Digital Marketing

Impactful Tips to Promote Well-Being at Work for Your Business


Impactful Tips to Promote Well-Being at Work for Your Business

Well-being at work is critical for both the workforce and the business. Happy employees feel driven and strive to do the best work they can. This results in maximum productivity, great workplace culture, and a successful company.

However, it can be challenging to create a positive work environment that nurtures the well-being of your employees. And, if you get a negative reputation, it can be hard to make changes.  Around 86% of candidates avoid companies with a poor reputation for company culture.

It’s important to remember that your employees are people, with challenging and amazing attributes that bring. To be successful, you need a human-centric approach.

Effective well-being at work initiative should drive your current employees and aid their progression while helping to recruit, onboard, and grow your existing teams for maximum productivity.

Not only that, but a positive work environment improves their mental health and general health overall. Therefore, company processes, administrative efforts, recruitment, and employee management should all contribute to an effective workplace wellbeing program.

Communication and Support

Communication is the foundation of any relationship, and workplace relationships are no different. You need to foster an open and supportive environment for your employees.

Connected employees improve workplace productivity by around 25%. When everyone’s working together, the workplace can approach maximum efficiency.

Not only that, but employees that feel supported are more likely to engage with their role and their company. Employees need to feel that they can discuss their needs and concerns openly.

Encouraging that communication, and responding openly will foster the modern employee/leadership relationship.

Ensure that all teams have the opportunity to meet regularly, even socially, where possible. Your teams should be talking to each other, as well as management.

You can schedule weekly meetings or one on one meetings for individual employees and management. Create opportunities for your workforce to talk to you, and support their concerns.

Opportunities and Training

For most employees, progression and growth is the primary motivation in the workplace. People go to work to climb up the ladder and progress in their careers. Companies that don’t value their staff enough to improve their skills, and promote them, find that productivity is virtually non-existent.

Studies suggest that 40% of employees consider growth and advancement opportunities to be the most important factor in their job satisfaction.

Ultimately, people look for advancement in every aspect of their lives. Life satisfaction peaks when you’re making progress in all areas of your life. If your company cannot offer new and exciting opportunities, then employees will look elsewhere.

To many employees, a lack of commitment to employee growth implies that they aren’t valued.

It’s important to observe and understand the talent that already exists in your company, and where you can nurture it for company growth. Your employees are what drive your company forward, so it pays to invest in their futures.

Around 74% of employees are willing to learn new skills or retrain for their roles, and for career advancement. Take advantage of this drive to succeed.

Engage your employees in their roles by offering relevant workplace training. Provide them with a clear view of their promotion opportunities, and how you’re going to assist them in growth.

Regularly assess your teams, and observe where you can promote internally, and who is showing the most potential. If employees can see that you’re paying attention to their performance, they’re more likely to engage and feel that their hard work is being valued.


Encouraging an open communication policy, and supporting and driving your employees where possible, should improve the trust between employees and owners or management.

A trusting relationship between employees and managers benefits both parties. Around 79% of people say they have experienced micromanagement in the workplace. This can be one of the most detrimental factors for real well-being at work.

Trust your employees from the beginning, and encourage them to trust each other within their roles. If every employee has autonomy over their own responsibilities, everyone can reach maximum productivity.

Ultimately, you hired your staff for a reason. Give them the opportunity to demonstrate their skill set. If they feel that you trust them to do their job well, they are more likely to feel valued by management.

Not only does a trusting environment improve employees’ well-being, but it can improve company efficiency and growth. Smooth internal operations mean that management can focus on driving the company forward, rather than micromanaging their teams.

Onboarding and Introductions

An employee’s first experience with your company is through their onboarding process. New hires will want to make a good first impression, but so should you. Ultimately, the right introduction to your business should set them up for a positive experience with your company throughout their career.

Research suggests that good onboarding can improve employee retention by as much as 82%. A positive initial experience makes an employee much more likely to continue engaging with their role.

