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Social Media Marketing

How to Create a Successful Social Media Marketing Strategy in 2023?

Social media is one of the most important tools a business can use to connect with its customers and promote products and services. But, with so many platforms available, it can be challenging to know where to focus your social media marketing strategy. In this blog post, we will discuss the main channels for social media promotion, platform specifics, and tips for creating an effective digital marketing strategy.

What is social media marketing?

Social media marketing refers to the use of social media platforms and strategies to promote products or services, engage with the target audience, and achieve marketing objectives. It involves creating and sharing content, building brand awareness, driving website traffic, and fostering customer relationships through various social media channels.

Why Do I Need Social Media Marketing?

A social media marketing strategy is critical for businesses of all sizes today. According to Statista, 92.1% of US companies use social media to connect with customers, promote their products and services, and grow their businesses. At the same time, there are 4.55 billion people across the globe who use social media, follow brands, and purchase from them.

The benefits of leveraging social media for business are numerous:

  • Increasing brand awareness
  • Creating a brand identity
  • Connecting with customers and building relationships
  • Generating leads and sales
  • Promoting content and increasing website traffic
  • Increasing customer loyalty and retention

With so many advantages, it’s clear that social media marketing should be a part of your overall digital strategy.

What’s Happening in 2023?

As we progress further into 2023, social media continues to play a pivotal role in marketing strategies. Let’s explore some of the noteworthy social media trends for this year:

  • Ephemeral Content: Ephemeral content, such as Instagram Stories, which disappears after a set duration, has gained popularity due to its immediacy, personal touch, and engaging nature.
  • Micro-Influencers: Micro-influencers, with their smaller yet highly engaged following, have emerged as experts within their niche, providing businesses with an opportunity to leverage their influence effectively.
  • Live Video: Live video allows businesses to connect with customers in real-time, enabling interactive experiences such as Q&A sessions, product demonstrations, and behind-the-scenes glimpses.

These are just a few of the social media trends that you can expect to see in 2023. Keep these in mind as you create your own marketing in social media strategy.

Which Social Media Channels Are the Most Effective?

Choosing the most effective social media platforms for your business is crucial. The primary platforms to consider are Facebook, Twitter, Instagram, and TikTok. Each platform possesses unique strengths and characteristics:

Facebook:

With a staggering 2.85 billion monthly active users, Facebook remains the largest social media platform. It excels in building brand awareness, creating communities, and offers powerful ad targeting capabilities based on interests, demographics, and more.

Twitter:

As a microblogging platform, Twitter enables users to share short updates in real time. It is ideal for customer service and engaging with clients. The effective use of hashtags allows businesses to track and participate in relevant conversations.

Instagram:

With over 1 billion monthly active users, Instagram is a photo and video-sharing platform. Its emphasis on visual content makes it ideal for promoting products and services. Instagram Stories can be used to share exclusive content, product announcements, and more.

TikTok:

TikTok boasts more than 1 billion monthly active users and excels in short video sharing. It is highly effective for creative content and reaching a younger audience. Leveraging hashtags and trending challenges can amplify visibility.

Other platforms to consider include LinkedIn, Pinterest, YouTube, and Snapchat. Selecting the channels most relevant to your business and target audience is essential for success.

How Do I Create a Successful Social Media Marketing Strategy?

Now that you understand the benefits of social media marketing and which channels are likely to be the most effective, it’s time to formulate your strategy. Here are the steps you need to take:

Step 1. Define Your Goals

First, you need to define the main goal of your campaign. What are you hoping to achieve with social media? Do you want to increase brand awareness, drive traffic to your website, or sell more goods? Once you have the answers, you will have a better understanding of what you need to do to achieve your objectives.

Step 2. Identify Your Target Audience

Your social media promotion needs also to consider your target audience. Who are you trying to reach? What kind of content will they respond to? For example, if you’re targeting millennials, you’ll want to create content that is relevant and relatable to this demographic. If you’re targeting businesses, you’ll want to share helpful and informative content they can apply in their line of work.

Step 3. Research the Competition

Once you know your goals and target audience, it’s time to research the competition. Take a look at businesses that are similar to yours. What are they doing well? What could they improve on? How can you stand out from the crowd? Take some time to browse their social media channels and take note of what’s working for them. Then make a list of things you can do better than them.

Step 4. Choose the Platform

Consider the demographics and user behavior of each platform to determine where to focus your efforts. Select the platforms that align with your target audience and goals, based on the strengths and weaknesses mentioned earlier.

Step 5. Create Engaging Content

This is arguably one of the most important aspects of social media marketing, as your audience will only engage with content that is interesting and relevant to them. Try to think outside the box and use effective visual content creation tools like Movavi, when perfecting posts for social media. Some ideas include videos, infographics, blog posts, images, or even contests and giveaways.

Step 6. Analyze Your Results and Make Changes as Needed

Regularly assess the impact of your social media efforts. Are you achieving increased website traffic, leads, or sales? If not, adjust your content or target a different audience accordingly. Adaptability and continuous improvement are key in the ever-evolving social media landscape.

Checkout Our Social media Reporting Tools examples

What Else Should I Keep in Mind?

In addition to the core steps, here are some additional considerations for a successful social media marketing strategy:

Experiment with Different Strategies

As with any marketing endeavor, it’s essential to experiment with different strategies for social media to find what works best for you. Not all businesses will have the same needs or goals, so it’s essential to tailor your strategy accordingly. For example, if you are a small business targeting local customers, then focusing on Instagram may be more effective than investing in Facebook or TikTok. Conversely, if you are a larger company looking to reach a national or international audience, then those platforms may be a better fit.

Look for Inspiration

There are endless resources available to help you create a successful social media marketing strategy. Take some time to research other businesses in your industry or niche that have successfully implemented social media marketing strategies. Look for case studies, articles, and even competitor analysis to gain inspiration and insights into what has worked for others.

Stay Updated with Industry Trends

Social media is constantly evolving, with new platforms, features, and trends emerging regularly. It’s important to stay updated with the latest industry trends to ensure your social media marketing strategy remains effective and relevant. Follow industry influencers, read industry blogs, and attend relevant webinars or conferences to stay informed and adapt your strategy accordingly.

Engage and Interact with Your Audience

Social media is not just about posting content; it’s also about engaging and interacting with your audience. Respond to comments, messages, and mentions promptly and in a friendly manner. Encourage discussions, ask questions, and seek feedback from your audience. Building a strong community and fostering meaningful connections with your followers will not only increase engagement but also enhance brand loyalty.

Track and Analyze Your Performance

Measuring the success of your social media marketing efforts is crucial to understanding what is working and what needs improvement. Utilize analytics tools provided by the social media platforms themselves or use third-party tools to track key metrics such as reach, engagement, website traffic, conversions, and ROI. Analyzing these metrics will help you make data-driven decisions and optimize your strategy for better results.

Wrapping Up

In conclusion, social media marketing is a powerful tool for businesses to connect with their audience, promote their products or services, and achieve their marketing goals. By defining clear objectives, understanding your target audience, creating engaging content, and staying updated with industry trends, you can create a successful social media marketing strategy that drives meaningful results for your business.

Remember, social media marketing is an ongoing process that requires continuous monitoring, adjustment, and innovation. Keep experimenting, learning, and adapting to stay ahead in the ever-evolving landscape of social media.

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Digital Marketing

Referral Marketing Trends to Get More Customers

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Referral Marketing Trends to Get More Customers

After reviewing a report with findings from more than 2,000 referral programs and over 100,000 customer referrals, all the stats about referral marketing are proven to be true. Putting the power of word of mouth referrals back in your hands, referral programs offer businesses so much more than just a customer acquisition channel. With several trends that indicate referral programs to be the fastest-growing marketing channel, find out why referred customers buy sooner, spend more and stay longer.  

Instant Customer Trust

Every day your customers are talking about your business, brand, or products to their friends. Of these conversations, up to 88% of referred friends are more likely to trust you because of the credibility passed on through word-of-mouth recommendations. We know that lasting customer relationships are based on trust.  And, the fastest way to gain customer trust is through referrals. Throw in a reward every time a customer refers a qualified lead and you have a winning recipe for referral marketing success. 

