Design web design

HTML Basics – 15 Tips to Make Website Design Easy

Web page design plays a crucial role in creating an impactful online presence. In today’s digital age, having a well-designed website is essential for businesses, individuals, and organizations alike. Whether you are a professional web designer or someone looking to create a website on your own, understanding the basics of HTML (Hypertext Markup Language) is vital. In this article, we will explore five tips to make website design easy, ensuring that your web pages are visually appealing and user-friendly.

1. Master the Fundamentals of HTML:

HTML serves as the backbone of web page design. It provides the structure and formatting for your website’s content. To create effective web designs, it is crucial to have a solid understanding of HTML basics. Familiarize yourself with HTML tags, elements, and attributes. Learn how to structure headings, paragraphs, lists, links, and images using HTML. This knowledge will enable you to build well-organized and semantically correct web pages.

2. Utilize Professional Web Design Tools:

While HTML forms the foundation of web design, utilizing professional web design tools can significantly enhance your efficiency and productivity. Numerous web design software and online platforms provide user-friendly interfaces, drag-and-drop functionality, and pre-designed templates. These tools enable you to create visually appealing websites without extensive coding knowledge. Some popular web design tools include Adobe Dreamweaver, WordPress, Wix, and Squarespace. Explore these tools to find the one that suits your requirements best.

3. Follow Best Practices for Website Design:

To create a visually appealing and user-friendly website, it is crucial to follow best practices for website design. Here are some tips to consider:
  1. Keep it Simple and Intuitive: Avoid cluttered designs and complex navigation. Create a clean and intuitive layout that guides users through your website effortlessly.
  2. Consistency is Key: Maintain consistency in color schemes, fonts, and design elements throughout your website. Consistency creates a cohesive and professional look.
  3. Optimize for Mobile Devices: With the increasing use of smartphones and tablets, it is essential to ensure that your website is mobile-friendly. Optimize your design for different screen sizes and resolutions.
  4. Use High-Quality Images: Images play a significant role in web design. Choose high-quality, relevant images that enhance your content and create visual interest.
  5. Pay Attention to Typography: Select appropriate fonts that are easy to read. Use font sizes and styles that create a pleasing visual hierarchy.

4. Seek Inspiration from Web Designing Sites:

Sometimes, the best way to improve your web design skills is by seeking inspiration from other websites. There are several websites dedicated to showcasing outstanding web designs. Browse through these websites to get ideas and inspiration for your own projects. Analyze how different websites utilize color, layout, typography, and imagery to create visually appealing designs. However, remember to maintain originality and avoid copying designs directly. Instead, use them as a source of inspiration to create unique and captivating web designs.

5. Continuous Learning and Improvement:

Web design is an ever-evolving field, and it is essential to stay updated with the latest trends and technologies. Continuously invest time in learning new web design techniques, HTML updates, and emerging design principles. Stay connected with the web design community through forums, blogs, and social media platforms. Participate in web design courses and workshops to enhance your skills and stay ahead in the rapidly evolving web design landscape.

10 Essential Tips for Best Website Design and Development

Because having good website design tips is crucial for any business or individual looking to establish an online presence. A visually appealing and functional website can attract and engage visitors, ultimately leading to increased conversions and success. Whether you’re a seasoned web designer or just starting out, here are ten essential tips for web design and development that will help you create a website that stands out.

1. Understand Your Target Audience:

Before diving into the design process, it’s essential to have a clear understanding of your target audience. Research their preferences, demographics, and browsing habits. By knowing your audience, you can create a design that resonates with them, tailoring the layout, color scheme, and content to their needs and preferences.

2. Plan Your Website’s Structure:

Website development tips start with careful planning. Create a sitemap that outlines the structure and hierarchy of your website’s pages. This helps visitors navigate seamlessly through your site and ensures that all important content is easily accessible. Consider user flow and prioritize essential information to optimize the user experience.

3. Optimize for Mobile Devices:

With the increasing use of smartphones and tablets, it’s crucial to ensure that your website is mobile-friendly. Responsive design is key, as it allows your site to adapt and display correctly on different screen sizes. Mobile optimization improves user experience and helps your website rank higher in search engine results, as mobile-friendliness is now a ranking factor.

4. Keep the Design Simple and Intuitive:

A clean and minimalist design is not only visually appealing but also improves user experience. Avoid cluttering your website with excessive elements or complicated navigation menus. Embrace negative space, use a consistent layout, and ensure that your design is intuitive and easy to navigate. Users should be able to find what they’re looking for without confusion or frustration.

5. Pay Attention to Visual Hierarchy:

Web designing tips emphasize the importance of visual hierarchy in guiding users’ attention and prioritizing important information. Use size, color, contrast, and typography to create a clear visual hierarchy that highlights key elements, such as headlines, call-to-action buttons, and important content. This helps users quickly grasp the most relevant information on your website.

6. Use High-Quality Images and Videos:

Compelling visuals can significantly enhance your website’s design and engage visitors. Invest in high-quality images and videos that align with your brand and enhance the user experience. Use professional photography or consider utilizing stock images from reputable sources. Ensure that the visuals are optimized for the web, maintaining a balance between quality and file size for faster loading times.

7. Focus on Readability and Typography:

Choosing the right typography and ensuring readability is crucial for effective website design. Select fonts that are easy to read on different devices and screen sizes. Maintain a consistent font hierarchy, using different font weights and sizes to differentiate between headings, subheadings, and body text. Also, consider the line spacing and paragraph length to make reading comfortable.

