Beginner’s Guide! How to search engine optimization for video?
Image source map insect: used by the stationmaster’s home
In the past few years, the popularity of video content has risen sharply for obvious reasons. The video appeals to people of all ages, making it an important marketing tool.
Companies have developed specialized video marketing strategies to generate more leads and promote sales. These companies are also using video content to create a better brand experience and stand out from the competition.
While it’s entirely possible to create high-quality video content and share it through platforms such as vibrato, fast hands, there is no guarantee that your video will receive public attention. why? A large amount of video content is uploaded to the Internet every day.
In this article, we will gradually introduce five methods for video SEO. As you finish reading this article, you will clearly know how to use video search engine optimization techniques to improve your search rankings and get more users.
Before we get started, let’s take a quick look at the basics of video search engine optimization and why it matters.
What do you need to know about video search engine optimization?
The truth is that most consumers are used to searching online before making a purchase decision. So if you want to take advantage of video marketing, your video should be specifically optimized for search engines. Video SEO technology is used by successful video content creators to improve their search engine rankings and improve the visibility of search engine results pages.
Today, people watch videos on mobile phones, walk on campus, do housework at home, and are common in everyday commutes. Why is this so?
Data studies show that:
- By 2021, 1 million minutes of video content will be transmitted through the network every second.
- Globally, by 2021, IP video traffic will account for 82% of all consumer Internet traffic, up from 73% in 2016.
- By 2021, it will take more than 5 million years for everyone to watch the number of videos across a global IP network.
think about it. This is a huge percentage of estimates. You might wonder what this has to do with video search engine optimization?
SEO itself is just an important part of digital marketing. Another key factor is the conversion of video content traffic to paying users. Video is the perfect tool to help you do this.
If you want to take advantage of video marketing, your video must be optimized for search. Here’s how you can drive more traffic to your video content and make your video search results more visible while producing quality leads.
5 ways you can optimize your video search engine
Over the years, the use and popularity of video has grown considerably. They help explain complex topics in a simple way and play an integral role in increasing conversion rates. You decide to use video as your preferred digital marketing tool, which will bring you great returns – assuming you have optimized the video content for search.
It’s easy to see that the momentum of this video is getting stronger and stronger. Let’s step by step through a few different ways, you can use video search engine optimization to stay ahead of your competitors.
1. Optimize keywords
You may have noticed that Baidu has pushed more and more videos in search results, a large part of which comes from video sites such as iQiyi, which is not surprising. Video publishing sites like iQiyi and Tencent Video are huge sources of traffic, with higher click-through rates than plain text results.
The keywords responsible for the search results are displayed on the two largest search engines for Internet Baidu and mobile APP WeChat. So if you want your video to succeed, you must use keywords. But how do you find keywords?
For example, if you’re in the web design world, you can start with Baidu search, which includes terminology for web design or web design techniques.
Now that you have a good keyword to start with, the next step is to check its search volume. We recommend using the Baidu keyword tool for this purpose. Keywords with a monthly search volume between 1000 and 10,000 and low to medium competition are usually very useful.
2. Optimize metadata: tags, file names, and descriptions
A tag is a keyword assigned to a video. Think of them as a set of words that summarize the content of the video. For those who don’t know yet, tags, file names and descriptions play an integral role in video SEO.
Now that you have chosen a keyword, use it in your video tag. This is the label you need to focus on and optimize your video. Remember, you can (and should) use multiple tags as long as they are related to the video content.
Larger websites such as iQiyi or Tencent Video provide you with a description text worth 5,000 characters, which you can use to describe what your video is about. If you don’t use these 5000 characters to get some SEO advantages, then you missed it. Best practice shows that you should use keywords multiple times in the description of the video (and the same as the main tag you use).
Finally, make sure to save the video as the file name of the primary keyword, because there are many third-party tools on the Internet that can be used to find the video file name, even though Baidu and iQiyi do not. Therefore, instead of saving the original video file to vid1, mp4, etc., the main keyword is used in the file name. For example, let’s save the video as web design-tips-and-trick .mp4.
3. Add video text
A video transcript is a complete textual representation of the video content. Metadata and video tags do not provide detailed information about video content for search engines like transcription. The search engine robot grabs the text and uses it for indexing. Therefore, video transcripts help search engines better understand video content and improve its ranking.
Follow the steps below to transcribe your own video files on the iQiyi, Tencent video and other big stations:
- Your transcript file should be saved as a plain text file, ie .txt.
- The use of special characters can interfere with the readability of speech recognition matches and text records.
- A two-line break should be used to indicate a long pause or a new sentence.
- Add >> at the beginning of the new line to identify the speaker or replace the speaker.
- Insert a link to your website in the audio text at the end of the video.
Using this DIY method to transcribe your video content will help you bring more value to your audience by improving the user experience, and it will give you the opportunity to use your primary keywords for your goals, several times.
4. Upload the video to a dedicated page
Instead of posting multiple videos on a single page, give each video a dedicated page on your website. Baidu prefers the first video found on the web page, ignoring any other video content found on the same page. To bypass Baidu’s video ranking preferences, organize your web pages in such a way that there is only one video on the page (or post).
You may also be able to post the same video to different web pages on the site to increase its visibility. For example, if your video is about web design techniques, then you might want to post it in a blog post about your web design skills, and you might want to show it to those who landed your page to show your abilities. This is an absolute taboo.
5. Create a video sitemap
A video site map provides search engines with metadata about the video content on the site and is an extension of the site’s existing site map.
You can use a site map to tell search engines about the category, title, description, length, and target audience of each video you embed on your site. In addition, you can use it to give search engines more information about your videos, such as play page URLs, expiration dates, limits, and platform sources.
The development of video content is getting stronger and stronger.
There are many different ways you can use video search engine optimization techniques to increase the visibility of your video, improve its ranking, and display it on the search engine results page. We show you some ways, you can start video search engine optimization on your own website, hopefully, you are taking a further step in a good location.
September 20, 2019