Easy To Use Referral Software

Now anyone, anywhere can run a referral program using plug-and-play referral software. No code referral software offers an easy-to-use solution to build, launch and manage your referral program. Fully customizable and in most instances offer integration features to automate your referral program, we love referral software because of how accessible these referral platforms have become to any business of any size.

Highly Qualified Leads

Referred customers are 18% more loyal and have a 16% higher lifetime value. Not only that but they have also been found to spend up to 13.2% more. Referral programs help to generate a large volume of high-quality leads through word-of-mouth referrals amongst like-minded customers. 

Higher ROI

92% of people trust recommendations from people they know, compared to 37% of people who trust search engine ads and 24% that trust online banner ads. While paid-for media is getting more expensive, the return on marketing investment is not reflective of this increase in cost. In contrast, referral leads have a 30% higher conversion rate than leads from any other paid-for channel. What’s more, 86% of businesses that run a well-planned referral program will experience a growth in revenue within two years. 

Rapidly Evolving Marketing  Channel 

While Facebook, Instagram, and Google have always been the go-to advertising platforms, their cost per click continues to increase, in some instances as much as up to 23%. While the CPC increases, the return on investment has remained unchanged. On the other hand, referral marketing is a rapidly evolving marketing channel, statistically proven to lower the cost of customer acquisition and increase the lifetime value of your customers. 

Need More Evidence?

We’ve all heard of the various growth success stories that companies such as Dropbox, Airbnb, and Uber have seen using referral marketing strategies. Citing massive growth at a very low cost, the results are apparent that the time to ride the referral marketing wave is now.

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Closing The Referral Loop To Gain Greater ROI

So you’ve already spent the budget to acquire a customer base using paid-for media (albeit an expensive one). Reclaim a return on your investment on advertising spend by closing the referral loop. Lowering CPC by as much as 34%, using customers acquired through paid-for media to refer their friends using a referral program, closes the referral loop. This makes sure that the expense of acquiring customers via paid-for media sees a return. 

Here’s an example to help explain what we mean by this: Say you spent $20 on an Instagram ad to acquire a new customer, and you then ask that customer to refer a friend for a $5 reward, your CPA goes from $20 to $12.50 because you have now acquired two customers for the total value spent. 

So What Are The Risks Of Running A Referral Program?

In short, there aren’t any. Running a referral program will only require you to reward customers when the people that they refer qualify.  So what we mean here is that referral programs operate based on how well they perform, rewarding referring customers only when a new prospect converts as a customer. 

Referral programs shift your business cost from before customer acquisition to after customer acquisition – only paying for a reward, once you have actually acquired a new referred customer

Tips For Making Your Referral Program A Success 

While referral software makes building, running, and managing your referral program easy, success will depend on your customer’s willingness to refer their friends. To make sure you are getting as many referrals as possible read the next three tips for referral success

Offer an appealing incentive and reward

The best performing referral programs offer an incentive and a reward. People feel good when they give. Most customers will be more inclined to refer their friends when they know the people they refer will get something too. This is why double-sided referral programs see a higher volume of user adoption than single-sided referrals.

Make sure the right person is rewarded. 

Be sure to reward the person that’s doing the most work in the referral process. More often than not, and especially in the case of B2B referrals, customer referrals start with an individual that refers a potential lead. But when that lead converts it’s often the company that gets the reward and not the individual that did the referring. Make sure the individual doing the referral gets the reward and not just the business that benefits from the new lead. 

Make Your Referral Program Visible

Market your referral program at every opportunity you get. The more people you tell about your referral program, the more people will join. Increase the visibility of your referral program and make sure as many people as possible know to join and start referring their friends. 

Summary

What used to be expensive, time-consuming, and highly technical, building a referral program today has since become much easier to do. Referral software eliminates the need to hire a developer to build an in-house referral program. Plus, the best referral software offers integration features to fully automate your referral program. It’s now easier than ever before for marketers and business owners to build, style, and launch a referral program without writing a line of code or help from a referral marketing expert. 

We hope you enjoyed these research findings that explain why running a referral program is the best way to get qualified leads and grow your business. To get more data, download the full referral marketing trends report produced by our European Agency Partner Referral Factory.

Get the report here.

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Digital Marketing Social Media Marketing

Best Social Media Reporting Tools for Marketing Agencies

In today’s digital age, social media has become an integral part of any successful marketing strategy. With billions of people using various social media platforms daily, marketing agencies have recognized the need to harness the power of social media to reach and engage with their target audience. However, simply having a presence on social media is not enough. It is crucial for marketing agencies to track and analyze their social media activities to understand their performance and make data-driven decisions to improve their tactics in the long run. This is where social media reporting comes into play.

How to Create a Social Media Report

A social media report is a document that consolidates and presents real-time data from your social media activities. These reports provide insights into how your social media channels and marketing campaigns are performing by utilizing various metrics. By analyzing these metrics, marketing agencies can evaluate the effectiveness of their strategies, identify areas for improvement, and make informed decisions to optimize their social media marketing efforts.

Creating an Effective Social Media Report

Creating a comprehensive and insightful social media report requires careful planning and execution. Let’s break down the process of creating a social media report into key steps:

  1. Choose a Presentation Model: Start by deciding on the presentation model for your report. You can either utilize pre-designed report templates or create a customized format that aligns with your agency’s branding and requirements.
  2. Determine the Metrics: Select the social media metrics that are relevant to your goals and objectives. The metrics you choose will depend on the purpose of your report, whether it’s tracking brand awareness, measuring sales improvement, or assessing public reputation. Some common metrics include audience size, follower growth rates, click-through rates, and conversion rates.
  3. Utilize Analytics Tools: To gather data efficiently, leverage various social media analytics tools. These tools automate the data collection process, saving you time and effort. They provide valuable insights into your social media performance and enable you to generate reports with ease.
  4. Enhance with Visuals and Graphics: To make your report visually appealing and easy to understand, incorporate relevant visuals and graphics. Visual representations of data, such as charts, graphs, and infographics, can effectively communicate key insights and trends to your clients.

Why is Social Media Reporting Important?

As a marketing firm, you may offer your clients a variety of marketing options, such as influencer marketing or content marketing. Eventually, your clients will expect to see positive effects from your efforts. In this case, social media reporting can assist you demonstrate the quality and value of your social media marketing strategy.

These reports rely primarily on data and facts. This improves the dependability of your work and fosters trusting connections with your clients. Whether you are a tiny firm or a worldwide leader, you must demonstrate your results to persuade clients to choose you.

Reports on social media analytics steer your marketing efforts in the appropriate path. What works best for you? Which channels do you need to work on or improve?

Social media reporting gives you the answers and the chance to develop more efficient solutions.

Best Social Media Reporting Tools for Marketing Agencies

Social media reporting tools facilitate monitoring the productivity of your social media campaigns and improving it accordingly. You should include these tools in your marketing strategy to get ahead in the competition.

Let’s explore a list of the best reporting tools for your marketing agency.

  • AgencyAnalytics
  • Whatagraph
  • Measure Studio
  • Agorapulse
  • Iconosquare
  • Improvado

AgencyAnalytics

AgencyAnalytics is a top-tier social media reporting tool specifically designed for marketing agencies. With over 5,000 agencies relying on its services, AgencyAnalytics offers automated social media analytics that saves time and money. The tool provides customizable report templates and a drag-and-drop report builder, simplifying the report creation process. It also offers more than 60 marketing integrations, allowing users to switch between platforms seamlessly.