8. Optimize Page Loading Speed:

In today’s fast-paced world, users expect websites to load quickly. Slow-loading pages can drive visitors away and negatively impact user experience. Website-making tips include optimizing your website’s performance by compressing images, minifying code, and leveraging caching techniques. Regularly monitor your website’s speed using tools like Google PageSpeed Insights and make necessary optimizations.

9. Incorporate Strong Calls-to-Action (CTAs):

A successful website design should guide users towards taking specific actions, such as making a purchase, subscribing to a newsletter, or contacting you. Incorporate clear and compelling calls to action throughout your website. Use contrasting colors, persuasive copy, and strategic placement to make your CTAs stand out and encourage user interaction.

10. Test and Iterate:

Website design is an iterative process. Regularly test your website’s design and functionality to identify areas for improvement. Use A/B testing to compare different variations of design elements or CTAs and analyze the results. Pay attention to user feedback and adapt your design accordingly. Continuously refining your website’s design based on real user data will help you achieve the best results.

By following these ten essential tips for designing websites, you can create a visually appealing, user-friendly, and successful website. Remember to understand your audience, plan your website’s structure, optimize for mobile, keep the design simple, focus on visual hierarchy, use high-quality visuals, prioritize readability, optimize the web page loading speed, incorporate strong CTAs, and continuously test and iterate. With a well-designed website, you’ll be on your way to capturing the attention and trust of your online visitors.

Wrap Up

In conclusion, mastering the basics of HTML is crucial for web page design. By following these five tips, you can make website design easy and create professional-looking websites. Remember to learn and practice HTML fundamentals, utilize professional web design tools, follow best practices for website design, seek inspiration from web designing sites, and continuously learn and improve your skills. With dedication and creativity, you can develop stunning websites that leave a lasting impact on your visitors.
Digital Marketing

6 Tips to Design Engaging Presentations for Employee Training


6 Tips to Design Engaging Presentations for Employee Training

Slide-based courses can be great for delivering knowledge company wide. What matters, though, is if you can keep your employees engaged with these training materials. Otherwise, learners won’t be able to retain new knowledge, and training won’t work. To avoid ‘death by PowerPoint’ and provide employees with a meaningful learning experience, you can follow these 6 straightforward tips.   

How to Create an Engaging Training Presentation

It seems evident that the more interactivities you put into your course, the more engaging it becomes. But this is only partly true because training content has to be carefully planned on all levels. Next, you’ll learn how to achieve learner engagement from planning to implementation of your course. 

Tip 1: Plan your interactive course with a storyboard

For a start, it’s a good idea to make some preparation and layout your intended interactive presentation. You can imagine what your presentation will look like with the help of a storyboard. A storyboard is a map of your course that enables you to plan the use of interactivities and present training material in a way that engages the learner. 

Your virtual storyboard can be a Word document or a presentation mock-up where you can arrange text content, pictures, charts, tables, lists, quizzes, or animations in various orders. This will help you choose the best way to communicate knowledge and better connect with the learner. 

This is what your storyboard can look like if you make it with iSpring Suite Max. If you develop the course with a team and stakeholders, storyboarding will save time on reviews and speed up course building.  


Tip 2: Hook learners with a good script 

We can all get bored with wordy slides, but that’s life: some topics require a detailed explanation. A good script is the backbone of your course that guides learners, tell them a story, and immerses them in the topic. 

As a rule, a presentation script includes two types of textual materials: on-screen texts and a narration script, so you need to handle both. Though you can prepare the script in cooperation with subject matter experts, it’s important to make texts understandable for a learner with a presumed level of training. 

On-screen texts need to look good and a narration script needs to sound good. All in all, to be engaging, your script needs to be a reader- and listener-friendly. We recommend that you:

  • Use concise sentences and a natural tone. 
  • Divide your texts into short passages to enhance readability and make scrolling easier.
  • Read the script out loud in advance. Ensure that sentences sound natural and won’t be difficult to comprehend.

You’ll certainly make your presentation more effective and engaging if you write and narrate slides in human terms – not like a robot. For example, some authoring tools, like iSpring Suite Max, have a built-in text-to-speech feature. With this feature, you can record an absolutely authentic narration in any language effortlessly.  
iSpring Suite Max enables you to convert texts into a lifelike computer-generated voice-over with a click. You also can use a built-in audio editor from iSpring to polish your high-quality recording and add effects. 


Tip 3: Add interactive assessments

Your presentation will benefit greatly from engaging knowledge checks like quizzes and mini games. This will help you assess how learners acquire the knowledge you’ve just covered, boost their engagement, and make employee training less of a one-way street. 

Ignite your learners’ thinking with true/false, matching, hotspot, or drag-and-drop activities, and let them interact with the new portions of knowledge. 

If you create a slide-based course with iSpring Suite, you can use 14 types of interactive assessments and build quizzes from premade templates in a breeze. You can make them graded or ungraded, specify the number of attempts allowed, and customize feedback for right and wrong answers. 

Tip 4: Spice things up with videos

Another way to engage learners is to create a presence effect with videos. Picture-in-picture videos with a presenter’s figure in the corner of the screen can accompany screencasts, support key points of textual information, and provide additional guidance to learners.

Actually, you can record any type of instructional video, including presenter-style, tutorial, and talking head videos with your laptop webcam. If you need step-by-step instructions on how to do this, read our how-to guide about making a video presentation in PowerPoint. 

Tip 5: Provide simulated experiences in your presentation  

If you want your employees to develop customer service or sales skills, you can create interactive dialogue simulations in the familiar PowerPoint interface. These are simulated customer interactions or any other workplace situations that would involve dialogues. 