Your onboarding process should be constantly evolving, with each new hire. Ensure that you’re getting good feedback from each hiring round, and learning for future employees.

The best onboarding processes don’t stop after the first week or month. Onboarding is an ongoing process, providing job satisfaction and progression over time.

Keep the onboarding process simple and smooth, and start early. If your new hires are excited to join the company, before their start date, they are far more likely to have a positive experience.

Likewise, your existing teams benefit from a positive onboarding experience. With the right process, the new starters should be motivated to be as productive as possible and will work hard to support their team. 

Recognition and Reward

Rewards are a great motivator. Engaged employees will work hard, but there’s nothing wrong with showing your appreciation. Employees that feel valued, or that they have something to work toward, will be more engaged.

Around 30% of employees have never received an end-of-year bonus. Research suggests that a third of employees feel that their company doesn’t value them enough to reward them.

It’s easy to say that employees should want to work hard for their own satisfaction but, ultimately, everyone appreciates a little appreciation.

Rewards don’t have to be monetary. You might consider hosting regular team-building activities, where employees can relax and socialize with each other to build better relationships. Or, consider a more flexible work schedule for those that need it.

Small acts of recognition are just as valuable in the workplace. Provide positive feedback to your employees, and let other team members know when they’re performing well. Small acts of positivity ultimately contribute to wider well-being at work.


As mentioned above, flexibility is particularly important for employee well-being in today’s working world. Post-COVID, more workplaces are offering flexible or remote working than ever before.

Around 16% of companies in the world are now fully remote. While this might seem relatively low now, 85% of managers believe that remote working will become the new norm.

The pandemic demonstrated that employees were just as productive from home. In fact, flexible working meant that they no longer had to take time off work for personal appointments, and could manage their personal lives alongside their work.

While many employees welcomed the return to the office, this new flexible way of working grew in popularity.

Ultimately, your employees are human. They all have different preferences and responsibilities in their lives. Some may want to have a flexible working arrangement, and some might want to work completely remotely.

The key is to be amenable to each individuals’ requirements. Providing your employees with the opportunity to work at home can improve employee well-being at work overall.

At BAD, they understand the importance of managing the human element of the workplace. Your employees are your driving force, and you need to maximize their workplace wellbeing.

BestAtDigital’s HR and training tools ensure that you provide the best working experience for your employees, with opportunities for growth and development. Get in touch with them today to discuss the best tools to improve your workplace culture.


Digital Marketing

The Ultimate Guide to Using Google Ads for Your Business


The Ultimate Guide to Using Google Ads for Your Business

Whether you are looking to increase traffic to your website, improve your brand’s online presence, or grow inquiries about your products or services, Google Ads is a powerful tool that can accomplish all these goals plus more.

Google ads are an effective method of driving relevant, qualified traffic to your website, exactly when people are searching for the specific types of products or services that your brand offers.

With paid ads on Google getting 65% of the clicks, and 43% of customers sharing that they have bought something they’ve seen on a YouTube ad, it is no secret of the possibilities offered by this innovative and popular platform.

It can be difficult to know where to start with spending your money and time implementing digital advertising campaigns, so our experienced team at Bold x Collective has put together a comprehensive guide to help you navigate your business’s strategy with Google Ads. 

Keep reading to ascertain an in-depth look at how to leverage one of the most popular tools used in digital marketing.

Let’s start with the basics… What are Google Ads?

Google Ads uses a search engine approach that allows users to promote their business by targeting relevant keywords that can result in lead generation and an increase in sales among other key performance indicators.

Formerly known as Google AdWords, this online paid advertising model operates while tying together multiple aspects that provide marketers with access to leverage the search engine results page (SERP) to reach their desired target audience.

The platform belongs to the Pay-Per-Click marketing channel and has grown over the years. In fact, with the popularity of Google increasing steadily, many more features have been added to grow the capabilities of what you can accomplish (more about this later).

Now that we have a basic understanding of what purpose Google Ads has in the advertising world, let’s break down exactly how you can use the platform for your business needs.

