Tag: google

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Digital Marketing

How to Set Up and ‘Do’ Google Ads

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How to Set Up and ‘Do’ Google Ads

If you’re a marketer who wants to start capitalizing on the meteoric number of searches that take place on Google every single day, and simultaneously generate the awareness you need to increase your ROI, then there’s no time like the present to start harnessing the power of Google Ads.

There are so many marketing tools and methods out there, so it can sometimes be hard to determine which is a good fit for you and your business – but, with the help of an adept Google Ads specialist and an in-depth checklist, you can’t go wrong when using Google Ads.

Google Ads is Google’s online marketing platform which helps you create online ads to reach audiences that are interested in the products and services you provide. This platform runs on a Pay-Per-Click (PPC) model, meaning you have to pay every time a visitor clicks your ad.

So, whether you work for a Google Ads company or a PPC agency, here’s a simple guide on everything you need to know about how to ‘do’ Google Ads.

Google Ads How-to “Do” Steps

Learn a Number of Key Terms & Phrases 

Whether you’re researching if Google Ads are right for your business, or preparing to set up your first campaign, it’s important to get to grips with some key terms and phrases. These include:

  • Keywords – Keywords are the words or phrases that people type into Google on a regular basis, which then trigger your ad to appear on their devices. When you or your trusted PPC management team set up any Google Ads campaign, you need to select a list of keywords that you think people might search for when they want to locate your product or service.
  • Bid/ Bidding – A bid is not so much a monetary value, but rather the maximum amount you want to spend when someone clicks on your ad. It’s important to get this figure right, or at least as close to what you want to spend as possible.
  • CPC (Cost-Per-Click) – Unlike a bid, CPC is the actual amount you pay when someone clicks on your ad. Your bid is simply a range within which your CPC may fall within.

So, if you can get a good handle on some of these key terms and phrases, then your Google Ads can certainly succeed in Google’s competitive search engine marketplace.

Organize Your Account

How you organize your account could, in fact, define how you go on to succeed in the future. Start by breaking down your products or services into solidly defined categories that have strict limitations, and then base your account structure on those.

Google is split into two levels of organization: high-level campaigns and low-level campaigns:

  • High-level Campaigns – High-level campaigns should represent larger categories in your business. These ads should be your main products or services, or at least the largest components within your back catalog.
  • Low-level Campaigns – Low-level campaigns, on the other hand, represent a smaller, more specific range of products or services. In essence, these ads should encompass the more unique products in your arsenal.

Indeed, the more focussed, specific, and unique your ads are, the more people you can reach, whilst separating your products into high and low categories helps to spread your business more widely. 

Pick & Match Your Keywords

Most Google Ads experts live and die by the keywords they choose to try and rank for. Moreover, you want your keywords to be as relevant as possible to your products, especially if you want them to trigger a reaction and lead a potential consumer to one of your landing pages.

A keyword planner can help you to generate a sample list of keywords for your campaigns, however, it’s hugely important to do your own research and target keywords that have low competition but an extremely high search volume.

In addition, Google Ads lets you further refine your keywords and what they show up for on Google through the help of ‘Broad match,’ which serves up your ads for a range of searches, be it someone who’s searched for your keywords but in a unique order, or for a related term that does not necessarily encompass your key phrase.

From negative match to exact match, choosing and matching your keywords, when done right, could help to catapult your ads to the next level.

Build & Optimise Your Landing Pages

Speaking of landing pages, it’s vital you build these with your Google Ads in mind. Your landing page is where potential customers land after clicking on your ad, so it’s important to make it relevant to your ad and keywords so to help users locate what they’re looking for more quickly.

One thing is for certain, usability should be at the forefront of every decision you make when building your landing page.

Choose Which Devices to Appear On

Having a complete understanding of who your ideal customer is is hugely important when choosing what devices you want your ads to appear on.

Maybe you work for a Google Shopping agency and are therefore more interested in reaching shoppers on their mobile devices, or maybe you’re dedicated to converting those who use a desktop computer 90% of the time.

Whatever it may be, it’s beneficial to have a close grip on who your ideal target market is before deciding which devices to appear on, and then, and only then, should you move to the next step of the process: writing your ads.