To develop a dialogue simulation in PowerPoint, even if you have no coding skills, you need to install a trial version of the iSpring Suite Max add-in. By the way, this tool comes with a content library of awesome characters and professional backgrounds, so you don’t need to find some extra visual assets for your interactive dialogue simulation.

Here are just a few examples of characters that you can include in your dialogue sim: 


Choose the appropriate emotion for the scene and insert the character’s phrases into the reply options. Such dialogue simulations will be invaluable for soft skill development, customer service, and salesperson training. They’ll teach your employees to interpret other people’s emotions more accurately and act accordingly.  

Tip 6: Collect employee feedback on your presentation

You want your employees to feel committed to training, right? Consider their opinions. Learner impressions from the course will help you identify what is already good about it and what you can improve. Ask for employee feedback and prompt them to share their ideas through an online survey. You can create this in Google Forms or with iSpring Suite Max, in the same PowerPoint interface.  

And, of course, it’s important to provide timely feedback on questions, comments, and assignments as an instructor. Learners need to see that you are truly interested in the training’s content. This will keep group morale high and create a sense of engagement in online training. 

Making your presentation engaging for learners needs a consistent approach and thorough consideration. In this article, we provided you with helpful tips to set up your slide-based course for success from the very beginning. Good luck!



10 Popular Website Design Trends for 2022


Comfort and Minimalism

Keep it simple: Minimalism goes on as a popular trend with more white spaces that give a clean, versatile design.

Slow yet detailed animations can achieve comfort. Content should be short but focused. This is to make sure that your message is conveyed to visitors at first glance.

Keep in mind that… First impression lasts.

Futuristic Designs

When it comes to futuristic design, designers outpace movies.

When going over leading designs, you will usually see a highly technological work or huge data visualization. Data points have increased to 20X in the last 3 years, which makes them difficult to understand.

Custom Illustrations, Videos

An image speaks louder than words. In addition, they save space and capture the interest of users.

A study reveals that the time spent on a website increases by 100% when a page includes at least one image or video.

Videos never fail to impress since 85% of shoppers would most likely make a purchase after viewing a demonstration.

Shadows to Create an Illusion of Depth

Shadows are popular in the designers world since they create more depth. They allow you to turn your flat design to semi-flat. Shadows, as well as slight variation of colors, can be used for the following:

  • making CTA’s seem raised when they are about to be clicked
  • establishing a visual order among elements

Note: Refrain from using too many shadows.

Responsive Web Design and Logos

Since Google became the leader in search engines, web developers have become comfortable using Responsive web design. This is also seen in logos as well. All these can be attributed to Google.

At present, brands need a responsive website and logo design to maintain their presence before their target audience – no matter what device they use.

Minimalist Images

To effectively draw a user’s attention on a particular item, it is best to use a plain background to focus more on a specific detail. This strategy is always used in e-commerce. Web designers are now applying it to boost CTA.

More Blank Spaces

Web designers use blank spaces now more than ever. This is since a negative space makes a user focus on something valuable. This is, for example, the product you are selling with optimized CTA.

Animations, Cinegraphs, Gifs

Users would rather watch stories than read text. Motion could easily capture a user’s interest more than anything else. This is the reason why Instagram is successful.

Animations, cinegraphs and Gifs can be used to create striking web pages, news letters and banners, among others. These terms are familiar to users of social media.

Add animations to let users go smoothly throughout navigation and loading screens, to name a few.


Micro-interactions can be seen everywhere. They differ from animations in a way that is difficult to explain. Just refer to the example that follows.

They are used in creating highly interactive user interfaces so the users do not have to visit and scroll down the pages.

Bright Gradients and Vivid Colors

After a long period of absence, gradients are back online. Gradients 2.0, with their distinct colors, are fast becoming popular.


web design

Top Design Features to Lookout for Your eCommerce Website in 2022


Your eCommerce store is incomplete till it can find a way to retain and engage visitors. To accomplish this, merchants might want to create an aesthetic and easy-to-navigate eCommerce website. If your online store can ease the buying process, you’ll stand to receive a tremendous increase in revenue.

To achieve this, merchants might want to invest in specific design features to create a flawless interface for visitors. Users must find it easier to locate information. Such features will improve the way users interact with the eCommerce store and give them a memorable experience.

Store owners will be able to turn their average day-to-day visitors into loyal-lifetime users. Listed below are all the eCommerce design features every merchant must try to integrate into their eCommerce store in 2022.

Essential Design Features for eCommerce Websites

  • Search Wizard
  • Carousel Slides
  • Megamenu
  • Newsletter Pop-up
  • Product Comparison
  • Banners
  • Reviews
  • Help Desk

Search Wizard

Not everyone likes to click on a list of links to locate their favorite items. They might want to type it in and get to the product immediately. In this scenario, browsing through the site stalls their desire to purchase. Hence, merchants would need an advanced product finder on their website.

The search wizard will scan, analyze, and display vast volumes of related data in near real-time. Not only that but, it’ll also pull relevant data as soon as the customer starts typing (minimum three characters). The user would also get the option to view all the results for the typed search query.

Although not applicable to every eCommerce business, it is a very effective way to captivate visitors right off of your home page. Merchants can showcase top-selling products and other promotions to capture user attention. This feature is known to be impactful and informative.

Integrating this into your eCommerce store doesn’t take a lot of effort. Plus, it gives merchants a chance to present prominent information as soon as visitors land on the homepage. Present dazzling and persuasive imagery of your SKUs that tempt users to click, visit its product page, and purchase them.