First, let’s get a better overview of how your audience, and the general traffic on Google view and come to access these ads. To start, individuals will come across Google Ads through their search process when looking specifically for a type of product or service.

Among the suggestions they receive and based on the keywords they search for, there will be several ads that will present themselves usually as the top choices.

For example, if a user searches for ‘natural sunscreen’ on Google, the list of products that appear first will all be ads that are powered by Google Ads Shopping campaigns.

Due to the Pay-Per-Click system put in place, as the owner of the Google Ads account, you will have to pay an amount every time an individual clicks on your ad. You also have control over where your ad will direct users and the structure and placement of each ad. 

Now, let’s look at the steps required to create and run an ad. With four total sections, each category has multiple steps that need to be completed before you run your ad. 

How to use Google Ads – The Overview:

  1. Select Campaign Settings 
  2. Set Ad Groups 
  3. Create Ads
  4. Billing

Campaign Settings

The first step encompasses all the tools you need to build the foundation for your campaign. With this first section, you will have to outline:

  • Objective & Goals
  • Ad Type
  • General Settings
    • Campaign Name
    • Networks
    • Time
    • Targeting and audience segments
    • Budget & Billing
    • Ad Extensions

Moving on to a detailed explanation, let’s dive into what each section means.

Objective & Goals

This first section lays out several different pathways and goals for you to choose from. Depending on your desired result, and your business’s product or service, you should pick the one that best suits your needs. 

Types of Google Ads

This next section is mandatory and displays a wide range of Ad types to choose from. It is important to know the difference between each one, so keep reading to get a detailed breakdown of the most used and popular picks.


This is the most popular and common form of Google Ads that businesses run. In fact, search ads are predominantly the first thing everyone first thinks of when hearing about Google Ads as a whole.

As the name suggests, this form of advertising is what you see on the search results page. These ads appear first and will sometimes also appear at the end of the page.

You can differentiate between organic search results and ones that were paid for, as the latter will evidently display an “Ad” title on the top left of the search result. 


Google has since added more types of ads businesses can run that have different appeals and can be found on numerous Google platforms. This type of ad is different from Search ads as they are presented with banner type ads and are displayed on websites within the Google network. 


These ads are tailored for the promotion of products and can be seen through the shopping tab on Google. This is ideal for promoting specific products, and like Search ads, will appear at the top of users’ search results for the specific product being promoted.


This type of advertising is done through video content and runs on YouTube. Due to the video platform being the host of these ads, this advertising medium requires more effort and time. Unlike the previous ad types, these ads do not run on just text or product display alone and need a customized video to promote the desired product or service.

There are also more Ad types available as noted below.

  • Discovery
  • Smart
  • Local
  • App
  • General Settings

Next, let’s discuss the other core parts of building your campaign. You can set the duration for how long you want this campaign to run and can specify who you want to target.

This includes deciding the range of where you want your ads to appear. You can choose to go local or global and can even further narrow down your audience based on gender and age, among many other demographics as well as psychographics.

Make sure to keep in mind that the more niche you design your target segments to be, the more expensive it will cost to run your ad.

Depending on your business, and products or services, analyze whether it will be beneficial to target a wider audience, or to increase costs to target audiences based on specific interests and segments. The final step is setting a budget cap for your campaign.

You can set a monthly maximum amount you are willing to spend, as well as a daily amount. What’s great about the Google Ads pricing process is that it is very flexible and offers predicted results that outline what results in you can expect from your budget.

You can also explore add-ons like extensions, and experiment with changing the maximum budget amount based on ad performance each month.

Set Ad Groups

On to step number 2, setting up the ad groups. Here you will set which keywords you want to utilize for your campaign. You can set up more than one ad group if you would like, with differing keyword groupings for each relevant topic.

When choosing keywords, make sure to understand who your consumer is. Think about how and what their search habits are and relate that in accordance with your brand and the product or service in this situation.

Additionally, the keywords you choose should be specific and relevant. 

