you can develop stunning websites that leave a lasting impact on your visitors.
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Digital Marketing

Top Video Marketing Tips for Small Businesses in 2023

Many things have changed, but the love of everyone for entertainment remains the same. The only thing different is the form. If reading novels was a phenomenon in the 1800s, today, everyone’s favorite pastime is watching online videos.

In today’s digital age, online videos have become the go-to form of entertainment for people of all ages. With the demand for online videos skyrocketing, small businesses have also recognized the immense potential of video marketing. By harnessing the power of videos, small businesses can promote their products or services, build trust, establish credibility, and expand their customer base. In this comprehensive guide, we will explore the top tips for video marketing for small businesses, highlighting the benefits and providing actionable strategies to maximize their success.

What Is Video Marketing?

Video marketing is a digital marketing strategy that utilizes videos to promote products, services, or brands and engage with the target audience. It involves creating and sharing videos that deliver messages, showcase value, and elicit emotional responses. Video marketing enables businesses to effectively communicate their unique selling propositions, build brand awareness, and establish credibility. By distributing videos through digital platforms like social media and websites, businesses can reach a wider audience, increase engagement, and drive conversions. It is a powerful tool for small businesses to enhance their online presence and achieve marketing objectives.

Watch this video until the end, and you will discover the benefits of video marketing for small businesses, along with facts that can nudge you to apply video marketing as one of your business strategies:

5 Benefits Of Video Marketing For Small Businesses

1. The Power of Video Marketing:

Video marketing tips is a dynamic strategy that utilizes engaging videos to convey valuable information to your target audience. By leveraging this medium, small businesses can captivate potential customers, foster deeper connections, and raise brand awareness. The versatility of video content allows for its widespread distribution across various digital platforms, including Facebook, YouTube, and Instagram, among others. Embracing marketing video tips can help small businesses generate leads, drive conversions, and establish a significant online presence.

2. Driving Social Media Engagement:

One of the primary benefits of marketing tips video is its ability to enhance social media engagement. Compared to traditional text and image-based content, videos are more entertaining and easier to consume, making them highly shareable. Research has shown that online videos can generate up to 1,200% more shares than other forms of content on social media platforms. To leverage this advantage, small businesses should create compelling videos and actively engage with their audience by responding to comments and feedback. By sharing videos on platforms like Facebook, YouTube, Instagram, and TikTok, small businesses can expand their reach, boost engagement, and attract potential customers.

3. Increasing Web Traffic:

How to video marketing can significantly contribute to driving organic web traffic for small businesses. As social media engagement improves, viewers are more likely to explore a business’s website. By optimizing their websites and regularly sharing high-quality and relevant videos on social media platforms, small businesses can increase both the quantity and quality of their organic traffic. Studies indicate that businesses utilizing videos in marketing experience a 41% increase in organic traffic compared to those neglecting this strategy. As organic traffic grows, the search engine ranking of the website is likely to improve, resulting in even higher visibility and increased website traffic.

4. Enhancing Dwell Time on Websites:

Dwell time, the duration visitors spend on a website before closing the browser tab is an essential metric for businesses. Video marketing strategy can significantly contribute to increasing dwell time on websites. Statistics reveal that, on average, netizens spend 88% more time on websites that incorporate engaging video content. To keep visitors engaged and entertained, small businesses should create high-quality and relevant videos that resonate with their target audience. By providing valuable video content, small businesses can encourage visitors to spend more time on their websites and increase the likelihood of repeat visits.

5. Driving Conversions and Sales:

Arguably the most significant benefit of video strategies for small businesses is its potential to drive conversions and influence purchasing decisions. A staggering 90% of customers have reported that watching online videos has influenced their shopping decisions. Unlike traditional product descriptions, videos provide a more immersive and informative experience, enabling customers to visualize products from various angles and understand their usage. By showcasing products or services through videos, small businesses can inspire trust, increase customer confidence, and prompt immediate purchases.

Effective Strategies for Creating a Quality Video Marketing Campaign:

Now that we understand the benefits of video strategy marketing for small businesses, let’s explore three essential strategies for creating a successful video marketing campaign:

1. Add Subtitles for Accessibility:

To ensure that your video content reaches a wider audience and caters to individuals with hearing impairments, it is crucial to add subtitles. Subtitles not only make your videos more inclusive but also help viewers understand the content even when audio quality is compromised. However, it is essential to choose a text color that contrasts with the background to ensure readability and accessibility.