A sophisticated mega menu that neatly lists all your products into different categories and subcategories will be incredibly useful for your users. Visitors will be able to easily browse through the site by merely navigating further in the mega menu. More than anything, it elevates the visitor’s user experience.

Merchants can first segregate all their SKUs and then place them into the categories and subcategories on the mega menu. Users will find it easy to locate the product. Merchants can even use icons and pictures against each label in the mega menu. Do not forget to make it mobile responsive.

Newsletter Pop-up

One of the ways to keep in touch with your loyal customers is through a newsletter. Add a pop-up to the home page that gets triggered after a while. Any visitor to your store must get to see them as a pop-up. The pop-up will collect an email address and forward information on deals, sales, trends, and other interesting data.

Newsletters are the best way to attract customers to your store. Even unregistered customers might convert upon seeing a brilliant deal in the email. Merchants get to engage users with trivia, tips, and general eCommerce news as well. Newsletters are the best way to nurture a relationship with your target audience.

Product Comparison

Now and then, users might feel the need to compare two or more products to decide which suits them best. In this scenario, having a product comparison tool simplifies their dilemma and eases their decision-making process.

Being able to analyze multiple products on various aspects will give users a better understanding of their choices. Users should be able to compare along, color, dimensions, weight, price, and much more depending on the industry. Allow customers to get the best overview of the technical details of various products.


The use of banners on the home page, especially animated ones, is known to capture visitors’ attention. Feature anything you want, but ensure the content looks as bold, dynamic, and colorful as possible. Stylish and visually appealing banners get high visibility.

Anything included in the banner will not go unnoticed by visitors. This allows merchants to have top-selling products, anything on sale, or even a countdown timer to create urgency. One thing is for sure that users will get tempted to click. As a result, it is quite likely that your order placements will skyrocket.


eCommerce store owners can reserve a section on their homepage to display reviews and positive testimonials with ratings. Visitors will immediately feel a sense of faith and see the credibility in associating with you. Therefore, any visitor that comes across this is more likely to place orders on the site. Genuine and honest reviews make the brand seem more trustworthy to the visitors.

Help Desk

Add a floating helpdesk to as many pages of your eCommerce website as possible. Customers use the help desk to submit tickets about their orders. Any issues that emerge during or after placing orders can be explained in the form that pops up after clicking this widget.

Submitting the form will generate a ticket, a unique ticket number is generated, which is then forwarded to the customer via email and a representative in the support team. Merchants can also use the unique number to consolidate every message exchanged about that order.


Allow users to add their favorite products to a wishlist. Furthermore, allow them to share the wishlist with other users on the site and share the same on social media platforms. Wish Lists are a great way to create shopping lists or gift lists. Also, this handy tool can serve as a reminder about future purchases. Users can find the products easily in the future.

Call-to-action (CTA)

Convince your users to take some action on your site by displaying a bright, prominent, and eye-catching CTA on various pages of your eCommerce store. A CTA would involve some form of future contact.

Logically and Qualitatively place as many CTAs as you can throughout the site. Uses shouldn’t have to navigate over to the “Contact Us” page or to a form to get in touch with a pivotal person in your company.


web design

Web Design Fundamentals – How to Smash It With User-Friendly Website?


The Internet opens up a world of opportunities for forward-thinking businesses. Online marketing is the way of the future – and the first step to establishing a foothold online is to have a good website.

Nowadays, there is no shortage of ways to get yourself a website. A business could bring a whole IT team on board to take care of the task. On the opposite end of the spectrum, you can just use a website builder and make yourself a serviceable website in no time. However, by far the most impressive and cost-effective way to go about it is to hire professional WordPress developers to get the job done.

Regardless of which path a business chooses, the fundamentals of website building are still the same. To be successful, a website needs to be well-thought-out, solidly designed, and most importantly – user-friendly.

This last bit is more important than many businesses realize. Making a site as user-friendly as possible is a must nowadays as the Internet is an attention economy. Studies show that user attention spans are getting shorter and shorter. With this in mind, here are the main components you need to focus on to get the most out of your website.

Ensure Website Stability

To make your presence online felt, your website needs to be up and running at all times. It doesn’t matter how good your website looks and how user-friendly it is if users can’t see it because it is down all the time. This means that it needs to be well developed and optimized to achieve the lowest downtime possible.

Website development is not a straightforward task, even for seasoned professionals. Things “break” all the time. It’s an iterative process that requires a lot of time, effort, and dedication that can achieve astounding results. The first step on that path is to hammer out what the exact parameters of the job are.

What are the goals and objectives for the project? What can actually be accomplished, and in what time frame? What happens if plans change mid-development? All those questions need to be answered if you are to end up with a functioning website. Failing to do so at the very beginning results in instability in the development process. This inevitably causes complications, which in turn result in downtime – which you want to avoid.

The way to deal with potential issues is simple. Get good developers and hammer out the details of the project carefully with them before you start. Be honest and upfront with them as the project goes on and treat the task at hand with the seriousness it deserves

An important factor for website stability is how the website itself is hosted. Nowadays, there are plenty of free hosting services out there that you can use if you’re aiming to go as cheap as possible. However, if you want to avoid server issues, you’d do well to consider spending some money on a hosting service.

Focus on Accessibility

Another crucial aspect that should be bumped to top priority when designing a website is accessibility. This means making sure that your website works well on all platforms and on all browsers.

For many companies, getting a website that’s really good-looking on desktop devices comes first. The goal of it being accessible on mobile, or through less popular browsers, is often something of an afterthought. This way of doing things is counterproductive in the extreme in today’s online environment, for a few reasons.