Top Features

  • Customizable Report Templates: AgencyAnalytics provides a collection of pre-designed report templates that can be customized to meet the specific needs of your agency and clients. These templates cover various metrics and insights, allowing you to create professional, branded reports quickly and efficiently.
  • Drag-and-Drop Report Builder: With AgencyAnalytics’ intuitive drag-and-drop report builder, you can easily customize and arrange report elements to create visually appealing and informative reports. This feature eliminates the need for manual report creation, saving you time and effort.
  • White Label Reports: AgencyAnalytics offers white label reports, allowing you to add your agency’s logo, branding, and color scheme to the reports. This customization feature adds a professional touch, reinforcing your agency’s brand identity and creating a cohesive client experience.
  • Marketing Integrations: With over 60 marketing integrations, including popular platforms like Twitter Analytics and Shopify, AgencyAnalytics enables you to gather data from multiple sources and platforms. This comprehensive data collection allows you to analyze the performance of your social media campaigns across various channels and make informed decisions.
  • Custom Dashboards: AgencyAnalytics provides customizable dashboards that offer each client a personalized experience. These dashboards can be tailored to display the most relevant metrics and insights for each client, making it easy for them to track the progress of their social media campaigns in real-time.
  • Client Collaboration: AgencyAnalytics offers client collaboration features that facilitate communication and collaboration between your agency and clients. You can invite clients to access their reports and dashboards, allowing them to provide feedback, make data-driven decisions, and stay informed about the progress of their social media campaigns.

Bottom Line

AgencyAnalytics is best suited for digital marketing agencies looking to streamline their reporting process, centralize data from multiple marketing channels, and provide clients with comprehensive, branded reports. By leveraging the power of AgencyAnalytics, agencies can save time, enhance client satisfaction, and make data-driven decisions that drive meaningful results for their clients.

2) Whatagraph

Whatagraph is a trusted reporting tool that enables marketers to monitor campaign performance across various social networks and channels. The tool offers customizable templates and supports collaborative report creation, making it easy for teams to work together. With integrations to over 40 applications and programs, Whatagraph allows marketers to make data-driven decisions backed by accurate and comprehensive insights.

Top Features:

  • Automated Reporting: Whatagraph automates the process of data gathering, analysis, and report generation, saving time and effort for users.
  • Customizable Dashboards: Users can create personalized dashboards with drag-and-drop functionality, allowing them to customize the visual representation of data according to their specific needs.
  • Data Integration: The platform seamlessly integrates with various data sources, such as Google Analytics, Facebook Ads, Instagram, and more, enabling users to gather data from multiple channels in one place.
  • Real-time Updates: Whatagraph provides real-time updates on data, ensuring that users have access to the most up-to-date information for their reports.
  • Interactive Reports: The platform offers interactive features like clickable graphs and charts, drill-down capabilities, and data filtering, allowing users to dive deeper into the data and gain more insights.

Bottomline:

Whatagraph is an ideal solution for businesses and marketing professionals who need to streamline their reporting process and effectively communicate data-driven insights to stakeholders. With its automated reporting, customizable dashboards, and seamless data integration, Whatagraph empowers users to create visually compelling reports that facilitate informed decision-making.

Measure Studio

Measure Studio is an all-in-one social content analytics tool that empowers businesses to improve their content strategy. With Measure Studio, marketers can manage all their social channels from a single platform. The tool provides detailed data and clever insights, allowing marketers to identify breakthrough posts and areas for improvement. Its user-friendly interface and accessibility on any device with a web browser make it a convenient choice for marketing agencies.

Top Features:

  • Data Exploration: Measure Studio offers a range of tools and functions to explore and navigate through large datasets, allowing users to identify patterns, trends, and anomalies with ease.
  • Advanced Analytics: The platform provides a wide array of statistical and analytical techniques, including regression analysis, clustering, and forecasting, empowering users to extract meaningful insights and make data-driven decisions.
  • Interactive Visualizations: Measure Studio enables users to create interactive and visually appealing charts, graphs, and dashboards, making it easier to communicate complex data in a visually engaging manner.
  • Data Integration: The tool seamlessly integrates with various data sources, databases, and file formats, enabling users to consolidate and analyze data from multiple sources in a unified environment.
  • Collaboration and Sharing: Measure Studio allows for collaborative analysis by providing features to share reports, collaborate with team members, and export visualizations and findings for presentations or further analysis.

Bottomline:

Measure Studio is a valuable tool for data analysts, business intelligence professionals, and decision-makers who seek to unlock the potential of their data. With its intuitive interface, advanced analytics capabilities, interactive visualizations, and collaborative features, Measure Studio empowers users to gain actionable insights from complex data sets, facilitating data-driven decision-making and enhancing overall business performance. To check out the features and see for yourself, try the 14-day free trial.

Agorapulse

Agorapulse is a highly acclaimed social media reporting tool known for its exceptional customer support. The tool helps marketing agencies optimize their social media efforts by identifying top-performing content, tracking trends, and monitoring team performance. Agorapulse’s mobile app enables on-the-go management and its community management reports allow for effective team tracking and collaboration.

Top Features:

  • Social Media Publishing: Agorapulse allows users to schedule and publish content across multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, from a single, centralized dashboard.
  • Social Inbox: The platform provides a unified inbox to monitor and manage social media conversations, messages, comments, and mentions, allowing users to respond promptly and engage with their audience.
  • Social Listening: Agorapulse enables users to track and monitor keywords, hashtags, and brand mentions across various social media platforms, providing valuable insights into conversations and sentiment around their brand or industry.
  • Performance Analytics: The platform offers in-depth analytics and reporting features, providing users with actionable insights on post performance, engagement rates, follower growth, and audience demographics, helping them measure the success of their social media strategies.
  • Team Collaboration: Agorapulse supports team collaboration by allowing users to assign tasks, collaborate on content creation, and track team member activities, making social media management more efficient and organized.

Bottomline:

Agorapulse is an ideal social media management solution for businesses and marketers who want to streamline their social media activities, engage with their audience effectively, and measure the impact of their social media efforts. With its comprehensive set of features, including publishing, social inbox, listening, analytics, and collaboration tools, Agorapulse empowers users to effectively manage and optimize their social media presence, resulting in improved engagement, brand awareness, and overall social media performance.

Iconosquare

Iconosquare is an excellent social media reporting tool that empowers marketers to make data-driven marketing decisions. With advanced analytics and metrics such as follower evolution, average engagement rate per post, and impressions history, Iconosquare provides valuable insights for developing effective social media strategies. The tool offers automated reporting on social channels, competitor activity, hashtags, and trends, along with the ability to create custom reports and dashboards.

Top Features:

  • Advanced Analytics: Iconosquare provides in-depth analytics for Instagram and Facebook, allowing users to monitor engagement, follower growth, reach, impressions, and more. These insights help users understand their audience and make data-backed decisions.
  • Content Performance Analysis: The tool enables users to evaluate the performance of individual posts, stories, and campaigns. It provides data on likes, comments, shares, and saves, allowing users to identify the most engaging content and replicate its success.
  • Competitor Analysis: Iconosquare allows users to track their competitors’ social media performance and benchmark against industry leaders. This feature helps businesses identify trends, gain insights into competitor strategies, and stay ahead in the competitive landscape.
  • Hashtag Analytics: With Iconosquare, users can analyze the effectiveness of hashtags in driving engagement and reach. The tool provides data on hashtag performance, including usage frequency, popularity, and engagement levels, helping users optimize their hashtag strategies.
  • Customizable Reports: Users can generate visually appealing and customizable reports with key metrics and performance insights. These reports can be exported and shared with team members or clients, making it easy to showcase social media success and track progress over time.

Bottomline:

Iconosquare is an ideal social media reporting tool for businesses, digital marketers, and social media managers who want to streamline their social media analytics and reporting processes. With its robust features, including advanced analytics, competitor analysis, and customizable reports, Iconosquare empowers users to make informed decisions, optimize their social media strategies, and drive meaningful results.

Improvado

Improvado is a comprehensive social media reporting tool that centralizes data from over 200 connectors, including Google Analytics and leading social networks. With more than 300 integrations, Improvado allows marketers to build and visualize custom reports tailored to their specific needs. The tool offers various data warehousing options for secure data storage, making it a reliable choice for marketing agencies.