2. Keep Videos Concise and Engaging:

In today’s fast-paced world, attention spans are shrinking. To captivate your audience and maximize engagement, it is vital to keep your videos short and compelling. Aim for a duration of 30 seconds to 1 minute, especially for videos intended for social media platforms like Facebook and Instagram. Grab viewers’ attention from the outset, maintain a clear and concise message, and incorporate visually appealing elements to keep them hooked.

3. Authenticity and Transparency:

In an era dominated by platforms like TikTok and Reels, authenticity and transparency are highly valued by consumers. When creating video content for your small business, embrace authenticity and avoid sugar-coating your message. By providing genuine and unfiltered information, you can build trust and credibility with your audience. Authenticity fosters meaningful connections and establishes your business as a reliable source of information and products.

Conclusion:

Video marketing has emerged as a powerful tool for small businesses to reach their target audience, enhance engagement, drive web traffic, increase dwell time, and boost conversions.By following these video marketing tips, small businesses can improve their social media engagement, acquire more web traffic, increase dwell time on their websites, and ultimately increase the likelihood of customers making purchases. With a strong video marketing strategy, businesses can effectively communicate their message, establish trust with their audience, and drive sales. To make the most of video marketing, businesses should consider working with a video marketing strategist who can provide expert guidance and help develop effective video strategies tailored to their unique goals.

Remember, video marketing is not just a trend but a powerful tool that can revolutionize your small business’s online presence. By implementing these video strategy marketing techniques, you can stay ahead of the competition, connect with your target audience, and achieve long-term success.

So, grab your camera, unleash your creativity, and start reaping the benefits of video marketing for your small business today!

While this trend is ongoing, use online videos to your advantage by incorporating video marketing into your business strategy to broaden your reach and increase sales.

 

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Digital Marketing

Best Tips for Getting Started in Digital Marketing

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Best Tips for Getting Started in Digital Marketing

Digital marketing is a fantastic career choice after leaving university. The skills and attributes you develop throughout an undergraduate degree can prove invaluable in the world of digital marketing.

Written and verbal communication, independent research, time management, and teamwork skills are all important skills that employers look for when they are hiring for entry-level roles and graduate schemes.

So, if you are a recent or soon-to-be graduate looking to kick-start a career in digital marketing, it is crucial that you can confidently demonstrate all of these key skills and a willingness to learn.

This article offers top tips for getting your foot in the door without any formal experience in digital marketing after finishing university.

Top Tips to Help You Start a Career in Digital Marketing

Expand Your Knowledge by Finding Informational Resources Online

Your first point of call should be to start learning the basics. Gain an understanding of what exactly digital marketing entails and the different components.

By dedicating time towards learning, not only can you begin to feel confident in your digital marketing knowledge and skills, but you can impress employers by proving that you are eager to learn.

The Commercial Director of Nottinghamshire based digital marketing agency Repeat Digital, Rob Sherwood, has expressed how important it is to him when hiring for an entry-level role that the candidate has demonstrated a keen interest in the industry:

I am always impressed by candidates that have no direct experience but have taken the time to complete relevant certifications that build foundational knowledge. The Google Digital Garage, in particular, does a great job of providing high-quality, free training.

Because of the sheer nature of the subject, there are so many resources available online for you to start learning how to use various digital marketing software and tools.

The Managing Director of Repeat Digital, Olly Fisher, agrees that candidates should have prior knowledge of digital marketing before they apply for entry-level roles, even without a relevant degree:

With so much information about digital marketing readily available, including countless free online courses and certifications, there’s no excuse for someone interested in a career in digital not to have an understanding before they start applying for positions.

The Best Free Resources and Training Courses for Digital Marketing

There are a number of training courses and informational resources available online that are completely free! Here are some of the best free online training courses, where you gain a certificate of completion to add to your CV and LinkedIn:

  • Google’s Fundamentals of Digital Marketing
  • Google Analytics Academy
  • Google Ads Certifications
  • HubSpot’s Social Media Marketing Certification
  • HubSpot’s Email Marketing Certification
  • Semrush Digital Marketing Certifications

Additionally, here are some of the best informational resources online that you can read through in your spare time:

  • The Moz Beginner Guide to SEO
  • Semrush
  • AHrefs
  • Yoast
  • Search Engine Journal
  • Search Engine Land
  • SE Round Table
  • Learning SEO.io

Make sure you check out these podcasts too that you can listen to on Spotify:

  • Marketing O’clock
  • Aligned
  • Morning Brew
  • Marketing Companion
  • Everyone Hates Marketers
  • Hidden Brain
  • Invisibilia
  • Brainy Business
  • Perpetual Traffic

Reach Out to Different Companies and Try to Get Some Relevant Work Experience

Completing a work experience placement before or soon after leaving university will help you to stand out from other graduates. Work experience also gives you the opportunity to get a feel for what it’s like to work in digital marketing, helping you to decide if it is the right career choice for you.