Firstly, a staggering amount of searches, and therefore – traffic – actually comes from mobile devices. Users stumbling onto your website on their mobile devices are the norm, rather than the exception. You need to make your website as appealing to them as possible.

What’s more, as of mid-2021, Google has made mobile-friendliness a ranking factor for searches. This means that making sure a website is optimized for mobile users is not only crucial for user experience, but for SEO as well.

This is why companies who want to do well online should focus on making their websites as accessible as possible from day one.


Design for Navigability

Making sure your website is stable and accessible should be your first priority when planning it out. Taking care that it is designed to be as easy to navigate should be your second order of business.

True, there are many aspects of website design that need attention, and at the end of the day, you need to cover all bases. Still, as the cornerstone of a good user interface, navigability is probably the most important. Luckily, achieving it is not that difficult, if you put your mind to it and stick to what works.

Use the color palette on your website to emphasize certain elements on each page. There is no hard and fast rule as to what colors you need to use and where to put them. Using bold colors and contrast on certain elements of your design creates a clear visual hierarchy. Incorporate striking design to emphasize the elements that a user would find most useful.

Make sure everything on your website is clearly labeled. Every detail on every page should be marked out and be immediately recognizable at a glance. Achieving this effect without making your design too intrusive or aggressive may prove to be a bit of a challenge, but it is by no means impossible.

Make sure you incorporate a working Search function into your design. It doesn’t necessarily have to be the focus of user attention at all times, but it should be easy enough to find. This is just one of many tried and true methods of dramatically improving the UX on your website.

Design the structure of your primary navigation with simplicity in mind. Put it near the top of your page, and make it straightforward to use. Don’t cram all the navigation options into it, as that will make it clunky, not to mention unaesthetic. Remember, although you want to establish a clear visual hierarchy, you don’t want your website to be too “top-heavy.”

Incorporate a secondary system of navigation in the footer of your site, or in another section. Any other part of the site the user may want to visit should never be more than two to three clicks away from their current view.

Finally, limit the use of lead-generating strategies on your website. Landing pages, pop-ups, and live chat can work wonders for converting clicks into sales. Still, bear in mind that if you overdo it, this strategy will backfire. Aggressive pop-ups, in particular, are an instant turnoff for many users. This is why you need to find a balance, and include just the right amount of them when you’re designing your website.


web design

11 Web Design Trends to Power Up Your Website in 2022


Website composition patterns are continually evolving. Simultaneously, there are some mainstream styles that just will not disappear – like the pervasive moderation and vivid level delineations that we’ve been seeing for quite a while.

1. Dark mode

Dark mode, which was at that point a major pattern in 2020 on account of OLED screens, will turn out to be significantly more famous one year from now.

It looks simple, nice and elegant at the present day. Telegram, Instagram, Twitter, Facebook and Apple are only a couple of examples of the large brands that offer elective topics on their foundation. If you are interested in more design solutions, check the iPhone mockup collection.

2. Human touch

Hand-drawn design elements bring emotion and humanity to websites, something that deep down users who are tired of technology crave.

In fact, this rebellious trend is almost the opposite of pixel-perfect, so flaunt your ragged edges and exposed shapes to show how human and realistic your brand is.

3. Immersive 3D elements

Volumetric graphics have always fascinated people; it’s a trend that’s only been held back by technology and cost. Until virtual reality becomes more pervasive and cost-effective, hyper-realistic 3D imagery, which often spans the entire screen, is the best way to create an immersive experience on your site.

Thanks to advances in web technology and the constant refinement of their games, web designers are increasingly using 3D elements as VR/AR technologies gain momentum and add beauty and impact to 3D elements.

4. Delicate shadows, layers and drifting components.

Delicate shadows and drifting components make a pseudo-3D impact and make plans more layered and fascinating.

This pattern expects to make profundity. It works with the image, yet additionally with text and photographs, and gives the plan a feeling of daintiness, as though the components were coasting on top of one another.

5. Mixing Photography with Graphics

Using real photographs mixed with illustrations or graphics really captures the spirit of the brand. The style of these visuals can influence how people interpret the photo – cartoon swirls are better used for something more playful, and geometric swirls for something more complex. High-quality photos already look great on their own, but adding cool graphics will really show off your creative flair.

6. Solid frames in a single colour space

Layouts with a full crop release have long been a trend in web design.

Designers are now gravitating towards solid structures and playing around with different ways of using lots of white space (and space of any colour, for that matter) to give their designs more structure and use clean framing, in order to give the design a sense of stability and solidity, order and neatness.

7. Light and neon

Futuristic full colours like blue, purple and bright pink give the design a sense of radiance for the future. Professionals use bold colour combinations to make web design literally jump off the screen. This trend is particularly evident in duochrome web design.

It blends perfectly with other uptrends like extreme minimalism and dark mode. And luminous colours can really shine.

8. Ultra minimalistic navigation

Website content gravitates towards more voice-scripted video and less text. Over the past few years, navigation has become easier to adapt to very small devices and even less attention span. Extremely minimalist navigation removes much of the difficulty in usability.

9. Frosted glass effect

Recent advances in web technology have made it easy to implement a frosted glass effect on websites. The blurred appearance of elements behind the frosted glass overlay helps add colour to the area, as well as allowing text or objects to appear in the image and remain legible.

10. Photo art

The main idea is to dazzle customers and grab their attention by showing interesting and unrealistic elements. They make potential consumers use their imagination and stay on your website longer. In this way, you can increase your average session time and possibly increase your conversion rate.