Top Features:

  • Data Integration: Improvado allows seamless integration with various social media platforms, consolidating data from multiple sources into a single dashboard for easy access and analysis.
  • Customizable Dashboards: Users can create personalized dashboards with drag-and-drop functionality, allowing them to visualize and monitor key social media metrics and KPIs in real time.
  • Automated Reporting: With Improvado, users can automate their social media reporting process, saving time and effort. Reports can be scheduled, customized, and delivered to stakeholders automatically.
  • Advanced Analytics: The platform offers advanced analytics capabilities, including data segmentation, trend analysis, and performance comparison, empowering businesses to identify patterns, uncover insights, and optimize their social media strategies.
  • Cross-Channel Attribution: Improvado provides cross-channel attribution analysis, enabling businesses to track the impact of their social media campaigns across various channels and accurately measure ROI.
  • Collaboration and Sharing: Users can collaborate with team members, share reports and insights, and assign tasks within the platform, fostering effective communication and collaboration among stakeholders.

Bottomline:

Improvado is an ideal social media reporting tool for businesses and marketing teams seeking a comprehensive solution to streamline their social media analytics and reporting processes. With its robust features, data integration capabilities, and automation functionality, Improvado empowers users to make informed decisions, optimize their social media campaigns, and drive tangible results.

Looking at their portfolio, skills, and features, we’ve combined a list of the best social media reporting tools for marketing agencies. Each of the tools offers different plans that can match your needs and budget. 

By leveraging these powerful social media reporting tools, marketing agencies can gain valuable insights into their social media performance, measure the success of their strategies, and optimize their campaigns to achieve better results. Each tool offers different plans to suit various needs and budgets, ensuring that marketing agencies can find the right fit for their requirements.

Wrapping up

In conclusion, social media reporting is a vital component of any marketing agency’s strategy. By regularly monitoring and analyzing social media metrics, agencies can refine their tactics, demonstrate their value to clients, and drive more effective marketing efforts. With the help of innovative social media reporting tools, marketing agencies can unlock the true potential of their social media campaigns and stay ahead in the competitive landscape.

The decision is up to you. Yet, we are glad to help you find a suitable tool for your marketing agency.

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Digital Marketing

Cookies to End: Impact on Your PPC Campaigns

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Cookies to End: Impact on Your PPC Campaigns

In March, a headline echoed across the industry that was widely expected and extremely welcomed: cookies to end. In short, the cookieless world of paid advertising is fast approaching; so, if you work for a PPC agency, for example, then it is time to get prepared.

Cookies to end. That is what the world has been informed of recently; a cookieless world that is set to shake up how you as an authoritative Google Shopping agency put together, manage and analyze paid advertising campaigns for your wide network of clients.

There is no doubting the impact of this announcement, and while the words, ‘cookies to end,’ mean a lot of things to a lot of people, so it’s important to take a closer look at what this announcement means for the industry as a whole, whether you’re a PPC agency Manchester or a PPC agency London.

Cookies to End and the Evolving Privacy Landscape

The focus on user privacy started in 2018, gathered pace in the years after the initial announcement, and finally peaked with the news that cookies are to end, leading to monumental changes in the advertising, technology, and legal landscapes across the world.

If you are a Google Ads expert or work in PPC management, then the likelihood is that you saw this news on the horizon, though cookies to end is big news regardless of the situation.

Indeed, when it comes to cookies and browsing data, the privacy regulation roadmap most companies set out on is ever-evolving and constantly adapting to take into account everything from the perspective of the user, the advertiser, and the platform.

With cookies now ending, advertisers and platforms now need to completely reevaluate their marketing strategies in order to keep pace with the new, constantly changing landscape as they become more aware of standard industry practices that were once kept a close secret.

Moreover, there are also monumental changes in the entire privacy landscape, hence their end, while privacy policymakers and big tech companies are now working together to not only change the roadmap in front of them but the industry as a whole.

If you work within the paid search industry or for a Google Ads agency, then now is the time to keep abreast of this ever-changing environment fueled by data, innovation, and, most importantly, a newfound responsibility towards the user.

Cookies to End and the Impact on the Paid Advertising

Cookies to end. It was the news everyone in the industry was expecting. The move to a privacy-first world, nevertheless, is guaranteed to have wide-reaching and hugely significant consequences for the digital marketing network, as soon to be realized by most paid marketing managers and executives alike.

In addition, at a meta-level at least, advertisers should also expect to see changes to ID resolution, targeting capabilities, reach & frequency tracking, insight measurement, and fraud detection.

Furthermore, while combining multiple identities across a number of different channels may get more complicated, the tracking of a user’s conversion journey more elongated, these changes, nevertheless, are aimed at making the internet a safer, more respectful place to be.

How Google is Helping Advertisers Due to the End of Cookies

With paid search marketing becoming even more competitive due to the imminent end of cookies, Google has now announced a proposal to introduce anonymous browsing which, interestingly, includes topics API.

In turn, it vastly improves targeting and produces a detailed, aggregated report which helps keep track of ad performance and contributes to combating a specific type of fraud that involves trusting a token API.

If you are a Google Ads company with a team of marketers at your disposal, then you can now deploy a number of techniques that could improve your ad performance. These include:

  • Renew Focus on Driving Campaign Productivity – By renewing your focus on driving campaign productivity, paid marketers can now refocus on executing more healthier campaigns without having to think so incessantly about user privacy.
  • Leverage Paid Search for Mid-funnel Success – As more and more people become more aware of your business and are becoming even more interested in your ads, it’s important to double down on paid search to move them further down your sales funnel.
  • Create a Long-term Strategy that Takes into Account that Cookies are to End – It’s always important to put together a robust and diligent strategy, however, now that cookies are to end, you should begin building your plan around the new roadmap ahead.

Though there remains a lot of uncertainty around the situation, and you should still stay abreast of the latest developments, you should, indeed, start to test out alternative solutions to the news such as maximizing first-party data and leaning on Google Marketing for support.

PPC Geeks: Google Ads Authorities

At PPC Geeks, the team is constantly adapting to news such as this whilst they consistently maximize your campaigns whatever the circumstances may be.

As an award-winning, Google Premier Partner, PPC Geeks pride themselves on how they keep you and your business at the forefront of any changes that may affect your campaigns, and while they care about user privacy, they also care about the success of your paid search strategy and budget spend.

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Digital Marketing

Top Video Marketing Tips for Small Businesses in 2023

Many things have changed, but the love of everyone for entertainment remains the same. The only thing different is the form. If reading novels was a phenomenon in the 1800s, today, everyone’s favorite pastime is watching online videos.

In today’s digital age, online videos have become the go-to form of entertainment for people of all ages. With the demand for online videos skyrocketing, small businesses have also recognized the immense potential of video marketing. By harnessing the power of videos, small businesses can promote their products or services, build trust, establish credibility, and expand their customer base. In this comprehensive guide, we will explore the top tips for video marketing for small businesses, highlighting the benefits and providing actionable strategies to maximize their success.

What Is Video Marketing?

Video marketing is a digital marketing strategy that utilizes videos to promote products, services, or brands and engage with the target audience. It involves creating and sharing videos that deliver messages, showcase value, and elicit emotional responses. Video marketing enables businesses to effectively communicate their unique selling propositions, build brand awareness, and establish credibility. By distributing videos through digital platforms like social media and websites, businesses can reach a wider audience, increase engagement, and drive conversions. It is a powerful tool for small businesses to enhance their online presence and achieve marketing objectives.

Watch this video until the end, and you will discover the benefits of video marketing for small businesses, along with facts that can nudge you to apply video marketing as one of your business strategies:

5 Benefits Of Video Marketing For Small Businesses

1. The Power of Video Marketing:

Video marketing tips is a dynamic strategy that utilizes engaging videos to convey valuable information to your target audience. By leveraging this medium, small businesses can captivate potential customers, foster deeper connections, and raise brand awareness. The versatility of video content allows for its widespread distribution across various digital platforms, including Facebook, YouTube, and Instagram, among others. Embracing marketing video tips can help small businesses generate leads, drive conversions, and establish a significant online presence.

2. Driving Social Media Engagement:

One of the primary benefits of marketing tips video is its ability to enhance social media engagement. Compared to traditional text and image-based content, videos are more entertaining and easier to consume, making them highly shareable. Research has shown that online videos can generate up to 1,200% more shares than other forms of content on social media platforms. To leverage this advantage, small businesses should create compelling videos and actively engage with their audience by responding to comments and feedback. By sharing videos on platforms like Facebook, YouTube, Instagram, and TikTok, small businesses can expand their reach, boost engagement, and attract potential customers.