Write Your Ads

Think of your ad as your shopfront; your first impression, so make sure it reflects your business perfectly, communicating to the public that you have exactly what they’ve been looking for this entire time. 

Don’t forget to include your keywords in your titles and ad copy, but also don’t forget to express your creativity and to get across exactly what makes your product or service so special.

In addition, include a CTA (call-to-action) in your ad. A CTA is a clear, concise, and potent message that tells the reader in 3-4 words what you’d like them to do.

Phrases like ‘click here,’ ‘sign up,’ or ‘click to subscribe,’ are great examples of how you can entice people to interact with your ad.

Hit GO and Analyze Your Results

Congratulations! If you’ve completed the above steps, then you should be ready to activate your campaign. But that was just the beginning. Now, it’s vital to check back in frequently with your campaigns and analyze what ads are generating the most clicks and conversions.

Over time, you should start to see a clear pattern emerge, and then you can apply this newfound knowledge to all of your campaigns moving forward.

PPC Geeks: Google Ads Specialists

And that’s it: that’s how you ‘do’ Google Ads. Whether you’re the most adept Google Ads consultant or you work for a leading PPC agency, it’s always useful to refresh your knowledge and make sure you understand why it’s important to set up and ‘do’ Google Ads in this way.

As an award-winning, Google Premier Partner, PPC Geeks pride themselves on how they keep you abreast of the latest updates from the marketing industry.

That said, if you require any help with this or want to improve your Google Ads campaigns in general, then why not invest in one of their 100% free PPC audits? 

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Digital Marketing

Google Introduces Product Ads with Short Titles

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Google Introduces Product Ads with Short Titles

In a recent announcement – and one that has been much welcomed by the marketing community – Google Merchant Centre has now introduced short titles for product ads, a new and exciting tool that signals the deviation from the present ‘Title’ tool in favor of what is simply known as the ‘Short Title.’

This news has been welcomed by many Google Ads agencies and PPC experts as marketers can now optimize their product titles even more than they could do previously in the Google Merchant Centre, which, again, is good news for the wider advertising community and its subsequent clients.

So, with this in mind, let PPC Geeks take a more in-depth look at this new tool and what the introduction of short titles for product ads means for the world of B2B and B2C marketing.

What Are Short Titles for Product Ads?

Best used to briefly and concisely identify the product you want to advertise, short titles for product ads should be short and clear, as the name suggests. As these titles will appear in the context of someone quickly browsing the internet, it’s important to catch your potential customer’s attention as soon as possible.

Indeed, Google’s recent introduction of this new, albeit optional attribute to the Merchant Centre, allows ad managers and business owners to be more concise and to the point when writing about their products.

While the introduction of short titles for product ads has been warmly received, there are a number of essential points marketers need to be aware of: one is that your titles should be between 5-65 characters long.

Despite being short to write and therefore freeing up time, this new tool has not necessarily made copywriting any easier. Those who are not adept at the discipline may find it even harder to be concise.

Nevertheless, whether a PPC agency in Manchester or a PPC agency in London, short titles for products could, in fact, significantly improve the optimization of all ads across the Google Ads network, especially Google Display Ads, which could see the biggest improvement out of all the ad types.

Where Will Short Titles for Products be Shown?

These new short titles for products will mostly be shown in places where users typically spend a significant amount of time browsing the internet. This mainly includes shopping ads served up by a Google Shopping agency, Gmail campaigns, and a large proportion of Google Discovery ads.

In comparison to the much larger ‘Title’ attribute, which is required to be set up during the ad building process, short titles for products are entirely optional and should only be considered if they are fit for purpose.

Indeed, though the key differences between the ‘Title’ and ‘Short Titles’ are somewhat self-explanatory, it’s vital you understand how to apply this tool correctly.

A basic ‘Title’ more accurately matches the product landing page to a customer’s keyword search because it’s meant to be as all-encompassing as possible, while a short title, on the other hand, acts more like a vehicle for a brief, concise, and descriptive identification of your product.

That said, though this new feature is optional, it’s important to stay vigilant as your products won’t always be shown across the entire Google network when ‘Short Titles’ have been used.