11. Realistic textures

After years of ethereal gradients and smooth isometric objects, textures are making a comeback. You can get users to reach out and touch textures by creating outlines and grains. However, try not to overdo it. You may end up diverting visitors’ attention to the wrapper rather than your brand.

After all, the major web design trends of 2022 look less like a design from a science-fiction film and more like the real thing we might encounter in everyday life. It shows how increasingly simple websites are becoming part of our lives, and the designers of 2022 are bringing them to life.


web design

Skills and Tools You Need for Efficient Web Design


Web design and website design require a specific skill set from the designer. You also need to make sure you have the right tools so you can implement the latest web design trends for 2021 and future years.

In this article, we’ll briefly touch on the skills and tools required for you to become an in-demand website designer that gets paid handsomely for their projects!

What Skills Do I Need for Modern Web Design?

Modern web design means knowing how to work with layer-based composite designs to leverage the impact of parallax animation, a knowledge of skeuomorphism and neumorphism to stay ahead of the curve, a deep appreciation of and familiarity with eye-strain-reduction color schemes, and all the following skills:

  • Knowledge of emerging and popular website design trends
  • Familiarity with design and prototyping best practices
  • An eye for detail
  • An appreciation for modern color schemes, Pantone color of the year, and so on.
  • Experience working on small and large projects
  • Knowledge of design thinking concepts

If you have these requisite skills, you can command a high salary relative to your peers. It also helps to be news-aware so you keep learning about new ways to enhance the user experience with your website designs.

What Tools Do I Need for Efficient Web Design?

Additionally, you need the right tools that offer these capabilities for designing and prototyping your website before it even goes into the development stage. Remember: as a UI and UX designer, you’ll need to know how to create interactive prototypes that are life-like, and you should be familiar with the tools and skills required for efficient web design.

The best tools are usually cloud-based SaaS applications so you can work from anywhere. It’s an important consideration whether your design team members work remotely from home in different parts of the city or across the globe. However, there are some highly collaborative desktop options as well, as you’ll see. Here are some of the best tools for your design software arsenal:

Wondershare Mockitt

Wondershare Mockitt

Mockitt from Wondershare takes advantage of the company’s extensive software development skills in the SaaS space. As such, Mockitt is hosted on the cloud and easy to access on any modern browser on a connected device. This gives users the flexibility to access the platform from anywhere in a secure manner using their unique Wondershare ID. The best part is that this ID also works across all of Wondershare’s other products. Let’s look at some of the best features of this creative and versatile UI/US design and prototyping application.

  • Rich libraries of platform-specific assets for iOS, Android, and web
  • Dynamic widgets, page states, and extensive gestures and transitions with animations and effects
  • Rapid prototyping using drag-and-drop linking to create intricate interactions
  • Real-time preview with live review and commenting for other stakeholders
  • Easy project sharing using secure and permission-based URLs and QR codes
  • Ready-to-inspect HTML and style code for developers – smooth handoff
  • Extensive options for design systems and UI kits for specific devices and platforms

Wondershare Mockitt offers the widest range of features at this price point, which is much more affordable than many other SaaS design applications like Figma. This makes the product appealing for several types of business all the way from one-man shows to large enterprise-level corporations with huge design teams spread out all over the world. The collaborative nature of the platform and the intuitive, easy-to-use features makes it one of the best web design tools on the cloud today.


Source: Medium

Another great website design tool is Webflow, which has been developed along the lines of WordPress but with a lot of additional capabilities. The Webflow Designer utility allows you to use JavaScript, CSS, and HTML5 elements in your design, giving you the tools to create stunningly lifelike prototypes. It is also highly suitable for dynamic content that works off your databases, making it ideal for eCommerce websites and such. Some important features:

  • Comprehensive website design, development, and deployment utility
  • Web hosting platform integrated with Amazon Web Services (AWS) and Fastly CDN
  • Compliant with HTTPS/2 standards
  • Drag and drop interface with no coding knowledge needed
  • No prototype but there is a staging server to test your site

If you need to go directly from web design to web development, this might be the tool for you. Ideal for smaller eCommerce sites, blogs, etc., and scalable to larger needs over time.


Source: Balsamiq Wireframes

When you think of wireframing, Balsamiq is the desktop tool that comes immediately to mind. There is now also a cloud version but the classic desktop version is the one most people are familiar with. Balsamiq allows users to create wireframe prototypes that you can click through to test your logic flows and other interactions. Here are some core features of Balsamiq:

  • Intricate wireframing with extensive ready-to-use components
  • Ideal for wireframe mockups and user testing
  • Drag-and-drop editing
  • Linking to databases
  • Feedback mechanism built into the platform
  • Version history – ideal for iterative and rapid prototyping
  • Click-through prototypes

Balsamiq is all about bringing simplicity into complex interactive scenarios. It helps stakeholders assess the core capabilities of a website or application without wasting money on developing iterative versions for testing and feature validation. Though not an ideal design platform for high-fidelity prototypes, it captures the essence of the site in terms of functionality.


UXPin dashboard

This is a hybrid model where desktop applications are available alongside the web version. All platforms are collaborative by design, and UXPin is one of the most professional UI/UX design tools around. The best part is that it is code-compliant with prevalent standards, and is deeply integrated with code-ready features that are constantly being introduced. The conditional logic flows, variables, and states allow you to create vivid prototypes that mimic the real product. Key features include the following:

  • Extensive asset libraries that are platform-specific
  • Deep interactions with multiple flow options
  • Integration with Slack and Jira
  • Create intricately interactive prototypes quickly
  • Collaboration tools for sharing and feedback collection
  • Easy developer handoffs

The only drawback with UXPin is that advanced features are only available in the more expensive price tiers, which could make it prohibitive for smaller companies with limited budgets.