3. Increasing Web Traffic:

How to video marketing can significantly contribute to driving organic web traffic for small businesses. As social media engagement improves, viewers are more likely to explore a business’s website. By optimizing their websites and regularly sharing high-quality and relevant videos on social media platforms, small businesses can increase both the quantity and quality of their organic traffic. Studies indicate that businesses utilizing videos in marketing experience a 41% increase in organic traffic compared to those neglecting this strategy. As organic traffic grows, the search engine ranking of the website is likely to improve, resulting in even higher visibility and increased website traffic.

4. Enhancing Dwell Time on Websites:

Dwell time, the duration visitors spend on a website before closing the browser tab is an essential metric for businesses. Video marketing strategy can significantly contribute to increasing dwell time on websites. Statistics reveal that, on average, netizens spend 88% more time on websites that incorporate engaging video content. To keep visitors engaged and entertained, small businesses should create high-quality and relevant videos that resonate with their target audience. By providing valuable video content, small businesses can encourage visitors to spend more time on their websites and increase the likelihood of repeat visits.

5. Driving Conversions and Sales:

Arguably the most significant benefit of video strategies for small businesses is its potential to drive conversions and influence purchasing decisions. A staggering 90% of customers have reported that watching online videos has influenced their shopping decisions. Unlike traditional product descriptions, videos provide a more immersive and informative experience, enabling customers to visualize products from various angles and understand their usage. By showcasing products or services through videos, small businesses can inspire trust, increase customer confidence, and prompt immediate purchases.

Effective Strategies for Creating a Quality Video Marketing Campaign:

Now that we understand the benefits of video strategy marketing for small businesses, let’s explore three essential strategies for creating a successful video marketing campaign:

1. Add Subtitles for Accessibility:

To ensure that your video content reaches a wider audience and caters to individuals with hearing impairments, it is crucial to add subtitles. Subtitles not only make your videos more inclusive but also help viewers understand the content even when audio quality is compromised. However, it is essential to choose a text color that contrasts with the background to ensure readability and accessibility.

2. Keep Videos Concise and Engaging:

In today’s fast-paced world, attention spans are shrinking. To captivate your audience and maximize engagement, it is vital to keep your videos short and compelling. Aim for a duration of 30 seconds to 1 minute, especially for videos intended for social media platforms like Facebook and Instagram. Grab viewers’ attention from the outset, maintain a clear and concise message, and incorporate visually appealing elements to keep them hooked.

3. Authenticity and Transparency:

In an era dominated by platforms like TikTok and Reels, authenticity and transparency are highly valued by consumers. When creating video content for your small business, embrace authenticity and avoid sugar-coating your message. By providing genuine and unfiltered information, you can build trust and credibility with your audience. Authenticity fosters meaningful connections and establishes your business as a reliable source of information and products.

Conclusion:

Video marketing has emerged as a powerful tool for small businesses to reach their target audience, enhance engagement, drive web traffic, increase dwell time, and boost conversions.By following these video marketing tips, small businesses can improve their social media engagement, acquire more web traffic, increase dwell time on their websites, and ultimately increase the likelihood of customers making purchases. With a strong video marketing strategy, businesses can effectively communicate their message, establish trust with their audience, and drive sales. To make the most of video marketing, businesses should consider working with a video marketing strategist who can provide expert guidance and help develop effective video strategies tailored to their unique goals.

Remember, video marketing is not just a trend but a powerful tool that can revolutionize your small business’s online presence. By implementing these video strategy marketing techniques, you can stay ahead of the competition, connect with your target audience, and achieve long-term success.

So, grab your camera, unleash your creativity, and start reaping the benefits of video marketing for your small business today!

While this trend is ongoing, use online videos to your advantage by incorporating video marketing into your business strategy to broaden your reach and increase sales.

 

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Digital Marketing

The Strategy Playbook for Digital Agencies: Optimizing Marketing Campaigns to Maximize ROI

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The Strategy Playbook for Digital Agencies: Optimizing Marketing Campaigns to Maximize ROI

If you want to explore the tips & tricks that agency leaders currently use to maximize the ROI of clients’ marketing campaigns, download your free copy of The Strategy Playbook for Digital Agencies collaborated with Channable!

Digital marketing campaigns might be costly, but they are essential. It might be tough to expand your business without a strong web presence. However, until you have a solid digital marketing strategy in place, you won’t be able to optimize the efficacy of your efforts.

You must calculate the Return On Investment (ROI) of your digital marketing activities for optimization, just as you must for traditional types of marketing. However, when analyzing the ROI of your digital marketing activities, there are innumerable variables to consider. As a result, knowing which ones to measure and which ones to avoid is essential.

Here are some strategies to boost the ROI and launch a successful digital marketing campaign:

Establish Campaign Goals 

Whenever you set business objectives, you have to consider various elements that may influence your path to success. You must aim for a good return on investment from your marketing efforts and understand that your marketing ROI is influenced by several elements, including cost structure, industry, and market demand. 

As a result, it’s critical that you only have achievable objectives and that you precisely explain the aim of your digital marketing campaign strategy to optimize it effectively. Defining unreasonable goals for your marketing team or campaigns might significantly influence your overall approach.

Creating Optimized Digital Marketing Campaigns

Your business must stand out to succeed in the digital arena where customers are continually bombarded with countless advertisements and other marketing techniques. Content is the foundation of any marketing effort, and you’ll need to nail it if you want to surpass the ordinary.

Customers seek brands that provide them with value and those they can connect with on a personal level. Therefore, it is critical to make sure your material is always tailored to your target audience for maximum digital marketing optimization, which can be identified and determined by their preferences, demography, geography, gender, and other factors.

Use Predictive Analytics

Predictive analytics uses machine learning and artificial intelligence to derive insights from vast datasets, models, and algorithms to forecast future consumer behavior and promote brand awareness. Strategized quality data is what it takes to optimize a digital marketing strategy, and this tool provides insight into achieving systematically arranged data, which helps increase ROI.

Predictive analytics may also help marketers discover and prioritize leads to find the ideal customer base that is most likely to convert. It also aids in client retention and boosting conversion rates while enabling marketers to devise well-informed and cost-effective marketing plans. It helps produce the greatest outcomes depending on customer behavior.

Leverage Automation Technology

Automation is the most effective solution for maximizing ROI, due to which marketers are increasingly searching for cost-effective marketing automation tools like Channable to automate routine processes. Automated tools can save photographs and documents, manage email lists, and others. You may focus on intricate methods that involve more ingenuity and effort by utilizing automation technologies.

Avoid Vanity Metrics

You must be cautious about the metrics you choose to measure the progress of your campaign. Some metrics may be vanity metrics that cause you to lose sight of your company objectives. Press release shares, Facebook likes, raw pageviews, registered users, and other vanity metrics in marketing are common, but they don’t always correspond with income.

While these indicators provide some insight into how well your marketing plan is functioning, they have no bearing on the return on your marketing investment. Vanity metrics redirect attention and effort away from things that truly matter and are valuable.

The Questions That We Asked to Our Member Agencies

  • What would be the ultimate indicators for a successful digital campaign?

An optimized digital campaign with achievable and purposeful targets, data-driven content, and quality leads are the key indicators of a successful digital campaign.

  • How do they optimize a digital marketing campaign?

Finding your target audience is the first step toward optimizing a digital campaign. Once it is achieved, you must employ marketing automation, create brand awareness, promote a data-driven content culture, and establish campaign goals for peak optimization. 

  • What are the challenges while running a digital marketing campaign?

However approachable it gets, digital marketing campaigns come with their challenges and trials. The main challenges faced while running a digital marketing campaign are creating quality leads, applying useful analytics, encouraging responsive content and brand awareness, identifying your target audience, and establishing a data-centric approach. 

  • How does data play a crucial role in maximizing ROI?

Encouraging a data-driven content culture is a key ingredient for promoting ROI. With purposeful data, the content develops accuracy, leading to a faster decision-making process based on data analytical insights. 