You can also exclude negative keywords to ensure that irrelevant searches are not being tied together with your ad. To put negative keywords to an ad group, just add a minus sign in front of the keyword. 

We highly recommend using platforms to find and organize the right keywords for your brand. Here are some free tools that you can try as a beginner in Google Ads:

  • Google Trends
  • Answer the Public
  • Keywords Everywhere

Create the Ad

Now you have completed the bulk of the campaign creation process, and it is now time to set up the actual ad that users will view and interact with. As shown above, Google Ads showcases a preview tab to let you see the final ad display in both desktop and mobile views.

You want to make sure to double-check the ad is exactly how you want it to be, as once approved by Google Ads, it will be visible to the public world.


The final and last step is the billing process. This fourth step is self-explanatory and requires you to add all the necessary details and information needed for the billing process.

But wait… the Google Ads journey doesn’t end here!

What is important to remember is that creating and monitoring successful campaigns takes time. Most often than not, the very first ad that you will run will need to be tweaked and altered periodically to achieve the optimal results you are looking for.

To gain the most amount of conversions, maintain a low CPC (cost per click) per ad, and overall gain effective exposure that leads to results, you will need to take additional steps.

The two main ways you can analyze the progress your ad is making are through split testing and a/b testing. Furthermore, keeping up to date on the changing trends in keyword research, and exploring ad campaigns for different products and services within your business to see what works best will help you achieve the best results.

We also highly recommend the installation of Google Analytics, a free tool that can be used to measure successes from the platform, in comparison to other marketing efforts you are doing to accomplish your business’s goal.

It is a fantastic way to track results and better understand how your Google Ads are performing, for your website.

Do you require more assistance with the Google Ads platform?

The expert Bold x Collective team has assisted many brands in the Greater Toronto Area, Canada, and around the world by performing highly successful Google Ads campaigns.

To get started with our team, we offer a complimentary consultation, where we take the time to understand your goals and business needs; book your consultation to get started.


Search Engine Optimization Seo

Understanding Simple Search Engine Optimization for Business Owners


Individuals beginning an internet business may wish to have a SEO company to help with their optimization or marketing of their website. The SEO services company will take their information and add marketing through internet marketing, or search engine marketing. To do this, a company will need information about the website and will need to make sure the site has a good domain name. Choosing a domain name is easy if the individual knows what they are offering on the website. A good domain name will incorporate the website into its name. This will help drive traffic to the website and help the domain to reach a higher level on the internet each time it is searched.

Search engine optimization can be important when an individual is trying to market their website and gain ranking. To do this one will need to drive traffic to their website through Google AdWords services and AdWords management. Individuals can use link building and links to drive traffic to their site as well as using articles that are linked to the original site. Adding keywords to an article will help individuals to type these words in to the search engine to locate the article or website through the keywords. These keywords can be something that individuals would think have when they saw the website.

Keywords, Google AdWords services, and SEO services are all things used to drive traffic to a website. The more traffic to the website, the more the individuals will see the site climb to the top of the Google search engine. This will help with search engine optimization. Internet marketing through using key phrases, words, and ad words will help an individual’s site to reach the top. Reaching the top means every time one or two words, that are the keywords, are typed in the search engine, the site will pop up. It may not begin on the top but it will ever make its way to the top if the individual uses a good SEO company to manage their marketing. Individuals that are inexperienced with developing and managing a site will appreciate the capabilities of the companies that do SEO.

The websites with the most traffic to them will stand the best chance of having the most success on the World Wide Web. Individuals that take the time to do a good job of sending traffic to their site will stand the best chances of having great amounts of traffic to their site. A good marketing campaign will help drive the traffic and will help the website owner to manage their site after the services are complete. They will monitor how the site is doing and make sure that the site is continuing to remain on top. If the site begins to slip, the managers will do more marketing and management so that the site will return to the top of the search engines lists. When a keyword is typed into the search engine, they will know that they were smart to hire a SEO agency handle their marketing and optimization.