Short Titles for Products Ads: Best Practices

These best practices serve as a guide to all Google Ads specialists and expert marketers. By meticulously adhering to these points, you can transcend basic advertising models and requirements and optimize your product data and creative output in terms of tangible performance.

  • Limit Your Short Titles to 65 or Fewer Characters – Most customers predominantly only see the initial 65 characters of a short title. With this in mind, it’s vital that you limit your short titles to 65 or fewer characters. Furthermore, depending on their screen size, customers may even see fewer characters than the initial estimate, making being concise hugely important. 
  • Prioritize the Most Important Points – The average person’s attention span has now dropped to eight seconds – decreasing nearly 25% in just a few years. When taking this into consideration, the likelihood of a user reading your entire product title is extremely low. So, with this in mind, it’s important to be as concise as possible and prioritize your most important points when writing a title, especially as people will mostly be scrolling through your products at speed.
  • Include the Brand Name – If your brand name is a significant, differentiating, or enticing selling point, then you need to include it in all of your short titles for product ads. Include your brand name so that users can understand what makes your product unique. Moreover, people are extremely loyal to brands, so including your brand name could be a defining factor in whether you sell a product or not.

These best practices are extremely important as short titles exist within a culture that is defined by its quick turnaround, and so it’s highly likely that users may scroll past your ads if you don’t adhere to the above, no matter if you’re a Google Ads expert or have carried out a thorough PPC audit.

PPC Geeks: Google Ads Specialists

This update is set to redefine how the industry describes its products and creates its ads. If you work in PPC management or for a Google Ads company, it would also be extremely useful to test using short titles in your product ads and compare those insights accordingly.

Ad testing matters as it provides ideas for further improvement and gives you data to back up your future decisions.

Nevertheless, if you require any help with this or want to improve your Google Ads campaigns, then why not invest in a comprehensive, 100% free Google Ads audit.

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Digital Marketing

The Ultimate Guide to Using Google Ads for Your Business

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The Ultimate Guide to Using Google Ads for Your Business

Whether you are looking to increase traffic to your website, improve your brand’s online presence, or grow inquiries about your products or services, Google Ads is a powerful tool that can accomplish all these goals plus more.

Google ads are an effective method of driving relevant, qualified traffic to your website, exactly when people are searching for the specific types of products or services that your brand offers.

With paid ads on Google getting 65% of the clicks, and 43% of customers sharing that they have bought something they’ve seen on a YouTube ad, it is no secret of the possibilities offered by this innovative and popular platform.

It can be difficult to know where to start with spending your money and time implementing digital advertising campaigns, so our experienced team at Bold x Collective has put together a comprehensive guide to help you navigate your business’s strategy with Google Ads. 

Keep reading to ascertain an in-depth look at how to leverage one of the most popular tools used in digital marketing.

Let’s start with the basics… What are Google Ads?

Google Ads uses a search engine approach that allows users to promote their business by targeting relevant keywords that can result in lead generation and an increase in sales among other key performance indicators.

Formerly known as Google AdWords, this online paid advertising model operates while tying together multiple aspects that provide marketers with access to leverage the search engine results page (SERP) to reach their desired target audience.

The platform belongs to the Pay-Per-Click marketing channel and has grown over the years. In fact, with the popularity of Google increasing steadily, many more features have been added to grow the capabilities of what you can accomplish (more about this later).

Now that we have a basic understanding of what purpose Google Ads has in the advertising world, let’s break down exactly how you can use the platform for your business needs.

First, let’s get a better overview of how your audience, and the general traffic on Google view and come to access these ads. To start, individuals will come across Google Ads through their search process when looking specifically for a type of product or service.

Among the suggestions they receive and based on the keywords they search for, there will be several ads that will present themselves usually as the top choices.

For example, if a user searches for ‘natural sunscreen’ on Google, the list of products that appear first will all be ads that are powered by Google Ads Shopping campaigns.

Due to the Pay-Per-Click system put in place, as the owner of the Google Ads account, you will have to pay an amount every time an individual clicks on your ad. You also have control over where your ad will direct users and the structure and placement of each ad. 

Now, let’s look at the steps required to create and run an ad. With four total sections, each category has multiple steps that need to be completed before you run your ad. 