  • What are their tips and tricks to launch successful campaigns?

Predictive analytics and leverage automation technology are two of the ultimate tricks to producing successful digital campaigns. Channable has the perfect set of tools and technology to help you with launching campaigns with peak optimization and, therefore, maximum ROI. 

Download our free eGuide now to get real insights about:

  • The ultimate indicators for successful digital campaigns,
  • The importance of optimization in maximizing ROI,
  • Challenges while running a digital marketing campaign,
  • Tips & tricks from agency leaders to launch successful campaigns.

Our Partner

channablechannable

This e-guide has been created in partnership with our sponsor, Channable, which makes data feed management, automated searches, and shopping campaigns look easy with easy-to-use tools and strong rules! With this all-in-one feed management and PPC tool that generates automated PPC campaigns and optimizes your feeds for the most popular eCommerce channels, you save time and attain complete control over your Google Ads and Microsoft Advertising campaigns.

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Social Media Marketing

How to Use Pinterest for Social Media Marketing in 2023

In the ever-evolving landscape of social media marketing, Pinterest has emerged as a powerful platform for businesses to engage with their target audience. With its visually driven nature and expansive user base, Pinterest offers unique opportunities to showcase products, inspire creativity, and drive website traffic. To succeed in utilizing Pinterest for social media marketing in 2023, it’s crucial to understand the platform’s algorithm updates, develop an effective content strategy, optimize for SEO, leverage key features, and stay updated on the latest trends.

1) Creating an Effective Pinterest Profile for Your Business:

To make the most of Pinterest, start by setting up a business account tailored to your brand. A business profile provides access to valuable analytics and advertising options. Ensure your profile stands out by crafting a compelling description, incorporating relevant keywords, and selecting a high-quality profile picture that reflects your brand identity.

Optimizing Your Profile Description and Keywords

Crafting a compelling profile description is essential to attract and engage your target audience. Describe your business concisely and incorporate relevant keywords to optimize your profile for search visibility. Think of your description as an opportunity to showcase your unique value proposition and capture the attention of potential customers.

Crafting a Compelling Profile Picture

Your profile picture is the visual representation of your brand on Pinterest. Choose a high-quality image that aligns with your brand identity and resonates with your target audience. A clear and recognizable logo or a professional headshot works well as a profile picture. Ensure that your profile picture is visually appealing even at smaller sizes to maintain its impact.

2) Understanding Pinterest’s Algorithm Updates in 2023:

Pinterest’s algorithm continually evolves, affecting how content is discovered and distributed. Stay informed about any updates introduced in 2023 to adjust your marketing strategy accordingly. By adapting to algorithm changes, you can optimize your content’s visibility and reach a broader audience.

Adapting Your Marketing Strategy

Understanding algorithm updates helps you adapt your marketing strategy accordingly. For example, if Pinterest prioritizes fresh content, focus on creating and sharing new pins regularly. Analyze the performance of your pins and boards, and adjust your strategy to align with the algorithm’s preferences.

Staying Ahead in the Pinterest Game

To stay ahead, keep an eye on emerging trends and strategies used by successful Pinterest marketers. Engage with the Pinterest community, participate in relevant group boards, and learn from industry leaders. Embrace innovation and experiment with new features and formats that Pinterest introduces to maintain a competitive edge.

3) Developing a Pinterest Content Strategy:

A well-defined content strategy is crucial for success on Pinterest. Visual content, such as captivating images, infographics, and step-by-step guides, tends to perform exceptionally well. Curate and create visually appealing and shareable content that aligns with your brand and resonates with your target audience. Incorporate relevant keywords and hashtags to increase the discoverability of your content.

Curating and Creating Visually Appealing Content

Curate a visually cohesive and aesthetically pleasing Pinterest presence. Ensure that the images you share are of high quality, well-composed, and visually engaging. Create compelling visuals that showcase your products, services, and brand in an attractive manner. Experiment with different styles, colors, and formats to capture attention.

Harnessing the Power of Keywords and Hashtags

Keywords and hashtags play a vital role in optimizing your content for discovery on Pinterest. Conduct keyword research to identify relevant and trending terms in your niche. Incorporate these keywords naturally into your pin titles, descriptions, and board names. Utilize relevant hashtags to enhance the visibility of your pins and attract a wider audience.

4) Maximizing Pinterest SEO for Better Visibility:

Just like search engines, Pinterest relies on SEO to connect users with relevant content. Conduct thorough keyword research to identify trending and relevant terms for your niche. Optimize your Pinterest boards, pins, and pin descriptions by strategically incorporating these keywords. Additionally, take advantage of alt text and rich pins to enhance your content’s search visibility.

Optimizing Your Boards, Pins, and Descriptions

Optimize your Pinterest boards by using keyword-rich titles and descriptions. Categorize your boards strategically to provide a clear organizational structure for your content. For pins, write compelling descriptions that incorporate relevant keywords and entice users to engage with your content.

The Significance of Alt Text and Rich Pins

Alt text provides a textual description of your images for visually impaired users and search engines. Optimize your alt text by including relevant keywords while accurately describing the image. Rich pins provide additional information about your content, such as product details, article titles, or recipe ingredients. Implementing rich pins can enhance the visibility and engagement of your content.

5) Leveraging Pinterest Features for Marketing Success:

Pinterest offers various features designed to engage users and boost your marketing efforts. Stay up-to-date with the latest features introduced in 2023, such as story pins, idea pins, and video pins. Learn how to effectively utilize these features to tell your brand’s story, inspire your audience, and increase engagement.

Idea Pins: Showcasing Your Expertise and Inspiration

Formerly known as “Story Pins,” Idea Pins are a versatile format for sharing ideas, tips, and inspiration with your audience. Utilize Idea Pins to provide valuable content, tutorials, and how-to guides that align with your brand. Make use of compelling visuals, concise text, and interactive elements to captivate users.

Video Pins: Captivating Your Audience with Motion

Videos have become increasingly popular on social media platforms, and Pinterest is no exception. Create short, attention-grabbing videos that showcase your products, demonstrate DIY projects, or share educational content. Use videos strategically to convey your brand’s story and engage your audience effectively.

6) Growing Your Pinterest Audience and Increasing Engagement:

Building a strong follower base and fostering engagement is vital for Pinterest’s success. Implement strategies to grow your Pinterest audience organically, such as encouraging user-generated content and fostering community interactions. Utilize Pinterest analytics to gain insights into your audience’s preferences and behavior, enabling you to create more targeted and compelling content.

Encouraging User-Generated Content and Community Interactions

Encourage your followers to share their experiences with your products or services by creating contests, challenges, or featuring user-generated content. Foster a sense of community by actively engaging with your audience’s pins, leaving thoughtful comments, and repinning their content.

Leveraging Pinterest Analytics for Audience Insights

Utilize Pinterest Analytics to gain valuable insights into your audience’s preferences, behaviors, and the performance of your pins. Analyze your top-performing pins, boards, and the demographics of your audience. Leverage these insights to optimize your content strategy and create more targeted and engaging pins.

7) Collaborating with Influencers and Partners on Pinterest:

Influencer collaborations and partnerships can amplify your reach and credibility on Pinterest. Identify influencers who align with your brand values and target audience. Explore collaboration methods such as group boards, guest pins, and sponsored content to extend your brand’s visibility and connect with new audiences.

Selecting the Right Influencers for Your Niche

When selecting influencers, consider their relevance to your target audience, engagement rates, and the authenticity of their content. Look for influencers who have established credibility in your industry and have a genuine connection with their followers. Evaluate their previous collaborations and assess how well their content aligns with your brand values and aesthetic.

Effective Collaboration Methods and Sponsored Content

Collaborate with influencers through various methods such as guest pins, group boards, or sponsored content. Guest pins allow influencers to contribute to your boards, bringing their unique perspectives and audience engagement. Group boards enable multiple contributors to share content and expand your reach. Sponsored content involves partnering with influencers to create pins that promote your products or services explicitly. Ensure that sponsored content is clearly disclosed and aligns with Pinterest’s guidelines.