The best way to get a work experience placement is to be proactive and reach out to as many different agencies as you can. Find the relevant people to contact via LinkedIn and company websites and send them an email.

When you’re contacting an employer to enquire about potential work experience opportunities, make sure you include the following in your email:

  • Your interest in wanting to start a career in the digital marketing industry after completing your degree
  • What you hope to gain from a work experience placement 
  • How you discovered their agency and what draws you to them in particular
  • Your skills and what you can bring to their workplace
  • Attach your CV that is tailored for digital marketing roles

As we have covered in this article, simply applying to digital marketing roles straight after leaving university is not enough. Be proactive by taking advantage of the countless free resources that are available online to expand your digital marketing knowledge.

Get in touch with agencies that offer work experience opportunities. Update your CV so that it is tailored specifically for digital marketing roles.

Don’t forget to include the transferrable skills you developed throughout your time at university, expanding on why they would make you the perfect candidate along with your willingness to learn and your efforts to succeed in the ever-growing digital marketing industry.

For more information on how to get into the world of digital marketing, get in touch with the Repeat Digital team today.


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Digital Marketing

Impactful Tips to Promote Well-Being at Work for Your Business

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Impactful Tips to Promote Well-Being at Work for Your Business

Well-being at work is critical for both the workforce and the business. Happy employees feel driven and strive to do the best work they can. This results in maximum productivity, great workplace culture, and a successful company.

However, it can be challenging to create a positive work environment that nurtures the well-being of your employees. And, if you get a negative reputation, it can be hard to make changes.  Around 86% of candidates avoid companies with a poor reputation for company culture.

It’s important to remember that your employees are people, with challenging and amazing attributes that bring. To be successful, you need a human-centric approach.

Effective well-being at work initiative should drive your current employees and aid their progression while helping to recruit, onboard, and grow your existing teams for maximum productivity.

Not only that, but a positive work environment improves their mental health and general health overall. Therefore, company processes, administrative efforts, recruitment, and employee management should all contribute to an effective workplace wellbeing program.

Communication and Support

Communication is the foundation of any relationship, and workplace relationships are no different. You need to foster an open and supportive environment for your employees.

Connected employees improve workplace productivity by around 25%. When everyone’s working together, the workplace can approach maximum efficiency.

Not only that, but employees that feel supported are more likely to engage with their role and their company. Employees need to feel that they can discuss their needs and concerns openly.

Encouraging that communication, and responding openly will foster the modern employee/leadership relationship.

Ensure that all teams have the opportunity to meet regularly, even socially, where possible. Your teams should be talking to each other, as well as management.

You can schedule weekly meetings or one on one meetings for individual employees and management. Create opportunities for your workforce to talk to you, and support their concerns.

Opportunities and Training

For most employees, progression and growth is the primary motivation in the workplace. People go to work to climb up the ladder and progress in their careers. Companies that don’t value their staff enough to improve their skills, and promote them, find that productivity is virtually non-existent.

Studies suggest that 40% of employees consider growth and advancement opportunities to be the most important factor in their job satisfaction.

Ultimately, people look for advancement in every aspect of their lives. Life satisfaction peaks when you’re making progress in all areas of your life. If your company cannot offer new and exciting opportunities, then employees will look elsewhere.

To many employees, a lack of commitment to employee growth implies that they aren’t valued.

It’s important to observe and understand the talent that already exists in your company, and where you can nurture it for company growth. Your employees are what drive your company forward, so it pays to invest in their futures.

Around 74% of employees are willing to learn new skills or retrain for their roles, and for career advancement. Take advantage of this drive to succeed.

Engage your employees in their roles by offering relevant workplace training. Provide them with a clear view of their promotion opportunities, and how you’re going to assist them in growth.

Regularly assess your teams, and observe where you can promote internally, and who is showing the most potential. If employees can see that you’re paying attention to their performance, they’re more likely to engage and feel that their hard work is being valued.

Trust

Encouraging an open communication policy, and supporting and driving your employees where possible, should improve the trust between employees and owners or management.