How to use Google Ads – The Overview:

  1. Select Campaign Settings 
  2. Set Ad Groups 
  3. Create Ads
  4. Billing

Campaign Settings

The first step encompasses all the tools you need to build the foundation for your campaign. With this first section, you will have to outline:

  • Objective & Goals
  • Ad Type
  • General Settings
    • Campaign Name
    • Networks
    • Time
    • Targeting and audience segments
    • Budget & Billing
    • Ad Extensions

Moving on to a detailed explanation, let’s dive into what each section means.

Objective & Goals

This first section lays out several different pathways and goals for you to choose from. Depending on your desired result, and your business’s product or service, you should pick the one that best suits your needs. 

Types of Google Ads

This next section is mandatory and displays a wide range of Ad types to choose from. It is important to know the difference between each one, so keep reading to get a detailed breakdown of the most used and popular picks.

Search

This is the most popular and common form of Google Ads that businesses run. In fact, search ads are predominantly the first thing everyone first thinks of when hearing about Google Ads as a whole.

As the name suggests, this form of advertising is what you see on the search results page. These ads appear first and will sometimes also appear at the end of the page.

You can differentiate between organic search results and ones that were paid for, as the latter will evidently display an “Ad” title on the top left of the search result. 

Display

Google has since added more types of ads businesses can run that have different appeals and can be found on numerous Google platforms. This type of ad is different from Search ads as they are presented with banner type ads and are displayed on websites within the Google network. 

Shopping

These ads are tailored for the promotion of products and can be seen through the shopping tab on Google. This is ideal for promoting specific products, and like Search ads, will appear at the top of users’ search results for the specific product being promoted.

Video

This type of advertising is done through video content and runs on YouTube. Due to the video platform being the host of these ads, this advertising medium requires more effort and time. Unlike the previous ad types, these ads do not run on just text or product display alone and need a customized video to promote the desired product or service.

There are also more Ad types available as noted below.

  • Discovery
  • Smart
  • Local
  • App
  • General Settings

Next, let’s discuss the other core parts of building your campaign. You can set the duration for how long you want this campaign to run and can specify who you want to target.

This includes deciding the range of where you want your ads to appear. You can choose to go local or global and can even further narrow down your audience based on gender and age, among many other demographics as well as psychographics.

Make sure to keep in mind that the more niche you design your target segments to be, the more expensive it will cost to run your ad.

Depending on your business, and products or services, analyze whether it will be beneficial to target a wider audience, or to increase costs to target audiences based on specific interests and segments. The final step is setting a budget cap for your campaign.

You can set a monthly maximum amount you are willing to spend, as well as a daily amount. What’s great about the Google Ads pricing process is that it is very flexible and offers predicted results that outline what results in you can expect from your budget.

You can also explore add-ons like extensions, and experiment with changing the maximum budget amount based on ad performance each month.

Set Ad Groups

On to step number 2, setting up the ad groups. Here you will set which keywords you want to utilize for your campaign. You can set up more than one ad group if you would like, with differing keyword groupings for each relevant topic.

When choosing keywords, make sure to understand who your consumer is. Think about how and what their search habits are and relate that in accordance with your brand and the product or service in this situation.

Additionally, the keywords you choose should be specific and relevant. 

You can also exclude negative keywords to ensure that irrelevant searches are not being tied together with your ad. To put negative keywords to an ad group, just add a minus sign in front of the keyword. 

We highly recommend using platforms to find and organize the right keywords for your brand. Here are some free tools that you can try as a beginner in Google Ads:

  • Google Trends
  • Answer the Public
  • Keywords Everywhere

Create the Ad

Now you have completed the bulk of the campaign creation process, and it is now time to set up the actual ad that users will view and interact with. As shown above, Google Ads showcases a preview tab to let you see the final ad display in both desktop and mobile views.

You want to make sure to double-check the ad is exactly how you want it to be, as once approved by Google Ads, it will be visible to the public world.

Billing

The final and last step is the billing process. This fourth step is self-explanatory and requires you to add all the necessary details and information needed for the billing process.

But wait… the Google Ads journey doesn’t end here!