8) Pinterest Advertising and Promoted Pins:

Pinterest offers various advertising options to amplify your reach and drive engagement. Promoted pins enable you to boost the visibility of your pins to a wider audience. Explore other ad formats such as shopping ads, video ads, or carousel ads to showcase your products in an engaging way. Familiarize yourself with the advertising features available on Pinterest and select the ones that best suit your marketing objectives.

Creating Compelling Ad Campaigns

Craft visually appealing ad creatives that align with your brand aesthetic and capture attention. Use persuasive copywriting techniques to entice users to engage with your pins. Leverage Pinterest’s targeting options to reach your desired audience based on demographics, interests, and behaviors. Continuously monitor and optimize your ad campaigns based on performance metrics such as impressions, clicks, and conversions.

Targeting the Right Audience and Measuring Campaign Success

Define your target audience based on their interests, preferences, and buying behaviors. Refine your targeting strategy using Pinterest’s audience insights and analytics. Track key performance metrics to measure the success of your ad campaigns. Monitor the click-through rates, engagement rates, and conversions to assess the effectiveness of your advertising efforts.

9) Tracking Pinterest Metrics and Analyzing Results:

Monitor essential metrics to gauge the performance of your Pinterest marketing efforts. Track metrics such as impressions, saves, clicks, and conversions. Pay attention to engagement metrics like comments, shares, and followers gained to understand your audience’s response to your content. By analyzing these metrics, you can identify patterns, trends, and areas for improvement.

Utilizing Pinterest Analytics for Performance Measurement

Pinterest Analytics provides valuable data and insights into your Pinterest profile’s performance. Monitor the analytics dashboard to track the growth of your followers, impressions, and engagement rates. Analyze the performance of your individual pins and boards to identify your top-performing content and replicate its success.

Adjusting Your Strategy Based on Insights

Use the insights gathered from Pinterest Analytics to inform your content strategy and make data-driven decisions. Identify the topics, formats, and keywords that resonate most with your audience. Adjust your content mix, posting frequency, and optimization techniques based on the analytics data to maximize your reach and engagement.

10) Best Practices and Trends in Pinterest Marketing for 2023:

Recap the key best practices discussed throughout the article, including optimizing your profile, understanding the algorithm, creating engaging content, leveraging SEO, and utilizing Pinterest features effectively. Emphasize the importance of staying consistent, engaging with your audience, and measuring your results.

Emerging Trends in Pinterest Marketing

Explore the emerging trends and innovations in Pinterest marketing for 2023. Discuss new features introduced by Pinterest, such as augmented reality experiences, personalized recommendations, or interactive shopping capabilities. Stay abreast of the latest Pinterest updates and trends to remain ahead of the curve and leverage new opportunities.

Staying Updated and Embracing Innovation

Highlight the dynamic nature of social media marketing and the need to continuously adapt and innovate. Encourage readers to stay updated with industry resources, follow thought leaders, and actively engage with the Pinterest community. Embrace new strategies, experiment with different content formats, and keep refining your Pinterest marketing approach to stay relevant in the ever-evolving digital landscape.

Conclusion:

Pinterest has evolved into a dynamic social media platform that holds immense potential for businesses in 2023. By creating a strong profile, understanding the algorithm updates, and developing a content strategy aligned with SEO practices, you can boost your brand’s visibility on Pinterest. Engaging your audience, collaborating with influencers, and leveraging advertising options further enhance your marketing efforts. By tracking metrics and staying abreast of best practices and trends, you can ensure your Pinterest marketing strategy remains effective and drives results. Embrace the power of Pinterest and unlock new opportunities for your business in the world of social media marketing.

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Digital Marketing

How to Set Up and ‘Do’ Google Ads

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How to Set Up and ‘Do’ Google Ads

If you’re a marketer who wants to start capitalizing on the meteoric number of searches that take place on Google every single day, and simultaneously generate the awareness you need to increase your ROI, then there’s no time like the present to start harnessing the power of Google Ads.

There are so many marketing tools and methods out there, so it can sometimes be hard to determine which is a good fit for you and your business – but, with the help of an adept Google Ads specialist and an in-depth checklist, you can’t go wrong when using Google Ads.

Google Ads is Google’s online marketing platform which helps you create online ads to reach audiences that are interested in the products and services you provide. This platform runs on a Pay-Per-Click (PPC) model, meaning you have to pay every time a visitor clicks your ad.

So, whether you work for a Google Ads company or a PPC agency, here’s a simple guide on everything you need to know about how to ‘do’ Google Ads.

Google Ads How-to “Do” Steps

Learn a Number of Key Terms & Phrases 

Whether you’re researching if Google Ads are right for your business, or preparing to set up your first campaign, it’s important to get to grips with some key terms and phrases. These include:

  • Keywords – Keywords are the words or phrases that people type into Google on a regular basis, which then trigger your ad to appear on their devices. When you or your trusted PPC management team set up any Google Ads campaign, you need to select a list of keywords that you think people might search for when they want to locate your product or service.
  • Bid/ Bidding – A bid is not so much a monetary value, but rather the maximum amount you want to spend when someone clicks on your ad. It’s important to get this figure right, or at least as close to what you want to spend as possible.
  • CPC (Cost-Per-Click) – Unlike a bid, CPC is the actual amount you pay when someone clicks on your ad. Your bid is simply a range within which your CPC may fall within.

So, if you can get a good handle on some of these key terms and phrases, then your Google Ads can certainly succeed in Google’s competitive search engine marketplace.

Organize Your Account

How you organize your account could, in fact, define how you go on to succeed in the future. Start by breaking down your products or services into solidly defined categories that have strict limitations, and then base your account structure on those.

Google is split into two levels of organization: high-level campaigns and low-level campaigns:

  • High-level Campaigns – High-level campaigns should represent larger categories in your business. These ads should be your main products or services, or at least the largest components within your back catalog.
  • Low-level Campaigns – Low-level campaigns, on the other hand, represent a smaller, more specific range of products or services. In essence, these ads should encompass the more unique products in your arsenal.

Indeed, the more focussed, specific, and unique your ads are, the more people you can reach, whilst separating your products into high and low categories helps to spread your business more widely. 

Pick & Match Your Keywords

Most Google Ads experts live and die by the keywords they choose to try and rank for. Moreover, you want your keywords to be as relevant as possible to your products, especially if you want them to trigger a reaction and lead a potential consumer to one of your landing pages.

A keyword planner can help you to generate a sample list of keywords for your campaigns, however, it’s hugely important to do your own research and target keywords that have low competition but an extremely high search volume.

In addition, Google Ads lets you further refine your keywords and what they show up for on Google through the help of ‘Broad match,’ which serves up your ads for a range of searches, be it someone who’s searched for your keywords but in a unique order, or for a related term that does not necessarily encompass your key phrase.

From negative match to exact match, choosing and matching your keywords, when done right, could help to catapult your ads to the next level.

Build & Optimise Your Landing Pages

Speaking of landing pages, it’s vital you build these with your Google Ads in mind. Your landing page is where potential customers land after clicking on your ad, so it’s important to make it relevant to your ad and keywords so to help users locate what they’re looking for more quickly.

One thing is for certain, usability should be at the forefront of every decision you make when building your landing page.

Choose Which Devices to Appear On

Having a complete understanding of who your ideal customer is is hugely important when choosing what devices you want your ads to appear on.

Maybe you work for a Google Shopping agency and are therefore more interested in reaching shoppers on their mobile devices, or maybe you’re dedicated to converting those who use a desktop computer 90% of the time.

Whatever it may be, it’s beneficial to have a close grip on who your ideal target market is before deciding which devices to appear on, and then, and only then, should you move to the next step of the process: writing your ads.

Write Your Ads

Think of your ad as your shopfront; your first impression, so make sure it reflects your business perfectly, communicating to the public that you have exactly what they’ve been looking for this entire time. 

Don’t forget to include your keywords in your titles and ad copy, but also don’t forget to express your creativity and to get across exactly what makes your product or service so special.

In addition, include a CTA (call-to-action) in your ad. A CTA is a clear, concise, and potent message that tells the reader in 3-4 words what you’d like them to do.