A trusting relationship between employees and managers benefits both parties. Around 79% of people say they have experienced micromanagement in the workplace. This can be one of the most detrimental factors for real well-being at work.

Trust your employees from the beginning, and encourage them to trust each other within their roles. If every employee has autonomy over their own responsibilities, everyone can reach maximum productivity.

Ultimately, you hired your staff for a reason. Give them the opportunity to demonstrate their skill set. If they feel that you trust them to do their job well, they are more likely to feel valued by management.

Not only does a trusting environment improve employees’ well-being, but it can improve company efficiency and growth. Smooth internal operations mean that management can focus on driving the company forward, rather than micromanaging their teams.

Onboarding and Introductions

An employee’s first experience with your company is through their onboarding process. New hires will want to make a good first impression, but so should you. Ultimately, the right introduction to your business should set them up for a positive experience with your company throughout their career.

Research suggests that good onboarding can improve employee retention by as much as 82%. A positive initial experience makes an employee much more likely to continue engaging with their role.

Your onboarding process should be constantly evolving, with each new hire. Ensure that you’re getting good feedback from each hiring round, and learning for future employees.

The best onboarding processes don’t stop after the first week or month. Onboarding is an ongoing process, providing job satisfaction and progression over time.

Keep the onboarding process simple and smooth, and start early. If your new hires are excited to join the company, before their start date, they are far more likely to have a positive experience.

Likewise, your existing teams benefit from a positive onboarding experience. With the right process, the new starters should be motivated to be as productive as possible and will work hard to support their team. 

Recognition and Reward

Rewards are a great motivator. Engaged employees will work hard, but there’s nothing wrong with showing your appreciation. Employees that feel valued, or that they have something to work toward, will be more engaged.

Around 30% of employees have never received an end-of-year bonus. Research suggests that a third of employees feel that their company doesn’t value them enough to reward them.

It’s easy to say that employees should want to work hard for their own satisfaction but, ultimately, everyone appreciates a little appreciation.

Rewards don’t have to be monetary. You might consider hosting regular team-building activities, where employees can relax and socialize with each other to build better relationships. Or, consider a more flexible work schedule for those that need it.

Small acts of recognition are just as valuable in the workplace. Provide positive feedback to your employees, and let other team members know when they’re performing well. Small acts of positivity ultimately contribute to wider well-being at work.

Flexibility

As mentioned above, flexibility is particularly important for employee well-being in today’s working world. Post-COVID, more workplaces are offering flexible or remote working than ever before.

Around 16% of companies in the world are now fully remote. While this might seem relatively low now, 85% of managers believe that remote working will become the new norm.

The pandemic demonstrated that employees were just as productive from home. In fact, flexible working meant that they no longer had to take time off work for personal appointments, and could manage their personal lives alongside their work.

While many employees welcomed the return to the office, this new flexible way of working grew in popularity.

Ultimately, your employees are human. They all have different preferences and responsibilities in their lives. Some may want to have a flexible working arrangement, and some might want to work completely remotely.

The key is to be amenable to each individuals’ requirements. Providing your employees with the opportunity to work at home can improve employee well-being at work overall.

At BAD, they understand the importance of managing the human element of the workplace. Your employees are your driving force, and you need to maximize their workplace wellbeing.

BestAtDigital’s HR and training tools ensure that you provide the best working experience for your employees, with opportunities for growth and development. Get in touch with them today to discuss the best tools to improve your workplace culture.


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Digital Marketing

6 Tips to Design Engaging Presentations for Employee Training

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6 Tips to Design Engaging Presentations for Employee Training

Slide-based courses can be great for delivering knowledge company wide. What matters, though, is if you can keep your employees engaged with these training materials. Otherwise, learners won’t be able to retain new knowledge, and training won’t work. To avoid ‘death by PowerPoint’ and provide employees with a meaningful learning experience, you can follow these 6 straightforward tips.   

How to Create an Engaging Training Presentation

It seems evident that the more interactivities you put into your course, the more engaging it becomes. But this is only partly true because training content has to be carefully planned on all levels. Next, you’ll learn how to achieve learner engagement from planning to implementation of your course. 

Tip 1: Plan your interactive course with a storyboard

For a start, it’s a good idea to make some preparation and layout your intended interactive presentation. You can imagine what your presentation will look like with the help of a storyboard. A storyboard is a map of your course that enables you to plan the use of interactivities and present training material in a way that engages the learner. 