What is important to remember is that creating and monitoring successful campaigns takes time. Most often than not, the very first ad that you will run will need to be tweaked and altered periodically to achieve the optimal results you are looking for.

To gain the most amount of conversions, maintain a low CPC (cost per click) per ad, and overall gain effective exposure that leads to results, you will need to take additional steps.

The two main ways you can analyze the progress your ad is making are through split testing and a/b testing. Furthermore, keeping up to date on the changing trends in keyword research, and exploring ad campaigns for different products and services within your business to see what works best will help you achieve the best results.

We also highly recommend the installation of Google Analytics, a free tool that can be used to measure successes from the platform, in comparison to other marketing efforts you are doing to accomplish your business’s goal.

It is a fantastic way to track results and better understand how your Google Ads are performing, for your website.

Do you require more assistance with the Google Ads platform?

The expert Bold x Collective team has assisted many brands in the Greater Toronto Area, Canada, and around the world by performing highly successful Google Ads campaigns.

To get started with our team, we offer a complimentary consultation, where we take the time to understand your goals and business needs; book your consultation to get started.

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Google adsense

Trick How To Get Your Adsense Approved in 2022

Every bloggers know that Google Adsense is one of the best platform to earn money through advertising on your blog, youtube or website. Adsense account approval has become very difficult mainly for the publishers who are living in Africa and Asia – Usually from Nigeria, Kenya, India, Pakistan, Indonesia, ETC. A recent study found that from 50% to 70% adsense applications are rejected by google adsense for one of the following reasons.

  1. You not have a website which is 6 months old.
  2. You don’t have privacy policy for your website.
  3.  Adult content and so many reasons.

Many bloggers or website owners would like an Adsense account but most of them are not successful in getting one. There are many people online who sell their Adsense account to the non successful website owners. We recommend that you do not to buy a Google Adsense account from any resellers online because it is against Google’s Adsense Terms of Services. If you have gained an Adsense account by buying it, then it could be banned any time without warning.

If you want a Google Adsense account and fear you may not get one then, don’t get upset! There is no need to worry at all. I am going to share with you the best way to get an approved  Adsense account with a simple method which is 100% legal and working in 2013 -the method has been tested by myself and many others.

 

Gone are those days when you apply for Adsense account and get approved without much stress but now, Google Adsense has grown a lot bigger over the years with millions of active publishers and because of this, their policies have become very strict giving a hard time to those who want to get their account approved. Also, it has become very common to see older accounts getting suspended due to flimsy excuses. To get an approved Adsense account, you might have many times, maybe you’ve never tried at all, maybe you’re worried if you’ll ever got approved… put all that negative brain waves aside, this post will get you an approved Adsense account within 2 hours if  properly followed and implemented.

I know you have been waiting for this, so I won’t waste any sec of your precious time trying to bore you with reasons why you need an Adsense account or why your request was not approved, just let get this started right away.

Setup high cpc google adsense account approval for your blog by ...

In the first step when you sign up for the Google adsense account, you should minimum meet the following qualification to get approval for adsense account immediately.

Google has an automated filter to reject your Google Adsense ads. But after it has passed the automatic filter then a REAL employee from Google will manual review your website to approve your website. If your website has passed both manual review and automatic filter by Google then you will get an Adsense account.

  •  You must have the privacy policy on your website and they also have the information above the Google double click DART cookies.
  • Your website must be your own top-level domain (www.example.com and not www.example.com/mysite)
  • Get a real domain (.com, .net) extension instead of blogspot, because nowadays there are too many spammers spamming blogspot and Google is very cautious about that and has given blogspot a lower approval rate.
  •  Your domain must have been registered and active for at least 6 months before you apply for AdSense. Adsense account will not be approved on any new registered domain. If you don’t have a domain registered and active for at least for 6 months then better you wait for 6 months before applying for adsense account.
  • Please make sure that your blog/website has at least 500-1000 page views from any of the search engine. It will help you to improve your credibility.
  • You must provide accurate personal information with your application that matches the information on your domain registration.
  •  Your website must contain substantial, original content. I recommend at least 30 UNIQUE articles posted on your website. Do not spin your content, spun content are unreadable and your website will not instantly get disapproved.
  • Your website does not have any adult or mature content. Like porn, racist stuffs.
  • Make your a Facebook page and a Twitter page and link to them on your website. This make Google believe that it is the webmaster is serious about the website as this will increase the chance to get approved by Google Adsense.