Phrases like ‘click here,’ ‘sign up,’ or ‘click to subscribe,’ are great examples of how you can entice people to interact with your ad.

Hit GO and Analyze Your Results

Congratulations! If you’ve completed the above steps, then you should be ready to activate your campaign. But that was just the beginning. Now, it’s vital to check back in frequently with your campaigns and analyze what ads are generating the most clicks and conversions.

Over time, you should start to see a clear pattern emerge, and then you can apply this newfound knowledge to all of your campaigns moving forward.

PPC Geeks: Google Ads Specialists

And that’s it: that’s how you ‘do’ Google Ads. Whether you’re the most adept Google Ads consultant or you work for a leading PPC agency, it’s always useful to refresh your knowledge and make sure you understand why it’s important to set up and ‘do’ Google Ads in this way.

As an award-winning, Google Premier Partner, PPC Geeks pride themselves on how they keep you abreast of the latest updates from the marketing industry.

That said, if you require any help with this or want to improve your Google Ads campaigns in general, then why not invest in one of their 100% free PPC audits? 

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Digital Marketing

3 Key Benefits of Using a Digital Customer Engagement Platform

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3 Key Benefits of Using a Digital Customer Engagement Platform

Digital, omnichannel customer engagement platforms are all but essential for modern, forward-thinking brands. Now is the time to invest to help your clients stay ahead of their competitors.

The way brands approach customer engagement has changed.

With the rise of the “everything customer” who demands bespoke service with amazing, memorable experiences, your clients need to embrace the rise of Communications-Platforms-as-a-Service (CPaaS) to transform their own digital customer experiences and communication strategy.

But such an approach takes time and effort, requiring always-on customer service that meets the needs of your clients’ customers, wherever they might be.

A digital customer engagement platform with omnichannel capabilities makes this simple, easy, and affordable, and is essential for running effective campaigns in 2022. Read on to learn how.

Deliver a unified experience across channels

Your clients’ customers rarely, if ever, stick to one option when interacting with brands. Social media, email, brick-and-mortar stores, customer helplines, even mobile messaging – the list goes on.

Naturally, this requires an agile, proactive approach if you’re looking to reach and engage with them. But such an approach can be demanding.

A digital customer engagement platform with omnichannel capabilities gives your clients a single place to meet their customers where they are – a unified experience that carries on from one channel to another.

Such an approach eliminates the need to repeat themselves or start certain processes or conversations over again, delivering consistent brand messaging to their customers, wherever they are, in a smooth, cohesive experience. In turn, this helps strengthen your client’s message, improving their relationship with their customers and fostering greater business growth.

Unify customer data

Every digital agency knows that the modern “everything customer” demands an agile, seamless brand experience. Each channel should form part of a single journey, where the customer’s needs are met at every stage.

This is achieved through personalized experiences, tailored to their unique situation. Personalization delivers an enhanced experience for both your clients and their customers, and it’s something worth pursuing.

But such an approach requires the gathering and management of an immense amount of data, and digital customer engagement platforms are crucial for this. These types of platforms enable your clients to consolidate data from a range of sources, from social and email to their order history. They also provide a single unified overview of your clients’ customers, so they can deliver effective customer service and identify avenues for potential growth in an agile, responsive way.

Automate customer engagement for ease and simplicity

Delivering a smooth, engaging omnichannel customer experience isn’t always easy. Meeting customers during the buyer’s journey, leaning on unique shopper data, and personalizing their experience requires time, effort, and money.

The solution to this lies in automation.

Using a digital customer engagement platform to automate processes and set up smart multi-step workflows will enable your clients to deliver a consistent, seamless experience within minutes. Indeed, those agencies that can offer their clients united communications on a single platform can generate further synergy between their messaging, strengthening the value of their automated strategy.

As a result, their customers receive a coherent, personalized service that appeals to the “everything customer”, driving engagement with timely, compelling, relevant, and personal communications whilst unlocking time and growth for your clients.

Add digital customer engagement to your product portfolio

Want to unlock the power of omnichannel customer engagement for your clients?

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Digital Marketing

How Can Digital Marketing Agencies Use NFTs?

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How Can Digital Marketing Agencies Use NFTs?

Non-fungible tokens (NFTs) are rapidly taking over the digital marketplace as artists, musicians, and other creators strive to authenticate their virtual works.

Media outlets and digital entrepreneurs like Gary Vaynerchuk rave about NFTs becoming the “next big thing” in terms of tracking ownership of digital assets.

In this blog, Signature W Studio explores what exactly NFTs are and how marketing agencies can use them to better track virtual assets on the blockchain.

What Is an NFT & How Do They Work?

Economically speaking, a fungible asset is a unit that can be interchanged, such as money. For instance, if you have a $20 bill, you could exchange it for two $10 bills and be no poorer for the transaction. By contrast, a non-fungible asset is one that is so unique that it can’t be exchanged for something else.

Such examples might include Andy Warhol’s Campbell’s Soup Cans or Vincent Van Gogh’s Starry Night: These artworks might be duplicated or sold as prints, but there is only one original.

In this way, an NFT is thought of as the “original” version of a digital asset. Possession of an NFT acts as a certificate of ownership, which is logged on the blockchain.

The blockchain ledger is impossible to forge because it is maintained by thousands of computers worldwide. NFTs can even contain smart contracts that allow artists to receive royalties for future sales of the token.

Headlines touting first-ever Tweets being “tokenized” and sold for $2.5 million have many scratching their heads over this sudden surge in popularity. But NFTs have offered a unique opportunity for artists to prove true digital ownership of their work.

Aside from an online domain, it’s increasingly difficult to prove ownership of online assets, such as images, music, and videos. Because NFTs need to be created, minted, and added to the blockchain in the same way that powers cryptocurrency, there is a more legitimized sense of authenticity over digital materials that did not previously exist.

The NFT also embeds the creator of said digital assets into the blockchain ledger permanently, so there can never be any question about who was the original artist.

How Can Digital Marketing Agencies Use NFTs?

It’s still too early to determine how the NFT marketplace will impact marketing agencies — or any business for that matter. However, early adopters and innovators are determined to make it work and make it profitable.

With that said, here are a few ways that marketing agencies can remain ahead of the curve and begin using NFTs to better serve their clients:

Digital Contracts

The best way to describe an NFT is as a digital file that represents ownership of a real-life object or asset. As such, it makes sense that one of the best ways for a digital agency to utilize an NFT is through agency agreements or contracts.

Using an NFT as the contract marker creates a digital asset that ties the contract to the creator. Not only does this make digital contracts more official, but it shows that the agency is at the forefront of cutting-edge technology.

Retainer Tokens or Licenses

For agencies that work on retainer models, NFT can act as a license to do business with you.  Much like an NFL stadium and seating licenses function. A client can purchase the right to work with you in the form of an NFT.

The client still needs to pay for monthly services, but they will forever own that right and can even sell that license in the form of a referral. Even better, the sale of that retainer license can net you a royalty. 

The bigger your brand, the more that retainer NFT is worth. 

Proof of Deliverables

Of course, an NFT can also be used by agencies to represent a created video, set of files, or even a website that has been delivered to the client. This is a great way to officially mark a project as delivered and complete, especially as it will be permanently noted in the blockchain.

Selling Digital Assets

One of the greatest advantages to using NFTs is their ability to be sold and transferred as digital art. Some artists even use blockchain and smart contracts to create the artwork itself, allowing NFTs to act as an artistic medium.

Buying and selling NFTs through the blockchain allows digital assets to be traded more efficiently while decreasing the likelihood of fraud.

Where Can We Take NFTs?

While much is undecided about where NFTs will ultimately take us, one thing is clear: This new and exciting technology has taken the world by storm.

The decision to be an early adopter and remain at the forefront of blockchain technology is up to you as a business owner.

As Vaynerchuk puts it:

Just like a lot of small businesses went out and built apps on phones a decade ago, I do believe that NFTs will be a part of the marketing strategy for businesses going forward.

Signature W Studio is currently exploring every option to use NFTs in their business.  Agencies that will remain relevant will do the same.  Those agencies that identify ways to innovate in the NFT marketplace will continue to be considered thought leaders.

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