11 tips to improve the user experience design of the website
Image source map insect: used by the stationmaster’s home
In today’s digital market, consumers have more choices to shop online than ever before. Almost all the products or services you can think of are at your fingertips, which means that every online company must find a way to persuade consumers to choose them, not other companies.
One of the best ways is to provide an intuitive and positive user experience (UX). In fact, 71% of successful companies believe that their superior user experience is their biggest competitive advantage to attract customers.
Even more incredible is that even the smallest details can have an incredible impact on customers, and this is just one of the many UX challenges facing web designers.
With these facts in mind, you may already understand why your website requires an excellent user experience design. Here are some tips to keep in mind.
1. Perform A/B testing frequently
The key to creating a better user experience is continuous improvement, and this innovation can only be supported through thorough testing and experimentation. The A/B testing strategy is the best way to determine which adjustments are best for your site. Even the smallest changes can have a big impact on conversion rates, so make sure your design team is constantly experimenting and comparing new concepts and ideas.
2. Reduce the number of website pages
Efficiency and convenience are two of the most important factors in the user experience of the website – beyond service, technology, and even personalization. If a website has dozens of pages for each content, then the site is definitely not efficient, especially when someone is in the initial stages of a customer journey and is only researching your organization. Simplify things by eliminating unnecessary tabs and always make sure they don’t lead your customers to a dead end without CTA.
3. Contains attractive CTAs
The CTA button is a picky “biological”. Some small adjustments here and there can greatly increase or affect the click rate. A case study found that when a website compares the CTA button to the color of other pages, its click-through rate is 122% higher.
Keep in mind that location is also important. In general, the closer you are to the top of the page, the better the button will behave. Of course, your team should do some experimentation here to see which design changes are best for your visitors, but keep in mind that even small changes (such as fonts, colors, moving graphics, etc.) can make a big difference. Impact.
4. Pay attention to website security
One of the main reasons customers give up shopping carts or leave the web is that something scares them away. The number of data breaches is increasing every year, so consumers are particularly skeptical and concerned about the security of their personal information.
Obviously, the security and security of your website should also be your company’s biggest concern. If you don’t have a security system yet, prepare one. Then, make sure that your security features and trust flags are clearly displayed throughout the site—especially on the checkout page. When customers see security signs on e-commerce sites, they are more likely to buy.
5. Prevent 404 errors
Want to know the best way to get rid of your customers? Guide them to the error page. 74% of users who encounter a 404 error will leave your site without hesitation. There are a lot of monitoring tools, but by simply checking Baidu statistics, you can show which internal and external links are broken.
6. Use enough images and videos, but provide enough white space
This is not controversial when it comes to visual effects on web pages. Include a video on the landing page to increase conversion rate by 80%. Statistics have proven that product images can improve user experience and conversion rates, but for a smooth user experience, balance is the key.
A little white space is enough, remember that it is not necessarily white. Landing pages for business and text classes will keep visitors eye-catching, and they don’t know where to focus. Instead, as you can see from this heat map study, the clever use of white space can very powerfully guide the eye along the page to the CTA button for better conversion. The left page uses more white space, so customers will naturally be attracted to the contrasting black CTA button.
7. Focus on the process
Your website is used to lead your customers through the buyer journey and hopes to end the conversion. Therefore, each part of it must have a meaningful process. Interestingly, one study found that 46% of users found incredible annoyance when a website “lacked a piece of information”—the most common reason why they completely quit the platform.
Again, proper use and placement of the CTA button is very important here.
Your customers should not know what to do next when they land on the page; create clear steps toward the next step and include content that supports each stage of the customer journey for a smoother user experience.
8. Color issues
When it comes to brands, color has a lot of meaning. An identifiable color scheme can increase brand awareness by 80%.
Psychological research shows that consumers use the brand’s products to think of the various meanings of color. For example, many blues evoke confidence and honesty, while orange is seen as innovation and creativity. Be sure to use a color that supports the type of branding information you want to convey to your audience.
9. Make it responsive and easy to navigate
Today, more than half of website traffic is likely to come from mobile devices, so smartphone compatibility is critical. A slow-responding website design would reject up to 80% of organic searches without adjusting its screen size or supporting mobile-friendly navigation. The key here is to simplify and enlarge.
Although your site may have a lot of navigation options clearly displayed at the top of the page, this design is not very good on a small phone screen. Instead, choose larger CTAs, fold down the navigation, and learn about the natural usage patterns of your phone screen to optimize the layout.
10. Must have faster load time
According to the Nielsen Norman Group’s findings, website visitors typically leave the site within 10 to 20 seconds.
What is more important?
If statistics brain.com is trustworthy, then each person’s attention duration is only 8 seconds, and on average only 28% of the words on each page are read. Therefore, fast loading speed is necessary. Every second that is spent loading a site is important, and any content longer than 3 seconds is enough to send them to other places for searching. Keep your site loaded and optimize graphics and pages that may slow down.
11. Conduct site and availability audits
Your corporate website will never really be “completed.” “There is always room for improvement, especially when new trends emerge.
There are several ways to get your team to perform regular UX and SEO audits to ensure your customers are constantly satisfied with their experience. Be sure to pay close attention to customer reviews, look for patterns related to the user experience of the site, or send surveys to customers asking them to rate usability. For a more technical approach, you can try the UX audit tool, which collects analytics data to identify areas for improvement.
Research by PricewaterhouseCoopers (PwC) shows that nearly one-third of customers will give up a brand after a bad experience. In addition, 54% of consumers are dissatisfied with the user experience of most online brands.
Your customer satisfaction should be the most important, especially when you realize how important their online experience is. Keep these tips in mind and see where your site needs improvement.
September 21, 2019