 

5. Now after applying to Adsense for an account you will get an email within the next 24hrs saying that, your account is now enabled for monetization.

6. Hurray! You now have a fully working Adsense account. Make sure to use it properly and stay within the TOS and you will be fine. ‘Do No Evil’ as Google say, Google will hunt you down and kick you out of the service if you do illegal activities.

I hope you have enjoyed this simple trick that I have shared with you so you too  can get a Google Adsense account. Please share with us any other easier methods that you know by commenting below.

Enjoy the new account that you have created by reading our  “Get 100% Approved Adsense Account” article. 🙂

Categories
Uncategorized

Make Money in Google

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Making money in Google can be easy for some people. However for me it was the hardest thing I've ever done. I was totally new to the online world. I first started out with YouTube. Yes that's right. You can make money through the YouTube's partner program. Basically they put an ad on the side of your video and every time someone clicks that ad you earn part of the commission. So Five months later I was making $ 500 a month with YouTube through a couple big hit videos. However I knew that money would drop fast because it's hard to keep having big hit videos. So again I searched around Google and discovered a couple opportunities. I started with the survey sites. Then I found Google AdSense. Right then I hit a Gold Mine. Google AdSense lets you put a ad anywhere on your site and like the YouTube Partner program, every time someone clicks that ad you get part of the money.

How do you get started?

Step 1: First you need to get accepted for Google AdSense.

Step 2: Build a website. With Blogger, WordPress.

Step 3: Start writing articles

Step 4: Once you've been accepted to Google AdSense put the HTML code on your website. It'll take you about five minutes to do.

Step 5: Drive traffic to your site and start earning tons of money.

The hardest part of course will be driving the traffic to your site. Many people will attempt at making money with AdSense; but most will fail. Will you be one of the few to succeed?

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Uncategorized

Google AdSense

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So what is Google AdSense really all about? The following report includes some fascinating information about AdSense – info you can use, not just the old stuff they used to tell you.

Recently, Google AdSense has become popular among Internet surfers especially for those who want to make money online at home.

The problem is how to get high traffics come to your website. It is useless when you're expecting money from AdSense while your page has no traffic at all.

How to get traffics to your web site? here is step by step instruction

1. Make your own website with fresh content not copy and paste from other sites

2. Submit your site to the major Search Engine such as Google, Yahoo, Altavista, All the web etc.

3. Try also to submit social bookmarking and social networking

4. Posting to other blogs, forums and millist. don not even try to spamming.

5. Creating back link come to your site as much as possible

6. Be patients.

AdSense is a program provided by Google by placing its ads named AdWord to your web page, and Google will pay you for every single click to the ads. for more information about terms and condition you will find when you sign up for AdSense publisher.

You may sign up and get your AdSense publisher ID from Google. simply go to Google home page login with your user name and password go in to your account and click Google AdSense.

Follow the instruction. If you have any inquiry use AdSense help center to find anything you need.

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Uncategorized

Chrome will no longer allow sites to hijack back buttons

As the world’s number one browser, Google Chrome continues to evolve, and Google has been looking for ways to improve the usability, security and performance of all platforms. Recently, Google began researching a new feature that would prevent websites from taking over the back button in Chromium.

Since many users find that many websites or web pages make the back button in the browser almost useless because they don’t want the user to leave the current page, in this case, pressing the back button has no effect, because the browser seems to be stuck on the same page. on. This is a gimmick that uses the back button to work in the browser and uses redirection or history operations.

Google said that some pages make it difficult or impossible for users to return to their original page via the browser back button. This is achieved by redirecting or manipulating browser history and leading to abuse and an annoying user experience. Google will solve this problem by blocking any behavior that does not involve user input, which means that pressing the back button will achieve the desired results and will not allow complex code to intervene. The new behavior of the browser back button skips adding history entries or redirecting user pages, but it does not affect the history.back/forward API.

This feature is still under development and can be used on all platforms including Windows, Mac, Linux, Chrome OS, Android and iOS.

From: OSCHINA communit