Your virtual storyboard can be a Word document or a presentation mock-up where you can arrange text content, pictures, charts, tables, lists, quizzes, or animations in various orders. This will help you choose the best way to communicate knowledge and better connect with the learner. 

This is what your storyboard can look like if you make it with iSpring Suite Max. If you develop the course with a team and stakeholders, storyboarding will save time on reviews and speed up course building.  

plan-your-interactive-course-with-a-storyboardplan-your-interactive-course-with-a-storyboard

Tip 2: Hook learners with a good script 

We can all get bored with wordy slides, but that’s life: some topics require a detailed explanation. A good script is the backbone of your course that guides learners, tell them a story, and immerses them in the topic. 

As a rule, a presentation script includes two types of textual materials: on-screen texts and a narration script, so you need to handle both. Though you can prepare the script in cooperation with subject matter experts, it’s important to make texts understandable for a learner with a presumed level of training. 

On-screen texts need to look good and a narration script needs to sound good. All in all, to be engaging, your script needs to be a reader- and listener-friendly. We recommend that you:

  • Use concise sentences and a natural tone. 
  • Divide your texts into short passages to enhance readability and make scrolling easier.
  • Read the script out loud in advance. Ensure that sentences sound natural and won’t be difficult to comprehend.

You’ll certainly make your presentation more effective and engaging if you write and narrate slides in human terms – not like a robot. For example, some authoring tools, like iSpring Suite Max, have a built-in text-to-speech feature. With this feature, you can record an absolutely authentic narration in any language effortlessly.  
iSpring Suite Max enables you to convert texts into a lifelike computer-generated voice-over with a click. You also can use a built-in audio editor from iSpring to polish your high-quality recording and add effects. 

hook-learners-with-a-good-scripthook-learners-with-a-good-script

Tip 3: Add interactive assessments

Your presentation will benefit greatly from engaging knowledge checks like quizzes and mini games. This will help you assess how learners acquire the knowledge you’ve just covered, boost their engagement, and make employee training less of a one-way street. 

Ignite your learners’ thinking with true/false, matching, hotspot, or drag-and-drop activities, and let them interact with the new portions of knowledge. 

If you create a slide-based course with iSpring Suite, you can use 14 types of interactive assessments and build quizzes from premade templates in a breeze. You can make them graded or ungraded, specify the number of attempts allowed, and customize feedback for right and wrong answers. 

Tip 4: Spice things up with videos

Another way to engage learners is to create a presence effect with videos. Picture-in-picture videos with a presenter’s figure in the corner of the screen can accompany screencasts, support key points of textual information, and provide additional guidance to learners.

Actually, you can record any type of instructional video, including presenter-style, tutorial, and talking head videos with your laptop webcam. If you need step-by-step instructions on how to do this, read our how-to guide about making a video presentation in PowerPoint. 

Tip 5: Provide simulated experiences in your presentation  

If you want your employees to develop customer service or sales skills, you can create interactive dialogue simulations in the familiar PowerPoint interface. These are simulated customer interactions or any other workplace situations that would involve dialogues. 

To develop a dialogue simulation in PowerPoint, even if you have no coding skills, you need to install a trial version of the iSpring Suite Max add-in. By the way, this tool comes with a content library of awesome characters and professional backgrounds, so you don’t need to find some extra visual assets for your interactive dialogue simulation.

Here are just a few examples of characters that you can include in your dialogue sim: 

provide-simulated-experiences-in-your-presentationprovide-simulated-experiences-in-your-presentation

Choose the appropriate emotion for the scene and insert the character’s phrases into the reply options. Such dialogue simulations will be invaluable for soft skill development, customer service, and salesperson training. They’ll teach your employees to interpret other people’s emotions more accurately and act accordingly.  

Tip 6: Collect employee feedback on your presentation

You want your employees to feel committed to training, right? Consider their opinions. Learner impressions from the course will help you identify what is already good about it and what you can improve. Ask for employee feedback and prompt them to share their ideas through an online survey. You can create this in Google Forms or with iSpring Suite Max, in the same PowerPoint interface.  

And, of course, it’s important to provide timely feedback on questions, comments, and assignments as an instructor. Learners need to see that you are truly interested in the training’s content. This will keep group morale high and create a sense of engagement in online training. 

Making your presentation engaging for learners needs a consistent approach and thorough consideration. In this article, we provided you with helpful tips to set up your slide-based course for success from the very beginning. Good luck!