In short, the right tools, the right skills, and a knowledge of what’s happening now in the world of web design are all critical components in the website design process. The right tools will give you all the features you need at the price you expect, and Wondershare Mockitt stands out as the best one in any scenario, whether you belong to a large and global design team or you’re a one-person design team.


web design Website

Web Design Prices and Costs – How to Get A Fair Web Design Quote


If you’re looking at commissioning a web designer to build you a website, one of the first things that you will need to know, is the monetary cost. This article will explain to you why there is such a huge variance between web designers and their quotes and will give you some advice as to how much you can expect to pay to contract a competent web designer in the UK.

First of all you have to have a rough idea of ​​what it is that you want from your website. You have to have thought of what you want to achieve with the website. What are its objectives? You will then need to have thought of a basic structure for your website. There are many website examples out there for you to have a look at; the important thing is to have an idea about what structure you want for the site – meaning a rough outline of the numbers of pages and the content (text and images) that will make up each page.

Once you have your project objectives in mind and a rough idea of ​​your websites structure you are in a position to start contacting suppliers. There are multiple types of web design companies everywhere and in our particular area of ​​the UK – Doncaster there are lots of web design companies to choose from. The key thing to remember is that everyone wants your business. The web design marketplace is completely designed so as you the buyer have the upper hand!

As in all other industries there are people who provide excellent service, there are people who provide an average service and there are also cowboys (people who sell web design services without the necessary knowledge and experience to do so).

What you have to think to yourself is this: If a person promises me the earth for £ 1 does that mean to say that they can deliver it? The best advice I can give is to be realistic. There are lots of really good city based web design companies throughout the UK that provide excellent services. They are always there to take your calls and you even get your own personal account manager to handle your requests and hold your hand through the entire web design process. The services of such companies are wonderful but this clearly comes at a price. City based offices, account managers and admin staff are large overheads and the prices charged by large city based web design companies reflect this. If you have a modestly sized website, which needs to be under content management system control, do not be surprised if the web design quote runs into tens of thousands of pounds from a major city based web design company. If you are looking for a top quality 100% inclusive, comprehensive service and your company can afford this kind of bill then I would suggest using a big city company every time.

Then there are the smaller companies that are made up of just a few individuals. These types of companies have much lower overheads and frequently have very knowledgeable and capable staff. The service level can be much lower than that of major city based web design companies but you can get some excellent work done by such companies at a fraction of cost of the large city based companies.

A much overlooked group of web designers that can produce some excellent web designs are the wide community of freelance web designers. Freelance web designers are private, self employed individuals who work from small offices (they frequently work from home). Freelancers have very low (mostly non existent) overheads. As such they can provide quality web design work for much lower costs than larger web design companies. If you are looking for good quality web design for less money then it definitely work looking at using a quality freelance web designer.

The people that you really need to avoid are the web design cowboys. As stated above cowboys are people who sell web design services without the necessary knowledge and experience to do so. If you are unfortunate enough to have contracted someone like this in the past you will be aware of the low quality work that they produce and the lack of significant results that they achieve. Cowboys invariable promise you the earth for a £ 1. Use your common sense and if someone is quoting you £ 100 for something that 5 other companies are charging around £ 4000 for, you know that something is not quite right. Remember the old adage – buy cheap, buy twice!


You will find a great deal of variance between web design quotes depending on what level of web designer you choose to contract and what level of service you require. Always make sure to get as many quotes and talk to as many people as you can so a) see what’s available on the market and b) get an unbiased idea of ​​the likely costs involved. There are lots of good web designers out there but there are also a lot of less skilled web designers and even some of the proverbial cowboys. Make sure to use good common sense and get a feel for the web designer’s skills and experience when you meet them. No matter how charming a person is, experience is very hard to fake. Ask to see examples of their work and where they have done similar work to your proposed project. Remember – you have the upper hand!



Website User Experience Design and Optimization Guide

What is the user experience? What aspects of the user experience are involved?

User Experience (UE/UX) is a purely subjective psychological experience built up by users in the process of using a product (service). From a system perspective, it is a holistic concept that produces a user experience at different stages of the product, in different channels, and wherever possible, in contact with products, services, and the enterprise itself. There are many factors that can affect the experience that users actually use. The individual differences in the users who try the products (services) also determine that the true feelings/experiences of each user cannot be fully simulated or reproduced in a very efficient way. But for a well-defined group of users, the commonality of their user experience can be recognized through well-designed tests/experiments.

The design of the user experience of the website is reflected in everything that happens to the customer and our website. All interactions include watching our company’s latest product promotion dialogue, clicking through the official website, viewing the help center, advertising, email, and chat via instant messaging… even a small tab on a product page. Detailed research and comparison We have found that all of these will be linked over time to form a user’s perception and experience of the website as a whole. The design of these experiences is not casual; it is constantly extracted from the various data generated by the user’s browsing behavior; the best practices are found in constant user product testing/feedback.

Why emphasize website user experience design?

