1. Project Overview
Client Name:
[Client Name]
Website URL:
[Client Website URL]
Industry:
[Industry Type]
Main Objective(s) of SEO Campaign:
[Examples: Increase organic traffic, improve search rankings, enhance user engagement, optimize product pages]
2. Target Audience
Primary Target Audience:
[Description of target audience, such as demographic, geographic location, and behavior]
Secondary Audience (if applicable):
[Additional audience types]
3. Current Website Performance
Current Organic Traffic (monthly visits):
[Insert current data or leave blank for tracking]
Primary Traffic Sources:
[Organic search, social media, paid search, etc.]
Current Top Ranking Pages/Keywords:
[List of current pages or keywords ranking well]
4. SEO Goals
Primary SEO Goal(s):
[Examples: Improve visibility for specific keywords, increase organic traffic to product pages, build backlinks]
Secondary Goals:
[Examples: Improve mobile responsiveness, reduce bounce rate, enhance website speed]
KPIs (Key Performance Indicators) to Track:
[Insert metrics such as CTR, traffic growth, bounce rate reduction, etc.]
5. Website Audit Insights
Current Technical SEO Issues:
[Examples: Broken links, slow page load speed, poor mobile optimization, etc.]
Content Gaps Identified:
[Insert key content areas that need improvement]
Backlink Profile Health:
[Insert details regarding the current backlink profile and strategies for improvement]
6. Keyword Strategy
Primary Keywords to Target:
[Insert top target keywords related to the business]
Secondary Keywords to Target:
[Insert additional keywords for long-tail searches]
Content Strategy for Keywords:
[Create blog posts, landing pages, product descriptions, etc., for the targeted keywords]
Keyword Research Tools:
[Google Keyword Planner, SEMrush, Ahrefs, etc.]
7. Competitor Analysis
Top Competitors (websites/brands):
[Insert competitors’ websites for comparison]
Competitor Strengths:
[SEO tactics they’re using effectively, such as content marketing, strong backlink profiles]
Competitor Weaknesses:
[Opportunities where you can surpass them]
8. On-Page SEO Strategy
Recommended Changes to Existing Pages:
[List any on-page SEO improvements: meta tags, alt text, keyword placement]
New Content Needed:
[Examples: Blog posts, landing pages, or FAQs]
Internal Linking Strategy:
[Focus on creating strong internal link structures to boost SEO juice]
9. Off-Page SEO Strategy
Link Building Goals:
[Target specific backlinks from high-authority sites related to your industry]
Social Media Integration for SEO:
[How social media engagement and campaigns will complement SEO]
Reputation Management:
[Focus on improving online reviews, maintaining a strong brand reputation]
10. Local SEO Strategy
Local SEO Tactics:
[Examples: Optimizing for local search, creating Google My Business listings, getting local backlinks]
Target Locations:
[Cities, states, or regions where the business wants to be prominent]
Local Keywords to Target:
[List of keywords like “best web development in [location]”]
11. Technical SEO Strategy
Website Structure Recommendations:
[Examples: URL structure, mobile-first design, site speed optimization]
Mobile Optimization:
[Ensuring the site is fully mobile-friendly and loads quickly]
Structured Data/Schema Markup:
[Recommendation for adding rich snippets, review schema, etc.]
12. Content Marketing Strategy
Content Topics to Focus On:
[List topics related to your services and target keywords]
Content Formats to Use:
[Blog posts, case studies, eBooks, infographics, videos, etc.]
Content Calendar:
[Create a schedule for consistent content production and publishing]
13. SEO Tools & Platforms
SEO Tools to Use:
[List tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.]
Tracking & Reporting Platforms:
[How will performance be tracked? Google Analytics, custom dashboards, etc.]
14. Ongoing Maintenance & Reporting
SEO Reporting Frequency:
[How often will reports be generated? Monthly, bi-weekly, etc.]
KPIs to Measure and Report:
[Traffic growth, keyword rankings, lead conversions, etc.]
Maintenance Tasks Post-Launch:
[Ongoing tasks like monitoring rankings, fixing issues, and updating content]
15. Timeline & Budget
Timeline for Strategy Implementation:
[How long will it take to implement the full strategy?]
Budget Allocated for SEO Campaign:
[Insert estimated cost or budget for SEO efforts]
16. Additional Information
Client Notes/Requests:
[Any additional information or special requests from the client]
17. Contact & Next Steps
If you’re ready to take your SEO strategy to the next level, or need professional help to get started, contact us to discuss how we can help.
We also invite you to explore our client results and web portfolios for more insights into how we’ve helped businesses grow online.
Credit: Bukisweb