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Content Writing

How to Write Better: 12 Tips from 12 Professional Writers

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I write a lot. I write client emails. I write web copy. I write blog articles (oh hello there). It’s my job, and it’s my passion, so I’d like to think I’m pretty good at it.

But I want to get better.

So, I decided to interview ten writers I admire, from different roles, industries, and genres. Each offered their best writing tips, including a piece of wisdom too great not to share.

12 tips on how to become a better writer

1. Know your stuff

“Before you write a sentence, research. Writing is power. When you write you have a responsibility to read and research everything you can before you write one declarative sentence. People read and when they read, you have influence over how they think, feel, and act. You owe your readers to do the work.” — Margo Aaron, Writer & Creator

2. Find a mentor

“Get a mentor or find an editor that’s willing to show you their process. Having a good editor who didn’t just fix my pieces, but rather suggested changes and showed the reasoning behind it, made me a much better writer.” — Kaleigh Moore, Freelance Writer

3. Choose simple over smart

“No matter how intelligent you are, don’t try to sound smart. That shouldn’t be your goal. Write so everyone can understand what you’re saying. Write at the simplest level.” — Kristen Herhold, Content Developer and Marketer

4. Clients buy ownership

“You don’t own the words you give to the client. They might mangle the words you give them, but that’s their right. They’re paying you for the service and once you produce it, it’s theirs. Of course, if you believe in the words, fight. Take a stand. But at the end of the day, you don’t own them anymore. It’s a harsh reality, but coming to grips with it makes it easier to let your work go.” — Luke Trayser, Senior Copywriter

5. Embrace ambiguity

“Don’t force a tiny box to fit a bigger idea. It’s okay to describe an experience or tell a story without landing on one universal insight. Let the audience draw their own conclusions. Let them think for themselves.” — Carly Ho, Senior Engineer & Freelance Writer

6. Play around

“Learn to just have fun with language. Riff for a while without the intention of a presenting or fully developing anything. Great ideas are built on a lot of small, terrible ideas. If you’re having fun and playing around with what you’re writing, you can get creativity flowing more easily. Soon, you’ll see patterns develop around a concept that you can lean into and clean up.” — Bryant Harland, Senior Marketing Content Writer

7. Live a little

“Make friends and collect stories. Writing is lonely and tiresome. Get outside and see people, gather stories, and then go to the mines and excavate them.” — Callum Sharp, Freelance Writer

8. Just write

“Writer’s block is bullshit; it’s a story that we tell ourselves. Accountants don’t wait to account. It’s no different with writers. Don’t wait to get inspired. Just sit down and write. Most of the time it’s not good, but everybody’s first draft is a steaming pile of garbage. Creativity on demand is a muscle, and the more you build it, the easier it will come.” — Paul Jarvis, Designer, Author, and Creator

9. Show, don’t tell

“Quote don’t summarize. Show don’t tell. Describe what happened to you and the readers will feel what you felt. Transport the reader into your shoes. Put them in your motorcycle helmet, their hands on your bar. They will feel what you feel without you telling them.” — James Peterson, Former Senior Editor at Playboy

10. Write and repeat

“Practice. Over and over again. You develop a voice by just doing it. It’s like swinging a bat or shooting a freethrow. Experiment until you feel comfortable; that’s when you know you’ve found the right voice for you. Tune out people who say ‘you shouldn’t’ or ‘you can’t.’ With writing, you can do anything.” — James Gordon, Writer & Poet

11. Lose your ego

“We all have had ideas or have written something we thought was a winner, only to be told by others it simply doesn’t work. Stubbornly insisting ‘no it works’ doesn’t help—that’s just your pride getting in the way. Be willing to accept that you might have to scrap ideas you love, and do so without hesitancy. You literally have an infinite supply creation you can start instead.” — Jeff GoodSmith, Content Marketing Strategist

12. Put your audience first

“Many of us write because we have something to say. But if you want people to keep reading, the audience has to come first. I once heard someone say, ‘Never let what you want to say get in the way of what your audience wants to hear’. I think that’s advice worth bookmarking.” — Brent Trotter, Senior Strategist & Writer

Ready to step up your writing skills?

Throughout this project, I learned a lot. The biggest thing? Good writing isn’t math. It’s not formulaic.

Everyone I interviewed had different perspectives, processes, and rules on writing, with one thing in common: we are writers because we start writing.

Whether you’re a blogger pursuing, well.. blogging or creative writing attempting to become the next Hemingway, or even business and social media writing, like the work that I do every day, being a good writer comes down to one thing:

To be, you just need to do.

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