User experience is life. Everything in your life involves your experience, alarm clock, bathroom, bus, card machine, traffic lights, mobile phone, computer, keyboard, mouse… Every day, we are dealing with products and using and experiencing products every day. Some products have a bad condition during use. For example: an alarm clock that looks very Feel. Its wake-up function has too many options. It is too complicated. As users don’t know how to configure a simple wake-up function…from the initial collection of data, research and analysis Product prototypes, continuous adjustment and optimization after the product goes online, is the no return of products…

The mining website of user experience design elements of various industry websites is to explore business opportunities. To put it simply, it is closely related to ROI. The direct performance of the e-commerce website’s good user experience design is that the user interaction of the website becomes frequent and the user’s stickiness is improved; the indirect sales volume is improved. Depending on the search engine marketing website, optimizing the website user experience will help search engine rankings and bring more traffic. Another example: the purpose of pornographic websites is to make a profit, the focus is that it captures the psychological and even physiological needs of this user group.

In today’s Internet age, whether a product can be successful or not, the user experience is becoming a key factor. Users buy your product, not the end of the transaction with you. On the contrary, when the user picks up your product and uses your product, the journey of the user experience product really begins, and whether the user experience journey is enjoyable will directly affect your word of mouth and affect your sales. When the technical conditions are not much different, we can continue to improve the experience design of the product through continuous trials, improve the user experience, and make the user feel more pleasant and more valuable. This will be an effective way to establish a brand and build a reputation. .

User-centric design concepts continue to grow, creating questions and discussions about the importance of designing and enhancing the user experience. Simply put: “It is important because it deals directly with user needs.” User-centric, usability-centric will make our website unique. Thinking about it only has two things that determine how we do user experience design: what we think and what users want to experience.

Understand the user experience design of the website – the five components of the user experience

These five elements are called “five elements of web user experience design”, understand its whole and learn to decompose and adjust the details, and slowly grow up.

Website User Experience Optimization Guide – Let’s think about a few user experience related issues

The website has been scaled up and it is difficult to change the entire framework. In order to experience it better, we should “go to its dross and take its essence”; to get rid of it in order to be better in one aspect; to give up other less important ones in order to be better in some respects. aspect.

First, a clear goal: to fully understand the user’s key needs to fully tap the user’s needs

Before you begin to determine your optimization goals, ask yourself: “How can I provide the users with what they want and achieve my goals?” To answer this question, first understand what the user’s goals are and what their goals are. Comprehensively collect and analyze the explicit needs of users, and at the same time, through all aspects of data analysis to explore hidden requirements and try to connect them with their own goals, and roughly determine the type of web page presentation (blog articles, atlas display, e-commerce shopping) and many more). We need to consider the core products and advantages of our website, and pay attention to the excellent product cases in related fields. Maybe we will feel that our website is very good in many aspects, but the best advice is to focus on one or two core strengths, focusing on the best areas to provide quality content. This will not be very tiring for the creation of a product or service. 


Before you start, ask yourself some of the following questions:

How do users find my website? What are their characteristics of the road? What are they looking for? Can I provide what they need? Did they forget some aspects? Based on the above, what do I want to get from the user? How do I get the ideal response from the user’s behavior?

If we operate an IT technology news site, after considering all of the above issues, the simple conclusions that can be drawn are as follows:

Most users come from search engines through keywords and go directly to the article page. Users are looking for specific content related to keywords. We display detailed articles for the entire page on the landing page. Although our website provides relevant content, users seem to Dissatisfied with the need for more information. Our goal is to engage users, stay longer, read more, and recognize the focus of the site. The real difficulty is how to achieve this goal. We can prove to the user that there are other relevant and valuable content on the site and encourage them to continue reading. This can be done by placing a list of relevant or heated articles at the bottom or right side of each article.


Old School Techniques for Modern Web Design


Websites have become the latest way to sell yourself or your company; in fact, it's easily the most likely channel for customers, fans or whatever to find you and share your work with others. With websites now a main feature in the way things are done, the matter of web design comes up.

Web design used to be a highly specialized area, especially when the internet was still young and building a site was a much more complicated task. Nowdays, the actual process is much simpler, to the point where pretty much anyone can do it, at least from a technical aspect. However, there are other things that need to go into the creation of a successful website that often get forgotten about.

Aesthetics are incredibly important, especially when it comes to matters of business. No matter how good your services are or how much experience you have under your belt, it's all for nothing without a strong brand and consistent projected image to back it up. Even if you end up with a site that's well designed from a technical aspect, if there's nothing of worth on the site in terms of content and images then no body's going to visit it.

So what sort of approach should you take? Even though it's on the internet, it can be beneficial for businesses to view their website as Traditionally printed media, like a billboard, a pamphlet or a yellow pages entry. Use your site to advertise and attract new customers through modern marketing methods.

Take the 'Web' out of 'Web Design'

Do not sweat the small stuff and worry about every little decision that goes into building a website. Professional web designers understand that designing a good website really means following the rules of good design in general, with some technical considerations thrown in for good measure.

Treat your site like an advertisement for your company and the rest will follow naturally. Populate your site with valuable, useful content that up sells your services to the customer and give them a site that is easy to navigate and use. Do not obsess too much over how everything looks; what matters is that you're able to create a good balance between visuals, text and technological responsiveness.

Keep It Simple

Attractiveness and appeal do not always come from using bright colors and clashing shapes; you do not have to shout above the competition in order to be noticed. What matters is that the brand is consistent and confident, and more often than not the simple approach is often the most effective one. Though eyes may be drawn to noisy imagery, it tends to only serve as a mild distraction rather than compelling them to stay and look further into it.

A strong brand is what catches the eye and keeps it. Text should be presented in a way that is clear and easy to read, while images should be used appropriately rather than stuffing the page with them.

Whether you're based down south or are looking for something more specific, there are plenty of professional web design companies ready to help you showcase your services in style.